Household Products Market in the Czech Republic - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in the Czech Republic – Product Launch Almanac 2011 provides a complete guide to new product launches in Czech Republican household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in the Czech Republic, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in the Czech Republic - New product SKUs by category
• Household Products market in the Czech Republic - New product SKUs by manufacturer
• Household Products market in the Czech Republic - New product by pack type and materials
• Household Products market in the Czech Republic – New Product descriptions

Highlights

• 183 product SKUs launched in the Czech Republican household products market
• Laundry Detergents is the leading category in Czech Republican household products market
• Henkel CR, spol. s.r.o. is the leading manufacturer in terms of new household products in the Czech Republic

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Czech Republican household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
183 product SKUs launched in the Czech Republican household products market 2
Laundry Detergents is the leading category in Czech Republican household products market 2
Henkel CR, spol. s.r.o. is the leading manufacturer in terms of new household products in the Czech Republic 2
Bottles was the dominant packing type in the new products launched in Czech Republican household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 15
Market value, 2005–10 15
Market value forecast to 2015 17
Household Products Analysis 19
New product SKUs by category 19
New product SKUs by manufacturer 28
New products by package type 30
New products by package material 31
Detailed Product Descriptions 32
Appendix 143
Further reading 143
Datamonitor consulting 143
How to contact experts in your industry 143

LIST OF FIGURES
Figure 1: Czech Republic, household products market value by category ($m), 2005–10 15
Figure 2: Czech Republic, household products market value by category ($m), 2010–15 17
Figure 3: Czech Republic, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Figure 4: Czech Republic, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 21
Figure 5: Czech Republic, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 22
Figure 6: Czech Republic, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Figure 7: Czech Republic, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Figure 8: Czech Republic, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Figure 9: Czech Republic, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Figure 10: Czech Republic, household products market, new product SKUs by scouring products, insecticides categories, Apr 2010 – Mar 2011 27
Figure 11: Czech Republic, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Figure 12: Czech Republic, household products market, new products by package type, Apr 2010 – Mar 2011 30
Figure 13: Czech Republic, household products market, new products by package material, Apr 2010 – Mar 2011 31

