Household Products Market in Australia - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Australia – Product Launch Almanac 2011 provides a complete guide to new product launches in Australian household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Australia, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Australia - New product SKUs by category
• Household Products market in Australia - New product SKUs by manufacturer
• Household Products market in Australia - New product by pack type and materials
• Household Products market in Australia – New Product descriptions

Highlights

• 373 product SKUs launched in the Australian household products market
• Continuous Air Fresheners is the leading category in Australian household products market
• dusk Australasia Pty Ltd is the leading manufacturer in terms of new household products in Australia

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Australian household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
373 product SKUs launched in the Australian household products market 2
Continuous Air Fresheners is the leading category in Australian household products market 2
dusk Australasia Pty Ltd is the leading manufacturer in terms of new household products in Australia 2
Boxes was the dominant packing type in the new products launched in Australian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 17
Market value, 2005–10 17
Market value forecast to 2015 19
Household Products Analysis 21
New product SKUs by category 21
New product SKUs by manufacturer 28
New products by package type 30
New products by package material 31
Detailed Product Descriptions 32
Appendix 197
Further reading 197
Datamonitor consulting 197
How to contact experts in your industry 197

LIST OF FIGURES
Figure 1: Australia, household products market value by category ($m), 2005–10 17
Figure 2: Australia, household products market value by category ($m), 2010–15 19
Figure 3: Australia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 21
Figure 4: Australia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Figure 5: Australia, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 23
Figure 6: Australia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 24
Figure 7: Australia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Figure 8: Australia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 26
Figure 9: Australia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 27
Figure 10: Australia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Figure 11: Australia, household products market, new products by package type, Apr 2010 – Mar 2011 30
Figure 12: Australia, household products market, new products by package material, Apr 2010 – Mar 2011 31

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Australia, household products market value by category ($m), 2005–10 18
Table 3: Australia, household products market value by category ($m), 2010–15 20
Table 4: Australia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 21
Table 5: Australia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Table 6: Australia, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 23
Table 7: Australia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 24
Table 8: Australia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Table 9: Australia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 26
Table 10: Australia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 27
Table 11: Australia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Table 12: Australia, household products market, new products by package type, Apr 2010 – Mar 2011 30
Table 13: Australia, household products market, new products by package material, Apr 2010 – Mar 2011 31
Table 14: Blast - Ultra Plus Dishwash Concentrate - Cool Ice 32
Table 15: Cussons Radiant - Top Loader Laundry Detergent Gel - Colour Care 33
Table 16: Earth Choice - Glass Surface & Window Cleaner - Natural Clean 34
Table 17: Cedar Fresh - Cedar & Lavender Balls 35
Table 18: Ansell - Natural Gloves - Large 36
Table 19: Pine O Cleen - Multi Purpose Complete Clean Spray - Fresh Lavender 37
