TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
554 product SKUs launched in the Eastern Europe household products market 2
Continuous Air Fresheners is the leading category in the Eastern Europe household products market 2
Henkel is the leading manufacturer of new household products in Eastern Europe 2
Bottles was the dominant packing type among the new products launched in the Eastern Europe household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 24
Market value, 2005–10 24
Market value forecast to 2015 26
Household Products Analysis 28
New product SKUs by country 28
New product SKUs by category 30
New product SKUs by manufacturer 39
New products by package type 41
New products by package material 42
Detailed Product Descriptions 43
Appendix 356
Further reading 356
Country Groupings 356
Datamonitor consulting 356
How to contact experts in your industry 356
LIST OF FIGURES
Figure 1: Eastern Europe, household products market value by category ($m), 2005–10 24
Figure 2: Eastern Europe, household products market value by category ($m), 2010–15 26
Figure 3: Eastern Europe, household products market, new product SKUs by countries, Q1 2011 28
Figure 4: Eastern Europe, household products market, new product SKUs by category, Q1 2011 30
Figure 5: Eastern Europe, household products market, new product SKUs by air fresheners category, Q1 2011 32
Figure 6: Eastern Europe, household products market, new product SKUs by dishwashing products category, Q1 2011 33
Figure 7: Eastern Europe, household products market, new product SKUs by general purpose cleaners category, Q1 2011 34
Figure 8: Eastern Europe, household products market, new product SKUs by paper products category, Q1 2011 35
Figure 9: Eastern Europe, household products market, new product SKUs by textile washing products category, Q1 2011 36
Figure 10: Eastern Europe, household products market, new product SKUs by toilet care category, Q1 2011 37
Figure 11: Eastern Europe, household products market, new product SKUs by scouring products, insecticides, furniture & floor polish, bleach categories, Q1 2011 38
Figure 12: Eastern Europe, household products market, new product SKUs by manufacturer, Q1 2011 39
Figure 13: Eastern Europe, household products market, new products by package type, Q1 2011 41
Figure 14: Eastern Europe, household products market, new products by package material, Q1 2011 42
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