Household Products in Germany to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Euro), 2003?08 34
Value analysis (Euro), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 44
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 4 Leading Company Profiles 59
Henkel AG & Co. KGaA 59
The Procter & Gamble Company 61
Chapter 5 Category Analysis: Toilet care 63
Value analysis (Euro), 2003?08 63
Value analysis (Euro), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 72
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 6 Category Analysis: Furniture polish 81
Value analysis (Euro), 2003?08 81
Value analysis (Euro), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Insecticides 97
Value analysis (Euro), 2003?08 97
Value analysis (Euro), 2008?13 98
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 8 Category Analysis: Textile washing products 113
Value analysis (Euro), 2003?08 113
Value analysis (Euro), 2008?13 114
Value analysis (US dollars), 2003?08 116
Value analysis (US dollars), 2008?13 116
Volume analysis, 2003?08 118
Volume analysis, 2008?13 119
Company and brand share analysis 121
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 9 Category Analysis: Scouring products 130
Value analysis (Euro), 2003?08 130
Value analysis (Euro), 2008?13 131
Value analysis (US dollars), 2003?08 133
Value analysis (US dollars), 2008?13 133
Volume analysis, 2003?08 135
Volume analysis, 2008?13 136
Company and brand share analysis 138
Distribution analysis 141
Expenditure and consumption per capita 143
Chapter 10 Category Analysis: General purpose cleaners 146
Value analysis (Euro), 2003?08 146
Value analysis (Euro), 2008?13 147
Value analysis (US dollars), 2003?08 149
Value analysis (US dollars), 2008?13 150
Volume analysis, 2003?08 152
Volume analysis, 2008?13 153
Company and brand share analysis 155
Distribution analysis 159
Expenditure and consumption per capita 161
Chapter 11 Category Analysis: Air fresheners 167
Value analysis (Euro), 2003?08 167
Value analysis (Euro), 2008?13 168
Value analysis (US dollars), 2003?08 170
Value analysis (US dollars), 2008?13 170
Volume analysis, 2003?08 172
Volume analysis, 2008?13 173
Company and brand share analysis 175
Distribution analysis 178
Expenditure and consumption per capita 180
Chapter 12 Category Analysis: Bleach 183
Value analysis (Euro), 2003?08 183
Value analysis (Euro), 2008?13 184
Value analysis (US dollars), 2003?08 185
Value analysis (US dollars), 2008?13 185
Volume analysis, 2003?08 186
Volume analysis, 2008?13 187
Company and brand share analysis 188
Distribution analysis 191
Expenditure and consumption per capita 193
Chapter 13 Category Analysis: Dishwashing products 196
Value analysis (Euro), 2003?08 196
Value analysis (Euro), 2008?13 197
Value analysis (US dollars), 2003?08 199
Value analysis (US dollars), 2008?13 199
Volume analysis, 2003?08 201
Volume analysis, 2008?13 202
Company and brand share analysis 204
Distribution analysis 207
Expenditure and consumption per capita 209
Chapter 14 Country Comparison 212
Value 212
Volume 216
Market share 220
Chapter 15 PESTLE Analysis 221
Summary 221
Political analysis 222
Economic analysis 226
Social analysis 230
Technological analysis 234
Legal analysis 237
Environmental analysis 241
Chapter 16 New Product Development 244
Product launches over time 244
Recent product launches 246
Chapter 17 Macroeconomic Profile 247
Macroeconomic indicators 247
Chapter 18 Research Methodology 252
Methodology overview 252
Secondary research 253
Market modeling 254
Creating an initial data model 254
Revising the initial data model 254
Creating a final estimate 255
Creating demographic value splits 255
Primary research 255
Data finalization 256
Ongoing research 256
Chapter 19 APPENDIX 257
Future readings 257
How to contact experts in your industry 257
Disclaimer 257

LIST OF FIGURES
Figure 1: Household products, Germany, value by category (€m), 2003?13 36
Figure 2: Household products, Germany, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Germany, volume by category (units/liters, million), 2003?13 42
Figure 4: Household products, Germany, category growth comparison, by volume, 2003?13 43
Figure 5: Household products, Germany, company share by value (%), 2007?08 48
Figure 6: Household products, Germany, distribution channels by value (%), 2007?08 52
