TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOUSEHOLD APPLIANCES RETAIL SALES OVERVIEW 5
Household appliances retail market definition 5
Household appliances sales overview 6
Household appliances retail sales value, 2004–09 7
Household appliances retail sales value, 2009–14 9
HOUSEHOLD APPLIANCES MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 13
HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Household appliances sales analysis by key retail formats, overview 19
Household appliances sales analysis by key retail formats actual, 2004–09 20
Household appliances sales analysis by key retail formats forecast, 2009–14 21
MAJOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 22
Major household appliances sales analysis by key retail formats, overview 22
Major household appliances sales analysis by key retail formats actual, 2004–09 23
Major household appliances sales analysis by key retail formats forecast, 2009–14 24
MINOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 25
Minor household appliances sales analysis by key retail formats, overview 25
Minor household appliances sales analysis by key retail formats actual, 2004–09 26
Minor household appliances sales analysis by key retail formats forecast, 2009–14 27
APPENDIX 28
Methodology 28
Related research 29
Datamonitor consulting 29
Disclaimer 29
LIST OF FIGURES
Figure 1: Pakistan, sales of household appliances, value ($m), 2004–14 6
Figure 2: Pakistan , sales of household appliances, value ($m), 2004–09 7
Figure 3: Pakistan, forecast sales of household appliances, value ($m), 2009–14 9
Figure 4: Pakistan, sales of household appliances, value break down by category (%), 2009 11
Figure 5: Pakistan, sales of household appliances, value break down by category ($m), 2004–09 12
Figure 6: Pakistan, sales of household appliances, value break down by category (%), 2014 13
Figure 7: Pakistan, forecast sales of household appliances, value break down by category ($m), 2009–14 14
Figure 8: Pakistan, household appliances, revenue split by key retail formats (%), 2009 19
Figure 9: Pakistan, major household appliances, revenue split by key retail formats (%), 2009 22
Figure 10: Pakistan, minor household appliances, revenue split by key retail formats (%), 2009 25
LIST OF TABLES
Table 1: Household appliances retail market definition 5
Table 2: Pakistan, sales of household appliances, value ($m), 2004–14 6
Table 3: Pakistan sales of household appliances, value ($m and PKRm), 2004–09 8
Table 4: Pakistan, forecast sales of household appliances, value ($m and PKRm), 2009–14 10
Table 5: Pakistan, sales of household appliances, value break down by category ($m), 2004–09 12
Table 6: Pakistan, forecast sales of household appliances, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Pakistan household appliances, revenues split by key retail formats ($m), 2004–09 20
Table 11: Pakistan, household appliances forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Pakistan, major household appliances, revenues split by key retail formats ($m), 2004–09 23
Table 13: Pakistan, major household appliances forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Pakistan, minor household appliances, revenues split by key retail formats ($m), 2004–09 26
Table 15: Pakistan, minor household appliances forecast, revenues split by key retail formats ($m), 2009–14 27
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