Household Products in Eastern Europe to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Overview 30
Value Analysis 30
Volume Analysis 32
Chapter 4 Eastern Europe Household Products: Market Overview 34
Value analysis (US Dollar), 2003?08 34
Value analysis (US Dollar), 2008?13 35
Volume analysis, 2003?08 37
Volume analysis, 2008?13 38
Company share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 5 Leading Company Profiles 49
Reckitt Benckiser Group plc 49
The Procter & Gamble Company 52
Chapter 6 Category Analysis: Toilet care 54
Value analysis (US Dollar), 2003?08 54
Value analysis (US Dollar), 2008?13 55
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Category Analysis: Furniture polish 67
Value analysis (US Dollar), 2003?08 67
Value analysis (US Dollar), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Insecticides 80
Value analysis (US Dollar), 2003?08 80
Value analysis (US Dollar), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 9 Category Analysis: Textile washing products 93
Value analysis (US Dollar), 2003?08 93
Value analysis (US Dollar), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 10 Category Analysis: Scouring products 106
Value analysis (US Dollar), 2003?08 106
Value analysis (US Dollar), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 11 Category Analysis: General purpose cleaners 119
Value analysis (US Dollar), 2003?08 119
Value analysis (US Dollar), 2008?13 120
Volume analysis, 2003?08 122
Volume analysis, 2008?13 123
Company share analysis 125
Distribution analysis 128
Expenditure and consumption per capita 130
Chapter 12 Category Analysis: Air fresheners 134
Value analysis (US Dollar), 2003?08 134
Value analysis (US Dollar), 2008?13 135
Volume analysis, 2003?08 137
Volume analysis, 2008?13 138
Company share analysis 140
Distribution analysis 143
Expenditure and consumption per capita 145
Chapter 13 Category Analysis: Bleach 147
Value analysis (US Dollar), 2003?08 147
Value analysis (US Dollar), 2008?13 148
Volume analysis, 2003?08 150
Volume analysis, 2008?13 151
Company share analysis 153
Distribution analysis 156
Expenditure and consumption per capita 158
Chapter 14 Category Analysis: Dishwashing products 160
Value analysis (US Dollar), 2003?08 160
Value analysis (US Dollar), 2008?13 161
Volume analysis, 2003?08 163
Volume analysis, 2008?13 164
Company share analysis 166
Distribution analysis 169
Expenditure and consumption per capita 171
Chapter 15 Research Methodology 173
Methodology overview 173
Secondary research 174
Market modeling 175
Creating an initial data model 175
Revising the initial data model 175
Creating a final estimate 176
Creating demographic value splits 176
Primary research 176
Data finalization 177
Ongoing research 177
Chapter 16 APPENDIX 178
Future readings 178
How to contact experts in your industry 178
Disclaimer 178

LIST OF FIGURES
Figure 1: Household products, Eastern Europe, value by category ($m), 2003?13 36
Figure 2: Household products, Eastern Europe, category growth comparison, by value, 2003?13 36
Figure 3: Household products, Eastern Europe, volume by category (kg/liters/units, million), 2003?13 39
Figure 4: Household products, Eastern Europe, category growth comparison, by volume, 2003?13 39
Figure 5: Household products, Eastern Europe, company share (top five companies) by value (%), 2007?08 42
Figure 6: Household products, Eastern Europe, distribution channels by value (%), 2007?08 44
Figure 7: Toilet care, Eastern Europe, value by segment ($m), 2003?13 56
Figure 8: Toilet care, Eastern Europe, category growth comparison, by value, 2003?13 56
Figure 9: Toilet care, Eastern Europe, volume by segment (units, million), 2003?13 59
Figure 10: Toilet care, Eastern Europe, category growth comparison, by volume, 2003?13 59
Figure 11: Toilet care, Eastern Europe, company share (top five companies) by value (%), 2007?08 62
Figure 12: Toilet care, Eastern Europe, distribution channels by value (%), 2007?08 64