Figure 7: Toilet care, Germany, value by segment (€m), 2003?13 65
Figure 8: Toilet care, Germany, category growth comparison, by value, 2003?13 67
Figure 9: Toilet care, Germany, volume by segment (units, million), 2003?13 70
Figure 10: Toilet care, Germany, category growth comparison, by volume, 2003?13 71
Figure 11: Toilet care, Germany, company share by value (%), 2007?08 74
Figure 12: Toilet care, Germany, distribution channels by value (%), 2007?08 77
Figure 13: Furniture polish, Germany, value by segment (€m), 2003?13 83
Figure 14: Furniture polish, Germany, category growth comparison, by value, 2003?13 85
Figure 15: Furniture polish, Germany, volume by segment (units, million), 2003?13 88
Figure 16: Furniture polish, Germany, category growth comparison, by volume, 2003?13 88
Figure 17: Furniture polish, Germany, company share by value (%), 2007?08 90
Figure 18: Furniture polish, Germany, distribution channels by value (%), 2007?08 93
Figure 19: Insecticides, Germany, value by segment (€m), 2003?13 99
Figure 20: Insecticides, Germany, category growth comparison, by value, 2003?13 101
Figure 21: Insecticides, Germany, volume by segment (units/liters, million), 2003?13 104
Figure 22: Insecticides, Germany, category growth comparison, by volume, 2003?13 104
Figure 23: Insecticides, Germany, company share by value (%), 2007?08 106
Figure 24: Insecticides, Germany, distribution channels by value (%), 2007?08 109
Figure 25: Textile washing products, Germany, value by segment (€m), 2003?13 115
Figure 26: Textile washing products, Germany, category growth comparison, by value, 2003?13 117
Figure 27: Textile washing products, Germany, volume by segment (units/liters, million), 2003?13 120
Figure 28: Textile washing products, Germany, category growth comparison, by volume, 2003?13 120
Figure 29: Textile washing products, Germany, company share by value (%), 2007?08 123
Figure 30: Textile washing products, Germany, distribution channels by value (%), 2007?08 126
Figure 31: Scouring products, Germany, value by segment (€m), 2003?13 132
Figure 32: Scouring products, Germany, category growth comparison, by value, 2003?13 134
Figure 33: Scouring products, Germany, volume by segment (units, million), 2003?13 137
Figure 34: Scouring products, Germany, category growth comparison, by volume, 2003?13 137
Figure 35: Scouring products, Germany, company share by value (%), 2007?08 139
Figure 36: Scouring products, Germany, distribution channels by value (%), 2007?08 142
Figure 37: General purpose cleaners, Germany, value by segment (€m), 2003?13 148
Figure 38: General purpose cleaners, Germany, category growth comparison, by value, 2003?13 151
Figure 39: General purpose cleaners, Germany, volume by segment (liters, million), 2003?13 154
Figure 40: General purpose cleaners, Germany, category growth comparison, by volume, 2003?13 154
Figure 41: General purpose cleaners, Germany, company share by value (%), 2007?08 157
Figure 42: General purpose cleaners, Germany, distribution channels by value (%), 2007?08 160
Figure 43: Air fresheners, Germany, value by segment (€m), 2003?13 169
Figure 44: Air fresheners, Germany, category growth comparison, by value, 2003?13 171
Figure 45: Air fresheners, Germany, volume by segment (units, million), 2003?13 174
Figure 46: Air fresheners, Germany, category growth comparison, by volume, 2003?13 174
Figure 47: Air fresheners, Germany, company share by value (%), 2007?08 176
Figure 48: Air fresheners, Germany, distribution channels by value (%), 2007?08 179
Figure 49: Bleach, Germany, value (€m), 2003?13 184
Figure 50: Bleach, Germany, volume (liters, million), 2003?13 187
Figure 51: Bleach, Germany, company share by value (%), 2007?08 189
Figure 52: Bleach, Germany, distribution channels by value (%), 2007?08 192
Figure 53: Dishwashing products, Germany, value by segment (€m), 2003?13 198
Figure 54: Dishwashing products, Germany, category growth comparison, by value, 2003?13 200
Figure 55: Dishwashing products, Germany, volume by segment (units, million), 2003?13 203
Figure 56: Dishwashing products, Germany, category growth comparison, by volume, 2003?13 203
Figure 57: Dishwashing products, Germany, company share by value (%), 2007?08 205
Figure 58: Dishwashing products, Germany, distribution channels by value (%), 2007?08 208
