Household Products Market in Bulgaria - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Bulgaria – Product Launch Almanac 2011 provides a complete guide to new product launches in Bulgarian household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Bulgaria, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Bulgaria - New product SKUs by category
• Household Products market in Bulgaria - New product SKUs by manufacturer
• Household Products market in Bulgaria - New product by pack type and materials
• Household Products market in Bulgaria – New Product descriptions

Highlights

• 148 product SKUs launched in the Bulgarian household products market
• Laundry Detergents is the leading category in Bulgarian household products market
• FS - Bulgaria is the leading manufacturer in terms of new household products in Bulgaria

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Bulgarian household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
148 product SKUs launched in the Bulgarian household products market 2
Laundry Detergents is the leading category in Bulgarian household products market 2
FS - Bulgaria is the leading manufacturer in terms of new household products in Bulgaria 2
Bottles was the dominant packing type in the new products launched in Bulgarian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 14
Market value, 2005–10 14
Market value forecast to 2015 16
Household Products Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 26
New products by package type 28
New products by package material 29
Detailed Product Descriptions 30
Appendix 117
Further reading 117
Datamonitor consulting 117
How to contact experts in your industry 117

LIST OF FIGURES
Figure 1: Bulgaria, household products market value by category ($m), 2005–10 14
Figure 2: Bulgaria, household products market value by category ($m), 2010–15 16
Figure 3: Bulgaria, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Figure 4: Bulgaria, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Figure 5: Bulgaria, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Figure 6: Bulgaria, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Figure 7: Bulgaria, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Figure 8: Bulgaria, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 24
Figure 9: Bulgaria, household products market, new product SKUs by dishwashing products, furniture & floor polish, bleach, insecticides categories, Apr 2010 – Mar 2011 25
Figure 10: Bulgaria, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 26
Figure 11: Bulgaria, household products market, new products by package type, Apr 2010 – Mar 2011 28
Figure 12: Bulgaria, household products market, new products by package material, Apr 2010 – Mar 2011 29

