Household Products in Canada to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Canadian Dollar), 2003?08 34
Value analysis (Canadian Dollar), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 44
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 4 Leading Company Profiles 59
The Procter & Gamble Company 59
S.C. Johnson & Son, Inc. 61
Chapter 5 Category Analysis: Toilet care 63
Value analysis (Canadian Dollar), 2003?08 63
Value analysis (Canadian Dollar), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 6 Category Analysis: Furniture polish 79
Value analysis (Canadian Dollar), 2003?08 79
Value analysis (Canadian Dollar), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 7 Category Analysis: Insecticides 95
Value analysis (Canadian Dollar), 2003?08 95
Value analysis (Canadian Dollar), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 98
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 8 Category Analysis: Textile washing products 110
Value analysis (Canadian Dollar), 2003?08 110
Value analysis (Canadian Dollar), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Category Analysis: Scouring products 126
Value analysis (Canadian Dollar), 2003?08 126
Value analysis (Canadian Dollar), 2008?13 127
Value analysis (US dollars), 2003?08 129
Value analysis (US dollars), 2008?13 129
Volume analysis, 2003?08 131
Volume analysis, 2008?13 132
Company and brand share analysis 134
Distribution analysis 137
Expenditure and consumption per capita 139
Chapter 10 Category Analysis: General purpose cleaners 142
Value analysis (Canadian Dollar), 2003?08 142
Value analysis (Canadian Dollar), 2008?13 143
Value analysis (US dollars), 2003?08 145
Value analysis (US dollars), 2008?13 146
Volume analysis, 2003?08 148
Volume analysis, 2008?13 149
Company and brand share analysis 151
Distribution analysis 155
Expenditure and consumption per capita 157
Chapter 11 Category Analysis: Air fresheners 163
Value analysis (Canadian Dollar), 2003?08 163
Value analysis (Canadian Dollar), 2008?13 164
Value analysis (US dollars), 2003?08 166
Value analysis (US dollars), 2008?13 166
Volume analysis, 2003?08 168
Volume analysis, 2008?13 169
Company and brand share analysis 171
Distribution analysis 174
Expenditure and consumption per capita 176
Chapter 12 Category Analysis: Bleach 179
Value analysis (Canadian Dollar), 2003?08 179
Value analysis (Canadian Dollar), 2008?13 180
Value analysis (US dollars), 2003?08 182
Value analysis (US dollars), 2008?13 182
Volume analysis, 2003?08 184
Volume analysis, 2008?13 185
Company and brand share analysis 187
Distribution analysis 190
Expenditure and consumption per capita 192
Chapter 13 Category Analysis: Dishwashing products 195
Value analysis (Canadian Dollar), 2003?08 195
Value analysis (Canadian Dollar), 2008?13 196
Value analysis (US dollars), 2003?08 198
Value analysis (US dollars), 2008?13 198
Volume analysis, 2003?08 200
Volume analysis, 2008?13 201
Company and brand share analysis 203
Distribution analysis 206
Expenditure and consumption per capita 208
Chapter 14 Country Comparison 211
Value 211
Volume 215
Market share 219
Chapter 15 PESTLE Analysis 220
Summary 220
Political analysis 221
Economic analysis 224
Social analysis 228
Technological analysis 231
Legal analysis 236
Environmental analysis 240
Chapter 16 New Product Development 244
Product launches over time 244
Recent product launches 246
Chapter 17 Macroeconomic Profile 247
Macroeconomic indicators 247
Chapter 18 Research Methodology 252
Methodology overview 252
Secondary research 253
Market modeling 254
Creating an initial data model 254
Revising the initial data model 254
Creating a final estimate 255
Creating demographic value splits 255
Primary research 255
Data finalization 256
Ongoing research 256
Chapter 19 APPENDIX 257
Future readings 257
How to contact experts in your industry 257
Disclaimer 257

LIST OF FIGURES
Figure 1: Household products, Canada, value by category (C$m), 2003?13 36
Figure 2: Household products, Canada, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Canada, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, Canada, category growth comparison, by volume, 2003?13 43
Figure 5: Household products, Canada, company share by value (%), 2007?08 48
Figure 6: Household products, Canada, distribution channels by value (%), 2007?08 52