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Czech Republic, household products market value by category ($m), 2005–10 16
Table 3: Czech Republic, household products market value by category ($m), 2010–15 18
Table 4: Czech Republic, household products market, new product SKUs by category, Apr 2010 – Mar 2011 20
Table 5: Czech Republic, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 21
Table 6: Czech Republic, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 22
Table 7: Czech Republic, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Table 8: Czech Republic, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Table 9: Czech Republic, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Table 10: Czech Republic, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Table 11: Czech Republic, household products market, new product SKUs by scouring products, insecticides categories, Apr 2010 – Mar 2011 27
Table 12: Czech Republic, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Table 13: Czech Republic, household products market, new products by package type, Apr 2010 – Mar 2011 30
Table 14: Czech Republic, household products market, new products by package material, Apr 2010 – Mar 2011 31
Table 15: S Budget - Bags - Multi Purpose 32
Table 16: Calgonit Finish Powerball - Dishwashing Tablets - Classic Pre Soaking Action 33
Table 17: Palmex - Laundry Detergent - Color; Horska Vune; Kvety Ceresne 34
Table 18: Silan Perfume Essence - Fabric Softener - Amethyst; Rubi; Sapphire 35
Table 19: Silan Aroma Therapy - Concentrated Fabric Softener - Tropical Energy 36
Table 20: Hg Sanita - Odstranovac Plisne 37
Table 21: Tento Giant XXL - Paper Towels 38
Table 22: Toro - Dratenka 39
Table 23: Zewa - Handkerchiefs 40
Table 24: S Budget - 5 Sponge Scourers with Handle 41
Table 25: Spar - Toiletten Papier 42
Table 26: Ariel Automat Lenor Touch - Praci Gel - Complete 7 43
Table 27: Alber Quality - Fresh Gel - White 44
Table 28: Tesco Active Plus - Washing Gel - Compact 45
Table 29: Marke Frosch - Dish Balsam - Citrus 46
Table 30: Cillit Bang - Extra Ucinny Cistic na Mastnotu 47
Table 31: Savo Glanz Universal - Multiporpuse Cleaner - Letni Zahrada s Antibakterialni Prisadou 48
Table 32: Savo Perex Oxi - Stain Remover - Color 49
Table 33: Savo WC Blok - Toilet Air Freshener - Forest Fresh; Lemon; Ocean 50
Table 34: Albert Quality - Toilet Paper - Extra Soft 51
Table 35: Albert Quality - Zatahovaci Pytle na Odpadky 52
Table 36: Spontex 2 Spirinett - Nerez Dratenka 53
Table 37: Spontex 2 Starmax - Houbicky na Nadobi 54
Table 38: Springforce - Kitchen Towel 55
Table 39: Tesco Sensitive - Washing Powder 56
Table 40: Henkel Perwoll - Laundry Detergent - White Magic 57
Table 41: Silan - Fabric Softener - Amethyst 58
Table 42: Rossman Rubin - Powerful Alkaline 59
Table 43: Rox - Cistic Oken 60
Table 44: Savo Razant - Drain Cleaner 61
Table 45: Blik - Dishwasher Tabs - Faktor 5; Faktor 7 62
Table 46: CarPlan Triplewax - Wash & Wax Shampoo 63
Table 47: Energizer Ultimate - Batery - 9V-9B-6LR61 64
Table 48: Kleenex - Toilet Paper - Premium Soothing Camomile 65
Table 49: Grand Finale - Hygienicke Papirove Kapesniky - Soft 66
Table 50: Unicis - Pytle na Odpadky 67
Table 51: Tesco 5 in 1 Fresh - Dishwasher Tablets 68
Table 52: Poppy - 5 in 1 Dishwasher Tablets - Fresh 69
Table 53: A La Casa Clean - Grease Removing Pads 70
Table 54: Aquapur - Sponge Scourers 71
Table 55: Calgonit Finish Powerball - Dishwashing Tablets - Lemon 72
Table 56: Lanza - Laundry Detergent - Color 73
Table 57: Somat 7 Functions - Diswashing Tabs - Soda Effect 74
Table 58: Prix - Wc Freshener - Aqua; Fresh; Nature Green 75
Table 59: Derma Intensive + - 3 in 1 Fragance Free Facial Wipes 76
Table 60: Alu Fix - Sacky Na Led - Extra Velke 77
Table 61: Braunies - Tissues 78
