Household Products Market in Greece - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Greece – Product Launch Almanac 2011 provides a complete guide to new product launches in Greek household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Greece, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Greece - New product SKUs by category
• Household Products market in Greece - New product SKUs by manufacturer
• Household Products market in Greece - New product by pack type and materials
• Household Products market in Greece – New Product descriptions

Highlights

• 231 product SKUs launched in the Greek household products market
• Continuous Air Fresheners is the leading category in Greek household products market
• Carrefour Marinopoulos S.A. is the leading manufacturer in terms of new household products in Greece

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Greek household products market
Analyze trends in product development over time
[Studien Infos ausblenden]

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
231 product SKUs launched in the Greek household products market 2
Continuous Air Fresheners is the leading category in Greek household products market 2
Carrefour Marinopoulos S.A. is the leading manufacturer in terms of new household products in Greece 2
Bottles was the dominant packing type in the new products launched in Greek household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 16
Market value, 2005–10 16
Market value forecast to 2015 18
Household Products Analysis 20
New product SKUs by category 20
New product SKUs by manufacturer 29
New products by package type 31
New products by package material 32
Detailed Product Descriptions 33
Appendix 157
Further reading 157
Datamonitor consulting 157
How to contact experts in your industry 157

LIST OF FIGURES
Figure 1: Greece, household products market value by category ($m), 2005–10 16
Figure 2: Greece, household products market value by category ($m), 2010–15 18
Figure 3: Greece, household products market, new product SKUs by category, Apr 2010 – Mar 2011 20
Figure 4: Greece, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Figure 5: Greece, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 23
Figure 6: Greece, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 24
Figure 7: Greece, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Figure 8: Greece, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 26
Figure 9: Greece, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 27
Figure 10: Greece, household products market, new product SKUs by insecticides, scouring products, furniture & floor polish categories, Apr 2010 – Mar 2011 28
Figure 11: Greece, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Figure 12: Greece, household products market, new products by package type, Apr 2010 – Mar 2011 31
Figure 13: Greece, household products market, new products by package material, Apr 2010 – Mar 2011 32

