TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOUSEHOLD APPLIANCES RETAIL SALES OVERVIEW 6
Household appliances retail market definition 6
Household appliances sales overview 7
Household appliances retail sales value, 2003–08 8
Household appliances retail sales value, 2008–13 9
HOUSEHOLD APPLIANCES MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Household appliances sales analysis by key retail formats, overview 18
Household appliances sales analysis by key retail formats actuals, 2003–08 19
Household appliances sales analysis by key retail formats forecast, 2008–13 20
MAJOR DOMESTIC APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 21
Major domestic appliances sales analysis by key retail formats, overview 21
Major domestic appliances sales analysis by key retail formats actuals, 2003–08 22
Major domestic appliances sales analysis by key retail formats forecast, 2008–13 23
MINOR DOMESTIC APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 24
Minor domestic appliances sales analysis by key retail formats, overview 24
Minor domestic appliances sales analysis by key retail formats actuals, 2003–08 25
Minor domestic appliances sales analysis by key retail formats forecast, 2008–13 26
HOUSEHOLD APPLIANCES RETAIL SALES – COUNTRY COMPARISON 27
Household appliances retail sales value of top five countries, 2003–13 27
APPENDIX 29
Methodology 29
Related research 30
Datamonitor consulting 30
Disclaimer 30
LIST OF FIGURES
Figure 1: Sales of household appliances in Germany value ($m), 2003–13 7
Figure 2: Sales of household appliances in Germany, value ($m), 2003–08 8
Figure 3: Forecast sales of household appliances in Germany, value ($m), 2008–13 9
Figure 4: Sales of household appliances in Germany, value break down by category ($m and growth %), 2003–08 10
Figure 5: Sales of household appliances in Germany, value break down by category (%), 2008 12
Figure 6: Forecast sales of household appliances in Germany, value break down by category ($m and growth %), 2008–13 13
Figure 7: Sales of household appliances in Germany, value break down by category (%), 2013 14
Figure 8: Household appliances, Germany, revenue split by key retail formats (%), 2008 18
Figure 9: Major domestic appliances, Germany, revenue split by key retail formats (%), 2008 21
Figure 10: Minor domestic appliances, Germany, revenue split by key retail formats (%), 2008 24
Figure 11: Household appliances, growth comparison (value $m), top five countries 27
LIST OF TABLES
Table 1: Household appliances retail market definition 6
Table 2: Sales of household appliances in Germany, value ($m), 2003–13 7
Table 3: Sales of household appliances in Germany, value ($m and €m), 2003–08 8
Table 4: Forecast sales of household appliances in Germany, value ($m and €m), 2008–13 9
Table 5: Sales of household appliances in Germany, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of household appliances in Germany, value break down by category ($m), 2008–13 13
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Household appliances, Germany, revenues split by key retail formats ($m), 2003–08 19
Table 11: Household appliances forecast, Germany, revenues split by key retail formats ($m), 2008–13 20
Table 12: Major domestic appliances, Germany, revenues split by key retail formats ($m), 2003–08 22
Table 13: Major domestic appliances forecast, Germany, revenues split by key retail formats ($m), 2008–13 23
Table 14: Minor domestic appliances, Germany, revenues split by key retail formats ($m), 2003–08 25
Table 15: Minor domestic appliances forecast, Germany, revenues split by key retail formats ($m), 2008–13 26
Table 16: Global household appliances market split (value $m), top five countries 28
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