Table 20: Pine O Cleen - Complete Clean Disinfecting Wipes - Eucalyptus Blossom 38
Table 21: Dettol - Surface Cleanser Wipes - Anti-Bacterial 39
Table 22: True Grace - Diffuser - Secret Garden; Velvet; Diffuser Refill - Secret Garden; Velvet 40
Table 23: True Grace - Room Spray - Secret Garden; Velvet 41
Table 24: Chakra Collection - Linen, Car & Room Freshener - Crown; Heart; Root; Sacral; Solar Plexus; Third Eye; Throat 42
Table 25: True Grace - Scented Candle - Secret Garden; Velvet 43
Table 26: Chakra Collection - Fragrance Diffuser - Crown; Heart; Root; Sacral; Solar Plexus; Third Eye; Throat 44
Table 27: Confidence - Quilted Toilet Tissue - Hypo-allergenic 45
Table 28: Chux - Multi-Purpose Super Strong Reusable Gloves - Large; Medium 46
Table 29: Fluffy Ultra Fragrance Temptations - Concentrated Fabric Conditioner - Spice Allure 47
Table 30: Woolworths Select - Fabric Softener Concentrate - Blue Orchid 48
Table 31: White King Power Clean - Toilet Gel - Lavender 49
Table 32: Sparkle - Click & Spray Cleaner - for Wheelie Bins 50
Table 33: Compagnie de Provence - Diffuseur de Parfum - Cerisier; Figue; Fleur d'Oranger; Mediterranee; Olive Lavande; Pamplemousse; Rose; Verveine 51
Table 34: Duck - Cageless Rimblock Fresh Discs - Fresh Lavender 52
Table 35: White King Power Clean - 3 in 1 Bleach Cistern Block - Marble Citrus 53
Table 36: Orange Power - Carpet & Upholstery Cleaner - Wool & Synthetic 54
Table 37: Coles Smart Buy - Pre-Wash Stain Remover - Lemon 55
Table 38: Coles - Glass & Window Wipes 56
Table 39: Rubbedin - Washing Machine Magic Cleaner, Sanitiser & Descaler 57
Table 40: Harpic Power Plus - Toilet Rim Device - Citrus & Tangerine 58
Table 41: Multix Alfoil - Aluminium Foil - Extra Wide 59
Table 42: Dusk Black Label - Soy Candle - Entyce; Gourmande; Indiscent; Marnieve; Purite; Tranquill 60
Table 43: Dusk SoyLiving - Candle - Hazelnut Truffle; Lemongrass Zest; Midnight Musk; Secret Garden; Sweet Plum Port; Vanilla Butter 61
Table 44: Eco Store - Auto Dishwash Tablets 62
Table 45: Quilton Triple Layer - Paper Towels 63
Table 46: Sambag Sydney - Candle - Japanese Quince; Mimosa; Vanilla; White Ginger 64
Table 47: Molton Brown - Medio Candela - Firefly Embers; Golden Solstice; Imps Whisper; Night Tempest; Nightingale Song 65
Table 48: Dusk Summer Scents - Melt for Oil Burners - Berry Bliss; Fruit Splice; Kiwi Crush; Melon Sorbet; Pink Lychee Blossom; Summer Dew 66
Table 49: Kleenex Viva - Shower Fast Wipes 67
Table 50: Kleenex Cottonelle - Toilet Tissue - Long Roll Print; Long Roll White 68
Table 51: Dusk Summer Scents - Scented Candle - Berry Bliss; Fruit Splice; Kiwi Crush; Melon Sorbet; Pink Lychee Blossom; Summer Dew 69
Table 52: Coles - Kitchen Tidy Bags with Handles - Lemon Scent Large; Lemon Scent Medium 70
Table 53: Kleenex - 3 Ply Tissues - Decor 71
Table 54: Hercules - Draw Tape Degradable Kitchen Tidy Bags - White Large; White Medium 72
Table 55: OzKleen - Power Wipes for Ovens 73
Table 56: Jaws - Multi-Purpose Cleaner/Degreaser Refill Twin Pack; Multi-Purpose Cleaner/Degreaser Starter Kit 74
Table 57: Eco Store - Plant and Mineral Based Front Loader Laundry Powder Concentrate - Original Lemon 75
Table 58: Cussons Morning Fresh - 10 in 1 Super Concentrate Dishwasher Tablets - Lemon Fresh 76
Table 59: Duck Blue Plus - Under the Rim Block Toilet Cleaner; Under the Rim Block Toilet Cleaner Refills 77
Table 60: Cussons Morning Fresh - Triple Action Rinse Aid for Dishwashers 78
Table 61: White King Power Clean - Non Bleach Flushable Wipes - Lemon 79
Table 62: L'Occitane Verbena - Aromatic Candle 80
Table 63: L'Occitane en Provence - Spicy Cinnamon Scented Candle 81
Table 64: Dusk - Mood Reeds - Port Wine Magnolia; Shea Flower 82
Table 65: White Magick by Lover - Scented Candle 83
Table 66: Glad Wavetop Tie - Large Scented Bags - Citrus Fresh 84
Table 67: Vanish NapiSan OxyAction - Fabric Stain Remover - Crystal White 85
Table 68: Multix Colour Scents - Medium Kitchen Tidy Bags with Handles - Berry Scented 86
Table 69: Coles - Anti Bacterial Wipes - Citrus 87
Table 70: Coles - White Facial Tissues 88
Table 71: Sard Wonder - Multi-Purpose Stain Remover Soap - Eucalyptus 89
