Household Products in Australia to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Australian Dollar), 2003?08 34
Value analysis (Australian Dollar), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 44
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 4 Leading Company Profiles 59
Reckitt Benckiser Group plc 59
Colgate-Palmolive Company 62
Chapter 5 Category Analysis: Toilet care 64
Value analysis (Australian Dollar), 2003?08 64
Value analysis (Australian Dollar), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 6 Category Analysis: Furniture polish 80
Value analysis (Australian Dollar), 2003?08 80
Value analysis (Australian Dollar), 2008?13 81
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 83
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 7 Category Analysis: Insecticides 96
Value analysis (Australian Dollar), 2003?08 96
Value analysis (Australian Dollar), 2008?13 97
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 8 Category Analysis: Textile washing products 112
Value analysis (Australian Dollar), 2003?08 112
Value analysis (Australian Dollar), 2008?13 113
Value analysis (US dollars), 2003?08 115
Value analysis (US dollars), 2008?13 115
Volume analysis, 2003?08 117
Volume analysis, 2008?13 118
Company and brand share analysis 120
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 9 Category Analysis: Scouring products 129
Value analysis (Australian Dollar), 2003?08 129
Value analysis (Australian Dollar), 2008?13 130
Value analysis (US dollars), 2003?08 132
Value analysis (US dollars), 2008?13 132
Volume analysis, 2003?08 134
Volume analysis, 2008?13 135
Company and brand share analysis 137
Distribution analysis 140
Expenditure and consumption per capita 142
Chapter 10 Category Analysis: General purpose cleaners 145
Value analysis (Australian Dollar), 2003?08 145
Value analysis (Australian Dollar), 2008?13 146
Value analysis (US dollars), 2003?08 148
Value analysis (US dollars), 2008?13 149
Volume analysis, 2003?08 151
Volume analysis, 2008?13 152
Company and brand share analysis 154
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 11 Category Analysis: Air fresheners 166
Value analysis (Australian Dollar), 2003?08 166
Value analysis (Australian Dollar), 2008?13 167
Value analysis (US dollars), 2003?08 169
Value analysis (US dollars), 2008?13 169
Volume analysis, 2003?08 171
Volume analysis, 2008?13 172
Company and brand share analysis 174
Distribution analysis 177
Expenditure and consumption per capita 179
Chapter 12 Category Analysis: Bleach 182
Value analysis (Australian Dollar), 2003?08 182
Value analysis (Australian Dollar), 2008?13 183
Value analysis (US dollars), 2003?08 184
Value analysis (US dollars), 2008?13 184
Volume analysis, 2003?08 186
Volume analysis, 2008?13 187
Company and brand share analysis 189
Distribution analysis 192
Expenditure and consumption per capita 194
Chapter 13 Category Analysis: Dishwashing products 197
Value analysis (Australian Dollar), 2003?08 197
Value analysis (Australian Dollar), 2008?13 198
Value analysis (US dollars), 2003?08 200
Value analysis (US dollars), 2008?13 200
Volume analysis, 2003?08 202
Volume analysis, 2008?13 203
Company and brand share analysis 205
Distribution analysis 208
Expenditure and consumption per capita 210
Chapter 14 Country Comparison 213
Value 213
Volume 217
Market share 221
Chapter 15 PESTLE Analysis 222
Summary 222
Political analysis 223
Economic analysis 226
Social analysis 230
Technology analysis 234
Legal analysis 239
Environmental analysis 242
Chapter 16 New Product Development 246
Product launches over time 246
Recent product launches 248
Chapter 17 Macroeconomic Profile 249
Macroeconomic indicators 249
Chapter 18 Research Methodology 254
Methodology overview 254
Secondary research 255
Market modeling 256
Creating an initial data model 256
Revising the initial data model 256
Creating a final estimate 257
Creating demographic value splits 257
Primary research 257
Data finalization 258
Ongoing research 258
Chapter 19 APPENDIX 259
Future readings 259
How to contact experts in your industry 259
Disclaimer 259

LIST OF FIGURES
Figure 1: Household products, Australia, value by category (A$m), 2003?13 36
Figure 2: Household products, Australia, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Australia, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, Australia, category growth comparison, by volume, 2003?13 43
Figure 5: Household products, Australia, company share by value (%), 2007?08 48