Figure 13: Furniture polish, Eastern Europe, value by segment ($m), 2003?13 69
Figure 14: Furniture polish, Eastern Europe, category growth comparison, by value, 2003?13 69
Figure 15: Furniture polish, Eastern Europe, volume by segment (units, million), 2003?13 72
Figure 16: Furniture polish, Eastern Europe, category growth comparison, by volume, 2003?13 72
Figure 17: Furniture polish, Eastern Europe, company share (top five companies) by value (%), 2007?08 75
Figure 18: Furniture polish, Eastern Europe, distribution channels by value (%), 2007?08 77
Figure 19: Insecticides, Eastern Europe, value by segment ($m), 2003?13 82
Figure 20: Insecticides, Eastern Europe, category growth comparison, by value, 2003?13 82
Figure 21: Insecticides, Eastern Europe, volume by segment (units/liters, million), 2003?13 85
Figure 22: Insecticides, Eastern Europe, category growth comparison, by volume, 2003?13 85
Figure 23: Insecticides, Eastern Europe, company share (top five companies) by value (%), 2007?08 88
Figure 24: Insecticides, Eastern Europe, distribution channels by value (%), 2007?08 90
Figure 25: Textile washing products, Eastern Europe, value by segment ($m), 2003?13 95
Figure 26: Textile washing products, Eastern Europe, category growth comparison, by value, 2003?13 95
Figure 27: Textile washing products, Eastern Europe, volume by segment (units/liters, million), 2003?13 98
Figure 28: Textile washing products, Eastern Europe, category growth comparison, by volume, 2003?13 98
Figure 29: Textile washing products, Eastern Europe, company share (top five companies) by value (%), 2007?08 101
Figure 30: Textile washing products, Eastern Europe, distribution channels by value (%), 2007?08 103
Figure 31: Scouring products, Eastern Europe, value by segment ($m), 2003?13 108
Figure 32: Scouring products, Eastern Europe, category growth comparison, by value, 2003?13 108
Figure 33: Scouring products, Eastern Europe, volume by segment (units, million), 2003?13 111
Figure 34: Scouring products, Eastern Europe, category growth comparison, by volume, 2003?13 111
Figure 35: Scouring products, Eastern Europe, company share (top five companies) by value (%), 2007?08 114
Figure 36: Scouring products, Eastern Europe, distribution channels by value (%), 2007?08 116
Figure 37: General purpose cleaners, Eastern Europe, value by segment ($m), 2003?13 121
Figure 38: General purpose cleaners, Eastern Europe, category growth comparison, by value, 2003?13 121
Figure 39: General purpose cleaners, Eastern Europe, volume by segment (liters, million), 2003?13 124
Figure 40: General purpose cleaners, Eastern Europe, category growth comparison, by volume, 2003?13 124
Figure 41: General purpose cleaners, Eastern Europe, company share (top five companies) by value (%), 2007?08 127
Figure 42: General purpose cleaners, Eastern Europe, distribution channels by value (%), 2007?08 129
Figure 43: Air fresheners, Eastern Europe, value by segment ($m), 2003?13 136
Figure 44: Air fresheners, Eastern Europe, category growth comparison, by value, 2003?13 136
Figure 45: Air fresheners, Eastern Europe, volume by segment (units, million), 2003?13 139
Figure 46: Air fresheners, Eastern Europe, category growth comparison, by volume, 2003?13 139
Figure 47: Air fresheners, Eastern Europe, company share (top five companies) by value (%), 2007?08 142
Figure 48: Air fresheners, Eastern Europe, distribution channels by value (%), 2007?08 144
Figure 49: Bleach, Eastern Europe, value by segment ($m), 2003?13 149
Figure 50: Bleach, Eastern Europe, category growth comparison, by value, 2003?13 149
Figure 51: Bleach, Eastern Europe, volume by segment (kg/liters, million), 2003?13 152
Figure 52: Bleach, Eastern Europe, category growth comparison, by volume, 2003?13 152
Figure 53: Bleach, Eastern Europe, company share (top five companies) by value (%), 2007?08 155
Figure 54: Bleach, Eastern Europe, distribution channels by value (%), 2007?08 157
Figure 55: Dishwashing products, Eastern Europe, value by segment ($m), 2003?13 162