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Greece, household products market value by category ($m), 2005–10 17
Table 3: Greece, household products market value by category ($m), 2010–15 19
Table 4: Greece, household products market, new product SKUs by category, Apr 2010 – Mar 2011 21
Table 5: Greece, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Table 6: Greece, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 23
Table 7: Greece, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 24
Table 8: Greece, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Table 9: Greece, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 26
Table 10: Greece, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 27
Table 11: Greece, household products market, new product SKUs by insecticides, scouring products, furniture & floor polish categories, Apr 2010 – Mar 2011 28
Table 12: Greece, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 30
Table 13: Greece, household products market, new products by package type, Apr 2010 – Mar 2011 31
Table 14: Greece, household products market, new products by package material, Apr 2010 – Mar 2011 32
Table 15: Spectra - Furniture Polish 33
Table 16: Lambert - Scent Candles - Plum & Amethyst; Vanilla & Yogurt 34
Table 17: Floralys Kids - Hartomantila 35
Table 18: Formil - Pagida Chromaton 36
Table 19: Swiffer - Stegna Panakia Katharismou - Me Aroma Proinis Drosias 37
Table 20: Forte Xtreme 1 gia Ola - Katharistiko Genikis Chrisis - Grapefruit kai Prasino Tsai; Lemoni; Levanda 38
Table 21: Carrefour - Sfouggari Goma 39
Table 22: 3M Scotch-Brite - Sfouggaraki gia tin Kouzina - Graffity 40
Table 23: Carrefour - Igro Katharistiko Tzamion Antistatic - Antallaktiko; Normal 41
Table 24: Galaxias - Elastika Gantia - Me Vamvakeri Fodra 42
Table 25: Amelie et Melanie Linge Blanc - Ceramic Scents; Fragrance Stick; Scented Candle 43
Table 26: Amelie et Melanie Linge Blanc - Pillow Mist; Room Spray 44
Table 27: Cillit Bang - Katharistiko Lipi & Patomata - Fresh Force 45
Table 28: Floralys - Xarti Kouzinas - 3 Ply 46
Table 29: Azax Professional - Spray Cleaner - Alata & Vaktiridia 47
Table 30: Cif Crema - Polykatharistiki Crema - Me Energo Chlorio 48
Table 31: Elite - Harti Igeias - Trifillo Premium 49
Table 32: Vileda Finger Mop - Washable Anti-Dust System with Flexible Fingers 50
Table 33: Vileda - Sfougari Kouzinas - Power 51
Table 34: Carrefour - WC Rim Device - Marine 52
Table 35: Carrefour Agir Eco Planete - Nettoyant Multi-Usages - Citron 53
Table 36: Carrefour - Igro Piaton - Garden Herbs & Waterlily; Lime & Ginger; Rose Petals & Lychee 54
Table 37: Delica Decor Big - Paper Napkins - Ikonomiki Siskevasia 55
Table 38: Skip Cajoline - Igro Apporipantiko me Malaktiko - Passion Flower & Ylang-Ylang; Sunshine 56
Table 39: Rex - Idatiko Dialima Ydroxlorikou Okseos - me Aroma Louloudion 57
Table 40: Air Wick Touch of Luxury - Espiral de Perfume - Cracking Fire & Cinnamon Spice; Soft Cashmere & Vanilla Snow 58
Table 41: Ariel - Katharistiko Lekedon - Gel; Skoni; Spray 59
Table 42: Sanitas Green Line - Hartina Skevi Psisimatos - Megala; Mesaia; Mikra 20x13x6cm 60
Table 43: Zewa Kids - Pocket Facial Tissues 61
Table 44: Aquapur - Tumble Dryer Sheets - Spring Breeze 62
Table 45: Sanitas Happy Bubbles - Sakoules Aporrimmaton me Aroma - Black with Pink Spots; Pink with Green Spots 63
Table 46: Cleffekt - Yperleukantiko 64
Table 47: Azax Professional - Katharistiko - Lipi & Vromies 65
Table 48: Omo - Skoni Gia Plisimo Sto Cheri - Freskada Lemoniou 66