Figure 6: Household products, Australia, distribution channels by value (%), 2007?08 52
Figure 7: Toilet care, Australia, value by segment (A$m), 2003?13 66
Figure 8: Toilet care, Australia, category growth comparison, by value, 2003?13 68
Figure 9: Toilet care, Australia, volume by segment (units, million), 2003?13 71
Figure 10: Toilet care, Australia, category growth comparison, by volume, 2003?13 71
Figure 11: Toilet care, Australia, company share by value (%), 2007?08 73
Figure 12: Toilet care, Australia, distribution channels by value (%), 2007?08 76
Figure 13: Furniture polish, Australia, value by segment (A$m), 2003?13 82
Figure 14: Furniture polish, Australia, category growth comparison, by value, 2003?13 84
Figure 15: Furniture polish, Australia, volume by segment (units, million), 2003?13 87
Figure 16: Furniture polish, Australia, category growth comparison, by volume, 2003?13 87
Figure 17: Furniture polish, Australia, company share by value (%), 2007?08 89
Figure 18: Furniture polish, Australia, distribution channels by value (%), 2007?08 92
Figure 19: Insecticides, Australia, value by segment (A$m), 2003?13 98
Figure 20: Insecticides, Australia, category growth comparison, by value, 2003?13 100
Figure 21: Insecticides, Australia, volume by segment (units/liters, million), 2003?13 102
Figure 22: Insecticides, Australia, category growth comparison, by volume, 2003?13 103
Figure 23: Insecticides, Australia, company share by value (%), 2007?08 105
Figure 24: Insecticides, Australia, distribution channels by value (%), 2007?08 108
Figure 25: Textile washing products, Australia, value by segment (A$m), 2003?13 114
Figure 26: Textile washing products, Australia, category growth comparison, by value, 2003?13 116
Figure 27: Textile washing products, Australia, volume by segment (units/liters, million), 2003?13 119
Figure 28: Textile washing products, Australia, category growth comparison, by volume, 2003?13 119
Figure 29: Textile washing products, Australia, company share by value (%), 2007?08 122
Figure 30: Textile washing products, Australia, distribution channels by value (%), 2007?08 125
Figure 31: Scouring products, Australia, value by segment (A$m), 2003?13 131
Figure 32: Scouring products, Australia, category growth comparison, by value, 2003?13 133
Figure 33: Scouring products, Australia, volume by segment (units, million), 2003?13 136
Figure 34: Scouring products, Australia, category growth comparison, by volume, 2003?13 136
Figure 35: Scouring products, Australia, company share by value (%), 2007?08 138
Figure 36: Scouring products, Australia, distribution channels by value (%), 2007?08 141
Figure 37: General purpose cleaners, Australia, value by segment (A$m), 2003?13 147
Figure 38: General purpose cleaners, Australia, category growth comparison, by value, 2003?13 150
Figure 39: General purpose cleaners, Australia, volume by segment (liters, million), 2003?13 153
Figure 40: General purpose cleaners, Australia, category growth comparison, by volume, 2003?13 153
Figure 41: General purpose cleaners, Australia, company share by value (%), 2007?08 156
Figure 42: General purpose cleaners, Australia, distribution channels by value (%), 2007?08 159
Figure 43: Air fresheners, Australia, value by segment (A$m), 2003?13 168
Figure 44: Air fresheners, Australia, category growth comparison, by value, 2003?13 170
Figure 45: Air fresheners, Australia, volume by segment (units, million), 2003?13 173
Figure 46: Air fresheners, Australia, category growth comparison, by volume, 2003?13 173
Figure 47: Air fresheners, Australia, company share by value (%), 2007?08 175
Figure 48: Air fresheners, Australia, distribution channels by value (%), 2007?08 178
Figure 49: Bleach, Australia, value by segment (A$m), 2003?13 183
Figure 50: Bleach, Australia, category growth comparison, by value, 2003?13 185
Figure 51: Bleach, Australia, volume by segment (kg/liters, million), 2003?13 188
Figure 52: Bleach, Australia, category growth comparison, by volume, 2003?13 188
Figure 53: Bleach, Australia, company share by value (%), 2007?08 190
Figure 54: Bleach, Australia, distribution channels by value (%), 2007?08 193
Figure 55: Dishwashing products, Australia, value by segment (A$m), 2003?13 199
Figure 56: Dishwashing products, Australia, category growth comparison, by value, 2003?13 201
Figure 57: Dishwashing products, Australia, volume by segment (units, million), 2003?13 204
Figure 58: Dishwashing products, Australia, category growth comparison, by volume, 2003?13 204
