TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
104 product SKUs launched in the Egyptian Household Products market 2
Continuous Air Fresheners is the leading category in Egyptian Household Products market 2
Alexandria Detergents & Chemicals Co and Green Line Co are the leading manufacturer in terms of new household products SKUs in Egypt 2
Bottles was the dominant packing type in the new products launched in Egyptian Household Products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 13
Market value, 2004–09 13
Market value forecast to 2014 15
Household Products Product Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 24
New products by package type 26
New product by package material 27
Detailed Product Descriptions 28
Appendix 105
Further reading 105
Datamonitor consulting 105
How to contact experts in your industry 105
LIST OF FIGURES
Figure 1: Egypt, household products market value by category ($m), 2004–09 13
Figure 2: Egypt, household products market value by category ($m), 2009–14 15
Figure 3: Egypt, household products market, new product SKUs by category, Oct 2009 – Sep 2010 17
Figure 4: Egypt, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010 19
Figure 5: Egypt, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010 20
Figure 6: Egypt, household products market, new product SKUs by insecticides category, Oct 2009 – Sep 2010 21
Figure 7: Egypt, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010 22
Figure 8: Egypt, household products market, new product SKUs by bleach, dishwashing products, scouring products & toilet care categories, Oct 2009 – Sep 2010 23
Figure 9: Egypt, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 24
Figure 10: Egypt, household products market, new product by package type, Oct 2009 – Sep 2010 26
Figure 11: Egypt, household products market, new product by package material, Oct 2009 – Sep 2010 27
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Egypt, household products market value by category ($m), 2004–09 14
Table 3: Egypt, household products market value by category ($m), 2009–14 16
Table 4: Egypt, household products market, new product SKUs by category, Oct 2009 – Sep 2010 18
Table 5: Egypt, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010 19
Table 6: Egypt, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010 20
Table 7: Egypt, household products market, new product SKUs by insecticides category, Oct 2009 – Sep 2010 21
Table 8: Egypt, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010 22
Table 9: Egypt, household products market, new product SKUs by bleach, dishwashing products, scouring products & toilet care categories, Oct 2009 – Sep 2010 23
Table 10: Egypt, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 25
Table 11: Egypt, household products market, new product by package type, Oct 2009 – Sep 2010 26
Table 12: Egypt, household products market, new product by package material, Oct 2009 – Sep 2010 27
Table 13: Carrefour - Dish Washing Liquid - Apple; Pineapple 28
Table 14: No. 1 - Dish Washing Liquid - Mint; Orange 29
Table 15: Top Car - Ultra Gel air Freshener - Flower; Lemon; Strawberry 30
Table 16: Al Fath Plast - Polyethlene Bags in Roll 31
Table 17: No. 1 - Bleach - Flowers; Lemon; Color Safe Bleach 32
Table 18: Hyper One - Household Cleaner & Freshener 33
Table 19: DAC - Disinfectant Cleaner - Pine 34
Table 20: Divasol - Disinfectant Cleaner - Pine Power 35
Table 21: Divatol - Disinfectant & Cleaning Liquid 36
Table 22: Al Emlaq - Disinfectant & Freshener - Lavender 37
Table 23: Lubrex Activador - Oxygen Power Stain Remover - Color; White 38
