Household Products Market in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the household products market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Provides information on ten key categories within the household products market

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the household products market, including company overview, key facts and business description

Highlights

The market for household products in Asia-Pacific increased at a compound annual growth rate of 4.8% between 2004 and 2009.

The paper products category led the household products market in Asia-Pacific, accounting for a share of 31.4%.

The leading players in the Asia Pacific household products market are Kimberly-Clark Corporation, S.C. Johnson & Son, Inc. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the household products market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: air fresheners 3
Summary category level: furniture and floor polish 4
Summary category level: bleach 5
Summary category level: dishwashing products 6
Summary category level: general purpose cleaners 7
Summary category level: insecticides 8
Summary category level: textile washing products 9
Summary category level: scouring products 10
Summary category level: paper products 11
Summary category level: toilet care 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 33
Value Analysis 33
Volume Analysis 35
Chapter 4 Asia Pacific Household Products: Market Overview 37
Value analysis (US Dollar), 2004?09 37
Value analysis (US Dollar), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Leading Company Profiles 53
Kimberly-Clark Corporation 53
S.C. Johnson & Son, Inc. 55
Chapter 6 Category Analysis: Air Fresheners 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Furniture and Floor Polish 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Bleach 84
Value analysis (US Dollar), 2004?09 84
Value analysis (US Dollar), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Dishwashing Products 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 10 Category Analysis: General Purpose Cleaners 110
Value analysis (US Dollar), 2004?09 110
Value analysis (US Dollar), 2009?14 111
Volume analysis, 2004?09 113
Volume analysis, 2009?14 114
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 11 Category Analysis: Insecticides 125
Value analysis (US Dollar), 2004?09 125
Value analysis (US Dollar), 2009?14 126
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 12 Category Analysis: Textile Washing Products 138
Value analysis (US Dollar), 2004?09 138
Value analysis (US Dollar), 2009?14 140
Volume analysis, 2004?09 143
Volume analysis, 2009?14 145
Company share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 13 Category Analysis: Scouring Products 157
Value analysis (US Dollar), 2004?09 157
Value analysis (US Dollar), 2009?14 158
Volume analysis, 2004?09 160
Volume analysis, 2009?14 161
Company share analysis 163
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 14 Category Analysis: Paper Products 170
Value analysis (US Dollar), 2004?09 170
Value analysis (US Dollar), 2009?14 171
Volume analysis, 2004?09 173
Volume analysis, 2009?14 174
Company share analysis 176
Distribution analysis 179
Expenditure and consumption per capita 181
Chapter 15 Category Analysis: Toilet Care 183
Value analysis (US Dollar), 2004?09 183
Value analysis (US Dollar), 2009?14 184
Volume analysis, 2004?09 186
Volume analysis, 2009?14 187
Company share analysis 189
Distribution analysis 192
Expenditure and consumption per capita 194
Chapter 16 Research Methodology 196
Methodology overview 196
Secondary research 197
Market modeling 198
Creating an initial data model 198
Revising the initial data model 198
Creating a final estimate 199
Creating demographic value splits 199
Primary research 199
Data finalization 200
Ongoing research 200
Chapter 17 Appendix 201
Future readings 201
How to contact experts in your industry 201
Disclaimer 201

LIST OF FIGURES
Figure 1: Household products, Asia Pacific, value by category ($m), 2004?14 40
Figure 2: Household products, Asia Pacific, category growth comparison, by value, 2004?14 40
Figure 3: Household products, Asia Pacific, volume by category (kg/liters/units, million), 2004?14 43
Figure 4: Household products, Asia Pacific, category growth comparison, by volume, 2004?14 43
Figure 5: Household products, Asia Pacific, company share (top five companies) by value (%), 2008?09 46
