TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
678 product SKUs launched in the Brazilian household products market 2
Disinfectants and Multi-Purpose Cleaners is the leading category in Brazilian household products market 2
Reckitt Benckiser is the leading manufacturer in terms of new household products in Brazil 2
Bottles was the dominant packing type in the new products launched in Brazilian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 23
Market value, 2005–10 23
Market value forecast to 2015 25
Household Products Analysis 27
New product SKUs by category 27
New product SKUs by manufacturer 37
New products by package type 39
New products by package material 40
Detailed Product Descriptions 41
Appendix 325
Further reading 325
Datamonitor consulting 325
How to contact experts in your industry 325
LIST OF FIGURES
Figure 1: Brazil, household products market value by category ($m), 2005–10 23
Figure 2: Brazil, household products market value by category ($m), 2010–15 25
Figure 3: Brazil, household products market, new product SKUs by category, Apr 2010 – Mar 2011 27
Figure 4: Brazil, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 29
Figure 5: Brazil, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 30
Figure 6: Brazil, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 31
Figure 7: Brazil, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 32
Figure 8: Brazil, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 33
Figure 9: Brazil, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 34
Figure 10: Brazil, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 35
Figure 11: Brazil, household products market, new product SKUs by bleach, dishwashing products and furniture & floor polish categories, Apr 2010 – Mar 2011 36
Figure 12: Brazil, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 37
Figure 13: Brazil, household products market, new products by package type, Apr 2010 – Mar 2011 39
Figure 14: Brazil, household products market, new products by package material, Apr 2010 – Mar 2011 40
[Inhaltsverzeichnis ausblenden]
