TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOUSEHOLD APPLIANCES RETAIL SALES OVERVIEW 5
Household appliances retail market definition 5
Household appliances sales overview 6
Household appliances retail sales value, 2004–09 7
Household appliances retail sales value, 2009–14 9
HOUSEHOLD APPLIANCES MARKET SEGMENTATION 11
Market sales analysis by category, 2004–09 11
Market sales analysis by category, 2009–14 13
HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Household appliances sales analysis by key retail formats, overview 18
Household appliances sales analysis by key retail formats actual, 2004–09 19
Household appliances sales analysis by key retail formats forecast, 2009–14 20
MAJOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 21
Major household appliances sales analysis by key retail formats, overview 21
Major household appliances sales analysis by key retail formats actual, 2004–09 22
Major household appliances sales analysis by key retail formats forecast, 2009–14 23
MINOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 24
Minor household appliances sales analysis by key retail formats, overview 24
Minor household appliances sales analysis by key retail formats actual, 2004–09 25
Minor household appliances sales analysis by key retail formats forecast, 2009–14 26
APPENDIX 27
Methodology 27
Related research 28
Datamonitor consulting 28
Disclaimer 28
LIST OF FIGURES
Figure 1: South Africa, sales of household appliances, value ($m), 2004–14 6
Figure 2: South Africa , sales of household appliances, value ($m), 2004–09 7
Figure 3: South Africa, forecast sales of household appliances, value ($m), 2009–14 9
Figure 4: South Africa, sales of household appliances, value break down by category (%), 2009 11
Figure 5: South Africa, sales of household appliances, value break down by category ($m), 2004–09 12
Figure 6: South Africa, sales of household appliances, value break down by category (%), 2014 13
Figure 7: South Africa, forecast sales of household appliances, value break down by category ($m), 2009–14 14
Figure 8: South Africa, household appliances, revenue split by key retail formats (%), 2009 18
Figure 9: South Africa, major household appliances, revenue split by key retail formats (%), 2009 21
Figure 10: South Africa, minor household appliances, revenue split by key retail formats (%), 2009 24
LIST OF TABLES
Table 1: Household appliances retail market definition 5
Table 2: South Africa, sales of household appliances, value ($m), 2004–14 6
Table 3: South Africa sales of household appliances, value ($m and ZARm), 2004–09 8
Table 4: South Africa, forecast sales of household appliances, value ($m and ZARm), 2009–14 10
Table 5: South Africa, sales of household appliances, value break down by category ($m), 2004–09 12
Table 6: South Africa, forecast sales of household appliances, value break down by category ($m), 2009–14 14
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: South Africa household appliances, revenues split by key retail formats ($m), 2004–09 19
Table 11: South Africa, household appliances forecast, revenues split by key retail formats ($m), 2009–14 20
Table 12: South Africa, major household appliances, revenues split by key retail formats ($m), 2004–09 22
Table 13: South Africa, major household appliances forecast, revenues split by key retail formats ($m), 2009–14 23
Table 14: South Africa, minor household appliances, revenues split by key retail formats ($m), 2004–09 25
Table 15: South Africa, minor household appliances forecast, revenues split by key retail formats ($m), 2009–14 26
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