Figure 59: Global household products market split (value terms, 2008), top five countries 213
Figure 60: Global household products market value, 2003–08, top five countries 215
Figure 61: Global household products market split (volume terms, 2008), top five countries 217
Figure 62: Global household products market volume, 2003–08, top five countries 219
Figure 63: Annual data review process 253

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Germany, value by category (€m), 2003?08 34
Table 4: Household products, Germany, value forecast by category (€m), 2008?13 35
Table 5: Household products, Germany, value by category ($m), 2003?08 37
Table 6: Household products, Germany, value forecast by category ($m), 2008?13 38
Table 7: Household products, Germany, volume by category (units/liters, million), 2003?08 40
Table 8: Household products, Germany, volume forecast by category (units/liters, million), 2008?13 41
Table 9: Household products, Germany, brand share by value (%), 2007?08 44
Table 10: Household products, Germany, value by brand (€m), 2007?08 46
Table 11: Household products, Germany, company share by value (%), 2007?08 49
Table 12: Household products, Germany, value by company (€m), 2007?08 50
Table 13: Household products, Germany, distribution channels by value (%), 2007?08 51
Table 14: Household products, Germany, value by distribution channel (€m), 2007?08 51
Table 15: Household products, Germany, expenditure per capita (€), 2003?08 53
Table 16: Household products, Germany, forecast expenditure per capita (€), 2008?13 54
Table 17: Household products, Germany, expenditure per capita ($), 2003?08 55
Table 18: Household products, Germany, forecast expenditure per capita ($), 2008?13 56
Table 19: Household products, Germany, consumption per capita (units/liters), 2003?08 57
Table 20: Household products, Germany, forecast consumption per capita (units/liters), 2008?13 58
Table 21: Henkel AG & Co. KGaA key facts 59
Table 22: The Procter & Gamble Company key facts 61
Table 23: Toilet care, Germany, value by segment (€m), 2003?08 63
Table 24: Toilet care, Germany, value forecast by segment (€m), 2008?13 64
Table 25: Toilet care, Germany, value by segment ($m), 2003?08 66
Table 26: Toilet care, Germany, value forecast by segment ($m), 2008?13 66
Table 27: Toilet care, Germany, volume by segment (units, million), 2003?08 68
Table 28: Toilet care, Germany, volume forecast by segment (units, million), 2008?13 69
Table 29: Toilet care, Germany, brand share by value (%), 2007?08 72
Table 30: Toilet care, Germany, value by brand (€m), 2007?08 73
Table 31: Toilet care, Germany, company share by value (%), 2007?08 75
Table 32: Toilet care, Germany, value by company (€m), 2007?08 75
Table 33: Toilet care, Germany, distribution channels by value (%), 2007?08 76
Table 34: Toilet care, Germany, value by distribution channel (€m), 2007?08 76
Table 35: Toilet care, Germany, expenditure per capita (€), 2003?08 78
Table 36: Toilet care, Germany, forecast expenditure per capita (€), 2008?13 78
Table 37: Toilet care, Germany, expenditure per capita ($), 2003?08 79
Table 38: Toilet care, Germany, forecast expenditure per capita ($), 2008?13 79
Table 39: Toilet care, Germany, consumption per capita (units), 2003?08 80
Table 40: Toilet care, Germany, forecast consumption per capita (units), 2008?13 80
Table 41: Furniture polish, Germany, value by segment (€m), 2003?08 81
Table 42: Furniture polish, Germany, value forecast by segment (€m), 2008?13 82
Table 43: Furniture polish, Germany, value by segment ($m), 2003?08 84
Table 44: Furniture polish, Germany, value forecast by segment ($m), 2008?13 84
Table 45: Furniture polish, Germany, volume by segment (units, million), 2003?08 86
Table 46: Furniture polish, Germany, volume forecast by segment (units, million), 2008?13 87
Table 47: Furniture polish, Germany, brand share by value (%), 2007?08 89
Table 48: Furniture polish, Germany, value by brand (€m), 2007?08 89
Table 49: Furniture polish, Germany, company share by value (%), 2007?08 91
Table 50: Furniture polish, Germany, value by company (€m), 2007?08 91
Table 51: Furniture polish, Germany, distribution channels by value (%), 2007?08 92
Table 52: Furniture polish, Germany, value by distribution channel (€m), 2007?08 92