Figure 6: Household products, Asia Pacific, distribution channels by value (%), 2008?09 48
Figure 7: Air fresheners, Asia Pacific, value by segment ($m), 2004?14 59
Figure 8: Air fresheners, Asia Pacific, category growth comparison, by value, 2004?14 59
Figure 9: Air fresheners, Asia Pacific, volume by segment (units, million), 2004?14 62
Figure 10: Air fresheners, Asia Pacific, category growth comparison, by volume, 2004?14 62
Figure 11: Air fresheners, Asia Pacific, company share (top five companies) by value (%), 2008?09 65
Figure 12: Air fresheners, Asia Pacific, distribution channels by value (%), 2008?09 67
Figure 13: Furniture and floor polish, Asia Pacific, value by segment ($m), 2004?14 73
Figure 14: Furniture and floor polish, Asia Pacific, category growth comparison, by value, 2004?14 73
Figure 15: Furniture and floor polish, Asia Pacific, volume by segment (units, million), 2004?14 76
Figure 16: Furniture and floor polish, Asia Pacific, category growth comparison, by volume, 2004?14 76
Figure 17: Furniture and floor polish, Asia Pacific, company share (top five companies) by value (%), 2008?09 79
Figure 18: Furniture and floor polish, Asia Pacific, distribution channels by value (%), 2008?09 81
Figure 19: Bleach, Asia Pacific, value by segment ($m), 2004?14 86
Figure 20: Bleach, Asia Pacific, category growth comparison, by value, 2004?14 86
Figure 21: Bleach, Asia Pacific, volume by segment (kg/liters, million), 2004?14 89
Figure 22: Bleach, Asia Pacific, category growth comparison, by volume, 2004?14 89
Figure 23: Bleach, Asia Pacific, company share (top five companies) by value (%), 2008?09 92
Figure 24: Bleach, Asia Pacific, distribution channels by value (%), 2008?09 94
Figure 25: Dishwashing products, Asia Pacific, value by segment ($m), 2004?14 99
Figure 26: Dishwashing products, Asia Pacific, category growth comparison, by value, 2004?14 99
Figure 27: Dishwashing products, Asia Pacific, volume by segment (units, million), 2004?14 102
Figure 28: Dishwashing products, Asia Pacific, category growth comparison, by volume, 2004?14 102
Figure 29: Dishwashing products, Asia Pacific, company share (top five companies) by value (%), 2008?09 105
Figure 30: Dishwashing products, Asia Pacific, distribution channels by value (%), 2008?09 107
Figure 31: General purpose cleaners, Asia Pacific, value by segment ($m), 2004?14 112
Figure 32: General purpose cleaners, Asia Pacific, category growth comparison, by value, 2004?14 112
Figure 33: General purpose cleaners, Asia Pacific, volume by segment (liters, million), 2004?14 115
Figure 34: General purpose cleaners, Asia Pacific, category growth comparison, by volume, 2004?14 115
Figure 35: General purpose cleaners, Asia Pacific, company share (top five companies) by value (%), 2008?09 118
Figure 36: General purpose cleaners, Asia Pacific, distribution channels by value (%), 2008?09 120
Figure 37: Insecticides, Asia Pacific, value by segment ($m), 2004?14 127
Figure 38: Insecticides, Asia Pacific, category growth comparison, by value, 2004?14 127
Figure 39: Insecticides, Asia Pacific, volume by segment (units/liters, million), 2004?14 130
Figure 40: Insecticides, Asia Pacific, category growth comparison, by volume, 2004?14 130
Figure 41: Insecticides, Asia Pacific, company share (top five companies) by value (%), 2008?09 133
Figure 42: Insecticides, Asia Pacific, distribution channels by value (%), 2008?09 135
Figure 43: Textile washing products, Asia Pacific, value by segment ($m), 2004?14 142
Figure 44: Textile washing products, Asia Pacific, volume by segment (units/liters, million), 2004?14 147
Figure 45: Textile washing products, Asia Pacific, company share (top five companies) by value (%), 2008?09 150
Figure 46: Textile washing products, Asia Pacific, distribution channels by value (%), 2008?09 152
Figure 47: Scouring products, Asia Pacific, value by segment ($m), 2004?14 159
Figure 48: Scouring products, Asia Pacific, category growth comparison, by value, 2004?14 159
Figure 49: Scouring products, Asia Pacific, volume by segment (units, million), 2004?14 162
Figure 50: Scouring products, Asia Pacific, category growth comparison, by volume, 2004?14 162
Figure 51: Scouring products, Asia Pacific, company share (top five companies) by value (%), 2008?09 165
Figure 52: Scouring products, Asia Pacific, distribution channels by value (%), 2008?09 167
Figure 53: Paper products, Asia Pacific, value by segment ($m), 2004?14 172
