TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
638 product SKUs launched in the Latin American household products market 2
Disinfectants and Multi-Purpose Cleaners is the leading category in the Latin America household products market 2
Reckitt Benckiser is the leading manufacturer of new household products in Latin America 2
Bottles was the dominant packing type among the new products launched in the Latin America household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 27
Market value, 2005–10 27
Market value forecast to 2015 29
Household Products Analysis 31
New product SKUs by country 31
New product SKUs by category 33
New product SKUs by manufacturer 43
New products by package type 45
New products by package material 46
Detailed Product Descriptions 47
Appendix 401
Further reading 401
Country Groupings 401
Datamonitor consulting 401
How to contact experts in your industry 401
LIST OF FIGURES
Figure 1: Latin America, household products market value by category ($m), 2005–10 27
Figure 2: Latin America, household products market value by category ($m), 2010–15 29
Figure 3: Latin America, household products market, new product SKUs by countries, Q1 2011 31
Figure 4: Latin America, household products market, new product SKUs by category, Q1 2011 33
Figure 5: Latin America, household products market, new product SKUs by air fresheners category, Q1 2011 35
Figure 6: Latin America, household products market, new product SKUs by general purpose cleaners category, Q1 2011 36
Figure 7: Latin America, household products market, new product SKUs by insecticides category, Q1 2011 37
Figure 8: Latin America, household products market, new product SKUs by paper products category, Q1 2011 38
Figure 9: Latin America, household products market, new product SKUs by scouring products category, Q1 2011 39
Figure 10: Latin America, household products market, new product SKUs by textile washing products category, Q1 2011 40
Figure 11: Latin America, household products market, new product SKUs by toilet care category, Q1 2011 41
Figure 12: Latin America, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Q1 2011 42
Figure 13: Latin America, household products market, new product SKUs by manufacturer, Q1 2011 43
Figure 14: Latin America, household products market, new products by package type, Q1 2011 45
Figure 15: Latin America, household products market, new products by package material, Q1 2011 46
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