TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 23
Accor 23
Best Western 27
Choice Hotels 29
Scandic 32
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39
LIST OF TABLES
Table 1: Sweden hotels & motels industry value: $ billion, 2006–10 10
Table 2: Sweden hotels & motels industry segmentation I:% share, by value, 2010 11
Table 3: Sweden hotels & motels industry segmentation II: % share, by value, 2010 12
Table 4: Accor: key facts 23
Table 5: Accor: key financials ($) 24
Table 6: Accor: key financials (€) 24
Table 7: Accor: key financial ratios 25
Table 8: Best Western: key facts 27
Table 9: Choice Hotels: key facts 29
Table 10: Choice Hotels: key financials ($) 30
Table 11: Choice Hotels: key financial ratios 30
Table 12: Scandic: key facts 32
Table 13: Sweden hotels & motels industry value forecast: $ billion, 2010–15 33
Table 14: Sweden size of population (million), 2006–10 34
Table 15: Sweden gdp (constant 2000 prices, $ billion), 2006–10 34
Table 16: Sweden gdp (current prices, $ billion), 2006–10 34
Table 17: Sweden inflation, 2006–10 35
Table 18: Sweden consumer price index (absolute), 2006–10 35
Table 19: Sweden exchange rate, 2006–10 35
LIST OF FIGURES
Figure 1: Sweden hotels & motels industry value: $ billion, 2006–10 10
Figure 2: Sweden hotels & motels industry segmentation I:% share, by value, 2010 11
Figure 3: Sweden hotels & motels industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the hotels & motels industry in Sweden, 2010 13
Figure 5: Drivers of buyer power in the hotels & motels industry in Sweden, 2010 15
Figure 6: Drivers of supplier power in the hotels & motels industry in Sweden, 2010 16
Figure 7: Factors influencing the likelihood of new entrants in the hotels & motels industry in Sweden, 2010 18
Figure 8: Factors influencing the threat of substitutes in the hotels & motels industry in Sweden, 2010 20
Figure 9: Drivers of degree of rivalry in the hotels & motels industry in Sweden, 2010 21
Figure 10: Accor: revenues & profitability 25
Figure 11: Accor: assets & liabilities 26
Figure 12: Choice Hotels: revenues & profitability 31
Figure 13: Choice Hotels: assets & liabilities 31
Figure 14: Sweden hotels & motels industry value forecast: $ billion, 2010–15 33
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