Figure 54: Paper products, Asia Pacific, category growth comparison, by value, 2004?14 172
Figure 55: Paper products, Asia Pacific, volume by segment (units, million), 2004?14 175
Figure 56: Paper products, Asia Pacific, category growth comparison, by volume, 2004?14 175
Figure 57: Paper products, Asia Pacific, company share (top five companies) by value (%), 2008?09 178
Figure 58: Paper products, Asia Pacific, distribution channels by value (%), 2008?09 180
Figure 59: Toilet care, Asia Pacific, value by segment ($m), 2004?14 185
Figure 60: Toilet care, Asia Pacific, category growth comparison, by value, 2004?14 185
Figure 61: Toilet care, Asia Pacific, volume by segment (units, million), 2004?14 188
Figure 62: Toilet care, Asia Pacific, category growth comparison, by volume, 2004?14 188
Figure 63: Toilet care, Asia Pacific, company share (top five companies) by value (%), 2008?09 191
Figure 64: Toilet care, Asia Pacific, distribution channels by value (%), 2008?09 193
Figure 65: Annual data review process 197

LIST OF TABLES
Table 1: Household products category definitions 15
Table 2: Household products distribution channels 18
Table 3: Household products, Asia Pacific, value (country-wise), 2004?09 ($m) 33
Table 4: Household products, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 34
Table 5: Household products, Asia Pacific, volume (country-wise), 2004?09 (kg/liters/units, million) 35
Table 6: Household products, Asia Pacific, volume (country-wise) forecast, 2009?14 (kg/liters/units, million) 36
Table 7: Household products, Asia Pacific, value by category ($m), 2004?09 38
Table 8: Household products, Asia Pacific, value forecast by category ($m), 2009?14 39
Table 9: Household products, Asia Pacific, volume by category (kg/liters/units, million), 2004?09 41
Table 10: Household products, Asia Pacific, volume forecast by category (kg/liters/units, million), 2009?14 42
Table 11: Household products, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 44
Table 12: Household products, Asia Pacific, value by company ($m), 2008?09 45
Table 13: Household products, Asia Pacific, distribution channels by value (%), 2008?09 47
Table 14: Household products, Asia Pacific, value by distribution channel ($m), 2008?09 47
Table 15: Household products, Asia Pacific, expenditure per capita ($), 2004?09 49
Table 16: Household products, Asia Pacific, forecast expenditure per capita ($), 2009?14 50
Table 17: Household products, Asia Pacific, consumption per capita (kg/liters/units), 2004?09 51
Table 18: Household products, Asia Pacific, forecast consumption per capita (kg/liters/units), 2009?14 52
Table 19: Kimberly-Clark Corporation key facts 53
Table 20: S.C. Johnson & Son, Inc. key facts 55
Table 21: Air fresheners, Asia Pacific, value by segment ($m), 2004?09 57
Table 22: Air fresheners, Asia Pacific, value forecast by segment ($m), 2009?14 58
Table 23: Air fresheners, Asia Pacific, volume by segment (units, million), 2004?09 60
Table 24: Air fresheners, Asia Pacific, volume forecast by segment (units, million), 2009?14 61
Table 25: Air fresheners, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 63
Table 26: Air fresheners, Asia Pacific, value by company ($m), 2008?09 64
Table 27: Air fresheners, Asia Pacific, distribution channels by value (%), 2008?09 66
Table 28: Air fresheners, Asia Pacific, value by distribution channel ($m), 2008?09 66
Table 29: Air fresheners, Asia Pacific, expenditure per capita ($), 2004?09 68
Table 30: Air fresheners, Asia Pacific, forecast expenditure per capita ($), 2009?14 69
Table 31: Air fresheners, Asia Pacific, consumption per capita (units), 2004?09 69
Table 32: Air fresheners, Asia Pacific, forecast consumption per capita (units), 2009?14 70
Table 33: Furniture and floor polish, Asia Pacific, value by segment ($m), 2004?09 71
Table 34: Furniture and floor polish, Asia Pacific, value forecast by segment ($m), 2009?14 72
Table 35: Furniture and floor polish, Asia Pacific, volume by segment (units, million), 2004?09 74
Table 36: Furniture and floor polish, Asia Pacific, volume forecast by segment (units, million), 2009?14 75
Table 37: Furniture and floor polish, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 77
Table 38: Furniture and floor polish, Asia Pacific, value by company ($m), 2008?09 78
Table 39: Furniture and floor polish, Asia Pacific, distribution channels by value (%), 2008?09 80
Table 40: Furniture and floor polish, Asia Pacific, value by distribution channel ($m), 2008?09 80