Table 53: Furniture polish, Germany, expenditure per capita (€), 2003?08 94
Table 54: Furniture polish, Germany, forecast expenditure per capita (€), 2008?13 94
Table 55: Furniture polish, Germany, expenditure per capita ($), 2003?08 95
Table 56: Furniture polish, Germany, forecast expenditure per capita ($), 2008?13 95
Table 57: Furniture polish, Germany, consumption per capita (units), 2003?08 96
Table 58: Furniture polish, Germany, forecast consumption per capita (units), 2008?13 96
Table 59: Insecticides, Germany, value by segment (€m), 2003?08 97
Table 60: Insecticides, Germany, value forecast by segment (€m), 2008?13 98
Table 61: Insecticides, Germany, value by segment ($m), 2003?08 100
Table 62: Insecticides, Germany, value forecast by segment ($m), 2008?13 100
Table 63: Insecticides, Germany, volume by segment (units/liters, million), 2003?08 102
Table 64: Insecticides, Germany, volume forecast by segment (units/liters, million), 2008?13 103
Table 65: Insecticides, Germany, brand share by value (%), 2007?08 105
Table 66: Insecticides, Germany, value by brand (€m), 2007?08 105
Table 67: Insecticides, Germany, company share by value (%), 2007?08 107
Table 68: Insecticides, Germany, value by company (€m), 2007?08 107
Table 69: Insecticides, Germany, distribution channels by value (%), 2007?08 108
Table 70: Insecticides, Germany, value by distribution channel (€m), 2007?08 108
Table 71: Insecticides, Germany, expenditure per capita (€), 2003?08 110
Table 72: Insecticides, Germany, forecast expenditure per capita (€), 2008?13 110
Table 73: Insecticides, Germany, expenditure per capita ($), 2003?08 111
Table 74: Insecticides, Germany, forecast expenditure per capita ($), 2008?13 111
Table 75: Insecticides, Germany, consumption per capita (units/liters), 2003?08 112
Table 76: Insecticides, Germany, forecast consumption per capita (units/liters), 2008?13 112
Table 77: Textile washing products, Germany, value by segment (€m), 2003?08 113
Table 78: Textile washing products, Germany, value forecast by segment (€m), 2008?13 114
Table 79: Textile washing products, Germany, value by segment ($m), 2003?08 116
Table 80: Textile washing products, Germany, value forecast by segment ($m), 2008?13 116
Table 81: Textile washing products, Germany, volume by segment (units/liters, million), 2003?08 118
Table 82: Textile washing products, Germany, volume forecast by segment (units/liters, million), 2008?13 119
Table 83: Textile washing products, Germany, brand share by value (%), 2007?08 121
Table 84: Textile washing products, Germany, value by brand (€m), 2007?08 122
Table 85: Textile washing products, Germany, company share by value (%), 2007?08 124
Table 86: Textile washing products, Germany, value by company (€m), 2007?08 124
Table 87: Textile washing products, Germany, distribution channels by value (%), 2007?08 125
Table 88: Textile washing products, Germany, value by distribution channel (€m), 2007?08 125
Table 89: Textile washing products, Germany, expenditure per capita (€), 2003?08 127
Table 90: Textile washing products, Germany, forecast expenditure per capita (€), 2008?13 127
Table 91: Textile washing products, Germany, expenditure per capita ($), 2003?08 128
Table 92: Textile washing products, Germany, forecast expenditure per capita ($), 2008?13 128
Table 93: Textile washing products, Germany, consumption per capita (units/liters), 2003?08 129
Table 94: Textile washing products, Germany, forecast consumption per capita (units/liters), 2008?13 129
Table 95: Scouring products, Germany, value by segment (€m), 2003?08 130
Table 96: Scouring products, Germany, value forecast by segment (€m), 2008?13 131
Table 97: Scouring products, Germany, value by segment ($m), 2003?08 133
Table 98: Scouring products, Germany, value forecast by segment ($m), 2008?13 133
Table 99: Scouring products, Germany, volume by segment (units, million), 2003?08 135
Table 100: Scouring products, Germany, volume forecast by segment (units, million), 2008?13 136
Table 101: Scouring products, Germany, brand share by value (%), 2007?08 138
Table 102: Scouring products, Germany, value by brand (€m), 2007?08 138
Table 103: Scouring products, Germany, company share by value (%), 2007?08 140
Table 104: Scouring products, Germany, value by company (€m), 2007?08 140
