Household Products in the BRIC (Brazil, Russia, India, China) Countries - Market Overview and Forecasts to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest household products market, led by textile washing product, while its scouring products category displays rapid growth 2
The Russian household products market is expected to exhibit steady growth between 2008 and 2013 2
China leads the household products market in terms of value among the BRIC nations both in historic and forecast period 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 18
BRIC household market, value overview 18
BRIC household products market, volume overview 23
Chapter 4 Brazil 28
Value analysis (Brazilian Real), 2003?08 28
Value analysis (Brazilian Real), 2008?13 29
Value analysis (US dollars), 2003?08 31
Value analysis (US dollars), 2008?13 32
Volume analysis, 2003?08 34
Volume analysis, 2008?13 35
Company and brand share analysis 38
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 5 Russia 52
Value analysis (Russian Ruble), 2003?08 52
Value analysis (Russian Ruble), 2008?13 53
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 6 India 76
Value analysis (Indian Rupee), 2003?08 76
Value analysis (Indian Rupee), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 China 100
Value analysis (Yuan Renminbi), 2003?08 100
Value analysis (Yuan Renminbi), 2008?13 101
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 110
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 8 New Product Development 125
Product launches 2009: Brazil 125
Recent product launches 127
Product launches 2009: Russia 128
Recent product launches 130
Product launches 2009: India 131
Recent product launches 133
Product launches 2009: China 134
Recent product launches 136
Chapter 9 Research Methodology 137
Methodology overview 137
Secondary research 138
Market modeling 139
Creating an initial data model 139
Revising the initial data model 139
Creating a final estimate 140
Creating demographic value splits 140
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 10 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Household products market, BRIC, value ($m), 2003?13 18
Figure 2: Household products market, BRIC, value ($m) , 2003?08 20
Figure 3: Household products market, BRIC, value ($m) , 2008?13 21
Figure 4: Household products market, BRIC, value growth analysis, 2003?13 22
Figure 5: Household products market, BRIC, volume (kg/liters/units, million), 2003?13 23
Figure 6: Household products market, BRIC, volume (kg/liters/units, million), 2003–08 25
Figure 7: Household products market, BRIC, volume (kg/liters/units, million), 2008–13 26
Figure 8: Household products market, BRIC, volume growth analysis, 2003?13 27
Figure 9: Household products, Brazil, value by category (BRLm), 2003?13 30
Figure 10: Household products, Brazil, category growth comparison, by value, 2003?13 33
Figure 11: Household products, Brazil, volume by category (units/liters, million), 2003?13 36
Figure 12: Household products, Brazil, category growth comparison, by volume, 2003?13 37
Figure 13: Household products, Brazil, company share by value (%), 2007?08 42
Figure 14: Household products, Brazil, distribution channels by value (%), 2007?08 45
Figure 15: Household products, Russia, value by category (RUBm), 2003?13 54
Figure 16: Household products, Russia, category growth comparison, by value, 2003?13 57
Figure 17: Household products, Russia, volume by category (kg/liters/units, million), 2003?13 60
Figure 18: Household products, Russia, category growth comparison, by volume, 2003?13 60
Figure 19: Household products, Russia, company share by value (%), 2007?08 65
Figure 20: Household products, Russia, distribution channels by value (%), 2007?08 69
Figure 21: Household products, India, value by category (INRm), 2003?13 78
Figure 22: Household products, India, category growth comparison, by value, 2003?13 81
Figure 23: Household products, India, volume by category (kg/liters/units, million), 2003?13 84
Figure 24: Household products, India, company share by value (%), 2007?08 89
Figure 25: Household products, India, distribution channels by value (%), 2007?08 93
Figure 26: Household products, China, value by category (CNYm), 2003?13 102
Figure 27: Household products, China, category growth comparison, by value, 2003?13 105
Figure 28: Household products, China, volume by category (kg/liters/units, million), 2003?13 108
Figure 29: Household products, China, category growth comparison, by volume, 2003?13 109
Figure 30: Household products, China, company share by value (%), 2007?08 114
