TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
679 product SKUs launched in the German household products market 2
Continuous Air Fresheners is the leading category in German household products market 2
Yankee Candle Deutschland GmbH is the leading manufacturer in terms of new household products in Germany 2
Bottles was the dominant packing type in the new products launched in German household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 20
Market value, 2005–10 20
Market value forecast to 2015 22
Household Products Analysis 24
New product SKUs by category 24
New product SKUs by manufacturer 33
New products by package type 35
New products by package material 36
Detailed Product Descriptions 37
Appendix 255
Further reading 255
Datamonitor consulting 255
How to contact experts in your industry 255
LIST OF FIGURES
Figure 1: Germany, household products market value by category ($m), 2005–10 20
Figure 2: Germany, household products market value by category ($m), 2010–15 22
Figure 3: Germany, household products market, new product SKUs by category, Apr 2010 – Mar 2011 24
Figure 4: Germany, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 26
Figure 5: Germany, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 27
Figure 6: Germany, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 28
Figure 7: Germany, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 29
Figure 8: Germany, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 30
Figure 9: Germany, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 31
Figure 10: Germany, household products market, new product SKUs by scouring products, insecticides categories, Apr 2010 – Mar 2011 32
Figure 11: Germany, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 33
Figure 12: Germany, household products market, new products by package type, Apr 2010 – Mar 2011 35
Figure 13: Germany, household products market, new products by package material, Apr 2010 – Mar 2011 36
[Inhaltsverzeichnis ausblenden]