Figure 59: Dishwashing products, Australia, company share by value (%), 2007?08 206
Figure 60: Dishwashing products, Australia, distribution channels by value (%), 2007?08 209
Figure 61: Global household products market split (value terms, 2008), top five countries 214
Figure 62: Global household products market value, 2003–08, top five countries 216
Figure 63: Global household products market split (volume terms, 2008), top five countries 218
Figure 64: Global household products market volume, 2003–08, top five countries 220
Figure 65: Annual data review process 255

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Australia, value by category (A$m), 2003?08 34
Table 4: Household products, Australia, value forecast by category (A$m), 2008?13 35
Table 5: Household products, Australia, value by category ($m), 2003?08 37
Table 6: Household products, Australia, value forecast by category ($m), 2008?13 38
Table 7: Household products, Australia, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, Australia, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: Household products, Australia, brand share by value (%), 2007?08 44
Table 10: Household products, Australia, value by brand (A$m), 2007?08 46
Table 11: Household products, Australia, company share by value (%), 2007?08 49
Table 12: Household products, Australia, value by company (A$m), 2007?08 50
Table 13: Household products, Australia, distribution channels by value (%), 2007?08 51
Table 14: Household products, Australia, value by distribution channel (A$m), 2007?08 51
Table 15: Household products, Australia, expenditure per capita (A$), 2003?08 53
Table 16: Household products, Australia, forecast expenditure per capita (A$), 2008?13 54
Table 17: Household products, Australia, expenditure per capita ($), 2003?08 55
Table 18: Household products, Australia, forecast expenditure per capita ($), 2008?13 56
Table 19: Household products, Australia, consumption per capita (kg/liters/units), 2003?08 57
Table 20: Household products, Australia, forecast consumption per capita (kg/liters/units), 2008?13 58
Table 21: Reckitt Benckiser Group plc key facts 59
Table 22: Colgate-Palmolive Company key facts 62
Table 23: Toilet care, Australia, value by segment (A$m), 2003?08 64
Table 24: Toilet care, Australia, value forecast by segment (A$m), 2008?13 65
Table 25: Toilet care, Australia, value by segment ($m), 2003?08 67
Table 26: Toilet care, Australia, value forecast by segment ($m), 2008?13 67
Table 27: Toilet care, Australia, volume by segment (units, million), 2003?08 69
Table 28: Toilet care, Australia, volume forecast by segment (units, million), 2008?13 70
Table 29: Toilet care, Australia, brand share by value (%), 2007?08 72
Table 30: Toilet care, Australia, value by brand (A$m), 2007?08 72
Table 31: Toilet care, Australia, company share by value (%), 2007?08 74
Table 32: Toilet care, Australia, value by company (A$m), 2007?08 74
Table 33: Toilet care, Australia, distribution channels by value (%), 2007?08 75
Table 34: Toilet care, Australia, value by distribution channel (A$m), 2007?08 75
Table 35: Toilet care, Australia, expenditure per capita (A$), 2003?08 77
Table 36: Toilet care, Australia, forecast expenditure per capita (A$), 2008?13 77
Table 37: Toilet care, Australia, expenditure per capita ($), 2003?08 78
Table 38: Toilet care, Australia, forecast expenditure per capita ($), 2008?13 78
Table 39: Toilet care, Australia, consumption per capita (units), 2003?08 79
Table 40: Toilet care, Australia, forecast consumption per capita (units), 2008?13 79
Table 41: Furniture polish, Australia, value by segment (A$m), 2003?08 80
Table 42: Furniture polish, Australia, value forecast by segment (A$m), 2008?13 81
Table 43: Furniture polish, Australia, value by segment ($m), 2003?08 83
Table 44: Furniture polish, Australia, value forecast by segment ($m), 2008?13 83
Table 45: Furniture polish, Australia, volume by segment (units, million), 2003?08 85
Table 46: Furniture polish, Australia, volume forecast by segment (units, million), 2008?13 86
Table 47: Furniture polish, Australia, brand share by value (%), 2007?08 88
Table 48: Furniture polish, Australia, value by brand (A$m), 2007?08 88
Table 49: Furniture polish, Australia, company share by value (%), 2007?08 90
Table 50: Furniture polish, Australia, value by company (A$m), 2007?08 90
Table 51: Furniture polish, Australia, distribution channels by value (%), 2007?08 91
Table 52: Furniture polish, Australia, value by distribution channel (A$m), 2007?08 91
