TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Choice Hotels 27
Intercontinental 30
NH Hotels 33
MARKET FORECASTS 37
Market value forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41
LIST OF TABLES
Table 1: Europe hotels & motels industry value: $ billion, 2006–10 10
Table 2: Europe hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Europe hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Choice Hotels: key facts 27
Table 9: Choice Hotels: key financials ($) 28
Table 10: Choice Hotels: key financial ratios 28
Table 11: Intercontinental: key facts 30
Table 12: Intercontinental: key financials ($) 31
Table 13: Intercontinental: key financial ratios 31
Table 14: NH Hotels: key facts 33
Table 15: NH Hotels: key financials ($) 34
Table 16: NH Hotels: key financials (€) 34
Table 17: NH Hotels: key financial ratios 35
Table 18: Europe hotels & motels industry value forecast: $ billion, 2010–15 37
LIST OF FIGURES
Figure 1: Europe hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Europe hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Europe hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Europe, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Europe, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Europe, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Europe, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Europe, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Europe, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Choice Hotels: revenues & profitability 29
Figure 13: Choice Hotels: assets & liabilities 29
Figure 14: Intercontinental: revenues & profitability 32
Figure 15: Intercontinental: assets & liabilities 32
Figure 16: NH Hotels: revenues & profitability 35
Figure 17: NH Hotels: assets & liabilities 36
Figure 18: Europe hotels & motels industry value forecast: $ billion, 2010–15 37
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