Table 72: Coles - Soft & Strong 2 Ply Double Length Toilet Tissue - Print; Pure White 90
Table 73: Coles - Cling Wrap 91
Table 74: Coles - 4 in 1 Multi Purpose Cleaner - Eucalyptus; Orange 92
Table 75: The Body Shop - Joy Reed Diffuser - Cranberry; Orange; Vanilla 93
Table 76: Dusk - Jar Candle - Aqua; Awakening; Bacca; Bella; Calm; Harmony; Honolulu; Parisian; Passion; Pera; Piccante; Puro; Stress Relief; Tibet; Vanilla Bean; Vienna 94
Table 77: Dusk - Opulence Candle - Ravishing 95
Table 78: Dusk - Aromatherapy Room Spray - Awakening; Calm; Harmony; Love; Rejuvenate 96
Table 79: Dusk - Christmas Melts 97
Table 80: Dusk Active-Air Gems - Air Freshener - Breeze Melon 98
Table 81: Dusk - Tealights - Awakening; Brazilia; Calm; Harmony; Honolulu; Love; Meditation; Parisian; Passion; Rejuvenate; Relaxation; Rio; Sahara; Seville; Spirituality; Stress Relief; Tibet; Well Being 99
Table 82: Dusk - Insect-Repellent Lamp Oil - Lemon Eucalyptus; Lemongrass & Citronella; Sandalwood & Jasmine; Tea Tree & Lavender 100
Table 83: Dusk - Soy-Blend Jar Candle - Citrus Noir; Rose Garden; Spiced Wine; Sugar Fairy; Summer Breeze; Waikiki 101
Table 84: Dusk - Tea Tree & Lavender 3 Wick Tin 102
Table 85: Dusk Berry Christmas - Limited Edition Candle 103
Table 86: Dusk Berry Christmas - Candle - Pillar Large; Pillar Medium 104
Table 87: Dusk Holly Christmas - Candle - Pillar Medium 105
Table 88: Dusk - Limited Edition Mood Reeds - Berry Christmas; Holly; White Christmas 106
Table 89: Dusk White Christmas - Candle 107
Table 90: Dusk White Christmas - Candle - Pillar Large; Pillar Medium 108
Table 91: Dusk Christmas - Assorted Tealight Candle 109
Table 92: Archipelago Botanicals - Soy Wax Candle - Mango Tangerine; Papaya Vanilla; Pink Grapefruit; Wasabi Mint; White Fig 110
Table 93: Black Rose by Lover - Scented Candle 111
Table 94: L'Occitane en Provence - Fleur Cherie Scented Candle 112
Table 95: L'Occitane en Provence - Spicy Cinnamon Home Perfume 113
Table 96: This Works - Candle - Tuberose and Sweet Cherry 114
Table 97: Dusk Christmas - Candle Pillar Pack 115
Table 98: Jo Malone London - Silver Plated Large Candle - Pine & Eucalyptus; Pomegranate Noir 116
Table 99: Glasshouse Fragrances Night Before Christmas - Dancing Sugar Plums Candle 117
Table 100: The Body Shop - Home Fragrance Oil - Cranberry Joy; Jolly Orange; Spiced Vanilla 118
Table 101: Dusk Soy Living - Jar Candle - Butterscotch Swirl; Candied Jasmine; Citrus Noir; Hawaiian Holiday; Rose Garden; Spiced Wine; Sugar Fairy; Summer Breeze; Tropical; Waikiki 119
Table 102: Dusk Elements - Alluring Blossom Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 120
Table 103: Dusk Elements - Diamond Dust Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 121
Table 104: Dusk Elements - Enchanted Orchid Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 122
Table 105: Dusk Elements - Evening Breeze Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 123
Table 106: Dusk Elements - Exotic Spice Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 124
Table 107: Dusk Elements - Midnight Lily Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 125
Table 108: Dusk Elements - Water Infusion Candle - Orb; Pillar Extra Large; Pillar Large; Pillar Medium 126
Table 109: Jo Malone London - Home Candle - English Pear & Freesia; Pine & Eucalyptus 127
Table 110: Jo Malone London - Pine & Eucalyptus Luxury Candle 128
Table 111: Jo Malone London - Silver Plated Small Candle - Pine & Eucalyptus; Pomegranate Noir 129
Table 112: Glade Sense & Spray - Automatic Spray Air Freshener - Clear Springs 130
Table 113: Woolworths Select - Air Freshener with Odour Neutraliser - Forest Spa; Frangipani; Lavender; Oriental Garden 131
Table 114: Multix - Oven Bags - Extra Wide Regular 132
Table 115: Selleys - Leather Clean - 3 in 1 133
Table 116: Earth Choice - Dishwash Liquid - Aloe Fresh 134
Table 117: Raid One Shot - Multipurpose Insect Killer - Odorless 135
Table 118: Cussons Morning Fresh - Dishwashing Liquid - Lime & Mint 136
Table 119: White King Power Foam - Expanding Toilet Cleaner - Lemon; Marine 137
Table 120: Coles - Dishwashing Liquid Concentrate with Glycerine - Sensitive 138
