Household Products Market in Indonesia - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Indonesia – Product Launch Almanac 2011 provides a complete guide to new product launches in Indonesian household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Indonesia, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Indonesia - New product SKUs by category
• Household Products market in Indonesia - New product SKUs by manufacturer
• Household Products market in Indonesia - New product by pack type and materials
• Household Products market in Indonesia – New Product descriptions

Highlights

• 281 product SKUs launched in the Indonesian household products market
• Continuous Air Fresheners is the leading category in Indonesian household products market
• PT. Mikie Oleo Nabati Industry is the leading manufacturer in terms of new household products in Indonesia

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Indonesian household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
281 product SKUs launched in the Indonesian household products market 2
Continuous Air Fresheners is the leading category in Indonesian household products market 2
PT. Mikie Oleo Nabati Industry is the leading manufacturer in terms of new household products in Indonesia 2
Packets was the dominant packing type in the new products launched in Indonesian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 10
Market value, 2005–10 10
Market value forecast to 2015 12
Household Products Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 23
New products by package type 25
New products by package material 26
Detailed Product Descriptions 27
Appendix 174
Further reading 174
Datamonitor consulting 174
How to contact experts in your industry 174

LIST OF FIGURES
Figure 1: Indonesia, household products market value by category ($m), 2005–10 10
Figure 2: Indonesia, household products market value by category ($m), 2010–15 12
Figure 3: Indonesia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 14
Figure 4: Indonesia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 16
Figure 5: Indonesia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 17
Figure 6: Indonesia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 18
Figure 7: Indonesia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 19
Figure 4: Indonesia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 20
Figure 4: Indonesia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 21
Figure 8: Indonesia, household products market, new product SKUs by dishwashing products, scouring products, furniture & floor polish, bleach categories, Apr 2010 – Mar 2011 22
Figure 9: Indonesia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 23
Figure 10: Indonesia, household products market, new products by package type, Apr 2010 – Mar 2011 25
Figure 11: Indonesia, household products market, new products by package material, Apr 2010 – Mar 2011 26

