TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
458 product SKUs launched in the Argentinean household products market 2
Continuous Air Fresheners is the leading category in Argentinean household products market 2
S.C. Johnson & Son is the leading manufacturer in terms of new household products in Argentina 2
Bottles was the dominant packing type in the new products launched in Argentinean household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 22
Market value, 2005–10 22
Market value forecast to 2015 24
Household Products Analysis 26
New product SKUs by category 26
New product SKUs by manufacturer 34
New products by package type 36
New products by package material 37
Detailed Product Descriptions 38
Appendix 307
Further reading 307
Datamonitor consulting 307
How to contact experts in your industry 307
LIST OF FIGURES
Figure 1: Argentina, household products market value by category ($m), 2005–10 22
Figure 2: Argentina, household products market value by category ($m), 2010–15 24
Figure 3: Argentina, household products market, new product SKUs by category, Apr 2010 – Mar 2011 26
Figure 4: Argentina, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 27
Figure 5: Argentina, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 28
Figure 6: Argentina, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 29
Figure 7: Argentina, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 30
Figure 8: Argentina, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 31
Figure 9: Argentina, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 32
Figure 10: Argentina, household products market, new product SKUs by dishwashing products, furniture & floor Polish and scouring products categories, Apr 2010 – Mar 2011 33
Figure 11: Argentina, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 34
Figure 12: Argentina, household products market, new products by package type, Apr 2010 – Mar 2011 36
Figure 13: Argentina, household products market, new products by package material, Apr 2010 – Mar 2011 37
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