Table 49: Zewa Softis - Facial Tissues - Aloe Vera Lotion 67
Table 50: Neomat Super Dinato - Ipersimpiknomeno Igro Aporripantiko Rouchon - Lilly of the Valley Regular; Regular; White Lilium 68
Table 51: Carrefour - Creme - Javel 69
Table 52: Carrefour - Bougie Parfumee - Ambiance des Iles; Ambiance Fruite; Ambiance Gourmande 70
Table 53: Neomat Aromatherapy - Simpiknomeno Malaktiko Me Aitheria Elaia - Anthi Giasemiou & Leuko Tsai 71
Table 54: Carrefour - Scented Tissue - Aux Huiles Essentielles 72
Table 55: Carrefour - Aposmitiko gia Plintirio Piaton - Neutral Air 73
Table 56: Carrefour - Surfaces Vitrees; Surfaces Vitrees - Refill 74
Table 57: Aromatic Life - Scented Candle - Apple; Green Apple; Orange; Soft Peach; Strawberry 75
Table 58: Carrefour Aromatherapy - Simpiknomeno Malaktiko Rouchon - Passion; Relax 76
Table 59: Spar - Laundry Detergent Powder - Extra Power 77
Table 60: Klinex - Wc Block me Chlorio - Triantafillo 78
Table 61: My Concentrate Planet - Concentrated Fabric Softener - Arctic Ocean; Blue Lagoon; Coral Reef; Tropical Waterfalls 79
Table 62: Ava Clean & Care - Washing Up Liquid - Rodakino & Mantarini 80
Table 63: Duck Power - Bleach Gel - White & Bright 81
Table 64: Cajoline Sensation - Simpiknomeno Malaktiko - Melon & Lotus Flower; Purple Orchids & Blueberries; Tiare Flower & Red Fruits 82
Table 65: Carrefour Kids Scooby-Doo! - Toilet Tissue - Scooby-Doo 83
Table 66: Ariel - Katharistiko Lekedon - Skoni 84
Table 67: Carrefour - WC Cleaning Powder 85
Table 68: Dixan ActiPower Hygiene - Laundry Detergent Powder - Mi Fisika Elaia Efkaliptou; Liquid Laundry Detergent - Mi Fisika Elaia Efkaliptou 86
Table 69: Vileda Perfect Fit - Household Gloves - Medium; Small 87
Table 70: Klinex - WC Block - Lemoni; Pefko 88
Table 71: Bref WC Power Active - Toilet Rim Block - Citrus Fresh; Ocean Fresh; Pine Fresh 89
Table 72: Safari - Sfougaristra 90
Table 73: Spotless Keep it White - Ultra Whitener Wash Booster 91
Table 74: T-5 - Universal Penetrating Oil 92
Table 75: AB Terra Leaf - Harti Kousinas - Jumbo 93
Table 76: Harpic Active Fresh - All in 1 Toilet Cleaner & Deodorizer - Pefko 94
Table 77: Cussons Morning Fresh - Simpiknomeno Igro Piaton - Lemon; Original 95
Table 78: Azax Classic - Aporripantiko Genikis Chrisis - Diaplasio Ammoniazol; Freskada Lemoniou 96
Table 79: Frosch Oase - Raumerfrischer - Lavendeltraum; Orangenhain; Zitronengrasfrische 97
Table 80: WC Net Cosmetic - Toilet Rim Block - Noufaro & Chamomili; Prasino Tsai & Giasemi 98
Table 81: Carrefour - WC Gel - Me Energo Chlorio 99
Table 82: Dixan ActicPower - Laundry Detergent - Morning Breeze; Summer Night; Tropical Dream 100
Table 83: Carrefour Agir Eco Planete - WC Gel - Eucalyptus 101
Table 84: Spar Ultra Power - Igro Piaton - Prasino Milio; Stafili; Vatomouro 102
Table 85: Spar - Sfouggaristra Oikologiki 103
Table 86: Carrefour - Genikou Katharismou - Orange 104
Table 87: Fleriana - Fisiko Aromatiko gia ta Roucha - Gerani 105
Table 88: Dettol Complete Clean - Antivaktiridiako Polikatharisriko Gia Megales Epifaneies - Freskada Lemoniou; Freskada Prasinou Milou; Thalassini Freskada 106
Table 89: Egnatia - Mini Garbage Bags - Blue; Green; Pink; White 107
Table 90: Azax Natura Verde - Kata Ton Alaton - Vinegar & Grapefruit 108
Table 91: Omo - Sipmiknomeno Aporripantiko Skoni me Aitheria Eleaia - Anthi Lemonias kai Pergamonto; Levanda kai Giasemi; Tropika Louloudia 109
Table 92: Spar - Simpiknomeno Malaktido - Freskada Exochis 110
Table 93: Lenor - Simpiknomeno Malaktiko - Little Treasure 111
