TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Best Western 27
Hoteis Othon 29
Sol Melia 30
MARKET FORECASTS 34
Market value forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40
LIST OF TABLES
Table 1: Brazil hotels & motels industry value: $ billion, 2006–10 10
Table 2: Brazil hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Brazil hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Best Western: key facts 27
Table 9: Hoteis Othon: key facts 29
Table 10: Sol Melia: key facts 30
Table 11: Sol Melia: key financials ($) 31
Table 12: Sol Melia: key financials (€) 31
Table 13: Sol Melia: key financial ratios 32
Table 14: Brazil hotels & motels industry value forecast: $ billion, 2010–15 34
Table 15: Brazil size of population (million), 2006–10 35
Table 16: Brazil gdp (constant 2000 prices, $ billion), 2006–10 35
Table 17: Brazil gdp (current prices, $ billion), 2006–10 35
Table 18: Brazil inflation, 2006–10 36
Table 19: Brazil consumer price index (absolute), 2006–10 36
Table 20: Brazil exchange rate, 2006–10 36
LIST OF FIGURES
Figure 1: Brazil hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Brazil hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Brazil hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Brazil, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Brazil, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Brazil, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Brazil, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Brazil, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Brazil, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Sol Melia: revenues & profitability 32
Figure 13: Sol Melia: assets & liabilities 33
Figure 14: Brazil hotels & motels industry value forecast: $ billion, 2010–15 34
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