Table 53: Furniture polish, Australia, expenditure per capita (A$), 2003?08 93
Table 54: Furniture polish, Australia, forecast expenditure per capita (A$), 2008?13 93
Table 55: Furniture polish, Australia, expenditure per capita ($), 2003?08 94
Table 56: Furniture polish, Australia, forecast expenditure per capita ($), 2008?13 94
Table 57: Furniture polish, Australia, consumption per capita (units), 2003?08 95
Table 58: Furniture polish, Australia, forecast consumption per capita (units), 2008?13 95
Table 59: Insecticides, Australia, value by segment (A$m), 2003?08 96
Table 60: Insecticides, Australia, value forecast by segment (A$m), 2008?13 97
Table 61: Insecticides, Australia, value by segment ($m), 2003?08 99
Table 62: Insecticides, Australia, value forecast by segment ($m), 2008?13 99
Table 63: Insecticides, Australia, volume by segment (units/liters, million), 2003?08 101
Table 64: Insecticides, Australia, volume forecast by segment (units/liters, million), 2008?13 102
Table 65: Insecticides, Australia, brand share by value (%), 2007?08 104
Table 66: Insecticides, Australia, value by brand (A$m), 2007?08 104
Table 67: Insecticides, Australia, company share by value (%), 2007?08 106
Table 68: Insecticides, Australia, value by company (A$m), 2007?08 106
Table 69: Insecticides, Australia, distribution channels by value (%), 2007?08 107
Table 70: Insecticides, Australia, value by distribution channel (A$m), 2007?08 107
Table 71: Insecticides, Australia, expenditure per capita (A$), 2003?08 109
Table 72: Insecticides, Australia, forecast expenditure per capita (A$), 2008?13 109
Table 73: Insecticides, Australia, expenditure per capita ($), 2003?08 110
Table 74: Insecticides, Australia, forecast expenditure per capita ($), 2008?13 110
Table 75: Insecticides, Australia, consumption per capita (units/liters), 2003?08 111
Table 76: Insecticides, Australia, forecast consumption per capita (units/liters), 2008?13 111
Table 77: Textile washing products, Australia, value by segment (A$m), 2003?08 112
Table 78: Textile washing products, Australia, value forecast by segment (A$m), 2008?13 113
Table 79: Textile washing products, Australia, value by segment ($m), 2003?08 115
Table 80: Textile washing products, Australia, value forecast by segment ($m), 2008?13 115
Table 81: Textile washing products, Australia, volume by segment (units/liters, million), 2003?08 117
Table 82: Textile washing products, Australia, volume forecast by segment (units/liters, million), 2008?13 118
Table 83: Textile washing products, Australia, brand share by value (%), 2007?08 120
Table 84: Textile washing products, Australia, value by brand (A$m), 2007?08 121
Table 85: Textile washing products, Australia, company share by value (%), 2007?08 123
Table 86: Textile washing products, Australia, value by company (A$m), 2007?08 123
Table 87: Textile washing products, Australia, distribution channels by value (%), 2007?08 124
Table 88: Textile washing products, Australia, value by distribution channel (A$m), 2007?08 124
Table 89: Textile washing products, Australia, expenditure per capita (A$), 2003?08 126
Table 90: Textile washing products, Australia, forecast expenditure per capita (A$), 2008?13 126
Table 91: Textile washing products, Australia, expenditure per capita ($), 2003?08 127
Table 92: Textile washing products, Australia, forecast expenditure per capita ($), 2008?13 127
Table 93: Textile washing products, Australia, consumption per capita (units/liters), 2003?08 128
Table 94: Textile washing products, Australia, forecast consumption per capita (units/liters), 2008?13 128
Table 95: Scouring products, Australia, value by segment (A$m), 2003?08 129
Table 96: Scouring products, Australia, value forecast by segment (A$m), 2008?13 130
Table 97: Scouring products, Australia, value by segment ($m), 2003?08 132
Table 98: Scouring products, Australia, value forecast by segment ($m), 2008?13 132
Table 99: Scouring products, Australia, volume by segment (units, million), 2003?08 134
Table 100: Scouring products, Australia, volume forecast by segment (units, million), 2008?13 135
Table 101: Scouring products, Australia, brand share by value (%), 2007?08 137
Table 102: Scouring products, Australia, value by brand (A$m), 2007?08 137
Table 103: Scouring products, Australia, company share by value (%), 2007?08 139
Table 104: Scouring products, Australia, value by company (A$m), 2007?08 139
Table 105: Scouring products, Australia, distribution channels by value (%), 2007?08 140
