TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
1,173 product SKUs launched in the Chinese household products market 2
Laundry Detergents is the leading category in Chinese household products market 2
Procter & Gamble is the leading manufacturer in terms of new household products in China 2
Bags was the dominant packing type in the new products launched in Chinese household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 31
Market value, 2005–10 31
Market value forecast to 2015 33
Household Products Analysis 35
New product SKUs by category 35
New product SKUs by manufacturer 44
New products by package type 46
New products by package material 47
Detailed Product Descriptions 48
Appendix 547
Further reading 547
Datamonitor consulting 547
How to contact experts in your industry 547
LIST OF FIGURES
Figure 1: China, household products market value by category ($m), 2005–10 31
Figure 2: China, household products market value by category ($m), 2010–15 33
Figure 3: China, household products market, new product SKUs by category, Apr 2010 – Mar 2011 35
Figure 4: China, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 37
Figure 5: China, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 38
Figure 6: China, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 39
Figure 7: China, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 40
Figure 8: China, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 41
Figure 9: China, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 42
Figure 10: China, household products market, new product SKUs by scouring products, dishwashing products, bleach, furniture & floor polish categories, Apr 2010 – Mar 2011 43
Figure 11: China, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 44
Figure 12: China, household products market, new products by package type, Apr 2010 – Mar 2011 46
Figure 13: China, household products market, new products by package material, Apr 2010 – Mar 2011 47
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