TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
68 product SKUs launched in the Hong Kong household products market 2
Hand-Washing Products is the leading category in Hong Kong household products market 2
Reckitt Benckiser and S.C. Johnson & Son are the leading manufacturers in terms of new household products in Hong Kong 2
Bottles was the dominant packing type in the new products launched in Hong Kong household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2005–10 12
Market value forecast to 2015 14
Household Products Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 24
New products by package type 26
New products by package material 27
Detailed Product Descriptions 28
Appendix 80
Further reading 80
Datamonitor consulting 80
How to contact experts in your industry 80
LIST OF FIGURES
Figure 1: Hong Kong, household products market value by category ($m), 2005–10 12
Figure 2: Hong Kong, household products market value by category ($m), 2010–15 14
Figure 3: Hong Kong, household products market, new product SKUs by category, Apr 2010 – Mar 2011 16
Figure 4: Hong Kong, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Figure 5: Hong Kong, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Figure 6: Hong Kong, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 20
Figure 7: Hong Kong, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 21
Figure 8: Hong Kong, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 22
Figure 9: Hong Kong, household products market, new product SKUs by dishwashing products, bleach, insecticides categories, Apr 2010 – Mar 2011 23
Figure 10: Hong Kong, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 24
Figure 11: Hong Kong, household products market, new products by package type, Apr 2010 – Mar 2011 26
Figure 12: Hong Kong, household products market, new products by package material, Apr 2010 – Mar 2011 27
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Hong Kong, household products market value by category ($m), 2005–10 13
Table 3: Hong Kong, household products market value by category ($m), 2010–15 15
Table 4: Hong Kong, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Table 5: Hong Kong, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 18
Table 6: Hong Kong, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 19
Table 7: Hong Kong, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 20
Table 8: Hong Kong, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 21
Table 9: Hong Kong, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 22
Table 10: Hong Kong, household products market, new product SKUs by dishwashing products, bleach, insecticides categories, Apr 2010 – Mar 2011 23
Table 11: Hong Kong, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Table 12: Hong Kong, household products market, new products by package type, Apr 2010 – Mar 2011 26
Table 13: Hong Kong, household products market, new products by package material, Apr 2010 – Mar 2011 27
Table 14: Sarasaty - Lingerie Detergent 28
Table 15: Kleenex - Facial Tissues - Viral-Stop 29
Table 16: Glad - Lemon Scented Trash Bags - 45cm x 50cm; 50cm x 55cm 30
Table 17: Suzuran Baby - Detergent - Baby Clothes 31
Table 18: Walex Fresh'n Hygiene - Concentrated Liquid Detergent - Ultra Total Care 32
Table 19: Walex New Hygiene 84 - Bleach - Lemon Fragrance 33
Table 20: Pengu - Dishwashing Liquid - Lemon 34
Table 21: Kao Magiclean - Super Concentrated Dishwashing Detergent - Grapefruit; Orange 35
Table 22: Lion Charmy Foaming Power - Dishwashing Detergent - Apple Cider 36
Table 23: Lion Top Nanox - Liquid Laundry Detergent 37
Table 24: Earth Friendly Products Zainz! - Laundry Pre-Wash 38
Table 25: Aquarius Organic Care - Glass Wash 39
Table 26: Pulppy - Premium Quality Facial Tissues - 5-Pack 40
Table 27: Mind Act Upon Mind - Bathroom Tissues - Tea Fragrance 41
Table 28: Axe - Fabric Softener - Green Field; Lily 42
Table 29: Licabo - Disinfectant Liquid 43
Table 30: Vileda Comfort & Care - Rubber Gloves - Large; Medium; Small 44
Table 31: Magiclean - Wet Sheet Wiper 45
Table 32: Kobayashi Shoshugen - Air Freshener - Scent of Winter 46
Table 33: Kleenex - Handkerchiefs Deluxe - Teddy Bears 47
Table 34: Tempo Kids - 4-Ply Handkerchiefs - Strawberry 48
Table 35: Mr Muscle - Toilet Cleaning Gel - Ocean 49
Table 36: Earth Choice - Fabric Softener - Sensitive 50
Table 37: Kiwi Kleen Cistern Bloo - Toilet Cleaner - Floral 51
Table 38: Air Wick Aqua Mist Aqua Essences - Air Freshener Spray - Floral Bouquet; Fresh Jasmine; Wild Lavender 52
Table 39: Vinda - Toilet Tissue - Happy Goat Edition 53
Table 40: Selleys - Super Cloth - Handy Size 54
Table 41: Sekai Kouro - Air Freshener - Bulgaria Rose; Hawaii Plumeria 55
Table 42: Hakugen - Moth & Mould Repellent - Parazol Non Cut 56
Table 43: Cif - No Residue Floor Cleaner - Ocean 57
Table 44: Flash with Febreze - Multi-purpose Cleaner - Cotton Fresh 58
Table 45: Ultra Dishmate - Liquid Dish Washing Cleaner - Natural Grapefruit; Natural Lavender; Natural Pear 59
Table 46: Royal Gold - Bathroom Tissue - Luxurious Interleaf 60
Table 47: Kiwi Kleen - Bleach Marble Block - Citrus 61
Table 48: Tempo - Scented Facial Tissues - Jasmine 62
Table 49: Ziploc - Double Zipper Storage Bags - Quart 63
Table 50: Dettol - 4in1 Multi Action Cleaner - Lemon 64
Table 51: Air Wick Freshmatic Ultra - Aqua Essences Refill - Fresh Waters 65
Table 52: Vileda - All Purpose Cleaning Cloth - Microfibre 66
Table 53: Magiclean - Floor Cleaner - Lemon 67
Table 54: Skeeter - Defense Spray - All Natural 68
Table 55: Vinda - Toilet Tissue - Flower 69
Table 56: Clorox Green Works - Natural Dishwashing Liquid - Original 70
Table 57: B_E_E - Liquid Laundry Concentrate - I'll Be Your Sensitive Brute; I'll Fight Dirty Darling; I'm One Tough Little Squirt 71
Table 58: Action - Laundry Detergent - Anti-Bacterial 72
Table 59: Purity - Fabric Softener - Sensitive 73
Table 60: Glade - Air Freshener - Hawaii; Jasmine; Lily 74
Table 61: Asahikasei - Cooking Paper 75
Table 62: Ziploc Smart Zip - Slider Bags - Quart 76
Table 63: Fairy - Dish Washing Liquid - Original 77
Table 64: Clorox - Automatic Toilet Bowl Cleaner 78
Table 65: Ecover - Ecological All Purpose Cleaner - Lemon 79
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