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Bulgaria, household products market value by category ($m), 2005–10 15
Table 3: Bulgaria, household products market value by category ($m), 2010–15 17
Table 4: Bulgaria, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Table 5: Bulgaria, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Table 6: Bulgaria, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Table 7: Bulgaria, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Table 8: Bulgaria, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Table 9: Bulgaria, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 24
Table 10: Bulgaria, household products market, new product SKUs by dishwashing products, furniture & floor polish, bleach, insecticides categories, Apr 2010 – Mar 2011 25
Table 11: Bulgaria, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 27
Table 12: Bulgaria, household products market, new products by package type, Apr 2010 – Mar 2011 28
Table 13: Bulgaria, household products market, new products by package material, Apr 2010 – Mar 2011 29
Table 14: Spectra - Furniture Polish 30
Table 15: Ambi Pur National Geographic - Air Freshener - Desert Flower; Japan Tatami 31
Table 16: Ariel - Quitamanchas - Gel 32
Table 17: Henkel Perwoll Balsam Magic - Liquid Laundry Detergent 33
Table 18: Lotus Delica Decor - Paper Towels 34
Table 19: Be Free! - Napkins - Luxury 35
Table 20: Air Wick Freshmatic Max Touch Of Luxury - Automatic Air Freshener - Cinnamon & Apple; Vanilla & Cashmere 36
Table 21: Cotto E Mangiato - Tovaglioli In Rotolo 37
Table 22: Domestos Bacti-Stop - Toilet Block - Lemon Fresh; Original; Pine Fresh 38
Table 23: Woolite Triple Protection - Laundry Detergent - Extra Dark Protection 39
Table 24: Diana - Pure Soap - Rose 40
Table 25: Uno + Plus Laminato - Floor Cleaner 41
Table 26: Cif - Cream Cleaner - With Bleach And Micro Particles 42
Table 27: Mr. Grand Micro Fibra - Universal Cleaning Microfiber Cloth 43
Table 28: Semana 4 in 1 System - Fabric Softener Concentrate - Pink Sugar 44
Table 29: Persil Cold Active - Liquid Detergent - Color 45
Table 30: Dr. Fresh - Furniture Cleaner with Beeswax 46
Table 31: Glade Sense & Spray Collection - Automatic Spray Air Freshener - Clean Linen 47
Table 32: Omino Bianco - Carpet and Sofa Cleaner 48
Table 33: Glace Clear - Cleaner - Coffee Machine 49
Table 34: Lavatrice - Detergent Powder 50
Table 35: Garden Vetrina - Furniture Polish - Ocean 51
Table 36: Dr. Fresh - 20 Minute Drain Cleaner 52
Table 37: Duck Power Total Clean - Toilet Cleaner 53
Table 38: Frigo 3000 - Odour Absorber For The Fridge Gel - with Seaweed 54
Table 39: Bio Carpet - Stain Remover 55
Table 40: Apolo Carpet - Cleaner - Red; Yellow 56
Table 41: Bene - Liquid Active Laundry Washing Detergent - Color; White 57
Table 42: Areon Perfume - Liquid Air Freshener - Black Ice LP02; Green Apple LP03; Lemon LP01; New Car LP09; Ocean LP10; Oxygen LP04; Peach LP12; Perfume LP05; Strawberry LP08; Tutti Frutti LP06; Vanilla LP07; Yachting LP11 58
Table 43: Glade Scented Oils - Candle Refills - Festival In Tuscany 59
Table 44: Lex - Washing Powder - 3 in 1; Color Protect; Sensitive Aloe Vera 60
Table 45: Bingo Fresh - Multi-Purpose Cleaner - Lovely 61
Table 46: Formula 1 - Auto Silicone - Apple; Vanilla; Waterfall 62
Table 47: Woolite Triple Protection - Laundry Detergent - Extra Delicates Protection 63
Table 48: My Planet - Concentrated Fabric Softener - Blue Lagoon 64
Table 49: Teo Bebe - Liquid Detergent - Aloe Vera & Soft Soap 65
Table 50: EXO Hydro Balsam - Dishwashing Liquid - Aloe Vera & Cucumber; Aloe Vera & Honey; Aloe Vera & Milk; Aloe Vera & Minerals 66
Table 51: Bingo Automat Compact - Powdered Laundry Detergent - Soda Effect 67
Table 52: Ariel - Poder Concentrado - Liquid Detergent 68
Table 53: Jeyes Bloo - In-Cistern Toilet Tablet - 2-phase; Citrus; Ocean 69
Table 54: Dr. Fresh - Pochistva Sanitaren Fayans 70
Table 55: Expel - Pudra Protiv Mravki 71
Table 56: Fino - Sandwich Bags 72
Table 57: Rex 2 in 1 - Detergent Powder - Japanese Garden 73
Table 58: Eureka Bright - Fabric Brightener 74
Table 59: Exo Refresh & Revive - Dishwashing Balsam - Red Flower; White Flower 75
Table 60: FF Dom - Kuhnenski Rolki 76
Table 61: Semana 4 in 1 System - Fabric Conditioner Concentrate - Stardust 77
Table 62: Vileda Naturals - Sponge Cloth 78
Table 63: Vileda - Micro & Cotton Cleaning Cloth 79
Table 64: Palmolive Ultra - Dishwashing Detergent - Balsam with Aloe Vera; Original 80
Table 65: Silan Natural - Fabric Softener - Fresh Lilac 81
Table 66: Woolite - Liquid Laundry Detergent 82
Table 67: Dalli - Liquid Laundry Detergent - Sensitiv 83
Table 68: Dalli Trend-Activ - Laundry Detergent Concentrate - Color; White 84
Table 69: Eureka SensO2 - Non-Chlorine Bleach 85
Table 70: Fino Aromatic - Scented Trash Bags - Apple/Cinnamon; Lemon; Vanilla/ Lavender 86
Table 71: Tento Feel Good - Toilet Paper - Sea Breeze 87
Table 72: Rex - Laundry Detergent Powder - Crystal Fresh 88
Table 73: Lovely - 3-Ply Toilet Tissue - Mixed; Sea View; Strawberry; White; Aromatic 3-Ply Toilet Tissue - Hyacinth; Lilac; Lily of the Valley 89
Table 74: Lovely - Kitchen Towels 90
Table 75: Zewa Deluxe - 3-Ply Toilet Tissue - Peach 91
Table 76: Cif - Degreaser 92
Table 77: Perwoll - Liquid Laundry Detergent - White Magic 93
Table 78: Gamma Maxi Lux - 2 in 1 3-Ply Paper Towel 94
Table 79: Ambi Pur - Odour Neutralising Gel Crystals - Eucalyptus & Lime; Rose & Orchid 95
Table 80: Apta Activ - Liquid Dish Detergent - Marseille Olive; Vinaigre Groseille 96
Table 81: Time - All Purpose Cleaner - Flower Garden; Lemon Fresh; Ocean Winds; Pine 97
Table 82: GB Duel - Powder Laudry Detergent - Mountain Fresh 98
Table 83: Delica - Paper Towel - Extra Long 99
Table 84: Delica 3 - 2-Ply Toilet Tissue - Fresh 100
Table 85: Meri - Napkins 101
Table 86: Wansou - Liquid Laundry Detergent - Black & Dark 102
Table 87: Semana - Fabric Softener Concentrate - Amethyst Seduction; Brilliant Euphoria; Golden Obsession 103
Table 88: Surecare Sensitive - Concentrated Fabric Conditioner 104
Table 89: Ajax Kitchen - Degreaser & Disincrusting Spray - Lemon 105
Table 90: Paclan Practi Natura - Universal Kitchen Cloth 106
Table 91: Brait - Toilet Rim Block - Lemon; Ocean; Pine 107
Table 92: Glade Micro Spray Collection - Air Freshener - Lily of the Valley; Relaxing Zen 108
Table 93: Glance Clear - Fabric Cleaner - Politex Extra 109
Table 94: Silan Natural - Fabric Softener - Almond Milk & Aloe Vera 110
Table 95: Ambi Pur - Odour Naturizer - Eucalyptus & Muguet 111
Table 96: Buleko Elvi - Dishwashing Detergent - Balsam 112
Table 97: Glade Air Infusions - Air Freshener - Pink Peony & Cotton Flower 113
Table 98: Coner - Detergent for Dark Clothes 114
Table 99: Glance Clear - Microwave Cleaner 115
Table 100: Glade - 2 in 1 Air Freshener - Pine; Relaxing Zen 116


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