Figure 56: Dishwashing products, Eastern Europe, category growth comparison, by value, 2003?13 162
Figure 57: Dishwashing products, Eastern Europe, volume by segment (units, million), 2003?13 165
Figure 58: Dishwashing products, Eastern Europe, category growth comparison, by volume, 2003?13 165
Figure 59: Dishwashing products, Eastern Europe, company share (top five companies) by value (%), 2007?08 168
Figure 60: Dishwashing products, Eastern Europe, distribution channels by value (%), 2007?08 170
Figure 61: Annual data review process 174

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Eastern Europe household products value (country-wise), 2003?08 ($m) 30
Table 4: Eastern Europe household products value (country-wise) forecast, 2008?13 ($m) 31
Table 5: Eastern Europe household products volume (country-wise), 2003?08 (kg/liters/units, million) 32
Table 6: Eastern Europe household products volume (country-wise) forecast, 2008?13 (kg/liters/units, million) 33
Table 7: Household products, Eastern Europe, value by category ($m), 2003?08 34
Table 8: Household products, Eastern Europe, value forecast by category ($m), 2008?13 35
Table 9: Household products, Eastern Europe, volume by category (kg/liters/units, million), 2003?08 37
Table 10: Household products, Eastern Europe, volume forecast by category (kg/liters/units, million), 2008?13 38
Table 11: Household products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 40
Table 12: Household products, Eastern Europe, value by company ($m), 2007?08 41
Table 13: Household products, Eastern Europe, distribution channels by value (%), 2007?08 43
Table 14: Household products, Eastern Europe, value by distribution channel ($m), 2007?08 43
Table 15: Household products, Eastern Europe, expenditure per capita ($), 2003?08 45
Table 16: Household products, Eastern Europe, forecast expenditure per capita ($), 2008?13 46
Table 17: Household products, Eastern Europe, consumption per capita (kg/liters/units), 2003?08 47
Table 18: Household products, Eastern Europe, forecast consumption per capita (kg/liters/units), 2008?13 48
Table 19: Reckitt Benckiser Group plc key facts 49
Table 20: The Procter & Gamble Company key facts 52
Table 21: Toilet care, Eastern Europe, value by segment ($m), 2003?08 54
Table 22: Toilet care, Eastern Europe, value forecast by segment ($m), 2008?13 55
Table 23: Toilet care, Eastern Europe, volume by segment (units, million), 2003?08 57
Table 24: Toilet care, Eastern Europe, volume forecast by segment (units, million), 2008?13 58
Table 25: Toilet care, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 60
Table 26: Toilet care, Eastern Europe, value by company ($m), 2007?08 61
Table 27: Toilet care, Eastern Europe, distribution channels by value (%), 2007?08 63
Table 28: Toilet care, Eastern Europe, value by distribution channel ($m), 2007?08 63
Table 29: Toilet care, Eastern Europe, expenditure per capita ($), 2003?08 65
Table 30: Toilet care, Eastern Europe, forecast expenditure per capita ($), 2008?13 65
Table 31: Toilet care, Eastern Europe, consumption per capita (units), 2003?08 66
Table 32: Toilet care, Eastern Europe, forecast consumption per capita (units), 2008?13 66
Table 33: Furniture polish, Eastern Europe, value by segment ($m), 2003?08 67
Table 34: Furniture polish, Eastern Europe, value forecast by segment ($m), 2008?13 68
Table 35: Furniture polish, Eastern Europe, volume by segment (units, million), 2003?08 70
Table 36: Furniture polish, Eastern Europe, volume forecast by segment (units, million), 2008?13 71
Table 37: Furniture polish, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 73
Table 38: Furniture polish, Eastern Europe, value by company ($m), 2007?08 74
Table 39: Furniture polish, Eastern Europe, distribution channels by value (%), 2007?08 76
Table 40: Furniture polish, Eastern Europe, value by distribution channel ($m), 2007?08 76
Table 41: Furniture polish, Eastern Europe, expenditure per capita ($), 2003?08 78
