TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOUSEHOLD APPLIANCES RETAIL SALES OVERVIEW 5
Household appliances retail market definition 5
Household appliances sales overview 6
Household appliances retail sales value, 2004–09 7
Household appliances retail sales value, 2009–14 8
HOUSEHOLD APPLIANCES MARKET SEGMENTATION 9
Market sales analysis by category, 2004–09 9
Market sales analysis by category, 2009–14 11
HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 13
Retail format definitions 13
Household appliances sales analysis by key retail formats, overview 16
Household appliances sales analysis by key retail formats actual, 2004–09 17
Household appliances sales analysis by key retail formats forecast, 2009–14 18
MAJOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 19
Major household appliances sales analysis by key retail formats, overview 19
Major household appliances sales analysis by key retail formats actual, 2004–09 20
Major household appliances sales analysis by key retail formats forecast, 2009–14 21
MINOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Minor household appliances sales analysis by key retail formats, overview 22
Minor household appliances sales analysis by key retail formats actual, 2004–09 23
Minor household appliances sales analysis by key retail formats forecast, 2009–14 24
APPENDIX 25
Methodology 25
Related research 26
Datamonitor consulting 26
Disclaimer 26
LIST OF FIGURES
Figure 1: Brazil, sales of household appliances, value ($m), 2004–14 6
Figure 2: Brazil , sales of household appliances, value ($m), 2004–09 7
Figure 3: Brazil, forecast sales of household appliances, value ($m), 2009–14 8
Figure 4: Brazil, sales of household appliances, value break down by category (%), 2009 9
Figure 5: Brazil, sales of household appliances, value break down by category ($m), 2004–09 10
Figure 6: Brazil, sales of household appliances, value break down by category (%), 2014 11
Figure 7: Brazil, forecast sales of household appliances, value break down by category ($m), 2009–14 12
Figure 8: Brazil, household appliances, revenue split by key retail formats (%), 2009 16
Figure 9: Brazil, major household appliances, revenue split by key retail formats (%), 2009 19
Figure 10: Brazil, minor household appliances, revenue split by key retail formats (%), 2009 22
LIST OF TABLES
Table 1: Household appliances retail market definition 5
Table 2: Brazil, sales of household appliances, value ($m), 2004–14 6
Table 3: Brazil sales of household appliances, value ($m and BRLm), 2004–09 7
Table 4: Brazil, forecast sales of household appliances, value ($m and BRLm), 2009–14 8
Table 5: Brazil, sales of household appliances, value break down by category ($m), 2004–09 10
Table 6: Brazil, forecast sales of household appliances, value break down by category ($m), 2009–14 12
Table 7: (Part 1) Retail format definitions 13
Table 8: (Part 2) Retail format definitions 14
Table 9: (Part 3) Retail format definitions 15
Table 10: Brazil household appliances, revenues split by key retail formats ($m), 2004–09 17
Table 11: Brazil, household appliances forecast, revenues split by key retail formats ($m), 2009–14 18
Table 12: Brazil, major household appliances, revenues split by key retail formats ($m), 2004–09 20
Table 13: Brazil, major household appliances forecast, revenues split by key retail formats ($m), 2009–14 21
Table 14: Brazil, minor household appliances, revenues split by key retail formats ($m), 2004–09 23
Table 15: Brazil, minor household appliances forecast, revenues split by key retail formats ($m), 2009–14 24
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