Figure 31: Household products, China, distribution channels by value (%), 2007?08 118
Figure 32: Annual data review process 138

LIST OF TABLES
Table 1: Household products category definitions 5
Table 2: Household products distribution channels 7
Table 3: Household products market, BRIC, value ($m), 2003?13 19
Table 4: Household products market, BRIC, value ($m), 2003?08 20
Table 5: Household products market, BRIC, value ($m), 2008?13 21
Table 6: Household products market, BRIC, volume (kg/liters/units, million), 2003?13 24
Table 7: Household products market, BRIC, volume (kg/liters/units, million), 2003–08 25
Table 8: Household products market, BRIC, volume (kg/liters/units, million), 2008–13 26
Table 9: Household products, Brazil, value by category (BRLm), 2003?08 28
Table 10: Household products, Brazil, value forecast by category (BRLm), 2008?13 29
Table 11: Household products, Brazil, value by category ($m), 2003?08 31
Table 12: Household products, Brazil, value forecast by category ($m), 2008?13 32
Table 13: Household products, Brazil, volume by category (units/liters, million), 2003?08 34
Table 14: Household products, Brazil, volume forecast by category (units/liters, million), 2008?13 35
Table 15: Household products, Brazil, brand share by value (%), 2007?08 38
Table 16: Household products, Brazil, value by brand (BRLm), 2007?08 40
Table 17: Household products, Brazil, company share by value (%), 2007?08 43
Table 18: Household products, Brazil, value by company (BRLm), 2007?08 43
Table 19: Household products, Brazil, distribution channels by value (%), 2007?08 44
Table 20: Household products, Brazil, value by distribution channel (BRLm), 2007?08 44
Table 21: Household products, Brazil, expenditure per capita (BRL), 2003?08 46
Table 22: Household products, Brazil, forecast expenditure per capita (BRL), 2008?13 47
Table 23: Household products, Brazil, expenditure per capita ($), 2003?08 48
Table 24: Household products, Brazil, forecast expenditure per capita ($), 2008?13 49
Table 25: Household products, Brazil, consumption per capita (units/liters), 2003?08 50
Table 26: Household products, Brazil, forecast consumption per capita (units/liters), 2008?13 51
Table 27: Household products, Russia, value by category (RUBm), 2003?08 52
Table 28: Household products, Russia, value forecast by category (RUBm), 2008?13 53
Table 29: Household products, Russia, value by category ($m), 2003?08 55
Table 30: Household products, Russia, value forecast by category ($m), 2008?13 56
Table 31: Household products, Russia, volume by category (kg/liters/units, million), 2003?08 58
Table 32: Household products, Russia, volume forecast by category (kg/liters/units, million), 2008?13 59
Table 33: Household products, Russia, brand share by value (%), 2007?08 61
Table 34: Household products, Russia, value by brand (RUBm), 2007?08 63
Table 35: Household products, Russia, company share by value (%), 2007?08 66
Table 36: Household products, Russia, value by company (RUBm), 2007?08 67
Table 37: Household products, Russia, distribution channels by value (%), 2007?08 68
Table 38: Household products, Russia, value by distribution channel (RUBm), 2007?08 68
Table 39: Household products, Russia, expenditure per capita (RUB), 2003?08 70
Table 40: Household products, Russia, forecast expenditure per capita (RUB), 2008?13 71
Table 41: Household products, Russia, expenditure per capita ($), 2003?08 72
Table 42: Household products, Russia, forecast expenditure per capita ($), 2008?13 73
Table 43: Household products, Russia, consumption per capita (kg/liters/units), 2003?08 74
Table 44: Household products, Russia, forecast consumption per capita (kg/liters/units), 2008?13 75
Table 45: Household products, India, value by category (INRm), 2003?08 76
Table 46: Household products, India, value forecast by category (INRm), 2008?13 77
Table 47: Household products, India, value by category ($m), 2003?08 79
Table 48: Household products, India, value forecast by category ($m), 2008?13 80
Table 49: Household products, India, volume by category (kg/liters/units, million), 2003?08 82
Table 50: Household products, India, volume forecast by category (kg/liters/units, million), 2008?13 83
Table 51: Household products, India, brand share by value (%), 2007?08 85
Table 52: Household products, India, value by brand (INRm), 2007?08 87
Table 53: Household products, India, company share by value (%), 2007?08 90
Table 54: Household products, India, value by company (INRm), 2007?08 91
Table 55: Household products, India, distribution channels by value (%), 2007?08 92
