TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
C&C Casa e Construção 19
Companhia Brasileira De Distribuicao 20
Leroy Merlin SA 24
MARKET DISTRIBUTION 25
MARKET FORECASTS 26
Market value forecast 26
APPENDIX 27
Methodology 27
Industry associations 28
Related Datamonitor research 28
Disclaimer 29
ABOUT DATAMONITOR 30
Premium Reports 30
Summary Reports 30
Datamonitor consulting 30
LIST OF TABLES
Table 1: South America homewares market value: $ billion, 2005–09 10
Table 2: South America homewares market segmentation I:% share, by value, 2009 11
Table 3: South America homewares market segmentation II: % share, by value, 2009 12
Table 4: C&C Casa e Construção: key facts 19
Table 5: Companhia Brasileira De Distribuicao: key facts 20
Table 6: Companhia Brasileira De Distribuicao: key financials ($) 22
Table 7: Companhia Brasileira De Distribuicao: key financials (BRL) 22
Table 8: Companhia Brasileira De Distribuicao: key financial ratios 22
Table 9: Leroy Merlin SA: key facts 24
Table 10: South America homewares market distribution: % share, by value, 2009 25
Table 11: South America homewares market value forecast: $ billion, 2009–14 26
LIST OF FIGURES
Figure 1: South America homewares market value: $ billion, 2005–09 10
Figure 2: South America homewares market segmentation I:% share, by value, 2009 11
Figure 3: South America homewares market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the homewares market in South America, 2009 13
Figure 5: Drivers of buyer power in the homewares market in South America, 2009 14
Figure 6: Drivers of supplier power in the homewares market in South America, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the homewares market in South America, 2009 16
Figure 8: Factors influencing the threat of substitutes in the homewares market in South America, 2009 17
Figure 9: Drivers of degree of rivalry in the homewares market in South America, 2009 18
Figure 10: Companhia Brasileira De Distribuicao: revenues & profitability 23
Figure 11: Companhia Brasileira De Distribuicao: assets & liabilities 23
Figure 12: South America homewares market distribution: % share, by value, 2009 25
Figure 13: South America homewares market value forecast: $ billion, 2009–14 26
[Inhaltsverzeichnis ausblenden]
