TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: honey 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Honey 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Honey, Hong Kong, value (HK$m), 2004?14 10
Figure 2: Honey, Hong Kong, volume (kg, million), 2004?14 13
Figure 3: Honey, Hong Kong, company share by value (%), 2008?09 16
Figure 4: Honey, Hong Kong, distribution channels by value (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Honey category definitions 3
Table 2: Honey distribution channels 4
Table 3: Honey, Hong Kong, value (HK$m), 2004?09 9
Table 4: Honey, Hong Kong, value forecast (HK$m), 2009?14 10
Table 5: Honey, Hong Kong, value ($m), 2004?09 11
Table 6: Honey, Hong Kong, value forecast ($m), 2009?14 11
Table 7: Honey, Hong Kong, volume (kg, million), 2004?09 12
Table 8: Honey, Hong Kong, volume forecast (kg, million), 2009?14 13
Table 9: Honey, Hong Kong, brand share by value (%), 2008?09 14
Table 10: Honey, Hong Kong, value by brand (HK$m), 2008?09 15
Table 11: Honey, Hong Kong, company share by value (%), 2008?09 17
Table 12: Honey, Hong Kong, value by company (HK$m), 2008?09 18
Table 13: Honey, Hong Kong, distribution channels by value (%), 2008?09 19
Table 14: Honey, Hong Kong, value by distribution channel (HK$m), 2008?09 19
Table 15: Honey, Hong Kong, expenditure per capita (HK$), 2004?09 21
Table 16: Honey, Hong Kong, forecast expenditure per capita (HK$), 2009?14 21
Table 17: Honey, Hong Kong, expenditure per capita ($), 2004?09 22
Table 18: Honey, Hong Kong, forecast expenditure per capita ($), 2009?14 22
Table 19: Honey, Hong Kong, consumption per capita (kg), 2004?09 23
Table 20: Honey, Hong Kong, forecast consumption per capita (kg), 2009?14 23
Table 21: Hong Kong population, by age group, 2004?09 (millions) 24
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 25
Table 23: Hong Kong population, by gender, 2004?09 (millions) 25
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 26
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 26
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 26
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 27
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 27
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 28
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 28
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