TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
IKEA Group 19
Macintosh Retail Group NV 21
Zara Home 26
MARKET DISTRIBUTION 27
MARKET FORECASTS 28
Market value forecast 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34
LIST OF TABLES
Table 1: Belgium homewares market value: $ million, 2005–09 10
Table 2: Belgium homewares market segmentation I:% share, by value, 2009 11
Table 3: Belgium homewares market segmentation II: % share, by value, 2009 12
Table 4: IKEA Group: key facts 19
Table 5: Macintosh Retail Group NV: key facts 21
Table 6: Macintosh Retail Group NV: key financials ($) 23
Table 7: Macintosh Retail Group NV: key financials (€) 23
Table 8: Macintosh Retail Group NV: key financial ratios 24
Table 9: Zara Home: key facts 26
Table 10: Belgium homewares market distribution: % share, by value, 2009 27
Table 11: Belgium homewares market value forecast: $ million, 2009–14 28
Table 12: Belgium size of population (million), 2005–09 29
Table 13: Belgium gdp (constant 2000 prices, $ billion), 2005–09 29
Table 14: Belgium gdp (current prices, $ billion), 2005–09 29
Table 15: Belgium inflation, 2005–09 30
Table 16: Belgium consumer price index (absolute), 2005–09 30
Table 17: Belgium exchange rate, 2005–09 30
LIST OF FIGURES
Figure 1: Belgium homewares market value: $ million, 2005–09 10
Figure 2: Belgium homewares market segmentation I:% share, by value, 2009 11
Figure 3: Belgium homewares market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the homewares market in Belgium, 2009 13
Figure 5: Drivers of buyer power in the homewares market in Belgium, 2009 14
Figure 6: Drivers of supplier power in the homewares market in Belgium, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the homewares market in Belgium, 2009 16
Figure 8: Factors influencing the threat of substitutes in the homewares market in Belgium, 2009 17
Figure 9: Drivers of degree of rivalry in the homewares market in Belgium, 2009 18
Figure 10: Macintosh Retail Group NV: revenues & profitability 24
Figure 11: Macintosh Retail Group NV: assets & liabilities 25
Figure 12: Belgium homewares market distribution: % share, by value, 2009 27
Figure 13: Belgium homewares market value forecast: $ million, 2009–14 28
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