Household Products in Japan to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about? 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Yen), 2003?08 34
Value analysis (Yen), 2008?13 35
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company and brand share analysis 43
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 4 Leading Company Profiles 58
Kao Corporation 58
Lion Corporation 60
Chapter 5 Category Analysis: Toilet care 62
Value analysis (Yen), 2003?08 62
Value analysis (Yen), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 6 Category Analysis: Furniture polish 78
Value analysis (Yen), 2003?08 78
Value analysis (Yen), 2008?13 79
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Category Analysis: Insecticides 93
Value analysis (Yen), 2003?08 93
Value analysis (Yen), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 8 Category Analysis: Textile washing products 108
Value analysis (Yen), 2003?08 108
Value analysis (Yen), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 112
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 9 Category Analysis: Scouring products 125
Value analysis (Yen), 2003?08 125
Value analysis (Yen), 2008?13 126
Value analysis (US dollars), 2003?08 127
Value analysis (US dollars), 2008?13 127
Volume analysis, 2003?08 129
Volume analysis, 2008?13 130
Company and brand share analysis 132
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Category Analysis: General purpose cleaners 140
Value analysis (Yen), 2003?08 140
Value analysis (Yen), 2008?13 141
Value analysis (US dollars), 2003?08 143
Value analysis (US dollars), 2008?13 144
Volume analysis, 2003?08 146
Volume analysis, 2008?13 147
Company and brand share analysis 149
Distribution analysis 152
Expenditure and consumption per capita 154
Chapter 11 Category Analysis: Air fresheners 160
Value analysis (Yen), 2003?08 160
Value analysis (Yen), 2008?13 161
Value analysis (US dollars), 2003?08 163
Value analysis (US dollars), 2008?13 163
Volume analysis, 2003?08 165
Volume analysis, 2008?13 166
Company and brand share analysis 168
Distribution analysis 171
Expenditure and consumption per capita 173
Chapter 12 Category Analysis: Bleach 176
Value analysis (Yen), 2003?08 176
Value analysis (Yen), 2008?13 177
Value analysis (US dollars), 2003?08 178
Value analysis (US dollars), 2008?13 178
Volume analysis, 2003?08 180
Volume analysis, 2008?13 181
Company and brand share analysis 183
Distribution analysis 186
Expenditure and consumption per capita 188
Chapter 13 Category Analysis: Dishwashing products 191
Value analysis (Yen), 2003?08 191
Value analysis (Yen), 2008?13 192
Value analysis (US dollars), 2003?08 194
Value analysis (US dollars), 2008?13 194
Volume analysis, 2003?08 196
Volume analysis, 2008?13 197
Company and brand share analysis 199
Distribution analysis 202
Expenditure and consumption per capita 204
Chapter 14 Country Comparison 207
Value 207
Volume 211
Market share 215
Chapter 15 PESTLE Analysis 216
Summary 216
Political analysis 217
Economic analysis 220
Social analysis 224
Technological analysis 228
Legal analysis 233
Environmental analysis 237
Chapter 16 New Product Development 241
Product launches over time 241
Recent product launches 243
Chapter 17 Macroeconomic Profile 244
Macroeconomic indicators 244
Chapter 18 Research Methodology 249
Methodology overview 249
Secondary research 250
Market modeling 251
Creating an initial data model 251
Revising the initial data model 251
Creating a final estimate 252
Creating demographic value splits 252
Primary research 252
Data finalization 253
Ongoing research 253
Chapter 19 APPENDIX 254
Future readings 254
How to contact experts in your industry 254
Disclaimer 254

