TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
1,755 product SKUs launched in the Canadian household products market 2
Continuous Air Fresheners is the leading category in Canadian household products market 2
Yankee Candle is the leading manufacturer in terms of new household products in Canada 2
Bottles was the dominant packing type in the new products launched in Canadian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 33
Market value, 2005–10 33
Market value forecast to 2015 35
Household Products Analysis 37
New product SKUs by category 37
New product SKUs by manufacturer 46
New products by package type 48
New products by package material 49
Detailed Product Descriptions 50
Appendix 455
Further reading 455
Datamonitor consulting 455
How to contact experts in your industry 455
LIST OF FIGURES
Figure 1: Canada, household products market value by category ($m), 2005–10 33
Figure 2: Canada, household products market value by category ($m), 2010–15 35
Figure 3: Canada, household products market, new product SKUs by category, Apr 2010 – Mar 2011 37
Figure 4: Canada, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 39
Figure 5: Canada, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 40
Figure 6: Canada, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 41
Figure 7: Canada, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 42
Figure 8: Canada, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 43
Figure 9: Canada, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 44
Figure 10: Canada, household products market, new product SKUs by toilet care, furniture & floor polish categories, Apr 2010 – Mar 2011 45
Figure 11: Canada, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 46
Figure 12: Canada, household products market, new products by package type, Apr 2010 – Mar 2011 48
Figure 13: Canada, household products market, new products by package material, Apr 2010 – Mar 2011 49
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