TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
886 product SKUs launched in the Japanese household products market 2
Continuous Air Fresheners is the leading category in Japanese household products market 2
Global Product Planning Co. Ltd. is the leading manufacturer in terms of new household products in Japan 2
Bottles was the dominant packing type in the new products launched in Japanese household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 25
Market value, 2005–10 25
Market value forecast to 2015 27
Household Products Analysis 29
New product SKUs by category 29
New product SKUs by manufacturer 39
New products by package type 41
New products by package material 42
Detailed Product Descriptions 43
Appendix 383
Further reading 383
Datamonitor consulting 383
How to contact experts in your industry 383
LIST OF FIGURES
Figure 1: Japan, household products market value by category ($m), 2005–10 25
Figure 2: Japan, household products market value by category ($m), 2010–15 27
Figure 3: Japan, household products market, new product SKUs by category, Apr 2010 – Mar 2011 29
Figure 4: Japan, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 31
Figure 5: Japan, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 32
Figure 6: Japan, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 33
Figure 7: Japan, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 34
Figure 8: Japan, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 35
Figure 9: Japan, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 36
Figure 10: Japan, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 37
Figure 11: Japan, household products market, new product SKUs by scouring products, bleach categories, Apr 2010 – Mar 2011 38
Figure 12: Japan, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 39
Figure 13: Japan, household products market, new products by package type, Apr 2010 – Mar 2011 41
Figure 14: Japan, household products market, new products by package material, Apr 2010 – Mar 2011 42
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