Table 121: Kleenex - Tissue Tube 139
Table 122: Dusk - Opulence Candle - Beau; Milano 140
Table 123: Sorbent Kids - Soft White Tissues - Nickelodeon Dora the Explorer 141
Table 124: Chux - Disposable Latex-Free Vinyl Gloves - Beauty Care 142
Table 125: Right Stuff - Natural Rubber Gloves - Medium 143
Table 126: Byredo Parfums - Bougie Parfumee - Bakers' Gould; Cassis 144
Table 127: Maison Francis Kurkdjian - Interior Spray - Lumiere Noire 145
Table 128: Maison Francis Kurkdjian - Aqua Universalis Spray 146
Table 129: Kleenex - Silk Touch Facial Tissues - Hypo-Allergenic 147
Table 130: Coles - Ultra Concentrate Dishwashing Liquid - Lemon Fresh 148
Table 131: Multix - Garden Bags with Drawtight Closure 149
Table 132: Coles Snap Seal - Resealable Sandwich Bags 150
Table 133: Air Wick Aqua Mist Aqua Essences - Air Freshener - Fresh Water; Rain Forest & Jungle Splash; Wild Lavender & Mountain Breeze 151
Table 134: Woolworths Select - Kitchen & Bath Wipes 152
Table 135: IGA Signature - Facial Tissues 153
Table 136: IGA Signature - Baking Paper 154
Table 137: IGA Signature - Metered Air Freshener Refill - Lavender; Mountain Mist 155
Table 138: Dusk Destinations - Osaka Candle - Pillar Large; Pillar Medium; Pillar Small; Tealight 156
Table 139: Dusk Destinations - Honolulu Candle - Pillar Large; Pillar Medium; Pillar Small; Tealight 157
Table 140: Dusk Destinations - Tibet Candle - Pillar Large; Pillar Medium; Pillar Small; Tealight 158
Table 141: Multix Alfoil - Aluminium Foil - Bulk Value Pack 159
Table 142: Chux - Disposable Latex-Free Gloves - Bathroom Cleaning 160
Table 143: Little Trees - Car Air Freshener - Black Ice; Green Apple; New Car Scent 161
Table 144: Coles - Kitchen Tidy Draw-Tape Bags - Medium 162
Table 145: Chux - Kitchen Wonder Cloth 163
Table 146: Hygiene Plus Second Skins - Disposable Latex Gloves 164
Table 147: Finish Powerball Quantum - Dishwasher Tablets - Lemon Sparkle 165
Table 148: Kleenex - Silk Touch Facial Tissues - Jumbo Pack 166
Table 149: Woolworths Select Titan - 3 Ply Paper Towels 167
Table 150: Woolworths Select - Silky Soft Embossed Toilet Tissue - Blue; White 168
Table 151: Sorbent Kids - Ultra Soft White Tissues - Henry the Monkey; Lenny the Lion; Molly the Elephant; Ruby the Crocodile 169
Table 152: Chux - Disposable Latex Gloves - Sensitive Skin 170
Table 153: Pine O Cleen - Disinfecting Wipes - Lemon Lime Twist 171
Table 154: Stay Fresh - Tiffany Cloth 172
Table 155: Woolworths Select - Soft White Tissues - Aloe Vera 173
Table 156: Coles - Shower Scrub - Ocean Fresh 174
Table 157: Quilton - Facial Tissue - Aloe & Vitamin E; Modern 175
Table 158: Coles - White Facial Tissues 176
Table 159: Vileda Wettex - Sponge Cloth 177
Table 160: Ambi Pur National Geographic - Electric Air Freshener - Japan Tatami; Nevada Desert Flower 178
Table 161: Botanique - Reed Diffuser 179
Table 162: Spree with a Touch of Fluffy - Ultra Concentrate Laundry Powder - Jasmine Fresh; Summer Breeze 180
Table 163: Botanique - Scented Porcelain Ball 181
Table 164: Earth Choice - Dishwash Liquid - Pure Lemon Fresh 182
Table 165: Selleys - Super Cloth - Twin Pack 183
Table 166: Glad - Aluminium Foil 184
Table 167: Radiant Micro Max - Laundry Detergent Powder - Colour Care Top Loader 185
Table 168: Cussons Morning Fresh - Super Concentrated Dishwashing Liquid - Hydrate with Vitamin E; Sensitive with Aloe 186
Table 169: OSO - Sandwich Bags With Fold Top Seal 187
Table 170: Kleenex To Go - White Tissues - Winnie the Pooh Soft Pack 188
Table 171: Vanish Preen - Power Shampoo For Carpets - Large Area 189
Table 172: Pine O Cleen - Disinfecting Wipes - Green Apple; Lemon Lime 190
Table 173: Omo Baby Small & Mighty - 2X Laundry Powder Concentrate - Front Loader; Top Loader 191
Table 174: Coles Reliance - Disinfectant - Pine 192
Table 175: Ambi Pur Odour Naturizer - Liquid Rimblock - Eucalyptus Mint 193
Table 176: Dynamo To Go - Stain Remover Pen 194
Table 177: Method - Tub 'N Tile Cleaner - Eucalyptus Mint 195
Table 178: Ajax Spray n' Wipe - 5in1 Multipurpose Cleaner Refill - Apple Citrus; Lavender Citrus; Ocean Fresh 196


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