LIST OF FIGURES
Figure 1: Household products, Japan, value by category (JPYm), 2003?13 36
Figure 2: Household products, Japan, category growth comparison, by value, 2003?13 39
Figure 3: Household products, Japan, volume by category (kg/liters/units, million), 2003?13 42
Figure 4: Household products, Japan, category growth comparison, by volume, 2003?13 42
Figure 5: Household products, Japan, company share by value (%), 2007?08 47
Figure 6: Household products, Japan, distribution channels by value (%), 2007?08 51
Figure 7: Toilet care, Japan, value by segment (JPYm), 2003?13 64
Figure 8: Toilet care, Japan, category growth comparison, by value, 2003?13 66
Figure 9: Toilet care, Japan, volume by segment (units, million), 2003?13 69
Figure 10: Toilet care, Japan, category growth comparison, by volume, 2003?13 69
Figure 11: Toilet care, Japan, company share by value (%), 2007?08 71
Figure 12: Toilet care, Japan, distribution channels by value (%), 2007?08 74
Figure 13: Furniture polish, Japan, value by segment (JPYm), 2003?13 79
Figure 14: Furniture polish, Japan, category growth comparison, by value, 2003?13 81
Figure 15: Furniture polish, Japan, volume by segment (units, million), 2003?13 84
Figure 16: Furniture polish, Japan, category growth comparison, by volume, 2003?13 84
Figure 17: Furniture polish, Japan, company share by value (%), 2007?08 86
Figure 18: Furniture polish, Japan, distribution channels by value (%), 2007?08 89
Figure 19: Insecticides, Japan, value by segment (JPYm), 2003?13 94
Figure 20: Insecticides, Japan, category growth comparison, by value, 2003?13 96
Figure 21: Insecticides, Japan, volume by segment (units/liters, million), 2003?13 98
Figure 22: Insecticides, Japan, category growth comparison, by volume, 2003?13 99
Figure 23: Insecticides, Japan, company share by value (%), 2007?08 101
Figure 24: Insecticides, Japan, distribution channels by value (%), 2007?08 104
Figure 25: Textile washing products, Japan, value by segment (JPYm), 2003?13 110
Figure 26: Textile washing products, Japan, category growth comparison, by value, 2003?13 112
Figure 27: Textile washing products, Japan, volume by segment (units/liters, million), 2003?13 115
Figure 28: Textile washing products, Japan, category growth comparison, by volume, 2003?13 115
Figure 29: Textile washing products, Japan, company share by value (%), 2007?08 118
Figure 30: Textile washing products, Japan, distribution channels by value (%), 2007?08 121
Figure 31: Scouring products, Japan, value by segment (JPYm), 2003?13 126
Figure 32: Scouring products, Japan, category growth comparison, by value, 2003?13 128
Figure 33: Scouring products, Japan, volume by segment (units, million), 2003?13 131
Figure 34: Scouring products, Japan, category growth comparison, by volume, 2003?13 131
Figure 35: Scouring products, Japan, company share by value (%), 2007?08 133
Figure 36: Scouring products, Japan, distribution channels by value (%), 2007?08 136
Figure 37: General purpose cleaners, Japan, value by segment (JPYm), 2003?13 142
Figure 38: General purpose cleaners, Japan, category growth comparison, by value, 2003?13 145
Figure 39: General purpose cleaners, Japan, volume by segment (liters, million), 2003?13 148
Figure 40: General purpose cleaners, Japan, category growth comparison, by volume, 2003?13 148
Figure 41: General purpose cleaners, Japan, company share by value (%), 2007?08 150
Figure 42: General purpose cleaners, Japan, distribution channels by value (%), 2007?08 153
Figure 43: Air fresheners, Japan, value by segment (JPYm), 2003?13 162
Figure 44: Air fresheners, Japan, category growth comparison, by value, 2003?13 164