Figure 7: Toilet care, Canada, value by segment (C$m), 2003?13 65
Figure 8: Toilet care, Canada, category growth comparison, by value, 2003?13 67
Figure 9: Toilet care, Canada, volume by segment (units, million), 2003?13 70
Figure 10: Toilet care, Canada, category growth comparison, by volume, 2003?13 70
Figure 11: Toilet care, Canada, company share by value (%), 2007?08 72
Figure 12: Toilet care, Canada, distribution channels by value (%), 2007?08 75
Figure 13: Furniture polish, Canada, value by segment (C$m), 2003?13 81
Figure 14: Furniture polish, Canada, category growth comparison, by value, 2003?13 83
Figure 15: Furniture polish, Canada, volume by segment (units, million), 2003?13 86
Figure 16: Furniture polish, Canada, category growth comparison, by volume, 2003?13 86
Figure 17: Furniture polish, Canada, company share by value (%), 2007?08 88
Figure 18: Furniture polish, Canada, distribution channels by value (%), 2007?08 91
Figure 19: Insecticides, Canada, value by segment (C$m), 2003?13 97
Figure 20: Insecticides, Canada, category growth comparison, by value, 2003?13 99
Figure 21: Insecticides, Canada, volume by segment (units/liters, million), 2003?13 102
Figure 22: Insecticides, Canada, category growth comparison, by volume, 2003?13 102
Figure 23: Insecticides, Canada, distribution channels by value (%), 2007?08 106
Figure 24: Textile washing products, Canada, value by segment (C$m), 2003?13 112
Figure 25: Textile washing products, Canada, category growth comparison, by value, 2003?13 114
Figure 26: Textile washing products, Canada, volume by segment (units/liters, million), 2003?13 117
Figure 27: Textile washing products, Canada, category growth comparison, by volume, 2003?13 117
Figure 28: Textile washing products, Canada, distribution channels by value (%), 2007?08 122
Figure 29: Scouring products, Canada, value by segment (C$m), 2003?13 128
Figure 30: Scouring products, Canada, category growth comparison, by value, 2003?13 130
Figure 31: Scouring products, Canada, volume by segment (units, million), 2003?13 133
Figure 32: Scouring products, Canada, category growth comparison, by volume, 2003?13 133
Figure 33: Scouring products, Canada, company share by value (%), 2007?08 135
Figure 34: Scouring products, Canada, distribution channels by value (%), 2007?08 138
Figure 35: General purpose cleaners, Canada, value by segment (C$m), 2003?13 144
Figure 36: General purpose cleaners, Canada, category growth comparison, by value, 2003?13 147
Figure 37: General purpose cleaners, Canada, volume by segment (liters, million), 2003?13 150
Figure 38: General purpose cleaners, Canada, category growth comparison, by volume, 2003?13 150
Figure 39: General purpose cleaners, Canada, company share by value (%), 2007?08 153
Figure 40: General purpose cleaners, Canada, distribution channels by value (%), 2007?08 156
Figure 41: Air fresheners, Canada, value by segment (C$m), 2003?13 165
Figure 42: Air fresheners, Canada, category growth comparison, by value, 2003?13 167
Figure 43: Air fresheners, Canada, volume by segment (units, million), 2003?13 170
Figure 44: Air fresheners, Canada, category growth comparison, by volume, 2003?13 170
Figure 45: Air fresheners, Canada, company share by value (%), 2007?08 172
Figure 46: Air fresheners, Canada, distribution channels by value (%), 2007?08 175
Figure 47: Bleach, Canada, value by segment (C$m), 2003?13 181
Figure 48: Bleach, Canada, category growth comparison, by value, 2003?13 183
Figure 49: Bleach, Canada, volume by segment (kg/liters, million), 2003?13 186
Figure 50: Bleach, Canada, category growth comparison, by volume, 2003?13 186
Figure 51: Bleach, Canada, company share by value (%), 2007?08 188
Figure 52: Bleach, Canada, distribution channels by value (%), 2007?08 191
Figure 53: Dishwashing products, Canada, value by segment (C$m), 2003?13 197
Figure 54: Dishwashing products, Canada, category growth comparison, by value, 2003?13 199
Figure 55: Dishwashing products, Canada, volume by segment (units, million), 2003?13 202
Figure 56: Dishwashing products, Canada, category growth comparison, by volume, 2003?13 202
Figure 57: Dishwashing products, Canada, company share by value (%), 2007?08 204
Figure 58: Dishwashing products, Canada, distribution channels by value (%), 2007?08 207
Figure 59: Global household products market split (value terms, 2008), top five countries 212
