TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
HOUSEHOLD APPLIANCES RETAIL SALES OVERVIEW 5
Household appliances retail market definition 5
Household appliances sales overview 6
Household appliances retail sales value, 2004–09 8
Household appliances retail sales value, 2009–14 10
HOUSEHOLD APPLIANCES MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 15
HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 18
Retail format definitions 18
Household appliances sales analysis by key retail formats, overview 21
Household appliances sales analysis by key retail formats actual, 2004–09 22
Household appliances sales analysis by key retail formats forecast, 2009–14 23
MAJOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 24
Major household appliances sales analysis by key retail formats, overview 24
Major household appliances sales analysis by key retail formats actual, 2004–09 25
Major household appliances sales analysis by key retail formats forecast, 2009–14 26
MINOR HOUSEHOLD APPLIANCES SALES ANALYSIS BY KEY RETAIL FORMATS 27
Minor household appliances sales analysis by key retail formats, overview 27
Minor household appliances sales analysis by key retail formats actual, 2004–09 28
Minor household appliances sales analysis by key retail formats forecast, 2009–14 29
APPENDIX 30
Methodology 30
Related research 31
Datamonitor consulting 31
Disclaimer 31
LIST OF FIGURES
Figure 1: New Zealand, sales of household appliances, value ($m), 2004–14 6
Figure 2: New Zealand , sales of household appliances, value ($m), 2004–09 8
Figure 3: New Zealand, forecast sales of household appliances, value ($m), 2009–14 10
Figure 4: New Zealand, sales of household appliances, value break down by category (%), 2009 12
Figure 5: New Zealand, sales of household appliances, value break down by category ($m), 2004–09 13
Figure 6: New Zealand, sales of household appliances, value break down by category (%), 2014 15
Figure 7: New Zealand, forecast sales of household appliances, value break down by category ($m), 2009–14 16
Figure 8: New Zealand, household appliances, revenue split by key retail formats (%), 2009 21
Figure 9: New Zealand, major household appliances, revenue split by key retail formats (%), 2009 24
Figure 10: New Zealand, minor household appliances, revenue split by key retail formats (%), 2009 27
LIST OF TABLES
Table 1: Household appliances retail market definition 5
Table 2: New Zealand, sales of household appliances, value ($m), 2004–14 7
Table 3: New Zealand sales of household appliances, value ($m and NZ$m), 2004–09 9
Table 4: New Zealand, forecast sales of household appliances, value ($m and NZ$m), 2009–14 11
Table 5: New Zealand, sales of household appliances, value break down by category ($m), 2004–09 14
Table 6: New Zealand, forecast sales of household appliances, value break down by category ($m), 2009–14 17
Table 7: (Part 1) Retail format definitions 18
Table 8: (Part 2) Retail format definitions 19
Table 9: (Part 3) Retail format definitions 20
Table 10: New Zealand household appliances, revenues split by key retail formats ($m), 2004–09 22
Table 11: New Zealand, household appliances forecast, revenues split by key retail formats ($m), 2009–14 23
Table 12: New Zealand, major household appliances, revenues split by key retail formats ($m), 2004–09 25
Table 13: New Zealand, major household appliances forecast, revenues split by key retail formats ($m), 2009–14 26
Table 14: New Zealand, minor household appliances, revenues split by key retail formats ($m), 2004–09 28
Table 15: New Zealand, minor household appliances forecast, revenues split by key retail formats ($m), 2009–14 29
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