Table 56: Household products, India, value by distribution channel (INRm), 2007?08 92
Table 57: Household products, India, expenditure per capita (INR), 2003?08 94
Table 58: Household products, India, forecast expenditure per capita (INR), 2008?13 95
Table 59: Household products, India, expenditure per capita ($), 2003?08 96
Table 60: Household products, India, forecast expenditure per capita ($), 2008?13 97
Table 61: Household products, India, consumption per capita (kg/liters/units), 2003?08 98
Table 62: Household products, India, forecast consumption per capita (kg/liters/units), 2008?13 99
Table 63: Household products, China, value by category (CNYm), 2003?08 100
Table 64: Household products, China, value forecast by category (CNYm), 2008?13 101
Table 65: Household products, China, value by category ($m), 2003?08 103
Table 66: Household products, China, value forecast by category ($m), 2008?13 104
Table 67: Household products, China, volume by category (kg/liters/units, million), 2003?08 106
Table 68: Household products, China, volume forecast by category (kg/liters/units, million), 2008?13 107
Table 69: Household products, China, brand share by value (%), 2007?08 110
Table 70: Household products, China, value by brand (CNYm), 2007?08 112
Table 71: Household products, China, company share by value (%), 2007?08 115
Table 72: Household products, China, value by company (CNYm), 2007?08 116
Table 73: Household products, China, distribution channels by value (%), 2007?08 117
Table 74: Household products, China, value by distribution channel (CNYm), 2007?08 117
Table 75: Household products, China, expenditure per capita (CNY), 2003?08 119
Table 76: Household products, China, forecast expenditure per capita (CNY), 2008?13 120
Table 77: Household products, China, expenditure per capita ($), 2003?08 121
Table 78: Household products, China, forecast expenditure per capita ($), 2008?13 122
Table 79: Household products, China, consumption per capita (kg/liters/units), 2003?08 123
Table 80: Household products, China, forecast consumption per capita (kg/liters/units), 2008?13 124
Table 81: Brazil household products new product launches reports, by company (top five companies), 2009 125
Table 82: Brazil household products new product launches SKUs, by company (top five companies), 2009 125
Table 83: Brazil household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 126
Table 84: Brazil household products new product launches (reports), by ingredients (top 10 ingredients), 2009 126
Table 85: Brazil household products new product launches (reports), by package tags or claims (top 10 claims), 2009 127
Table 86: Brazil household products new product launches - recent five launches (2009) 127
Table 87: Russia household products new product launches reports, by company (top five companies), 2009 128
Table 88: Russia household products new product launches SKUs, by company (top five companies), 2009 128
Table 89: Russia household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 129
Table 90: Russia household products new product launches (reports), by ingredients (top 10 ingredients), 2009 129
Table 91: Russia household products new product launches (reports), by package tags or claims (top 10 claims), 2009 130
Table 92: Russia household products new product launches - recent five launches 2009 130
Table 93: India household products new product launches reports, by company (top five companies), 2009 131
Table 94: India household products new product launches SKUs, by company (top five companies), 2009 131
Table 95: India household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 132
Table 96: India household products new product launches (reports), by ingredients (top 10 ingredients), 2009 132
Table 97: India household products new product launches (reports), by package tags or claims (top 10 claims), 2009 133
Table 98: India household products new product launches - recent five launches 2009 133
Table 99: China household products new product launches reports, by company (top five companies), 2009 134
Table 100: China household products new product launches SKUs, by company (top five companies), 2009 134
Table 101: China household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 135
Table 102: China household products new product launches (reports), by ingredients (top 10 ingredients), 2009 135
Table 103: China household products new product launches (reports), by package tags or claims (top 10 claims), 2009 136
Table 104: China household products new product launches - recent five launches (2009) 136


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