Table 105: Scouring products, Germany, distribution channels by value (%), 2007?08 141
Table 106: Scouring products, Germany, value by distribution channel (€m), 2007?08 141
Table 107: Scouring products, Germany, expenditure per capita (€), 2003?08 143
Table 108: Scouring products, Germany, forecast expenditure per capita (€), 2008?13 143
Table 109: Scouring products, Germany, expenditure per capita ($), 2003?08 144
Table 110: Scouring products, Germany, forecast expenditure per capita ($), 2008?13 144
Table 111: Scouring products, Germany, consumption per capita (units), 2003?08 145
Table 112: Scouring products, Germany, forecast consumption per capita (units), 2008?13 145
Table 113: General purpose cleaners, Germany, value by segment (€m), 2003?08 146
Table 114: General purpose cleaners, Germany, value forecast by segment (€m), 2008?13 147
Table 115: General purpose cleaners, Germany, value by segment ($m), 2003?08 149
Table 116: General purpose cleaners, Germany, value forecast by segment ($m), 2008?13 150
Table 117: General purpose cleaners, Germany, volume by segment (liters, million), 2003?08 152
Table 118: General purpose cleaners, Germany, volume forecast by segment (liters, million), 2008?13 153
Table 119: General purpose cleaners, Germany, brand share by value (%), 2007?08 155
Table 120: General purpose cleaners, Germany, value by brand (€m), 2007?08 156
Table 121: General purpose cleaners, Germany, company share by value (%), 2007?08 158
Table 122: General purpose cleaners, Germany, value by company (€m), 2007?08 158
Table 123: General purpose cleaners, Germany, distribution channels by value (%), 2007?08 159
Table 124: General purpose cleaners, Germany, value by distribution channel (€m), 2007?08 159
Table 125: General purpose cleaners, Germany, expenditure per capita (€), 2003?08 161
Table 126: General purpose cleaners, Germany, forecast expenditure per capita (€), 2008?13 162
Table 127: General purpose cleaners, Germany, expenditure per capita ($), 2003?08 163
Table 128: General purpose cleaners, Germany, forecast expenditure per capita ($), 2008?13 164
Table 129: General purpose cleaners, Germany, consumption per capita (liters), 2003?08 165
Table 130: General purpose cleaners, Germany, forecast consumption per capita (liters), 2008?13 166
Table 131: Air fresheners, Germany, value by segment (€m), 2003?08 167
Table 132: Air fresheners, Germany, value forecast by segment (€m), 2008?13 168
Table 133: Air fresheners, Germany, value by segment ($m), 2003?08 170
Table 134: Air fresheners, Germany, value forecast by segment ($m), 2008?13 170
Table 135: Air fresheners, Germany, volume by segment (units, million), 2003?08 172
Table 136: Air fresheners, Germany, volume forecast by segment (units, million), 2008?13 173
Table 137: Air fresheners, Germany, brand share by value (%), 2007?08 175
Table 138: Air fresheners, Germany, value by brand (€m), 2007?08 175
Table 139: Air fresheners, Germany, company share by value (%), 2007?08 177
Table 140: Air fresheners, Germany, value by company (€m), 2007?08 177
Table 141: Air fresheners, Germany, distribution channels by value (%), 2007?08 178
Table 142: Air fresheners, Germany, value by distribution channel (€m), 2007?08 178
Table 143: Air fresheners, Germany, expenditure per capita (€), 2003?08 180
Table 144: Air fresheners, Germany, forecast expenditure per capita (€), 2008?13 180
Table 145: Air fresheners, Germany, expenditure per capita ($), 2003?08 181
Table 146: Air fresheners, Germany, forecast expenditure per capita ($), 2008?13 181
Table 147: Air fresheners, Germany, consumption per capita (units), 2003?08 182
Table 148: Air fresheners, Germany, forecast consumption per capita (units), 2008?13 182
Table 149: Bleach, Germany, value (€m), 2003?08 183
Table 150: Bleach, Germany, value forecast (€m), 2008?13 184
Table 151: Bleach, Germany, value ($m), 2003?08 185
Table 152: Bleach, Germany, value forecast ($m), 2008?13 185
Table 153: Bleach, Germany, volume (liters, million), 2003?08 186
Table 154: Bleach, Germany, volume forecast (liters, million), 2008?13 187
Table 155: Bleach, Germany, brand share by value (%), 2007?08 188
Table 156: Bleach, Germany, value by brand (€m), 2007?08 188
Table 157: Bleach, Germany, company share by value (%), 2007?08 190
Table 158: Bleach, Germany, value by company (€m), 2007?08 190
