TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
AB Electrolux 19
BSH Bosch und Siemens Hausgerate GmbH 23
De'Longhi S.p.A. 26
Indesit Company SpA 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38
LIST OF TABLES
Table 1: Italy household appliances market value: $ billion, 2005–09(e) 10
Table 2: Italy household appliances market segmentation I:% share, by value, 2009(e) 11
Table 3: Italy household appliances market segmentation II: % share, by value, 2009(e) 12
Table 4: AB Electrolux: key facts 19
Table 5: AB Electrolux: key financials ($) 20
Table 6: AB Electrolux: key financials (SEK) 20
Table 7: AB Electrolux: key financial ratios 21
Table 8: BSH Bosch und Siemens Hausgerate GmbH: key facts 23
Table 9: BSH Bosch und Siemens Hausgerate GmbH: key financials ($) 24
Table 10: BSH Bosch und Siemens Hausgerate GmbH: key financials (€) 24
Table 11: BSH Bosch und Siemens Hausgerate GmbH: key financial ratios 24
Table 12: De'Longhi S.p.A.: key facts 26
Table 13: Indesit Company SpA: key facts 28
Table 14: Indesit Company SpA: key financials ($) 29
Table 15: Indesit Company SpA: key financials (€) 30
Table 16: Indesit Company SpA: key financial ratios 30
Table 17: Italy household appliances market value forecast: $ billion, 2009–14 32
Table 18: Italy size of population (million), 2005–09 33
Table 19: Italy GDP (constant 2000 prices, $ billion), 2005–09 33
Table 20: Italy GDP (current prices, $ billion), 2005–09 33
Table 21: Italy inflation, 2005–09 34
Table 22: Italy consumer price index (absolute), 2005–09 34
Table 23: Italy exchange rate, 2005–09 34
LIST OF FIGURES
Figure 1: Italy household appliances market value: $ billion, 2005–09(e) 10
Figure 2: Italy household appliances market segmentation I:% share, by value, 2009(e) 11
Figure 3: Italy household appliances market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the household appliances market in Italy, 2009 13
Figure 5: Drivers of buyer power in the household appliances market in Italy, 2009 14
Figure 6: Drivers of supplier power in the household appliances market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the household appliances market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the household appliances market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the household appliances market in Italy, 2009 18
Figure 10: AB Electrolux: revenues & profitability 21
Figure 11: AB Electrolux: assets & liabilities 22
Figure 12: BSH Bosch und Siemens Hausgerate GmbH: revenues & profitability 25
Figure 13: BSH Bosch und Siemens Hausgerate GmbH: assets & liabilities 25
Figure 14: Indesit Company SpA: revenues & profitability 31
Figure 15: Indesit Company SpA: assets & liabilities 31
Figure 16: Italy household appliances market value forecast: $ billion, 2009–14 32
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