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Indonesia, household products market value by category ($m), 2005–10 17
Table 3: Indonesia, household products market value by category ($m), 2010–15 19
Table 4: Indonesia, household products market, new product SKUs by category, Apr 2010 – Mar 2011 21
Table 5: Indonesia, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 22
Table 6: Indonesia, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 23
Table 7: Indonesia, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 24
Table 8: Indonesia, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 25
Table 9: Indonesia, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 26
Table 10: Indonesia, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 27
Table 11: Indonesia, household products market, new product SKUs by dishwashing products, scouring products, furniture & floor polish, bleach categories, Apr 2010 – Mar 2011 28
Table 12: Indonesia, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 30
Table 13: Indonesia, household products market, new products by package type, Apr 2010 – Mar 2011 31
Table 14: Indonesia, household products market, new products by package material, Apr 2010 – Mar 2011 32
Table 15: Stella AC - Aromatherapy Air Freshener - Lemon; Orange 33
Table 16: Lion Star - Tumbler 34
Table 17: Kispray - Ironing Liquid - Amoris; Bluis; Segeris; Violet 35
Table 18: Compagnie de Provence - Diffuseur de Parfum - Cerisier; Figue; Fleur d'Oranger; Mediterranee; Olive Lavande; Pamplemousse; Rose; Verveine 36
Table 19: Sleek - Baby Laundry Detergent 37
Table 20: Eagle - Disinfectant Spray - Eucalyptus 38
Table 21: Bay Fresh - Odor Control Spray - Lemon; Spa Fresh; Strawberry and Cream 39
Table 22: Claris Quick Lock - Food Storage Container 40
Table 23: Indomaret - Non Perfumed Facial Tissue 41
Table 24: Indomaret - Napkin Tissue 42
Table 25: First Choice - Color Detergent 43
Table 26: First Choice - Liquid Dish Wash - Lemon; Lime 44
Table 27: Giant - Fabric Freshener - Blue; Pink 45
Table 28: First Choice - Kitchen Cleaner - Lemon; Orange 46
Table 29: First Choice - Floor Cleaner - Lavender 47
Table 30: Cussons Baby - Bottle & Nipple Cleaner - Corn, Palm & Potato 48
Table 31: Indomaret - Carbolic Fragrant - Pine 49
Table 32: Alfa - Toilet Tissue 50
Table 33: Alfa - Net Sponge 51
Table 34: Stella - Aromatherapy Air Freshener - Apple; Jasmine; Lemon; Orange 52
Table 35: Paseo - Facial Tissues - Smart 53
Table 36: Molto - Fabric Softener - Pure 54
Table 37: Nice - Towel Tissue 55
Table 38: Indomaret - Bathroom Sponge Scourer 56
Table 39: Paseo - Wet Tissue - Aloe Vera & Antibacterial 57
Table 40: Carrefour - Tablet Detergent 58
Table 41: Carrefour - Toilet Brush 59
Table 42: Soffell - Anti Mosquito Spray Refill - Orange 60
Table 43: Baygon - Anti Mosquito Spray - Fresh Scent 61
Table 44: Stella Aromatherapy - Air Freshener - Rose 62
Table 45: Bay Fresh - Odor Control Spray - County Garden 63
Table 46: No Frills - Scrub Sponge 64
Table 47: Superkifa - Fabric Softener - Super Ultra 65
Table 48: Bagus Sibiru - Toilet Cleaner - Clean and Fresh 66
Table 49: Alfa - Cleaning Cloth - Blue; White 67
Table 50: Alfa - Stainless Steel Scourer Pad 68
Table 51: Super Indo 365 - Glass Cleaner - Blue; Green 69
Table 52: Attack - Batik Cleaner 70
Table 53: Molto Ultra - Fabric Softener - Pink 71
Table 54: Force Magic - The Effective Insect Killer - Lemon 72
Table 55: Kispray - Ironing Liquid - Amoris 3 in 1; Bluis; Segeris; Violet 73
Table 56: Claris - Powerful Mop Bucket 74
Table 57: Nice - Bathroom Tissue 75
Table 58: Prowash - Concentrated Matic Detergent 76
Table 59: Carrefour - Disposable Hand Glove 77
Table 60: Bay Fresh - Odor Control Spray - Lemon; Rose 78
Table 61: Carrefour - Disposable Paper Toilet Seat Cover 79
Table 62: Bagus Fresh Ones - Air Freshener - Lemon; Tropical Summer; Winter Rose 80
Table 63: Bayclin - Liquid Disinfectant - Regular 81
Table 64: Cif - Multi Purpose Cleaner - Lemon; Regular 82
Table 65: Cling - Glass Cleaner - Ocean Fresh 83
Table 66: Swash - Round Cotton Mop Refill 84
Table 67: Super Pell - Floor Cleaner - Fresh Apples; Lemon Ginger; Secret Garden 85
Table 68: Paseo - Moisturising Tissues - Eucalyptus 86
Table 69: Sunlight - Dish Liquid Soap - Turbo-Jeruk Nipis; Turbo-Lemon 87
Table 70: Primo Refreshmatic - Health Air Freshener - Lemon; Refresh Floral; Soothing Cool Breeze 88
Table 71: So Klin - Fabric Freshener - Romantic Pink 89
Table 72: Sleek - Baby Laundry Detergent 90
Table 73: Swash - Flexi Feather Microfiber Mop Refill 91
Table 74: Sitronela - Cymbopogon Nardus Oil 92
Table 75: Sea Gull - Deodorizer - Autumn; Spring; Summer; Winter 93
Table 76: Scotch Brite - General Purpose Cotton Mop 94
Table 77: Swash - Toilet Cleaning Brush 95
Table 78: B29 - Floor Cleaner - Lemon 96
Table 79: Super Indo 365 - Laundry Softener - Blossom Pink 97