Table 24: Shehab Chemipack - Cockroach Killer Tablets 39
Table 25: Maxell Magic - Anti Bacterial Fridge & Microwave Cleaner 40
Table 26: Glade - Scented Candle - Strawberries & Cream; Vanilla 41
Table 27: No.1 - Drain Opener 42
Table 28: Renuzit Aroma Adjustables - Long Last Air Freshener - Relaxing Spa; Super Odour Killer; Tropical Waters 43
Table 29: 100% - Natural Degreaser 44
Table 30: Tilex - Mold & Mildew Remover 45
Table 31: No.1 - All Purpose Cleaner - Sea Breeze 46
Table 32: Toilex - Toilet Cleaner - Original 47
Table 33: Vanish Oxi Action Intelligence - Fabric Stain Remover 48
Table 34: Duck Power Mr Muscle - Toilet Cleaner Powered by Mr Muscle - Maximum Strength Formula 49
Table 35: Hyper One - Garbage Bags - Large; Small 50
Table 36: Royal Clean Renol - Disinfectant Gel 51
Table 37: Hyper One - Cleaning & Disinfecting Gel 52
Table 38: Smoke - Refresher - Jasmine 53
Table 39: Air Baby Auto I Love Shoes - Car Air Freshener - Lavender; New Car; Ocean; Pine 54
Table 40: Good Fresh - Air Freshener - Flower; Foull; Jasmine 55
Table 41: Cutie Fresh - Air Freshener - Outdoor Fresh 56
Table 42: Aromate - Daisy Air Freshener - Vanilla Breeze; Football Air Freshener - French Vanilla; Hanging Fragrant Sachet - French Vanilla 57
Table 43: Fielaoda Spirit - Auto Perfume - Vanilla Breeze 58
Table 44: Air Oma - Slippers Air Fresheners - Fresh Lemon 59
Table 45: Idea Call Me - Car Air Freshener - Outdoor Breeze 60
Table 46: Clean - Refrigerator & Freezer Cleaner 61
Table 47: Al Lahloba - Cleaner 62
Table 48: Glade - Air Freshener - Black Beauty 63
Table 49: Citra - Dish Detergent - Apple 64
Table 50: Star Pack - Garbage Bags 65
Table 51: Feba - All Purpose Cleaner - Oxygen 66
Table 52: Pine-Sol - Multi-Surface Cleaner - Sparkling Wave 67
Table 53: 100% - Dry Cleaning Powder 68
Table 54: Liquid-Plumr - Clog Remover 69
Table 55: Silver Pack - Plastic Wrap 70
Table 56: Velveta - Stain Remover 71
Table 57: Elite Gel - Air Freshener - Jasmine 72
Table 58: Max - Disinfectant Cleaner 73
Table 59: No.1 - Bleach 74
Table 60: Carrefour - Disinfectant Cleaner - Fresh Pine 75
Table 61: Astonish - Stain Clear - Travel Mate 76
Table 62: Al Asher - Disinfectant Cleaner 77
Table 63: Fragrance De-Lite - Jar Candle - Cinnamon; Evergreen; Passion Punch 78
Table 64: Ixon Max - Pesticide 79
Table 65: Ambi Pur car - Car Air Freshener Refill - Vanilla Bouquet 80
Table 66: Glade - Air Freshener - Stimulating Tangerine 81
Table 67: Jif - Cream Cleaner - Bleach; Lemon; Original 82
Table 68: Falcon - Wax Paper 83
Table 69: Horse - Roasting Bags 84
Table 70: Home of Fragrance - Potpourri - Strawberry 85
Table 71: Usay - Oven Cleaner - Flower 86
Table 72: Maxell Magic - Aluminium Cleaner; Cleaner with Oxygen Power; Oven Cleaner 3in1; Stainless Steel Cleaner 87
Table 73: Kirox - Flying Insect Killer 88
Table 74: Sanita - Sandwich Wrap Foil 89
Table 75: Miss - Roasting Bags 90
Table 76: Ambience - Air Freshener - Pine & Heather 91
Table 77: No.1 - Glass Cleaner - Lemon 92
Table 78: Maxell Magic - Anti Bacterial Degreaser 93
Table 79: Air Wick Deco Sphere Inspiration - Air Freshener - Lotus Flower & Blue Orchid 94
Table 80: No.1 - Refrigerator Bags Roll 95
Table 81: 100% - Wood Brightener 96
Table 82: Raitino - Scouring Powder - Lemon 97
Table 83: Clorox - Disinfecting Spray - Spring Mist 98
Table 84: 100% - Oven Cleaner 99
Table 85: Siva Tree - Air Freshener - Flower 100
Table 86: Clorox - Toilet Bowl Cleaner with Bleach 101
Table 87: Exotica - Air Freshener - Cherry 102
Table 88: Jie Bang - Plastic Wrap 103
Table 89: Cactus - Plastic Bags 104
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