Household Products Market in Hungary - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Hungary – Product Launch Almanac 2011 provides a complete guide to new product launches in Hungarian household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Hungary, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Hungary - New product SKUs by category
• Household Products market in Hungary - New product SKUs by manufacturer
• Household Products market in Hungary - New product by pack type and materials
• Household Products market in Hungary – New Product descriptions

Highlights

• 135 product SKUs launched in the Hungarian household products market
• Laundry Detergents is the leading category in Hungarian household products market
• EVM Rt. is the leading manufacturer in terms of new household products in Hungary

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Hungarian household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
135 product SKUs launched in the Hungarian household products market 2
Laundry Detergents is the leading category in Hungarian household products market 2
EVM Rt. is the leading manufacturer in terms of new household products in Hungary 2
Bottles was the dominant packing type in the new products launched in Hungarian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 14
Market value, 2005–10 14
Market value forecast to 2015 16
Household Products Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 28
New products by package type 30
New products by package material 31
Detailed Product Descriptions 32
Appendix 123
Further reading 123
Datamonitor consulting 123
How to contact experts in your industry 123

LIST OF FIGURES
Figure 1: Hungary, household products market value by category ($m), 2005–10 14
Figure 2: Hungary, household products market value by category ($m), 2010–15 16
Figure 3: Hungary, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Figure 4: Hungary, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Figure 5: Hungary, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Figure 6: Hungary, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Figure 7: Hungary, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 23
Figure 8: Hungary, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Figure 9: Hungary, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Figure 10: Hungary, household products market, new product SKUs by $Category8 category, Apr 2010 – Mar 2011 26
Figure 11: Hungary, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 27
Figure 12: Hungary, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Figure 13: Hungary, household products market, new products by package type, Apr 2010 – Mar 2011 30
Figure 14: Hungary, household products market, new products by package material, Apr 2010 – Mar 2011 31