Figure 45: Air fresheners, Japan, volume by segment (units, million), 2003?13 167
Figure 46: Air fresheners, Japan, category growth comparison, by volume, 2003?13 167
Figure 47: Air fresheners, Japan, company share by value (%), 2007?08 169
Figure 48: Air fresheners, Japan, distribution channels by value (%), 2007?08 172
Figure 49: Bleach, Japan, value by segment (JPYm), 2003?13 177
Figure 50: Bleach, Japan, category growth comparison, by value, 2003?13 179
Figure 51: Bleach, Japan, volume by segment (kg/liters, million), 2003?13 181
Figure 52: Bleach, Japan, category growth comparison, by volume, 2003?13 182
Figure 53: Bleach, Japan, company share by value (%), 2007?08 184
Figure 54: Bleach, Japan, distribution channels by value (%), 2007?08 187
Figure 55: Dishwashing products, Japan, value by segment (JPYm), 2003?13 193
Figure 56: Dishwashing products, Japan, category growth comparison, by value, 2003?13 195
Figure 57: Dishwashing products, Japan, volume by segment (units, million), 2003?13 198
Figure 58: Dishwashing products, Japan, category growth comparison, by volume, 2003?13 198
Figure 59: Dishwashing products, Japan, company share by value (%), 2007?08 200
Figure 60: Dishwashing products, Japan, distribution channels by value (%), 2007?08 203
Figure 61: Global household products market split (value terms, 2008), top five countries 208
Figure 62: Global household products market value, 2003–08, top five countries 210
Figure 63: Global household products market split (volume terms, 2008), top five countries 212
Figure 64: Global household products market volume, 2003–08, top five countries 214
Figure 65: Annual data review process 250

LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Japan, value by category (JPYm), 2003?08 34
Table 4: Household products, Japan, value forecast by category (JPYm), 2008?13 35
Table 5: Household products, Japan, value by category ($m), 2003?08 37
Table 6: Household products, Japan, value forecast by category ($m), 2008?13 38
Table 7: Household products, Japan, volume by category (kg/liters/units, million), 2003?08 40
Table 8: Household products, Japan, volume forecast by category (kg/liters/units, million), 2008?13 41
Table 9: Household products, Japan, brand share by value (%), 2007?08 43
Table 10: Household products, Japan, value by brand (JPYm), 2007?08 45
Table 11: Household products, Japan, company share by value (%), 2007?08 48
Table 12: Household products, Japan, value by company (JPYm), 2007?08 49
Table 13: Household products, Japan, distribution channels by value (%), 2007?08 50
Table 14: Household products, Japan, value by distribution channel (JPYm), 2007?08 50
Table 15: Household products, Japan, expenditure per capita (JPY), 2003?08 52
Table 16: Household products, Japan, forecast expenditure per capita (JPY), 2008?13 53
Table 17: Household products, Japan, expenditure per capita ($), 2003?08 54
Table 18: Household products, Japan, forecast expenditure per capita ($), 2008?13 55
Table 19: Household products, Japan, consumption per capita (kg/liters/units), 2003?08 56
Table 20: Household products, Japan, forecast consumption per capita (kg/liters/units), 2008?13 57
Table 21: Kao Corporation key facts 58
Table 22: Lion Corporation key facts 60
Table 23: Toilet care, Japan, value by segment (JPYm), 2003?08 62
Table 24: Toilet care, Japan, value forecast by segment (JPYm), 2008?13 63
Table 25: Toilet care, Japan, value by segment ($m), 2003?08 65
Table 26: Toilet care, Japan, value forecast by segment ($m), 2008?13 65
Table 27: Toilet care, Japan, volume by segment (units, million), 2003?08 67
Table 28: Toilet care, Japan, volume forecast by segment (units, million), 2008?13 68