Table 80: Brillo Oxy Action - Steel Wool Soap Pads 98
Table 81: Swash - Chenille Loop Duster 99
Table 82: Wings So Klin - Fabric Brightener - Royal Blue; Shocking Pink 100
Table 83: Trendy - Coreless Roll Tissue 101
Table 84: Scotch Brite - Super Absorbent Strip-Mop Refill 102
Table 85: Bagus Serapair - Heavy Duty Dehumidifier 103
Table 86: Stella Matic - Aromatherapy Air Freshener Refill - Spring Garden 104
Table 87: Indomaret - Fabric Softener 105
Table 88: Indomaret - Dishwashing Liquid 106
Table 89: Giant - Dish Liquid Soap - Lemon 107
Table 90: Carrefour - Fabric Freshener - Memory Fresh 108
Table 91: Carrefour - Baby Accessories Cleanser 109
Table 92: Kiriko - Miraculous Insecticide Chalk 110
Table 93: Dahlia - Napthalene Toilet Ball 111
Table 94: Carrefour - Ironing Liquid - Floral Fresh; Lavender Fresh; Spring 112
Table 95: Bagus - Shoe Polish - Black 113
Table 96: Azalea - Magic Cleaner 114
Table 97: Autan Family - Anti Mosquito Lotion 115
Table 98: Carrefour - Kitchen Cleaning Cloth 116
Table 99: Gunung Sewu - Cotton Mop; Cotton Mop Refill 117
Table 100: Bagus - Anti Mosquito Electric Maxi-Mat - Lavender 118
Table 101: Air Wick 4 in 1 - Air Freshener - Lavender Fields; Rose Bouquet; Sparkling Citrus 119
Table 102: Proclin Pemutih - Disinfectant Bleach 120
Table 103: Azalea Magic Cleaner - Microfiber Clean Mop - Refill 121
Table 104: Carrefour - Dishwashing Liquid - Apple; Lemon 122
Table 105: Azalea - Magic Cloth 123
Table 106: Carrefour - Laundry and Dishwashing Cream Detergent - Blue; White; Yellow 124
Table 107: Pizzi - Floor Cleaner - Fresh Lemon; Green Apple; Pine Action 125
Table 108: The Body Shop Tea Tree - Blotting Tissues 126
Table 109: Viso - Detergent Powder - Bunga Segar (Fresh Flowers); Lemon 127
Table 110: Wings WPC - Porcelain Cleaner - Extra Fresh; Extra Strong 128
Table 111: Fumakilla - Mosquito Killer 129
Table 112: Dahlia Serab - Dehumidifier and Malodour Remover 130
Table 113: Kenmaster - Synthetic Cloth 131
Table 114: Glade - Air Freshener - Green Tea Morning Freshness 132
Table 115: Bagus - Mosquito Coil - Lavender 133
Table 116: Attack Easy - Powder Detergent - Kemasan Jumbo 134
Table 117: B29 - Powder Detergent - Blue 135
Table 118: BuKrim 5000 - Detergent Powder - Lemon 136
Table 119: Softo - Soft Bathroom Tissue 137
Table 120: Sleek - Baby Laundry Detergent 138
Table 121: Super Indo 365 - Ironing Aid - Blue Lily; Floral; Lovely Pink 139
Table 122: So Klin Fresly - Fabric Freshener 140
Table 123: Carrefour - Air Freshener - Lemon 141
Table 124: Carrefour - Aluminium Foil 142
Table 125: Nice - Facial Tissue 143
Table 126: Azalea - Multipurpose Cloth 144
Table 127: Yuri DeeDee - Mosquito Repellant Lotion - Orange; Strawberry 145
Table 128: So Klin - Softergent (Softener + Detergent) - Blue Cloud 146
Table 129: Sleek - Toilet Cleaner - Lemon Pine 147
Table 130: Molto Ultra - Fabric Softener & Freshener - Blossom Fresh 148
Table 131: Harpic - Triple Action Power Toilet Cleaner 149
Table 132: Swallow Kapurbarus - Anti Moth 150
Table 133: SeaGull - Naphthalene Balls 151
Table 134: Attack Easy - Detergent Powder - Romantic Flowers 152
Table 135: Kenmaster - Biodegradable Cleaning Cloth 153
Table 136: Daia - Detergent Bar 154
Table 137: Virex - Disinfectant Cleaner 155
Table 138: So Klin Rapika - Ironing Aids - Lovely Lavender 156
Table 139: Superbusa - Super Detergent Bar 157
Table 140: L'Occitane En Provence - Wild Cherry Tree Home Perfume Refill 158
Table 141: Waxco - Plastic Lamp Covers Cleaner & Polish 159
Table 142: Kit - Car Shampoo - Wash & Glow 160
Table 143: Yuri-Matic - Laundry Liquid Detergent - Rose Pink 161
Table 144: Ambi Pur - Odour Eliminator Gel Crystals - Fresh & Floral; Fresh & Light; Fresh & Relaxing 162
Table 145: Autosol - Metal Polish 163
Table 146: Kenmaster - PVA Sponge - Body Clean; Multi-Purpose With Anti-Septic Formula; Saugwunder Suction 164
Table 147: TigaRoda Mortein - Anti-Mosquito and Cockroaches Spray - Lemon; Anti-Mosquito and Fly Spray - Easy Reach; Lemon 165
Table 148: Dahlia - Cubie Air Freshener - Apple; Lemon; Orange 166
Table 149: SeaGull - Double Ball Air Freshener 167
Table 150: Yuri Ligent - Dishwashing Detergent - With Lime Extract 168
Table 151: Molto Ultra - Fabric Softener - Nature Fresh 169
Table 152: So Klin - Softergent (Softener + Detergent) - Pink Cotton 170
Table 153: Polytex - Sabut Spon (Scouring Sponge) 171
Table 154: So Klin - Fabric Softener - Blue; Pink; Violet 172
Table 155: Baygon - Anti Mosquito & Cockroach Spray - Lavender 173
Table 156: Carrefour - Baby Accessories Cleanser 174
Table 157: Carrefour - Anti-Mosquito Flies and Cockroaches Spray - Lavender 175
Table 158: Carrera - Dashboard Cleaner 176
Table 159: Carrera - Cream Car Polish 177
Table 160: Hit - Anti Ants Chalk 178
Table 161: Autan Junior - Anti Mosquito Lotion 179


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