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Hungary, household products market value by category ($m), 2005–10 15
Table 3: Hungary, household products market value by category ($m), 2010–15 17
Table 4: Hungary, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Table 5: Hungary, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Table 6: Hungary, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Table 7: Hungary, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Table 8: Hungary, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 23
Table 9: Hungary, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Table 10: Hungary, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Table 11: Hungary, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 27
Table 12: Hungary, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 29
Table 13: Hungary, household products market, new products by package type, Apr 2010 – Mar 2011 30
Table 14: Hungary, household products market, new products by package material, Apr 2010 – Mar 2011 31
Table 15: Duck Fresh Discs - Toilet Gel Discs - Lavender; Lime 32
Table 16: Air Wick Stick’ Up - Compact Air Freshener - Citrus; Fresh Water; Rosa Bouquet 33
Table 17: Vim - Altalanos Lemososzer 34
Table 18: Yplon - Dishwasher Salt 35
Table 19: Satin - Odplamiacz - Aktywny Tlen 36
Table 20: Gold Care - Shoe Spray - Renovator Protector 37
Table 21: Frosch - Textile Softener - Wild Rose 38
Table 22: Well Done Elegant - Floor Cleaner - Parquet Honey & Almond; PVC Plastic 39
Table 23: Mr. Mattes 3 in 1 - WC Basket - Flower; Forest; Sea 40
Table 24: Brise - Air Freshener - Brazilian Mango Flower 41
Table 25: Erdal Colortec - Shoe Cream - Neutral 42
Table 26: Lilla Duo - Paper Towel 43
Table 27: Auchan - Liquid Detergent - Baby 44
Table 28: Oriflame Home Collection - Reed Diffuser - 1001 Nights; Gourmet Treat; Warm; Scented Candle - 1001 Nights; Gourmet; Warm 45
Table 29: MaxSan Disinfectant - Universal Detergent 46
Table 30: MaxSan Disinfectant - Bathroom Descaler 47
Table 31: W5 - Floor Cleaner - For Laminated Parquet And Cork Surfaces 48
Table 32: Black & Dark - Color Care Laundry Detergent 49
Table 33: Soke - Microfibre Wipe - Economic 50
Table 34: Saposan - Dishwashing Cream - Orange 51
Table 35: K2r - Folteltavolito - Erzekeny Es Kenyes Boruek Szamara 52
Table 36: Ecover - Ecological Bleach 53
Table 37: Ecover - Ecological Fabric Softener - Flower Scent 54
Table 38: Vanish - Rug And Textile Cleaner - For large Areas 55
Table 39: Norit Baby - Baby Laundry Detergent - Hypoallergen 56
Table 40: Denk Mit - Color and Dirt Catching Towels - For All Washing Machines And Textiles 57
Table 41: Dr.Beckmann Original Super Biel - Washing Additive - Super Active For White And Colored Textiles 58
Table 42: Ultra Szavo - Anti-Mould Agent 59
Table 43: Ultra Szavo - Bathroom Cleaner 60
Table 44: Ultra Szavo WC 3in 1 - Toilet Cleaner - Exotic; Power 61
Table 45: Ultra Szavo - Surolokrem - Fresh; Lavender; Lemon 62
Table 46: Ultra Szavo - Kitchen Cleaner 63
Table 47: Ultra Szavo - Window Cleaner 64
Table 48: Bip - Aromatherapy Fabric Softener - Emotion; Hawaii Sunset; Soft & Relax 65
Table 49: Bip Kompakt - Washing Powder - Color; Hypoallergenic; Universal 66
Table 50: Persil Color - Detergent Concentrate - For Colored Clothes Cold Active 67
Table 51: Sodasan - Organic Liquid Laundry Detergent - Color 68
Table 52: Sodasan OKO - Dishwashing Liquid 69
Table 53: Vanish - Pre-Wash Stain Remover Spray - Oxi Action Intelligence Plus 70
Table 54: Brise By Glade - Air Freshener And Fragrance 2 in 1 - Japanese Garden 71
Table 55: Vim - Limescale Remover 72
Table 56: Spotless - Extra Feherito & Oxi Folteltavolito 73
Table 57: Kiskokas - Szalveta 74
Table 58: Cif - Suto and Grill Tisztito Spray 75
Table 59: Spontex Sprint - Universal Moist Cleaning Wipes - Green Tea 76
Table 60: Duck Fresh Discs - Toilet Fresheners - Alpine Air; Ice Breeze 77
Table 61: Tide Absolute - Liquid Detergent - Color 78
Table 62: Perfex - Kitchen Towel 79
Table 63: Ajax - Multi-Purpose Cleaner Spray - Multi-Actions 4 in 1 80
Table 64: Harpic Active Fresh - All in 1 Toilet Block - Aqua Marine; Citrus Fresh; Pine 81
Table 65: Tesco - Limescale Remover 82
Table 66: Domestos Bacti-Stop - WC Block Refill - Original 83
Table 67: Harpic Hygienic - Cageless Toilet Rim Block - Aquamarine; Citrus 84
Table 68: Tesco - 3 in 1 Rim WC Liquid - Lemon + Hygiene; Pine + Hygiene 85
Table 69: Well Done - Kitchen Cleaner & Degreaser 86
Table 70: Silan Perfume Pearls - Fabric Softener - Fresh Paradise; Fresh Rose 87
Table 71: Duck Power - Bleach Gel - White & Bright 88
Table 72: Tesco - Washing Gel - Sensitive 89
Table 73: Poppy - Fabric Conditioner - White Flower 90
Table 74: Poppy - Washing Gel - Active; Colour 91
Table 75: Poppy - Liquid Toilet Cleaner - Ocean 92
Table 76: Beeta - Fleckenentferner 93
Table 77: Beeta - Universalreiniger 94
Table 78: Beeta - Dusche & Badreiniger 95
Table 79: Beeta - Glas & Kunststoffreiniger 96
Table 80: Cora - Tissues - Chamomile; Natural 97
Table 81: Cora - Scouring Sponges - Formed; Regular 98
Table 82: Cora - Cleaning Gloves - Natural Latex 99
Table 83: Cora - Mikroszalas Kendo 100
Table 84: Cora - Toilet Paper - 4 Rolls; 8 Rolls 101
Table 85: Cora - Vizlagyito Anticalcar 102
Table 86: Cora - WC Ttisztito Gel - Pine 103
Table 87: Cora - Furniture Spray Polish 104
Table 88: Cora - Kitchen Cleaner 105
Table 89: Cora - Drain Cleaner 106
Table 90: Dr. Marcus International - Car Air Freshener - Black; Grapefruit; Sport New Car 107
Table 91: Ambi Pur - Odour Neutralising Gel Crystals - Eucalyptus & Lime; Rose & Orchid 108
Table 92: Tesco Washing Up - Concentrated Dish Liquid - Balm with Aloe Vera 109
Table 93: Poppy - Kitchen Cleaner 110
Table 94: Almacabio Bio2 - Ammorbidente 111
Table 95: Almacabio Bio2 - Detergente Pavimenti 112
Table 96: Almacabio Bio2 - Detersivo Liquido Piatti - Lime; Oxygen Active No Perfume 113
Table 97: Almacabio Bio2 - Detersivo Liquido Lavatrice - No Enzyme No Perfume; Senza Profumazione 114
Table 98: Tesco - WC Toilet Block - Marine & Citrus 115
Table 99: Kiwi Meblo - Furniture Polish - Universal 116
Table 100: Poppy - Trash Bags - 35 Liter 117
Table 101: Dulgon Kids - Premoistened Toilet Tissue - with Chamomile Extract 118
Table 102: Auchan - Limescale Remover 119
Table 103: Auchan - Detersivo Pastiglie - Freschezza Pura 120
Table 104: Tento Feel Good - Toilet Paper - Sea Breeze 121
Table 105: Protect - Mosquito & Tick Repellent - for Kids 122


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