TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Gromada Hotel 27
Intercontinental 29
Rezidor 32
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related Datamonitor research 40
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Poland hotels & motels industry value: $ billion, 2006–10 10
Table 2: Poland hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Poland hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Gromada Hotel: key facts 27
Table 9: Intercontinental: key facts 29
Table 10: Intercontinental: key financials ($) 30
Table 11: Intercontinental: key financial ratios 30
Table 12: Rezidor: key facts 32
Table 13: Rezidor: key financials ($) 33
Table 14: Rezidor: key financials (€) 33
Table 15: Rezidor: key financial ratios 34
Table 16: Poland hotels & motels industry value forecast: $ billion, 2010–15 36
Table 17: Poland size of population (million), 2006–10 37
Table 18: Poland gdp (constant 2000 prices, $ billion), 2006–10 37
Table 19: Poland gdp (current prices, $ billion), 2006–10 37
Table 20: Poland inflation, 2006–10 38
Table 21: Poland consumer price index (absolute), 2006–10 38
Table 22: Poland exchange rate, 2006–10 38
LIST OF FIGURES
Figure 1: Poland hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Poland hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Poland hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Poland, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Poland, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Poland, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Poland, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Poland, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Poland, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Intercontinental: revenues & profitability 31
Figure 13: Intercontinental: assets & liabilities 31
Figure 14: Rezidor: revenues & profitability 34
Figure 15: Rezidor: assets & liabilities 35
Figure 16: Poland hotels & motels industry value forecast: $ billion, 2010–15 36
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