Household Products / Home Hygiene: Germany Industry Guide

Datamonitor's Household Products / Home Hygiene: Germany Industry Guide is an essential resource for top-level data and analysis covering the Germany Household Products / Home Hygiene industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Air Fresheners, Bleach, Dishwashing Products and Textile Washing Products

Highlights

* The German bleach market generated total revenues of $24 million in 2008, representing a compound annual growth rate (CAGR) of 0.7% for the period spanning 2004-2008.

* The German textile market generated total revenues of $2.4 billion in 2008, representing a compound annual rate of change (CARC) of -0.5% for the period spanning 2004-2008.

* The German air fresheners market generated total revenues of $390.3 million in 2008, representing a compound annual growth rate (CAGR) of 8.7% for the period spanning 2004-2008.

* The German dishwashing products market generated total revenues of $850.6 million in 2008, this representing a compound annual growth rate (CAGR) of 1.6% for the period spanning 2004-2008.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research


Report Highlights

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TABLE OF CONTENTS
CHAPTER 1 AIR FRESHENERS IN GERMANY 10
1.1 Market Overview 10
1.2 Market Value 12
1.3 Market Volume 13
1.4 Market Segmentation I 14
1.5 Market Segmentation II 15
1.6 Market Share 16
1.7 Five Forces Analysis 17
1.8 Distribution 24
1.9 Market Forecasts 25
CHAPTER 2 BLEACH IN GERMANY 27
2.1 Market Overview 27
2.2 Market Value 29
2.3 Market Segmentation I 30
2.4 Market Segmentation II 31
2.5 Market Share 32
2.6 Five Forces Analysis 33
2.7 Distribution 40
2.8 Market Forecasts 41
CHAPTER 3 DISHWASHING PRODUCTS IN GERMANY 42
3.1 Market Overview 42
3.2 Market Value 44
3.3 Market Volume 45
3.4 Market Segmentation I 46
3.5 Market Segmentation II 47
3.6 Market Share 48
3.7 Five Forces Analysis 49
3.8 Distribution 55
3.9 Market Forecasts 56
CHAPTER 4 TEXTILE WASHING PRODUCTS IN GERMANY 58
4.1 Market Overview 58
4.2 Market Value 60
4.3 Market Segmentation I 61
4.4 Market Segmentation II 62
4.5 Market Share 63
4.6 Five Forces Analysis 64
4.7 Distribution 73
4.8 Market Forecasts 74
CHAPTER 5 MACROECONOMIC INDICATORS 75
CHAPTER 6 APPENDIX 77
6.1 Data Research Methodology 77


LIST OF TABLES
Table 1: Germany Air Fresheners Market Value: $ million, 2004-2008 12
Table 2: Germany Air Fresheners Market Volume: Units million, 2004-2008 13
Table 3: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Table 4: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Table 5: Germany Air Fresheners Market Share: % Share, by Value, 2008 16
Table 6: Germany Air Fresheners Distribution: % Share, by Value, 2008 24
Table 7: Germany Air Fresheners Market Value Forecast: $ million, 2008-2013 25
Table 8: Germany Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Table 9: Germany Bleach Market Value: $ million, 2004-2008 29
Table 10: Germany Bleach Market Segmentation I: % Share, by Value, 2008 30
Table 11: Germany Bleach Market Segmentation II: % Share, by Value, 2008 31
Table 12: Germany Bleach Market Share: % Share, by Value, 2008 32
Table 13: Germany Bleach Distribution: % Share, by Value, 2008 40
Table 14: Germany Bleach Market Value Forecast: $ million, 2008-2013 41
Table 15: Germany Dishwashing Products Market Value: $ million, 2004-2008 44
Table 16: Germany Dishwashing Products Market Volume: Units million, 2004-2008 45
Table 17: Germany Dishwashing Products Market Segmentation I: % Share, by Value, 2008 46
Table 18: Germany Dishwashing Products Market Segmentation II: % Share, by Value, 2008 47
Table 19: Germany Dishwashing Products Market Share: % Share, by Value, 2008 48
Table 20: Germany Dishwashing Products Distribution: % Share, by Value, 2008 55
Table 21: Germany Dishwashing Products Market Value Forecast: $ million, 2008-2013 56
Table 22: Germany Dishwashing Products Market Volume Forecast: Units million, 2008-2013 57
Table 23: Germany Textile Washing Products Market Value: $ million, 2004-2008 60
Table 24: Germany Textile Washing Products Market Segmentation I: % Share, by Value, 2008 61
Table 25: Germany Textile Washing Products Market Segmentation II: % Share, by Value, 2008 62
Table 26: Germany Textile Washing Products Market Share: % Share, by Value, 2008 63
Table 27: Germany Textile Washing Products Distribution: % Share, by Value, 2008 73
Table 28: Germany Textile Washing Products Market Value Forecast: $ million, 2008-2013 74
Table 29: Germany Size of Population (million) , 2004-2008 75
Table 30: Germany GDP (Current Prices, $ billion), 2004-2008 75
Table 31: Germany Inflation, 2004-2008 76
Table 32: Germany Exchange Rate, 2004-2008 76