Table 42: Furniture polish, Eastern Europe, forecast expenditure per capita ($), 2008?13 78
Table 43: Furniture polish, Eastern Europe, consumption per capita (units), 2003?08 79
Table 44: Furniture polish, Eastern Europe, forecast consumption per capita (units), 2008?13 79
Table 45: Insecticides, Eastern Europe, value by segment ($m), 2003?08 80
Table 46: Insecticides, Eastern Europe, value forecast by segment ($m), 2008?13 81
Table 47: Insecticides, Eastern Europe, volume by segment (units/liters, million), 2003?08 83
Table 48: Insecticides, Eastern Europe, volume forecast by segment (units/liters, million), 2008?13 84
Table 49: Insecticides, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 86
Table 50: Insecticides, Eastern Europe, value by company ($m), 2007?08 87
Table 51: Insecticides, Eastern Europe, distribution channels by value (%), 2007?08 89
Table 52: Insecticides, Eastern Europe, value by distribution channel ($m), 2007?08 89
Table 53: Insecticides, Eastern Europe, expenditure per capita ($), 2003?08 91
Table 54: Insecticides, Eastern Europe, forecast expenditure per capita ($), 2008?13 91
Table 55: Insecticides, Eastern Europe, consumption per capita (units/liters), 2003?08 92
Table 56: Insecticides, Eastern Europe, forecast consumption per capita (units/liters), 2008?13 92
Table 57: Textile washing products, Eastern Europe, value by segment ($m), 2003?08 93
Table 58: Textile washing products, Eastern Europe, value forecast by segment ($m), 2008?13 94
Table 59: Textile washing products, Eastern Europe, volume by segment (units/liters, million), 2003?08 96
Table 60: Textile washing products, Eastern Europe, volume forecast by segment (units/liters, million), 2008?13 97
Table 61: Textile washing products, Eastern Europe, company share by value (%), 2007?08 99
Table 62: Textile washing products, Eastern Europe, value by company ($m), 2007?08 100
Table 63: Textile washing products, Eastern Europe, distribution channels by value (%), 2007?08 102
Table 64: Textile washing products, Eastern Europe, value by distribution channel ($m), 2007?08 102
Table 65: Textile washing products, Eastern Europe, expenditure per capita ($), 2003?08 104
Table 66: Textile washing products, Eastern Europe, forecast expenditure per capita ($), 2008?13 104
Table 67: Textile washing products, Eastern Europe, consumption per capita (units/liters), 2003?08 105
Table 68: Textile washing products, Eastern Europe, forecast consumption per capita (units/liters), 2008?13 105
Table 69: Scouring products, Eastern Europe, value by segment ($m), 2003?08 106
Table 70: Scouring products, Eastern Europe, value forecast by segment ($m), 2008?13 107
Table 71: Scouring products, Eastern Europe, volume by segment (units, million), 2003?08 109
Table 72: Scouring products, Eastern Europe, volume forecast by segment (units, million), 2008?13 110
Table 73: Scouring products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 112
Table 74: Scouring products, Eastern Europe, value by company ($m), 2007?08 113
Table 75: Scouring products, Eastern Europe, distribution channels by value (%), 2007?08 115
Table 76: Scouring products, Eastern Europe, value by distribution channel ($m), 2007?08 115
Table 77: Scouring products, Eastern Europe, expenditure per capita ($), 2003?08 117
Table 78: Scouring products, Eastern Europe, forecast expenditure per capita ($), 2008?13 117
Table 79: Scouring products, Eastern Europe, consumption per capita (units), 2003?08 118
Table 80: Scouring products, Eastern Europe, forecast consumption per capita (units), 2008?13 118
Table 81: General purpose cleaners, Eastern Europe, value by segment ($m), 2003?08 119
Table 82: General purpose cleaners, Eastern Europe, value forecast by segment ($m), 2008?13 120
Table 83: General purpose cleaners, Eastern Europe, volume by segment (liters, million), 2003?08 122
Table 84: General purpose cleaners, Eastern Europe, volume forecast by segment (liters, million), 2008?13 123