Figure 60: Global household products market value, 2003–08, top five countries 214
Figure 61: Global household products market split (volume terms, 2008), top five countries 216
Figure 62: Global household products market volume, 2003–08, top five countries 218
Figure 63: Annual data review process 253

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Canada, value by category (C$m), 2003?08 34
Table 4: Household products, Canada, value forecast by category (C$m), 2008?13 35
Table 5: Household products, Canada, value by category ($m), 2003?08 37
Table 6: Household products, Canada, value forecast by category ($m), 2008?13 38
Table 7: Household products, Canada, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, Canada, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: (Part 1) Household products, Canada, brand share by value (%), 2007?08 44
Table 10: (Part 2) Household products, Canada, brand share by value (%), 2007?08 45
Table 11: (Part 1) Household products, Canada, value by brand (C$m), 2007?08 46
Table 12: (Part 2) Household products, Canada, value by brand (C$m), 2007?08 47
Table 13: Household products, Canada, company share by value (%), 2007?08 49
Table 14: Household products, Canada, value by company (C$m), 2007?08 50
Table 15: Household products, Canada, distribution channels by value (%), 2007?08 51
Table 16: Household products, Canada, value by distribution channel (C$m), 2007?08 51
Table 17: Household products, Canada, expenditure per capita (C$), 2003?08 53
Table 18: Household products, Canada, forecast expenditure per capita (C$), 2008?13 54
Table 19: Household products, Canada, expenditure per capita ($), 2003?08 55
Table 20: Household products, Canada, forecast expenditure per capita ($), 2008?13 56
Table 21: Household products, Canada, consumption per capita (kg/liters/units), 2003?08 57
Table 22: Household products, Canada, forecast consumption per capita (kg/liters/units), 2008?13 58
Table 23: The Procter & Gamble Company key facts 59
Table 24: S.C. Johnson & Son, Inc. key facts 61
Table 25: Toilet care, Canada, value by segment (C$m), 2003?08 63
Table 26: Toilet care, Canada, value forecast by segment (C$m), 2008?13 64
Table 27: Toilet care, Canada, value by segment ($m), 2003?08 66
Table 28: Toilet care, Canada, value forecast by segment ($m), 2008?13 66
Table 29: Toilet care, Canada, volume by segment (units, million), 2003?08 68
Table 30: Toilet care, Canada, volume forecast by segment (units, million), 2008?13 69
Table 31: Toilet care, Canada, brand share by value (%), 2007?08 71
Table 32: Toilet care, Canada, value by brand (C$m), 2007?08 71
Table 33: Toilet care, Canada, company share by value (%), 2007?08 73
Table 34: Toilet care, Canada, value by company (C$m), 2007?08 73
Table 35: Toilet care, Canada, distribution channels by value (%), 2007?08 74
Table 36: Toilet care, Canada, value by distribution channel (C$m), 2007?08 74
Table 37: Toilet care, Canada, expenditure per capita (C$), 2003?08 76
Table 38: Toilet care, Canada, forecast expenditure per capita (C$), 2008?13 76
Table 39: Toilet care, Canada, expenditure per capita ($), 2003?08 77
Table 40: Toilet care, Canada, forecast expenditure per capita ($), 2008?13 77
Table 41: Toilet care, Canada, consumption per capita (units), 2003?08 78
Table 42: Toilet care, Canada, forecast consumption per capita (units), 2008?13 78
Table 43: Furniture polish, Canada, value by segment (C$m), 2003?08 79
Table 44: Furniture polish, Canada, value forecast by segment (C$m), 2008?13 80
Table 45: Furniture polish, Canada, value by segment ($m), 2003?08 82
Table 46: Furniture polish, Canada, value forecast by segment ($m), 2008?13 82
Table 47: Furniture polish, Canada, volume by segment (units, million), 2003?08 84
Table 48: Furniture polish, Canada, volume forecast by segment (units, million), 2008?13 85
Table 49: Furniture polish, Canada, brand share by value (%), 2007?08 87
Table 50: Furniture polish, Canada, value by brand (C$m), 2007?08 87
Table 51: Furniture polish, Canada, company share by value (%), 2007?08 88
Table 52: Furniture polish, Canada, value by company (C$m), 2007?08 89
Table 53: Furniture polish, Canada, distribution channels by value (%), 2007?08 90
Table 54: Furniture polish, Canada, value by distribution channel (C$m), 2007?08 90