Table 29: Toilet care, Japan, brand share by value (%), 2007?08 70
Table 30: Toilet care, Japan, value by brand (JPYm), 2007?08 70
Table 31: Toilet care, Japan, company share by value (%), 2007?08 72
Table 32: Toilet care, Japan, value by company (JPYm), 2007?08 72
Table 33: Toilet care, Japan, distribution channels by value (%), 2007?08 73
Table 34: Toilet care, Japan, value by distribution channel (JPYm), 2007?08 73
Table 35: Toilet care, Japan, expenditure per capita (JPY), 2003?08 75
Table 36: Toilet care, Japan, forecast expenditure per capita (JPY), 2008?13 75
Table 37: Toilet care, Japan, expenditure per capita ($), 2003?08 76
Table 38: Toilet care, Japan, forecast expenditure per capita ($), 2008?13 76
Table 39: Toilet care, Japan, consumption per capita (units), 2003?08 77
Table 40: Toilet care, Japan, forecast consumption per capita (units), 2008?13 77
Table 41: Furniture polish, Japan, value by segment (JPYm), 2003?08 78
Table 42: Furniture polish, Japan, value forecast by segment (JPYm), 2008?13 79
Table 43: Furniture polish, Japan, value by segment ($m), 2003?08 80
Table 44: Furniture polish, Japan, value forecast by segment ($m), 2008?13 80
Table 45: Furniture polish, Japan, volume by segment (units, million), 2003?08 82
Table 46: Furniture polish, Japan, volume forecast by segment (units, million), 2008?13 83
Table 47: Furniture polish, Japan, brand share by value (%), 2007?08 85
Table 48: Furniture polish, Japan, value by brand (JPYm), 2007?08 85
Table 49: Furniture polish, Japan, company share by value (%), 2007?08 87
Table 50: Furniture polish, Japan, value by company (JPYm), 2007?08 87
Table 51: Furniture polish, Japan, distribution channels by value (%), 2007?08 88
Table 52: Furniture polish, Japan, value by distribution channel (JPYm), 2007?08 88
Table 53: Furniture polish, Japan, expenditure per capita (JPY), 2003?08 90
Table 54: Furniture polish, Japan, forecast expenditure per capita (JPY), 2008?13 90
Table 55: Furniture polish, Japan, expenditure per capita ($), 2003?08 91
Table 56: Furniture polish, Japan, forecast expenditure per capita ($), 2008?13 91
Table 57: Furniture polish, Japan, consumption per capita (units), 2003?08 92
Table 58: Furniture polish, Japan, forecast consumption per capita (units), 2008?13 92
Table 59: Insecticides, Japan, value by segment (JPYm), 2003?08 93
Table 60: Insecticides, Japan, value forecast by segment (JPYm), 2008?13 94
Table 61: Insecticides, Japan, value by segment ($m), 2003?08 95
Table 62: Insecticides, Japan, value forecast by segment ($m), 2008?13 95
Table 63: Insecticides, Japan, volume by segment (units/liters, million), 2003?08 97
Table 64: Insecticides, Japan, volume forecast by segment (units/liters, million), 2008?13 98
Table 65: Insecticides, Japan, brand share by value (%), 2007?08 100
Table 66: Insecticides, Japan, value by brand (JPYm), 2007?08 100
Table 67: Insecticides, Japan, company share by value (%), 2007?08 102
Table 68: Insecticides, Japan, value by company (JPYm), 2007?08 102
Table 69: Insecticides, Japan, distribution channels by value (%), 2007?08 103
Table 70: Insecticides, Japan, value by distribution channel (JPYm), 2007?08 103
Table 71: Insecticides, Japan, expenditure per capita (JPY), 2003?08 105
Table 72: Insecticides, Japan, forecast expenditure per capita (JPY), 2008?13 105
Table 73: Insecticides, Japan, expenditure per capita ($), 2003?08 106
Table 74: Insecticides, Japan, forecast expenditure per capita ($), 2008?13 106
Table 75: Insecticides, Japan, consumption per capita (units/liters), 2003?08 107
Table 76: Insecticides, Japan, forecast consumption per capita (units/liters), 2008?13 107
Table 77: Textile washing products, Japan, value by segment (JPYm), 2003?08 108