Table 94: Carrefour Agir Eco Planete - Organic Multi-Surface Cleaner - Lavande 112
Table 95: Ambi Pur Car Control Fresh - Air Freshener - Fresh Lavender; Fresh Ocean; Fresh Vanilla 113
Table 96: Pyrox - Insect Repellent 114
Table 97: Vanish Oxi Action - Rug & Carpet Power Powder 115
Table 98: Dr. Beckmann Express - Stilo yia Afairesi Lekedon 116
Table 99: Vileda - Super Farasi 117
Table 100: Diana - Chartopetsetes 118
Table 101: Spotless Colour Catcher - Laundry Sheets 119
Table 102: Bref Solution - Spray Cleaner - Banio; Kouzina 120
Table 103: Fabuloso - Genikis Chrisis Katharistiko - Levandas 121
Table 104: Solo - Deluxe Toilet Tissue 122
Table 105: Fleriana - Skoro Apothitiko - Levanta; Yiasemi 123
Table 106: AB - Igro Gel Aporripantiko - Lemoni 124
Table 107: Palmolive Ultra Natura Verde - Igro Piaton - Mantarini & Ginger; Thalassia Alata & Ekchilisma Dafnis 125
Table 108: Azax Natura Verde - Polikatharistiko - Lemoni Sikelias 126
Table 109: Trylet Nature - Igro Piaton - Prasino Tsai me Fisiko Ekchilisma Moscholemonou; Prasino Tsai me Fisiko Ekchilisma Prasinou Tsagiou; Prasino Tsai me Fisiko Ekchilisma Triantafillou; Sagouini & Rodakino me Fisiko Ekchilisma Portokaliou 127
Table 110: Soupline Natura Verde - Simpiknomeno Malaktiko - Ekchilisma Amigdalou; Levanda & Prasio Tsai 128
Table 111: Viakal - Katharistiko yoa to Banio 129
Table 112: Sanitas - Muffin Baking Forms 130
Table 113: Mister Magic - Aporofitis Osmon Psigeiou - Argento Antibatterico 131
Table 114: Zewa Bounty - Paper Towels - Fantasy 132
Table 115: Neumond Geschenkset Aquaroma - Diffuser - Kreativ Bio; Lemongrass Bio; Orangegarten Bio; Rosengarten Bio 133
Table 116: Neumond Geschenkset Aquaroma - Raumspray - Orange Bio; Zimt-Orange Bio 134
Table 117: Samu White - Detergent Liquid - Fuer Weisswaesche Mit Bio Lavendel 135
Table 118: Ayuclean - Natur- Und Kraueterwaschmittel - Fuer Buntwaesche Mit Biokamille; Fuer Buntwaesche Mit Biolavendelblueten; Fuer Weisswaesche; Sensitive Fuer Wolle & Seife 136
Table 119: Almacabio Bio2 - Ammorbidente 137
Table 120: Almacabio Bio2 - Detergente Pavimenti 138
Table 121: Almacabio Bio2 - Detersivo Liquido Piatti - Lime; Oxygen Active No Perfume 139
Table 122: Almacabio Bio2 - Detersivo Liquido Lavatrice - No Enzyme No Perfume; Senza Profumazione 140
Table 123: Azax Natura Verde - Katharistiko Tzamion 141
Table 124: Vanish Oxi Action - Polikatharistiko Lekedon Gel - Extra Hygiene; Polikatharistiko Lekedon Skoni - Extra Hygiene 142
Table 125: Go Green by Diana - Hartopetsetes 143
Table 126: Fairy Platinum - Apporripantiko Plintiriou Piaton se Morfi Kapsoulas - Lemon; Original 144
Table 127: Sanitas Green Line - Hartines Sakoules Trofimon - Megales; Mikres 145
Table 128: Servin - Harti Igeias 146
Table 129: Carrefour Discount - Multisurfaces Degraissant - Citron; Fraicheur Alpine; Savon de Marseille 147
Table 130: My Planet - Ecological Hand Dishwashing Liquid - Aloe Vera; Chamomile; Pomegranate 148
Table 131: Champion Colors and Scents - Large Scented Garbage Bags - Aloe Vera; Green Fruits; Mint 149
Table 132: My Planet - Ecological Window Cleaner - Crystal Ice; Vinegar 150
Table 133: Carrefour - Sakoi Akporrimaton - Gigas; Megales; Mikres 151
Table 134: Delica - Harti Kouzinzas - Super 152
Table 135: Vanish Power Foam - Katharistikon Lekedon gia Halia 153
Table 136: Solo - Harti Kouzinas 154
Table 137: Glade Micro Spray Collection - Aromatiko Horo - Relaxing Zen 155
Table 138: Cif Power Cream - Bathroom Cleaner with Active Shield 156


[Inhaltsverzeichnis ausblenden]