Table 55: Furniture polish, Canada, expenditure per capita (C$), 2003?08 92
Table 56: Furniture polish, Canada, forecast expenditure per capita (C$), 2008?13 92
Table 57: Furniture polish, Canada, expenditure per capita ($), 2003?08 93
Table 58: Furniture polish, Canada, forecast expenditure per capita ($), 2008?13 93
Table 59: Furniture polish, Canada, consumption per capita (units), 2003?08 94
Table 60: Furniture polish, Canada, forecast consumption per capita (units), 2008?13 94
Table 61: Insecticides, Canada, value by segment (C$m), 2003?08 95
Table 62: Insecticides, Canada, value forecast by segment (C$m), 2008?13 96
Table 63: Insecticides, Canada, value by segment ($m), 2003?08 98
Table 64: Insecticides, Canada, value forecast by segment ($m), 2008?13 98
Table 65: Insecticides, Canada, volume by segment (units/liters, million), 2003?08 100
Table 66: Insecticides, Canada, volume forecast by segment (units/liters, million), 2008?13 101
Table 67: Insecticides, Canada, brand share by value (%), 2007?08 103
Table 68: Insecticides, Canada, value by brand (C$m), 2007?08 103
Table 69: Insecticides, Canada, company share by value (%), 2007?08 104
Table 70: Insecticides, Canada, value by company (C$m), 2007?08 104
Table 71: Insecticides, Canada, distribution channels by value (%), 2007?08 105
Table 72: Insecticides, Canada, value by distribution channel (C$m), 2007?08 105
Table 73: Insecticides, Canada, expenditure per capita (C$), 2003?08 107
Table 74: Insecticides, Canada, forecast expenditure per capita (C$), 2008?13 107
Table 75: Insecticides, Canada, expenditure per capita ($), 2003?08 108
Table 76: Insecticides, Canada, forecast expenditure per capita ($), 2008?13 108
Table 77: Insecticides, Canada, consumption per capita (units/liters), 2003?08 109
Table 78: Insecticides, Canada, forecast consumption per capita (units/liters), 2008?13 109
Table 79: Textile washing products, Canada, value by segment (C$m), 2003?08 110
Table 80: Textile washing products, Canada, value forecast by segment (C$m), 2008?13 111
Table 81: Textile washing products, Canada, value by segment ($m), 2003?08 113
Table 82: Textile washing products, Canada, value forecast by segment ($m), 2008?13 113
Table 83: Textile washing products, Canada, volume by segment (units/liters, million), 2003?08 115
Table 84: Textile washing products, Canada, volume forecast by segment (units/liters, million), 2008?13 116
Table 85: Textile washing products, Canada, brand share by value (%), 2007?08 118
Table 86: Textile washing products, Canada, value by brand (C$m), 2007?08 119
Table 87: Textile washing products, Canada, company share by value (%), 2007?08 120
Table 88: Textile washing products, Canada, value by company (C$m), 2007?08 120
Table 89: Textile washing products, Canada, distribution channels by value (%), 2007?08 121
Table 90: Textile washing products, Canada, value by distribution channel (C$m), 2007?08 121
Table 91: Textile washing products, Canada, expenditure per capita (C$), 2003?08 123
Table 92: Textile washing products, Canada, forecast expenditure per capita (C$), 2008?13 123
Table 93: Textile washing products, Canada, expenditure per capita ($), 2003?08 124
Table 94: Textile washing products, Canada, forecast expenditure per capita ($), 2008?13 124
Table 95: Textile washing products, Canada, consumption per capita (units/liters), 2003?08 125
Table 96: Textile washing products, Canada, forecast consumption per capita (units/liters), 2008?13 125
Table 97: Scouring products, Canada, value by segment (C$m), 2003?08 126
Table 98: Scouring products, Canada, value forecast by segment (C$m), 2008?13 127
Table 99: Scouring products, Canada, value by segment ($m), 2003?08 129
Table 100: Scouring products, Canada, value forecast by segment ($m), 2008?13 129
Table 101: Scouring products, Canada, volume by segment (units, million), 2003?08 131
Table 102: Scouring products, Canada, volume forecast by segment (units, million), 2008?13 132
Table 103: Scouring products, Canada, brand share by value (%), 2007?08 134
Table 104: Scouring products, Canada, value by brand (C$m), 2007?08 134
Table 105: Scouring products, Canada, company share by value (%), 2007?08 136
Table 106: Scouring products, Canada, value by company (C$m), 2007?08 136
Table 107: Scouring products, Canada, distribution channels by value (%), 2007?08 137