Table 62: Lenor - Fabric Softener - Lavender & Camomile; Orange Blossom; Spring Awakening; Summer 79
Table 63: Albert Quality - Bin Bags 80
Table 64: Real Classic - Tekuty Cistici Krem 81
Table 65: Mr. Muscle - Drain Cleaner 82
Table 66: Dm Denk Mit - Glasreiniger 83
Table 67: Dm Profissimo - Edelstahl-Topfreiniger-Set 84
Table 68: Albert Quality - Facial Tissues - Soft & Strong Mint 85
Table 69: Albert Quality - Papirove Kapesniki - Jemne 86
Table 70: Denkmit - Geschirr-Reiniger - fur Spülmaschinen 87
Table 71: Denkmit - Geschirr-Reiniger - Multi-Power Revolution 88
Table 72: Domestos 24H - Toilet Cleaner - Citrus Fresh; Orange Fresh; Pink Fresh 89
Table 73: Eco - Toilet Paper - 2-ply; 3-ply; 4-ply 90
Table 74: Herbamyl - Liquid Starch 91
Table 75: Ambi Pur - Toilet Cleaner - Eucalyptus; Green Silk; Lavender & Rosemary; Lemon & Lime 92
Table 76: Savo - WC Blok 3v1 - Forest; Lemon; Ocean 93
Table 77: CarPlan - Odour Eliminator - In Car 94
Table 78: Schlecker AS - Limescale Remover 95
Table 79: Raid - Insecticide Spirals 96
Table 80: Uni Woc - Moist Toilet Tissues - Regular; Sensitive 97
Table 81: Kittfort - Destilovana Voda - 0.5L; 1L; 2L 98
Table 82: Bref Duo-Aktiv - Toilet Cleaner - Citrus; Lavender; Pine 99
Table 83: Clever - Mikrouterka 100
Table 84: Clean & Clean - Universal Cleaner - Fresh; Ocean 101
Table 85: Texba - Odbarvovac 102
Table 86: Big Soft Kids - Toilet Paper - Parfumed 103
Table 87: Flink & Sauber - Cleaning Cloth - Bathroom; Dishes; Kitchen 104
Table 88: Savo Prim - Disinfectant Cleaner - Universal 6 in 1 105
Table 89: Pur - Dish Detergent - Apple; Hands & Nails + Calcium; Lemon 106
Table 90: Clean Maximo - Dratenka 107
Table 91: Bref WC 3 Effect - Toilet Hygiene Block - Aqua; Lemon; Pine 108
Table 92: Auron - Cotton Wool Polisher 109
Table 93: Hanka - Mydlovy Prasek - Ekologicky 110
Table 94: Grand Maximo - Washing Gel - Color; Washing Powder - Color 2kg; Color 600g 111
Table 95: Bonux M-Zim 5 - Hydropower Active Detergent - Gel; Powder 112
Table 96: RinGO - Universal Vinegar Cleaning Concentrate - Apple; Natural; Peach 113
Table 97: Fixinela - Cleansing Powder - for Kitchen & Bathroom 114
Table 98: Domestos - Likvidator Spiny 115
Table 99: Domestos - Cistic Odpadu - 15 Minut 116
Table 100: HG - Oven & Grill Cleaner 117
Table 101: HG - Ceramic Stovetop Cleaner 118
Table 102: Jar Sensitive - Dishwashing Liquid - Apple; Chamomile & Vitamin E; Lemon; Orange 119
Table 103: Spontex - Scouring Sponge - Megamax 120
Table 104: Air Wick - Air Freshener - Aqua Mist; Aqua Nature; Aromatherapie 121
Table 105: Paclan - Big & Strong Trash Bags - 120L; 30L; 60L 122
Table 106: Rex - Soda Effect Laundry Powder - Spring Flower 123
Table 107: Citresin - Air Freshener - Citrus; Exotic Flower 124
Table 108: Power Plus - Cream Cleaner - Power Active 125
Table 109: Edul - Odpuzovac Molu 126
Table 110: Rex - Soda Effect Detergent Powder - Almond Milk 127
Table 111: Shetlan - Detergent Liquid - Universal; Detergent Powder - Universal 128
Table 112: Blik - Bathroom Cleaner - Ocean; Orange 129
Table 113: Lavax - Ironing Aid Spray 130
Table 114: Trenza - Tekuty Skrob 131
Table 115: Unicis - Sandwich Bags 132
Table 116: Sidolux - Universal Floor Cleaner - Fresh Lemon 133
Table 117: AVE - Dish Detergent - Aloe Vera; Chamomile 134
Table 118: AVE - Spray Cleaner - Bathroom; Kitchen; Universal 135
Table 119: Dubrava Monteracek - Praci Prostredek - Na Mastnou Spinu 136
Table 120: Milit - Dishwashing Liquid - Apple; Citrus; Ocean 137
Table 121: Lena - Antibacterial Dishwashing Liquid - Lemon; Natur; Orange; Sensitive 138
Table 122: Okena Ava - Window Cleaner - Dust Repelling 139
Table 123: Ava - Soda - Water Softening 140
Table 124: Imagine Power Air - Car Air Freshener - Menthol; Ocean 141
Table 125: Tojo - Universal Paper Towels - Maxi 142


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