Table 41: Furniture and floor polish, Asia Pacific, expenditure per capita ($), 2004?09 82
Table 42: Furniture and floor polish, Asia Pacific, forecast expenditure per capita ($), 2009?14 82
Table 43: Furniture and floor polish, Asia Pacific, consumption per capita (units), 2004?09 83
Table 44: Furniture and floor polish, Asia Pacific, forecast consumption per capita (units), 2009?14 83
Table 45: Bleach, Asia Pacific, value by segment ($m), 2004?09 84
Table 46: Bleach, Asia Pacific, value forecast by segment ($m), 2009?14 85
Table 47: Bleach, Asia Pacific, volume by segment (kg/liters, million), 2004?09 87
Table 48: Bleach, Asia Pacific, volume forecast by segment (kg/liters, million), 2009?14 88
Table 49: Bleach, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 90
Table 50: Bleach, Asia Pacific, value by company ($m), 2008?09 91
Table 51: Bleach, Asia Pacific, distribution channels by value (%), 2008?09 93
Table 52: Bleach, Asia Pacific, value by distribution channel ($m), 2008?09 93
Table 53: Bleach, Asia Pacific, expenditure per capita ($), 2004?09 95
Table 54: Bleach, Asia Pacific, forecast expenditure per capita ($), 2009?14 95
Table 55: Bleach, Asia Pacific, consumption per capita (kg/liters), 2004?09 96
Table 56: Bleach, Asia Pacific, forecast consumption per capita (kg/liters), 2009?14 96
Table 57: Dishwashing products, Asia Pacific, value by segment ($m), 2004?09 97
Table 58: Dishwashing products, Asia Pacific, value forecast by segment ($m), 2009?14 98
Table 59: Dishwashing products, Asia Pacific, volume by segment (units, million), 2004?09 100
Table 60: Dishwashing products, Asia Pacific, volume forecast by segment (units, million), 2009?14 101
Table 61: Dishwashing products, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 103
Table 62: Dishwashing products, Asia Pacific, value by company ($m), 2008?09 104
Table 63: Dishwashing products, Asia Pacific, distribution channels by value (%), 2008?09 106
Table 64: Dishwashing products, Asia Pacific, value by distribution channel ($m), 2008?09 106
Table 65: Dishwashing products, Asia Pacific, expenditure per capita ($), 2004?09 108
Table 66: Dishwashing products, Asia Pacific, forecast expenditure per capita ($), 2009?14 108
Table 67: Dishwashing products, Asia Pacific, consumption per capita (units), 2004?09 109
Table 68: Dishwashing products, Asia Pacific, forecast consumption per capita (units), 2009?14 109
Table 69: General purpose cleaners, Asia Pacific, value by segment ($m), 2004?09 110
Table 70: General purpose cleaners, Asia Pacific, value forecast by segment ($m), 2009?14 111
Table 71: General purpose cleaners, Asia Pacific, volume by segment (liters, million), 2004?09 113
Table 72: General purpose cleaners, Asia Pacific, volume forecast by segment (liters, million), 2009?14 114
Table 73: General purpose cleaners, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 116
Table 74: General purpose cleaners, Asia Pacific, value by company ($m), 2008?09 117
Table 75: General purpose cleaners, Asia Pacific, distribution channels by value (%), 2008?09 119
Table 76: General purpose cleaners, Asia Pacific, value by distribution channel ($m), 2008?09 119
Table 77: General purpose cleaners, Asia Pacific, expenditure per capita ($), 2004?09 121
Table 78: General purpose cleaners, Asia Pacific, forecast expenditure per capita ($), 2009?14 122
Table 79: General purpose cleaners, Asia Pacific, consumption per capita (liters), 2004?09 123
Table 80: General purpose cleaners, Asia Pacific, forecast consumption per capita (liters), 2009?14 124
Table 81: Insecticides, Asia Pacific, value by segment ($m), 2004?09 125
Table 82: Insecticides, Asia Pacific, value forecast by segment ($m), 2009?14 126
Table 83: Insecticides, Asia Pacific, volume by segment (units/liters, million), 2004?09 128
Table 84: Insecticides, Asia Pacific, volume forecast by segment (units/liters, million), 2009?14 129
Table 85: Insecticides, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 131
Table 86: Insecticides, Asia Pacific, value by company ($m), 2008?09 132
Table 87: Insecticides, Asia Pacific, distribution channels by value (%), 2008?09 134
Table 88: Insecticides, Asia Pacific, value by distribution channel ($m), 2008?09 134
Table 89: Insecticides, Asia Pacific, expenditure per capita ($), 2004?09 136
Table 90: Insecticides, Asia Pacific, forecast expenditure per capita ($), 2009?14 136
Table 91: Insecticides, Asia Pacific, consumption per capita (units/liters), 2004?09 137
