TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
791 product SKUs launched in the Indian household products market 2
Continuous Air Fresheners is the leading category in Indian household products market 2
Artifacts Home Fragrances Ltd. is the leading manufacturer in terms of new household products in India 2
Packets was the dominant packing type in the new products launched in Indian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 10
Market value, 2005–10 10
Market value forecast to 2015 12
Household Products Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 23
New products by package type 25
New products by package material 26
Detailed Product Descriptions 27
Appendix 503
Further reading 503
Datamonitor consulting 503
How to contact experts in your industry 503
LIST OF FIGURES
Figure 1: India, household products market value by category ($m), 2005–10 10
Figure 2: India, household products market value by category ($m), 2010–15 12
Figure 3: India, household products market, new product SKUs by category, Apr 2010 – Mar 2011 14
Figure 4: India, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 16
Figure 5: India, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 17
Figure 6: India, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 18
Figure 7: India, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 19
Figure 4: India, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 20
Figure 4: India, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 21
Figure 8: India, household products market, new product SKUs by scouring products, toilet care, bleach categories, Apr 2010 – Mar 2011 22
Figure 9: India, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 23
Figure 10: India, household products market, new products by package type, Apr 2010 – Mar 2011 25
Figure 11: India, household products market, new products by package material, Apr 2010 – Mar 2011 26
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