Table 159: Bleach, Germany, distribution channels by value (%), 2007?08 191
Table 160: Bleach, Germany, value by distribution channel (€m), 2007?08 191
Table 161: Bleach, Germany, expenditure per capita (€), 2003?08 193
Table 162: Bleach, Germany, forecast expenditure per capita (€), 2008?13 193
Table 163: Bleach, Germany, expenditure per capita ($), 2003?08 194
Table 164: Bleach, Germany, forecast expenditure per capita ($), 2008?13 194
Table 165: Bleach, Germany, consumption per capita (liters), 2003?08 195
Table 166: Bleach, Germany, forecast consumption per capita (liters), 2008?13 195
Table 167: Dishwashing products, Germany, value by segment (€m), 2003?08 196
Table 168: Dishwashing products, Germany, value forecast by segment (€m), 2008?13 197
Table 169: Dishwashing products, Germany, value by segment ($m), 2003?08 199
Table 170: Dishwashing products, Germany, value forecast by segment ($m), 2008?13 199
Table 171: Dishwashing products, Germany, volume by segment (units, million), 2003?08 201
Table 172: Dishwashing products, Germany, volume forecast by segment (units, million), 2008?13 202
Table 173: Dishwashing products, Germany, brand share by value (%), 2007?08 204
Table 174: Dishwashing products, Germany, value by brand (€m), 2007?08 204
Table 175: Dishwashing products, Germany, company share by value (%), 2007?08 206
Table 176: Dishwashing products, Germany, value by company (€m), 2007?08 206
Table 177: Dishwashing products, Germany, distribution channels by value (%), 2007?08 207
Table 178: Dishwashing products, Germany, value by distribution channel (€m), 2007?08 207
Table 179: Dishwashing products, Germany, expenditure per capita (€), 2003?08 209
Table 180: Dishwashing products, Germany, forecast expenditure per capita (€), 2008?13 209
Table 181: Dishwashing products, Germany, expenditure per capita ($), 2003?08 210
Table 182: Dishwashing products, Germany, forecast expenditure per capita ($), 2008?13 210
Table 183: Dishwashing products, Germany, consumption per capita (units), 2003?08 211
Table 184: Dishwashing products, Germany, forecast consumption per capita (units), 2008?13 211
Table 185: Global household products market value, 2008 212
Table 186: Global household products market split (value terms ($m), 2008), top five countries 215
Table 187: Global household products market volume, 2008 216
Table 188: Global household products market split (volume terms, 2008), top five countries 219
Table 189: Leading players, top five countries 220
Table 190: Analysis of Germany’s political landscape 222
Table 191: Analysis of Germany’s economy 226
Table 192: Analysis of Germany’s social system 230
Table 193: Analysis of Germany’s technological landscape 234
Table 194: Analysis of Germany’s legal landscape 237
Table 195: Analysis of Germany’s environmental landscape 241
Table 196: Germany household products new product launches reports, by company (top five companies), 2009 244
Table 197: Germany household products new product launches SKUs, by company (top five companies), 2009 244
Table 198: Germany household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 245
Table 199: Germany household products new product launches (reports), by ingredients (top 10 ingredients), 2009 245
Table 200: Germany household products new product launches (reports), by package tags or claims (top 10 claims), 2009 246
Table 201: Germany household products new product launches - recent five launches (2009) 246
Table 202: Germany population, by age group, 2003?08 (millions) 247
Table 203: Germany population forecast, by age group, 2008?13 (millions) 248
Table 204: Germany population, by gender, 2003?08 (millions) 248
Table 205: Germany population forecast, by gender, 2008?13 (millions) 249
Table 206: Germany nominal GDP, 2003?08 (€bn, nominal prices) 249
Table 207: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 249
Table 208: Germany real GDP, 2003?08 (€bn, 2000 prices) 250
Table 209: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 250
Table 210: Germany real GDP, 2003?08 ($bn, 2000 prices) 250
Table 211: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 251
Table 212: Germany consumer price index, 2003?08 (2000=100) 251
Table 213: Germany consumer price index, 2008?13 (2000=100) 251



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