LIST OF FIGURES
Figure 1: Germany Air Fresheners Market Value: $ million, 2004-2008 12
Figure 2: Germany Air Fresheners Market Volume: Units million, 2004-2008 13
Figure 3: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2008 14
Figure 4: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2008 15
Figure 5: Germany Air Fresheners Market Share: % Share, by Value, 2008 16
Figure 6: Forces Driving Competition in the Air Fresheners Market in Germany, 2008 17
Figure 7: Drivers of Buyer Power in the Air Fresheners Market in Germany, 2008 19
Figure 8: Drivers of Supplier Power in the Air Fresheners Market in Germany, 2008 20
Figure 9: Factors Influencing the Likelihood of New Entrants in the Air Fresheners Market in Germany, 2008 21
Figure 10: Factors Influencing the Threat of Substitutes in the Air Fresheners Market in Germany, 2008 22
Figure 11: Drivers of Degree of Rivalry in the Air Fresheners Market in Germany, 2008 23
Figure 12: Germany Air Fresheners Distribution: % Share, by Value, 2008 24
Figure 13: Germany Air Fresheners Market Value Forecast: $ million, 2008-2013 25
Figure 14: Germany Air Fresheners Market Volume Forecast: Units million, 2008-2013 26
Figure 15: Germany Bleach Market Value: $ million, 2004-2008 29
Figure 16: Germany Bleach Market Segmentation I: % Share, by Value, 2008 30
Figure 17: Germany Bleach Market Segmentation II: % Share, by Value, 2008 31
Figure 18: Germany Bleach Market Share: % Share, by Value, 2008 32
Figure 19: Forces Driving Competition in the Bleach Market in Germany, 2008 33
Figure 20: Drivers of Buyer Power in the Bleach Market in Germany, 2008 34
Figure 21: Drivers of Supplier Power in the Bleach Market in Germany, 2008 35
Figure 22: Factors Influencing the Likelihood of New Entrants in the Bleach Market in Germany, 2008 37
Figure 23: Factors Influencing the Threat of Substitutes in the Bleach Market in Germany, 2008 38
Figure 24: Drivers of Degree of Rivalry in the Bleach Market in Germany, 2008 39
Figure 25: Germany Bleach Distribution: % Share, by Value, 2008 40
Figure 26: Germany Bleach Market Value Forecast: $ million, 2008-2013 41
Figure 27: Germany Dishwashing Products Market Value: $ million, 2004-2008 44
Figure 28: Germany Dishwashing Products Market Volume: Units million, 2004-2008 45
Figure 29: Germany Dishwashing Products Market Segmentation I: % Share, by Value, 2008 46
Figure 30: Germany Dishwashing Products Market Segmentation II: % Share, by Value, 2008 47
Figure 31: Germany Dishwashing Products Market Share: % Share, by Value, 2008 48
Figure 32: Forces Driving Competition in the Dishwashing Products Market in Germany, 2008 49
Figure 33: Drivers of Buyer Power in the Dishwashing Products Market in Germany, 2008 50
Figure 34: Drivers of Supplier Power in the Dishwashing Products Market in Germany, 2008 51
Figure 35: Factors Influencing the Likelihood of New Entrants in the Dishwashing Products Market in Germany, 2008 52
Figure 36: Factors Influencing the Threat of Substitutes in the Dishwashing Products Market in Germany, 2008 53
Figure 37: Drivers of Degree of Rivalry in the Dishwashing Products Market in Germany, 2008 54
Figure 38: Germany Dishwashing Products Distribution: % Share, by Value, 2008 55
Figure 39: Germany Dishwashing Products Market Value Forecast: $ million, 2008-2013 56
Figure 40: Germany Dishwashing Products Market Volume Forecast: Units million, 2008-2013 57
Figure 41: Germany Textile Washing Products Market Value: $ million, 2004-2008 60
Figure 42: Germany Textile Washing Products Market Segmentation I: % Share, by Value, 2008 61
Figure 43: Germany Textile Washing Products Market Segmentation II: % Share, by Value, 2008 62
Figure 44: Germany Textile Washing Products Market Share: % Share, by Value, 2008 63
Figure 45: Forces Driving Competition in the Textile Washing Products Market in Germany, 2008 64
Figure 46: Drivers of Buyer Power in the Textile Washing Products Market in Germany, 2008 66
Figure 47: Drivers of Supplier Power in the Textile Washing Products Market in Germany, 2008 68
Figure 48: Factors Influencing the Likelihood of New Entrants in the Textile Washing Products Market in Germany, 2008 69
Figure 49: Factors Influencing the Threat of Substitutes in the Textile Washing Products Market in Germany, 2008 71
Figure 50: Drivers of Degree of Rivalry in the Textile Washing Products Market in Germany, 2008 72
Figure 51: Germany Textile Washing Products Distribution: % Share, by Value, 2008 73
Figure 52: Germany Textile Washing Products Market Value Forecast: $ million, 2008-2013 74




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