Table 85: General purpose cleaners, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 125
Table 86: General purpose cleaners, Eastern Europe, value by company ($m), 2007?08 126
Table 87: General purpose cleaners, Eastern Europe, distribution channels by value (%), 2007?08 128
Table 88: General purpose cleaners, Eastern Europe, value by distribution channel ($m), 2007?08 128
Table 89: General purpose cleaners, Eastern Europe, expenditure per capita ($), 2003?08 130
Table 90: General purpose cleaners, Eastern Europe, forecast expenditure per capita ($), 2008?13 131
Table 91: General purpose cleaners, Eastern Europe, consumption per capita (liters), 2003?08 132
Table 92: General purpose cleaners, Eastern Europe, forecast consumption per capita (liters), 2008?13 133
Table 93: Air fresheners, Eastern Europe, value by segment ($m), 2003?08 134
Table 94: Air fresheners, Eastern Europe, value forecast by segment ($m), 2008?13 135
Table 95: Air fresheners, Eastern Europe, volume by segment (units, million), 2003?08 137
Table 96: Air fresheners, Eastern Europe, volume forecast by segment (units, million), 2008?13 138
Table 97: Air fresheners, Eastern Europe, company share by value (%), 2007?08 140
Table 98: Air fresheners, Eastern Europe, value by company ($m), 2007?08 141
Table 99: Air fresheners, Eastern Europe, distribution channels by value (%), 2007?08 143
Table 100: Air fresheners, Eastern Europe, value by distribution channel ($m), 2007?08 143
Table 101: Air fresheners, Eastern Europe, expenditure per capita ($), 2003?08 145
Table 102: Air fresheners, Eastern Europe, forecast expenditure per capita ($), 2008?13 145
Table 103: Air fresheners, Eastern Europe, consumption per capita (units), 2003?08 146
Table 104: Air fresheners, Eastern Europe, forecast consumption per capita (units), 2008?13 146
Table 105: Bleach, Eastern Europe, value by segment ($m), 2003?08 147
Table 106: Bleach, Eastern Europe, value forecast by segment ($m), 2008?13 148
Table 107: Bleach, Eastern Europe, volume by segment (kg/liters, million), 2003?08 150
Table 108: Bleach, Eastern Europe, volume forecast by segment (kg/liters, million), 2008?13 151
Table 109: Bleach, Eastern Europe, company share by value (%), 2007?08 153
Table 110: Bleach, Eastern Europe, value by company ($m), 2007?08 154
Table 111: Bleach, Eastern Europe, distribution channels by value (%), 2007?08 156
Table 112: Bleach, Eastern Europe, value by distribution channel ($m), 2007?08 156
Table 113: Bleach, Eastern Europe, expenditure per capita ($), 2003?08 158
Table 114: Bleach, Eastern Europe, forecast expenditure per capita ($), 2008?13 158
Table 115: Bleach, Eastern Europe, consumption per capita (kg/liters), 2003?08 159
Table 116: Bleach, Eastern Europe, forecast consumption per capita (kg/liters), 2008?13 159
Table 117: Dishwashing products, Eastern Europe, value by segment ($m), 2003?08 160
Table 118: Dishwashing products, Eastern Europe, value forecast by segment ($m), 2008?13 161
Table 119: Dishwashing products, Eastern Europe, volume by segment (units, million), 2003?08 163
Table 120: Dishwashing products, Eastern Europe, volume forecast by segment (units, million), 2008?13 164
Table 121: Dishwashing products, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 166
Table 122: Dishwashing products, Eastern Europe, value by company ($m), 2007?08 167
Table 123: Dishwashing products, Eastern Europe, distribution channels by value (%), 2007?08 169
Table 124: Dishwashing products, Eastern Europe, value by distribution channel ($m), 2007?08 169
Table 125: Dishwashing products, Eastern Europe, expenditure per capita ($), 2003?08 171
Table 126: Dishwashing products, Eastern Europe, forecast expenditure per capita ($), 2008?13 171
Table 127: Dishwashing products, Eastern Europe, consumption per capita (units), 2003?08 172
Table 128: Dishwashing products, Eastern Europe, forecast consumption per capita (units), 2008?13 172


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