Homewares in Germany

Datamonitor's Homewares in Germany industry profile is an essential resource for top-level data and analysis covering the Homewares industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Homewares in Germany’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Homewares in Germany

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The homewares market includes the following segments: home hardware, lighting, textiles and soft furnishings, and window dressings. Home hardware includes the sale of crockery, cutlery, glassware, home cleaning, home storage, ironing boards, kitchen utensils, rubbish bins and other home hardware like household scales and other mechanical devices. Lighting includes the sale of lamp shades, light/lamp stands, light bulbs, and table and desk lamps. Textiles and soft furnishings include the sale of bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen and other textile and soft furnishings like clothing and furniture coverings, door mats, laundry bags, parasols, shoe bags and shopping bags. Window dressings include the sale of blinds, curtain poles, rails, curtains and hooks. The market is valued at retail selling prices with any currency conversions calculated using constant annual average 2009 exchange rates.

For the purposes of this report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Report Highlights

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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
BAUHAUS GmbH & Co. KG 19
IKEA Group 20
Villeroy & Boch Aktiengesellschaft 22
MARKET DISTRIBUTION 26
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: Germany homewares market value: $ million, 2005–09 10
Table 2: Germany homewares market segmentation I:% share, by value, 2009 11
Table 3: Germany homewares market segmentation II: % share, by value, 2009 12
Table 4: BAUHAUS GmbH & Co. KG: key facts 19
Table 5: IKEA Group: key facts 20
Table 6: Villeroy & Boch Aktiengesellschaft: key facts 22
Table 7: Villeroy & Boch Aktiengesellschaft: key financials ($) 23
Table 8: Villeroy & Boch Aktiengesellschaft: key financials (€) 23
Table 9: Villeroy & Boch Aktiengesellschaft: key financial ratios 24
Table 10: Germany homewares market distribution: % share, by value, 2009 26
Table 11: Germany homewares market value forecast: $ million, 2009–14 27
Table 12: Germany size of population (million), 2005–09 28
Table 13: Germany gdp (constant 2000 prices, $ billion), 2005–09 28
Table 14: Germany gdp (current prices, $ billion), 2005–09 28
Table 15: Germany inflation, 2005–09 29
Table 16: Germany consumer price index (absolute), 2005–09 29
Table 17: Germany exchange rate, 2005–09 29

LIST OF FIGURES
Figure 1: Germany homewares market value: $ million, 2005–09 10
Figure 2: Germany homewares market segmentation I:% share, by value, 2009 11
Figure 3: Germany homewares market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the homewares market in Germany, 2009 13
Figure 5: Drivers of buyer power in the homewares market in Germany, 2009 14
Figure 6: Drivers of supplier power in the homewares market in Germany, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the homewares market in Germany, 2009 16
Figure 8: Factors influencing the threat of substitutes in the homewares market in Germany, 2009 17
Figure 9: Drivers of degree of rivalry in the homewares market in Germany, 2009 18
Figure 10: Villeroy & Boch Aktiengesellschaft: revenues & profitability 24
Figure 11: Villeroy & Boch Aktiengesellschaft: assets & liabilities 25
Figure 12: Germany homewares market distribution: % share, by value, 2009 26
Figure 13: Germany homewares market value forecast: $ million, 2009–14 27


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