Table 78: Textile washing products, Japan, value forecast by segment (JPYm), 2008?13 109
Table 79: Textile washing products, Japan, value by segment ($m), 2003?08 111
Table 80: Textile washing products, Japan, value forecast by segment ($m), 2008?13 112
Table 81: Textile washing products, Japan, volume by segment (units/liters, million), 2003?08 113
Table 82: Textile washing products, Japan, volume forecast by segment (units/liters, million), 2008?13 114
Table 83: Textile washing products, Japan, brand share by value (%), 2007?08 116
Table 84: Textile washing products, Japan, value by brand (JPYm), 2007?08 117
Table 85: Textile washing products, Japan, company share by value (%), 2007?08 119
Table 86: Textile washing products, Japan, value by company (JPYm), 2007?08 119
Table 87: Textile washing products, Japan, distribution channels by value (%), 2007?08 120
Table 88: Textile washing products, Japan, value by distribution channel (JPYm), 2007?08 120
Table 89: Textile washing products, Japan, expenditure per capita (JPY), 2003?08 122
Table 90: Textile washing products, Japan, forecast expenditure per capita (JPY), 2008?13 122
Table 91: Textile washing products, Japan, expenditure per capita ($), 2003?08 123
Table 92: Textile washing products, Japan, forecast expenditure per capita ($), 2008?13 123
Table 93: Textile washing products, Japan, consumption per capita (units/liters), 2003?08 124
Table 94: Textile washing products, Japan, forecast consumption per capita (units/liters), 2008?13 124
Table 95: Scouring products, Japan, value by segment (JPYm), 2003?08 125
Table 96: Scouring products, Japan, value forecast by segment (JPYm), 2008?13 126
Table 97: Scouring products, Japan, value by segment ($m), 2003?08 127
Table 98: Scouring products, Japan, value forecast by segment ($m), 2008?13 127
Table 99: Scouring products, Japan, volume by segment (units, million), 2003?08 129
Table 100: Scouring products, Japan, volume forecast by segment (units, million), 2008?13 130
Table 101: Scouring products, Japan, brand share by value (%), 2007?08 132
Table 102: Scouring products, Japan, value by brand (JPYm), 2007?08 132
Table 103: Scouring products, Japan, company share by value (%), 2007?08 134
Table 104: Scouring products, Japan, value by company (JPYm), 2007?08 134
Table 105: Scouring products, Japan, distribution channels by value (%), 2007?08 135
Table 106: Scouring products, Japan, value by distribution channel (JPYm), 2007?08 135
Table 107: Scouring products, Japan, expenditure per capita (JPY), 2003?08 137
Table 108: Scouring products, Japan, forecast expenditure per capita (JPY), 2008?13 137
Table 109: Scouring products, Japan, expenditure per capita ($), 2003?08 138
Table 110: Scouring products, Japan, forecast expenditure per capita ($), 2008?13 138
Table 111: Scouring products, Japan, consumption per capita (units), 2003?08 139
Table 112: Scouring products, Japan, forecast consumption per capita (units), 2008?13 139
Table 113: General purpose cleaners, Japan, value by segment (JPYm), 2003?08 140
Table 114: General purpose cleaners, Japan, value forecast by segment (JPYm), 2008?13 141
Table 115: General purpose cleaners, Japan, value by segment ($m), 2003?08 143
Table 116: General purpose cleaners, Japan, value forecast by segment ($m), 2008?13 144
Table 117: General purpose cleaners, Japan, volume by segment (liters, million), 2003?08 146
Table 118: General purpose cleaners, Japan, volume forecast by segment (liters, million), 2008?13 147
Table 119: General purpose cleaners, Japan, brand share by value (%), 2007?08 149
Table 120: General purpose cleaners, Japan, value by brand (JPYm), 2007?08 149