Table 108: Scouring products, Canada, value by distribution channel (C$m), 2007?08 137
Table 109: Scouring products, Canada, expenditure per capita (C$), 2003?08 139
Table 110: Scouring products, Canada, forecast expenditure per capita (C$), 2008?13 139
Table 111: Scouring products, Canada, expenditure per capita ($), 2003?08 140
Table 112: Scouring products, Canada, forecast expenditure per capita ($), 2008?13 140
Table 113: Scouring products, Canada, consumption per capita (units), 2003?08 141
Table 114: Scouring products, Canada, forecast consumption per capita (units), 2008?13 141
Table 115: General purpose cleaners, Canada, value by segment (C$m), 2003?08 142
Table 116: General purpose cleaners, Canada, value forecast by segment (C$m), 2008?13 143
Table 117: General purpose cleaners, Canada, value by segment ($m), 2003?08 145
Table 118: General purpose cleaners, Canada, value forecast by segment ($m), 2008?13 146
Table 119: General purpose cleaners, Canada, volume by segment (liters, million), 2003?08 148
Table 120: General purpose cleaners, Canada, volume forecast by segment (liters, million), 2008?13 149
Table 121: General purpose cleaners, Canada, brand share by value (%), 2007?08 151
Table 122: General purpose cleaners, Canada, value by brand (C$m), 2007?08 152
Table 123: General purpose cleaners, Canada, company share by value (%), 2007?08 154
Table 124: General purpose cleaners, Canada, value by company (C$m), 2007?08 154
Table 125: General purpose cleaners, Canada, distribution channels by value (%), 2007?08 155
Table 126: General purpose cleaners, Canada, value by distribution channel (C$m), 2007?08 155
Table 127: General purpose cleaners, Canada, expenditure per capita (C$), 2003?08 157
Table 128: General purpose cleaners, Canada, forecast expenditure per capita (C$), 2008?13 158
Table 129: General purpose cleaners, Canada, expenditure per capita ($), 2003?08 159
Table 130: General purpose cleaners, Canada, forecast expenditure per capita ($), 2008?13 160
Table 131: General purpose cleaners, Canada, consumption per capita (liters), 2003?08 161
Table 132: General purpose cleaners, Canada, forecast consumption per capita (liters), 2008?13 162
Table 133: Air fresheners, Canada, value by segment (C$m), 2003?08 163
Table 134: Air fresheners, Canada, value forecast by segment (C$m), 2008?13 164
Table 135: Air fresheners, Canada, value by segment ($m), 2003?08 166
Table 136: Air fresheners, Canada, value forecast by segment ($m), 2008?13 166
Table 137: Air fresheners, Canada, volume by segment (units, million), 2003?08 168
Table 138: Air fresheners, Canada, volume forecast by segment (units, million), 2008?13 169
Table 139: Air fresheners, Canada, brand share by value (%), 2007?08 171
Table 140: Air fresheners, Canada, value by brand (C$m), 2007?08 171
Table 141: Air fresheners, Canada, company share by value (%), 2007?08 173
Table 142: Air fresheners, Canada, value by company (C$m), 2007?08 173
Table 143: Air fresheners, Canada, distribution channels by value (%), 2007?08 174
Table 144: Air fresheners, Canada, value by distribution channel (C$m), 2007?08 174
Table 145: Air fresheners, Canada, expenditure per capita (C$), 2003?08 176
Table 146: Air fresheners, Canada, forecast expenditure per capita (C$), 2008?13 176
Table 147: Air fresheners, Canada, expenditure per capita ($), 2003?08 177
Table 148: Air fresheners, Canada, forecast expenditure per capita ($), 2008?13 177
Table 149: Air fresheners, Canada, consumption per capita (units), 2003?08 178
Table 150: Air fresheners, Canada, forecast consumption per capita (units), 2008?13 178
Table 151: Bleach, Canada, value by segment (C$m), 2003?08 179
Table 152: Bleach, Canada, value forecast by segment (C$m), 2008?13 180
Table 153: Bleach, Canada, value by segment ($m), 2003?08 182
Table 154: Bleach, Canada, value forecast by segment ($m), 2008?13 182
Table 155: Bleach, Canada, volume by segment (kg/liters, million), 2003?08 184
Table 156: Bleach, Canada, volume forecast by segment (kg/liters, million), 2008?13 185
Table 157: Bleach, Canada, brand share by value (%), 2007?08 187
Table 158: Bleach, Canada, value by brand (C$m), 2007?08 187
Table 159: Bleach, Canada, company share by value (%), 2007?08 189
Table 160: Bleach, Canada, value by company (C$m), 2007?08 189
Table 161: Bleach, Canada, distribution channels by value (%), 2007?08 190
