TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
107 product SKUs launched in the Croatian household products market 2
Hand-Washing Products is the leading category in Croatian household products market 2
Labud d.o.o. and Procter & Gamble are the leading manufacturers in terms of new household products in Croatia 2
Wrappers was the dominant packing type in the new products launched in Croatian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 13
Market value, 2005–10 13
Market value forecast to 2015 15
Household Products Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 25
New products by package type 27
New products by package material 28
Detailed Product Descriptions 29
Appendix 99
Further reading 99
Datamonitor consulting 99
How to contact experts in your industry 99
LIST OF FIGURES
Figure 1: Croatia, household products market value by category ($m), 2005–10 13
Figure 2: Croatia, household products market value by category ($m), 2010–15 15
Figure 3: Croatia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Figure 4: Croatia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 19
Figure 5: Croatia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Figure 6: Croatia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 21
Figure 7: Croatia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 22
Figure 8: Croatia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 23
Figure 9: Croatia, household products market, new product SKUs by dishwashing products, scouring products, insecticides, furniture & floor polish categories, Apr 2010 – Mar 2011 24
Figure 10: Croatia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Figure 11: Croatia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Figure 12: Croatia, household products market, new products by package material, Apr 2010 – Mar 2011 28
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Croatia, household products market value by category ($m), 2005–10 14
Table 3: Croatia, household products market value by category ($m), 2010–15 16
Table 4: Croatia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Table 5: Croatia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 19
Table 6: Croatia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 20
Table 7: Croatia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 21
Table 8: Croatia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 22
Table 9: Croatia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 23
Table 10: Croatia, household products market, new product SKUs by dishwashing products, scouring products, insecticides, furniture & floor polish categories, Apr 2010 – Mar 2011 24
Table 11: Croatia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 26
Table 12: Croatia, household products market, new products by package type, Apr 2010 – Mar 2011 27
Table 13: Croatia, household products market, new products by package material, Apr 2010 – Mar 2011 28
Table 14: Scotch-Brite - Drying Cloth 29
Table 15: Spontex - Ultra Resistant Gloves - Large 30
Table 16: Scotch-Brite Heavy Duty - Comfort Nailsaver Sponge 31
Table 17: Ajax Natura Verde - Multi Purpose Cleaner 32
Table 18: Scotch-Brite - Microfiber Multi Usage Wipe 33
Table 19: Coccolino Sensation - Fabric Softener - Purple Orchid And Blueberries 34
Table 20: Glade Refresh Air - Osvjezivac Zraka - Izvorska Voda 35
Table 21: Silan Aroma Therapy - Concentrated Fabric Softener - Bali Sensation; Hawaii Secrets; Tahiti Relax 36
Table 22: Super Jon Universal - Multi-purpose Cleaning Spray 37
Table 23: Harpic Power Plus Max - WC Reiniger - Citrus Frisch 38
Table 24: Era Gold - Clothes Detergent for Machine and Handwashing 39
Table 25: Henkel Pur Power Crystals - Dishwashing Detergent - Blue; Green; Yellow 40
Table 26: Henkel Perwoll - Liquid Laundry Detergent - Balsam Magic Repair Effect 41