Table 106: Scouring products, Australia, value by distribution channel (A$m), 2007?08 140
Table 107: Scouring products, Australia, expenditure per capita (A$), 2003?08 142
Table 108: Scouring products, Australia, forecast expenditure per capita (A$), 2008?13 142
Table 109: Scouring products, Australia, expenditure per capita ($), 2003?08 143
Table 110: Scouring products, Australia, forecast expenditure per capita ($), 2008?13 143
Table 111: Scouring products, Australia, consumption per capita (units), 2003?08 144
Table 112: Scouring products, Australia, forecast consumption per capita (units), 2008?13 144
Table 113: General purpose cleaners, Australia, value by segment (A$m), 2003?08 145
Table 114: General purpose cleaners, Australia, value forecast by segment (A$m), 2008?13 146
Table 115: General purpose cleaners, Australia, value by segment ($m), 2003?08 148
Table 116: General purpose cleaners, Australia, value forecast by segment ($m), 2008?13 149
Table 117: General purpose cleaners, Australia, volume by segment (liters, million), 2003?08 151
Table 118: General purpose cleaners, Australia, volume forecast by segment (liters, million), 2008?13 152
Table 119: General purpose cleaners, Australia, brand share by value (%), 2007?08 154
Table 120: General purpose cleaners, Australia, value by brand (A$m), 2007?08 155
Table 121: General purpose cleaners, Australia, company share by value (%), 2007?08 157
Table 122: General purpose cleaners, Australia, value by company (A$m), 2007?08 157
Table 123: General purpose cleaners, Australia, distribution channels by value (%), 2007?08 158
Table 124: General purpose cleaners, Australia, value by distribution channel (A$m), 2007?08 158
Table 125: General purpose cleaners, Australia, expenditure per capita (A$), 2003?08 160
Table 126: General purpose cleaners, Australia, forecast expenditure per capita (A$), 2008?13 161
Table 127: General purpose cleaners, Australia, expenditure per capita ($), 2003?08 162
Table 128: General purpose cleaners, Australia, forecast expenditure per capita ($), 2008?13 163
Table 129: General purpose cleaners, Australia, consumption per capita (liters), 2003?08 164
Table 130: General purpose cleaners, Australia, forecast consumption per capita (liters), 2008?13 165
Table 131: Air fresheners, Australia, value by segment (A$m), 2003?08 166
Table 132: Air fresheners, Australia, value forecast by segment (A$m), 2008?13 167
Table 133: Air fresheners, Australia, value by segment ($m), 2003?08 169
Table 134: Air fresheners, Australia, value forecast by segment ($m), 2008?13 169
Table 135: Air fresheners, Australia, volume by segment (units, million), 2003?08 171
Table 136: Air fresheners, Australia, volume forecast by segment (units, million), 2008?13 172
Table 137: Air fresheners, Australia, brand share by value (%), 2007?08 174
Table 138: Air fresheners, Australia, value by brand (A$m), 2007?08 174
Table 139: Air fresheners, Australia, company share by value (%), 2007?08 176
Table 140: Air fresheners, Australia, value by company (A$m), 2007?08 176
Table 141: Air fresheners, Australia, distribution channels by value (%), 2007?08 177
Table 142: Air fresheners, Australia, value by distribution channel (A$m), 2007?08 177
Table 143: Air fresheners, Australia, expenditure per capita (A$), 2003?08 179
Table 144: Air fresheners, Australia, forecast expenditure per capita (A$), 2008?13 179
Table 145: Air fresheners, Australia, expenditure per capita ($), 2003?08 180
Table 146: Air fresheners, Australia, forecast expenditure per capita ($), 2008?13 180
Table 147: Air fresheners, Australia, consumption per capita (units), 2003?08 181
Table 148: Air fresheners, Australia, forecast consumption per capita (units), 2008?13 181
Table 149: Bleach, Australia, value by segment (A$m), 2003?08 182
Table 150: Bleach, Australia, value forecast by segment (A$m), 2008?13 183
Table 151: Bleach, Australia, value by segment ($m), 2003?08 184
Table 152: Bleach, Australia, value forecast by segment ($m), 2008?13 184
Table 153: Bleach, Australia, volume by segment (kg/liters, million), 2003?08 186
Table 154: Bleach, Australia, volume forecast by segment (kg/liters, million), 2008?13 187
Table 155: Bleach, Australia, brand share by value (%), 2007?08 189
Table 156: Bleach, Australia, value by brand (A$m), 2007?08 189
Table 157: Bleach, Australia, company share by value (%), 2007?08 191
Table 158: Bleach, Australia, value by company (A$m), 2007?08 191
Table 159: Bleach, Australia, distribution channels by value (%), 2007?08 192