Table 92: Insecticides, Asia Pacific, forecast consumption per capita (units/liters), 2009?14 137
Table 93: Textile washing products, Asia Pacific, value by segment ($m), 2004?09 139
Table 94: Textile washing products, Asia Pacific, value forecast by segment ($m), 2009?14 141
Table 95: Textile washing products, Asia Pacific, volume by segment (units/liters, million), 2004?09 144
Table 96: Textile washing products, Asia Pacific, volume forecast by segment (units/liters, million), 2009?14 146
Table 97: Textile washing products, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 148
Table 98: Textile washing products, Asia Pacific, value by company ($m), 2008?09 149
Table 99: Textile washing products, Asia Pacific, distribution channels by value (%), 2008?09 151
Table 100: Textile washing products, Asia Pacific, value by distribution channel ($m), 2008?09 151
Table 101: Textile washing products, Asia Pacific, expenditure per capita ($), 2004?09 153
Table 102: Textile washing products, Asia Pacific, forecast expenditure per capita ($), 2009?14 154
Table 103: Textile washing products, Asia Pacific, consumption per capita (units/liters), 2004?09 155
Table 104: Textile washing products, Asia Pacific, forecast consumption per capita (units/liters), 2009?14 156
Table 105: Scouring products, Asia Pacific, value by segment ($m), 2004?09 157
Table 106: Scouring products, Asia Pacific, value forecast by segment ($m), 2009?14 158
Table 107: Scouring products, Asia Pacific, volume by segment (units, million), 2004?09 160
Table 108: Scouring products, Asia Pacific, volume forecast by segment (units, million), 2009?14 161
Table 109: Scouring products, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 163
Table 110: Scouring products, Asia Pacific, value by company ($m), 2008?09 164
Table 111: Scouring products, Asia Pacific, distribution channels by value (%), 2008?09 166
Table 112: Scouring products, Asia Pacific, value by distribution channel ($m), 2008?09 166
Table 113: Scouring products, Asia Pacific, expenditure per capita ($), 2004?09 168
Table 114: Scouring products, Asia Pacific, forecast expenditure per capita ($), 2009?14 168
Table 115: Scouring products, Asia Pacific, consumption per capita (units), 2004?09 169
Table 116: Scouring products, Asia Pacific, forecast consumption per capita (units), 2009?14 169
Table 117: Paper products, Asia Pacific, value by segment ($m), 2004?09 170
Table 118: Paper products, Asia Pacific, value forecast by segment ($m), 2009?14 171
Table 119: Paper products, Asia Pacific, volume by segment (units, million), 2004?09 173
Table 120: Paper products, Asia Pacific, volume forecast by segment (units, million), 2009?14 174
Table 121: Paper products, Asia Pacific, company share by value (%), 2008?09 176
Table 122: Paper products, Asia Pacific, value by company ($m), 2008?09 177
Table 123: Paper products, Asia Pacific, distribution channels by value (%), 2008?09 179
Table 124: Paper products, Asia Pacific, value by distribution channel ($m), 2008?09 179
Table 125: Paper products, Asia Pacific, expenditure per capita ($), 2004?09 181
Table 126: Paper products, Asia Pacific, forecast expenditure per capita ($), 2009?14 181
Table 127: Paper products, Asia Pacific, consumption per capita (units), 2004?09 182
Table 128: Paper products, Asia Pacific, forecast consumption per capita (units), 2009?14 182
Table 129: Toilet care, Asia Pacific, value by segment ($m), 2004?09 183
Table 130: Toilet care, Asia Pacific, value forecast by segment ($m), 2009?14 184
Table 131: Toilet care, Asia Pacific, volume by segment (units, million), 2004?09 186
Table 132: Toilet care, Asia Pacific, volume forecast by segment (units, million), 2009?14 187
Table 133: Toilet care, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 189
Table 134: Toilet care, Asia Pacific, value by company ($m), 2008?09 190
Table 135: Toilet care, Asia Pacific, distribution channels by value (%), 2008?09 192
Table 136: Toilet care, Asia Pacific, value by distribution channel ($m), 2008?09 192
Table 137: Toilet care, Asia Pacific, expenditure per capita ($), 2004?09 194
Table 138: Toilet care, Asia Pacific, forecast expenditure per capita ($), 2009?14 194
Table 139: Toilet care, Asia Pacific, consumption per capita (units), 2004?09 195
Table 140: Toilet care, Asia Pacific, forecast consumption per capita (units), 2009?14 195



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