Table 121: General purpose cleaners, Japan, company share by value (%), 2007?08 151
Table 122: General purpose cleaners, Japan, value by company (JPYm), 2007?08 151
Table 123: General purpose cleaners, Japan, distribution channels by value (%), 2007?08 152
Table 124: General purpose cleaners, Japan, value by distribution channel (JPYm), 2007?08 152
Table 125: General purpose cleaners, Japan, expenditure per capita (JPY), 2003?08 154
Table 126: General purpose cleaners, Japan, forecast expenditure per capita (JPY), 2008?13 155
Table 127: General purpose cleaners, Japan, expenditure per capita ($), 2003?08 156
Table 128: General purpose cleaners, Japan, forecast expenditure per capita ($), 2008?13 157
Table 129: General purpose cleaners, Japan, consumption per capita (liters), 2003?08 158
Table 130: General purpose cleaners, Japan, forecast consumption per capita (liters), 2008?13 159
Table 131: Air fresheners, Japan, value by segment (JPYm), 2003?08 160
Table 132: Air fresheners, Japan, value forecast by segment (JPYm), 2008?13 161
Table 133: Air fresheners, Japan, value by segment ($m), 2003?08 163
Table 134: Air fresheners, Japan, value forecast by segment ($m), 2008?13 163
Table 135: Air fresheners, Japan, volume by segment (units, million), 2003?08 165
Table 136: Air fresheners, Japan, volume forecast by segment (units, million), 2008?13 166
Table 137: Air fresheners, Japan, brand share by value (%), 2007?08 168
Table 138: Air fresheners, Japan, value by brand (JPYm), 2007?08 168
Table 139: Air fresheners, Japan, company share by value (%), 2007?08 170
Table 140: Air fresheners, Japan, value by company (JPYm), 2007?08 170
Table 141: Air fresheners, Japan, distribution channels by value (%), 2007?08 171
Table 142: Air fresheners, Japan, value by distribution channel (JPYm), 2007?08 171
Table 143: Air fresheners, Japan, expenditure per capita (JPY), 2003?08 173
Table 144: Air fresheners, Japan, forecast expenditure per capita (JPY), 2008?13 173
Table 145: Air fresheners, Japan, expenditure per capita ($), 2003?08 174
Table 146: Air fresheners, Japan, forecast expenditure per capita ($), 2008?13 174
Table 147: Air fresheners, Japan, consumption per capita (units), 2003?08 175
Table 148: Air fresheners, Japan, forecast consumption per capita (units), 2008?13 175
Table 149: Bleach, Japan, value by segment (JPYm), 2003?08 176
Table 150: Bleach, Japan, value forecast by segment (JPYm), 2008?13 177
Table 151: Bleach, Japan, value by segment ($m), 2003?08 178
Table 152: Bleach, Japan, value forecast by segment ($m), 2008?13 178
Table 153: Bleach, Japan, volume by segment (kg/liters, million), 2003?08 180
Table 154: Bleach, Japan, volume forecast by segment (kg/liters, million), 2008?13 181
Table 155: Bleach, Japan, brand share by value (%), 2007?08 183
Table 156: Bleach, Japan, value by brand (JPYm), 2007?08 183
Table 157: Bleach, Japan, company share by value (%), 2007?08 185
Table 158: Bleach, Japan, value by company (JPYm), 2007?08 185
Table 159: Bleach, Japan, distribution channels by value (%), 2007?08 186
Table 160: Bleach, Japan, value by distribution channel (JPYm), 2007?08 186
Table 161: Bleach, Japan, expenditure per capita (JPY), 2003?08 188
Table 162: Bleach, Japan, forecast expenditure per capita (JPY), 2008?13 188
Table 163: Bleach, Japan, expenditure per capita ($), 2003?08 189
Table 164: Bleach, Japan, forecast expenditure per capita ($), 2008?13 189
Table 165: Bleach, Japan, consumption per capita (kg/liters), 2003?08 190
Table 166: Bleach, Japan, forecast consumption per capita (kg/liters), 2008?13 190
Table 167: Dishwashing products, Japan, value by segment (JPYm), 2003?08 191
Table 168: Dishwashing products, Japan, value forecast by segment (JPYm), 2008?13 192