Table 160: Bleach, Australia, value by distribution channel (A$m), 2007?08 192
Table 161: Bleach, Australia, expenditure per capita (A$), 2003?08 194
Table 162: Bleach, Australia, forecast expenditure per capita (A$), 2008?13 194
Table 163: Bleach, Australia, expenditure per capita ($), 2003?08 195
Table 164: Bleach, Australia, forecast expenditure per capita ($), 2008?13 195
Table 165: Bleach, Australia, consumption per capita (kg/liters), 2003?08 196
Table 166: Bleach, Australia, forecast consumption per capita (kg/liters), 2008?13 196
Table 167: Dishwashing products, Australia, value by segment (A$m), 2003?08 197
Table 168: Dishwashing products, Australia, value forecast by segment (A$m), 2008?13 198
Table 169: Dishwashing products, Australia, value by segment ($m), 2003?08 200
Table 170: Dishwashing products, Australia, value forecast by segment ($m), 2008?13 200
Table 171: Dishwashing products, Australia, volume by segment (units, million), 2003?08 202
Table 172: Dishwashing products, Australia, volume forecast by segment (units, million), 2008?13 203
Table 173: Dishwashing products, Australia, brand share by value (%), 2007?08 205
Table 174: Dishwashing products, Australia, value by brand (A$m), 2007?08 205
Table 175: Dishwashing products, Australia, company share by value (%), 2007?08 207
Table 176: Dishwashing products, Australia, value by company (A$m), 2007?08 207
Table 177: Dishwashing products, Australia, distribution channels by value (%), 2007?08 208
Table 178: Dishwashing products, Australia, value by distribution channel (A$m), 2007?08 208
Table 179: Dishwashing products, Australia, expenditure per capita (A$), 2003?08 210
Table 180: Dishwashing products, Australia, forecast expenditure per capita (A$), 2008?13 210
Table 181: Dishwashing products, Australia, expenditure per capita ($), 2003?08 211
Table 182: Dishwashing products, Australia, forecast expenditure per capita ($), 2008?13 211
Table 183: Dishwashing products, Australia, consumption per capita (units), 2003?08 212
Table 184: Dishwashing products, Australia, forecast consumption per capita (units), 2008?13 212
Table 185: Global household products market value, 2008 213
Table 186: Global household products market split (value terms ($m), 2008), top five countries 216
Table 187: Global household products market volume, 2008 217
Table 188: Global household products market split (volume terms, 2008), top five countries 220
Table 189: Leading players, top five countries 221
Table 190: Analysis of Australia’s political landscape 223
Table 191: Analysis of Australia’s economy 226
Table 192: Analysis of Australia’s social system 230
Table 193: Analysis of Australia’s technology landscape 234
Table 194: Average annual salaries for researchers across countries 237
Table 195: Comparative performance of patents received, 2000–06 238
Table 196: Analysis of Australia’s legal landscape 239
Table 197: Analysis of Australia’s environmental landscape 242
Table 198: Australia household products new product launches reports, by company (top five companies), 2009 246
Table 199: Australia household products new product launches SKUs, by company (top five companies), 2009 246
Table 200: Australia household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 247
Table 201: Australia household products new product launches (reports), by ingredients (top 10 ingredients), 2009 247
Table 202: Australia household products new product launches (reports), by package tags or claims (top 10 claims), 2009 248
Table 203: Australia household products new product launches - recent five launches (2009) 248
Table 204: Australia population, by age group, 2003?08 (millions) 249
Table 205: Australia population forecast, by age group, 2008?13 (millions) 250
Table 206: Australia population, by gender, 2003?08 (millions) 250
Table 207: Australia population forecast, by gender, 2008?13 (millions) 251
Table 208: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 251
Table 209: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 251
Table 210: Australia real GDP, 2003?08 (A$bn, 2000 prices) 252
Table 211: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 252
Table 212: Australia real GDP, 2003?08 ($bn, 2000 prices) 252
Table 213: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 253
Table 214: Australia consumer price index, 2003?08 (2000=100) 253
Table 215: Australia consumer price index, 2008?13 (2000=100) 253


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