Table 27: Zewa 3D-Box - Soft & Delicate Tissue - Parrot; Tiger; Turtle 42
Table 28: Paloma Junior - Toilet Paper 43
Table 29: Vanish Multi Oxi Action - Spray Stain Remover 44
Table 30: Ola’la - Troslojni Toaletni Papir - Antirecesijski 45
Table 31: Persil Color - Universal Concentrated Detergent For Colored Clothes 46
Table 32: DM Sanft & Sicher - Toilet Paper - 3-Ply 47
Table 33: Duck - Gel Toilet Discs - Fresh Lavender 48
Table 34: Duck Power White & Bright - Bleach Gel 49
Table 35: Jar - Dishwashing Detergent - Pomegranate & Red Orange 50
Table 36: Casablanca Continue The Tradition - Leather Cream - Renovator & Conditioner 51
Table 37: K Plus Dax - Limescale And Grease Remover For Dishwashers 52
Table 38: Carli - Dishwashing Detergent - Antibacterial; Balsam; Classic; Original; Sensitive 53
Table 39: As - Cleaner - Universal 54
Table 40: As - Toilet Gel - Lemon 55
Table 41: As - Grill Cleaner 56
Table 42: L'Occitane En Provence - Perfumed Candle - Amande Gourmande; Cerise Confite 57
Table 43: Simplicol - Textile Color Detergent - Black; Brown 58
Table 44: Stylplast - Mirisne Vrecice za Smece - Lavanda, Limun, Ruza 59
Table 45: Ultra Palmolive - Dish Detergent - Balsam 60
Table 46: ABA - Panni Spugna 61
Table 47: Bref WC 3-Aktiv - Toilet Cleaner with Air Freshener - Fresh Blossom; Fresh Citrus; Fresh Mountain 62
Table 48: Airwick Fresh Matic Mini Winter Collection - Automatic Spray Air Freshener - Mulled Wine 63
Table 49: Oust - Electric Air Freshener Refill - Open Air 64
Table 50: Harpic Max - Rim Block Toilet Cleaner - Lavender 65
Table 51: Paloma - Toilet Paper - Avocado Lotion 66
Table 52: Zewa - Paper Towels - XXL Design 67
Table 53: Paloma - Handkerchiefs - Jojoba Lotion & Vitamin E 68
Table 54: Rekord - Inox Zica 69
Table 55: Vileda Glitzi Plus - Scouring Sponge 70
Table 56: Rekord Polly Flex - Limited Edition Scouring Sponge 71
Table 57: Silan - Concentrated Fabric Softener - Mediterranean 72
Table 58: Vileda - Geschirrtuch 73
Table 59: Ambi Pur Odour Naturizer - Aerosol Air Freshener - Cedarwood & Mint; Eucalyptus & Muguet; Lemon & Mandarin 74
Table 60: LMX Fresh & Clean - Triple Action Toilet Tablet - Ocean 75
Table 61: Calgonit Finish - Dishwasher Cleaner 76
Table 62: Pe Grupa Garden Series - Insect Repellent Candle - Green; Orange; Yellow 77
Table 63: Scotch-Brite - Sponge Cloth 78
Table 64: Soke - Microfibre Cloth - Economic 79
Table 65: Spontex - Antibacterial Sponge Cloth 80
Table 66: Ambi Pur Car Puresse - Air Freshener - Air; Aqua; Voyage 81
Table 67: Glade - Scented Oil Candle Refills - Apple & Cinnamon; Festival in Tuscany 82
Table 68: Ambi Pur Odour Naturizer - Liquid Toilet Cleaner Rim Device - Orange & Mandarin; Tea Tree & Pine; Liquid Toilet Cleaner Rim Device Refill - Orange & Mandarin; Tea Tree & Pine 83
Table 69: Carlino Grill - Sredstvo za Ciscenje 84
Table 70: KPlus - Papirnati Rucnik 85
Table 71: KPlus - Toaletni Papir 86
Table 72: Vanish Oxi Action Intelligence Plus - Stain Remover - Crystal White 87
Table 73: KPlus ERA - Powdered Laundry Detergent 88
Table 74: Ariel - Active Gel Laundry Capsules 89
Table 75: Foxy - Toilet Paper - Camomile 90
Table 76: Paloma - Toilet Paper Family Pack - Perfumed & Printed 91
Table 77: Zewa Wisch & Weg - Paper Towels - Classic 92
Table 78: Duni Soft - Napkins 93
Table 79: Ajax Kitchen - Degreaser & Stain Remover - Lemon 94
Table 80: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Fresh Waters; Wild Lavender & Mountain Breeze 95
Table 81: Air Wick Fresh Matic Mini iMotion Aqua Essences - Concentrated Automatic Spray Kit - Lavender & Camomile; Sparkling Citrus; White Flowers; Concentrated Automatic Spray Refill - Lavender & Camomile; Sparkliing Citrus; White Flowers 96
Table 82: WC Net Energy - Descaler Powder 97
Table 83: Zewa Deluxe - Toilet Paper - Spring Perfume 98
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