Table 162: Bleach, Canada, value by distribution channel (C$m), 2007?08 190
Table 163: Bleach, Canada, expenditure per capita (C$), 2003?08 192
Table 164: Bleach, Canada, forecast expenditure per capita (C$), 2008?13 192
Table 165: Bleach, Canada, expenditure per capita ($), 2003?08 193
Table 166: Bleach, Canada, forecast expenditure per capita ($), 2008?13 193
Table 167: Bleach, Canada, consumption per capita (kg/liters), 2003?08 194
Table 168: Bleach, Canada, forecast consumption per capita (kg/liters), 2008?13 194
Table 169: Dishwashing products, Canada, value by segment (C$m), 2003?08 195
Table 170: Dishwashing products, Canada, value forecast by segment (C$m), 2008?13 196
Table 171: Dishwashing products, Canada, value by segment ($m), 2003?08 198
Table 172: Dishwashing products, Canada, value forecast by segment ($m), 2008?13 198
Table 173: Dishwashing products, Canada, volume by segment (units, million), 2003?08 200
Table 174: Dishwashing products, Canada, volume forecast by segment (units, million), 2008?13 201
Table 175: Dishwashing products, Canada, brand share by value (%), 2007?08 203
Table 176: Dishwashing products, Canada, value by brand (C$m), 2007?08 203
Table 177: Dishwashing products, Canada, company share by value (%), 2007?08 205
Table 178: Dishwashing products, Canada, value by company (C$m), 2007?08 205
Table 179: Dishwashing products, Canada, distribution channels by value (%), 2007?08 206
Table 180: Dishwashing products, Canada, value by distribution channel (C$m), 2007?08 206
Table 181: Dishwashing products, Canada, expenditure per capita (C$), 2003?08 208
Table 182: Dishwashing products, Canada, forecast expenditure per capita (C$), 2008?13 208
Table 183: Dishwashing products, Canada, expenditure per capita ($), 2003?08 209
Table 184: Dishwashing products, Canada, forecast expenditure per capita ($), 2008?13 209
Table 185: Dishwashing products, Canada, consumption per capita (units), 2003?08 210
Table 186: Dishwashing products, Canada, forecast consumption per capita (units), 2008?13 210
Table 187: Global household products market value, 2008 211
Table 188: Global household products market split (value terms ($m), 2008), top five countries 214
Table 189: Global household products market volume, 2008 215
Table 190: Global household products market split (volume terms, 2008), top five countries 218
Table 191: Leading players, top five countries 219
Table 192: Analysis of Canada’s political landscape 221
Table 193: Analysis of Canada’s economy 224
Table 194: Analysis of Canadian social system 228
Table 195: Analysis of Canada’s technological landscape 231
Table 196: Cost competitiveness – ranking by cost index 232
Table 197: Patents granted by the USPTO 235
Table 198: Analysis of Canada’s legal landscape 236
Table 199: Analysis of Canada’s environmental landscape 240
Table 200: Canada household products new product launches reports, by company (top five companies), 2009 244
Table 201: Canada household products new product launches SKUs, by company (top five companies), 2009 244
Table 202: Canada household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 245
Table 203: Canada household products new product launches (reports), by ingredients (top 10 ingredients), 2009 245
Table 204: Canada household products new product launches (reports), by package tags or claims (top 10 claims), 2009 246
Table 205: Canada household products new product launches - recent five launches (2009) 246
Table 206: Canada population, by age group, 2003?08 (millions) 247
Table 207: Canada population forecast, by age group, 2008?13 (millions) 248
Table 208: Canada population, by gender, 2003?08 (millions) 248
Table 209: Canada population forecast, by gender, 2008?13 (millions) 249
Table 210: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 249
Table 211: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 249
Table 212: Canada real GDP, 2003?08 (C$bn, 2000 prices) 250
Table 213: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 250
Table 214: Canada real GDP, 2003?08 ($bn, 2000 prices) 250
Table 215: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 251
Table 216: Canada consumer price index, 2003?08 (2000=100) 251
Table 217: Canada consumer price index, 2008?13 (2000=100) 251


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