Table 169: Dishwashing products, Japan, value by segment ($m), 2003?08 194
Table 170: Dishwashing products, Japan, value forecast by segment ($m), 2008?13 194
Table 171: Dishwashing products, Japan, volume by segment (units, million), 2003?08 196
Table 172: Dishwashing products, Japan, volume forecast by segment (units, million), 2008?13 197
Table 173: Dishwashing products, Japan, brand share by value (%), 2007?08 199
Table 174: Dishwashing products, Japan, value by brand (JPYm), 2007?08 199
Table 175: Dishwashing products, Japan, company share by value (%), 2007?08 201
Table 176: Dishwashing products, Japan, value by company (JPYm), 2007?08 201
Table 177: Dishwashing products, Japan, distribution channels by value (%), 2007?08 202
Table 178: Dishwashing products, Japan, value by distribution channel (JPYm), 2007?08 202
Table 179: Dishwashing products, Japan, expenditure per capita (JPY), 2003?08 204
Table 180: Dishwashing products, Japan, forecast expenditure per capita (JPY), 2008?13 204
Table 181: Dishwashing products, Japan, expenditure per capita ($), 2003?08 205
Table 182: Dishwashing products, Japan, forecast expenditure per capita ($), 2008?13 205
Table 183: Dishwashing products, Japan, consumption per capita (units), 2003?08 206
Table 184: Dishwashing products, Japan, forecast consumption per capita (units), 2008?13 206
Table 185: Global household products market value, 2008 207
Table 186: Global household products market split (value terms ($m), 2008), top five countries 210
Table 187: Global household products market volume, 2008 211
Table 188: Global household products market split (volume terms, 2008), top five countries 214
Table 189: Leading players, top five countries 215
Table 190: Analysis of Japan’s Political landscape 217
Table 191: Analysis of Japan’s economy 220
Table 192: Analysis of Japan’s social system 224
Table 193: Analysis of Japan’s technology landscape 228
Table 194: Average annual salaries for researchers across countries 230
Table 195: Japan’s R&D expenditure 231
Table 196: R&D personnel in Japan, 2002–12 232
Table 197: Analysis of Japan’s legal landscape 233
Table 198: Analysis of Japan’s environmental landscape 237
Table 199: Japan household products new product launches reports, by company (top five companies), 2009 241
Table 200: Japan household products new product launches SKUs, by company (top five companies), 2009 241
Table 201: Japan household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 242
Table 202: Japan household products new product launches (reports), by ingredients (top 10 ingredients), 2009 242
Table 203: Japan household products new product launches (reports), by package tags or claims (top 10 claims), 2009 243
Table 204: Japan household products new product launches - recent five launches 2009 243
Table 205: Japan population, by age group, 2003?08 (millions) 244
Table 206: Japan population forecast, by age group, 2008?13 (millions) 245
Table 207: Japan population, by gender, 2003?08 (millions) 245
Table 208: Japan population forecast, by gender, 2008?13 (millions) 246
Table 209: Japan nominal GDP, 2003?08 (JPYbn, nominal prices) 246
Table 210: Japan nominal GDP forecast, 2008?13 (JPYbn, nominal prices) 246
Table 211: Japan real GDP, 2003?08 (JPYbn, 2000 prices) 247
Table 212: Japan real GDP forecast, 2008?13 (JPYbn, 2000 prices) 247
Table 213: Japan real GDP, 2003?08 ($bn, 2000 prices) 247
Table 214: Japan real GDP forecast, 2008?13 ($bn, 2000 prices) 248
Table 215: Japan consumer price index, 2003?08 (2000=100) 248
Table 216: Japan consumer price index, 2008?13 (2000=100) 248



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