TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
99 product SKUs launched in the Malaysian Household Products market 2
Laundry Detergents is the leading category in Malaysian Household Products market 2
Procter & Gamble (M) Sdn Bhd is the leading manufacturer in terms of new household products SKUs in Malaysia 2
Bottles was the dominant packing type in the new products launched in Malaysian Household Products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 12
Market value, 2004–09 12
Market value forecast to 2014 14
Household Products Product Analysis 16
New product SKUs by category 16
New product SKUs by manufacturer 22
New products by package type 24
New product by package material 25
Detailed Product Descriptions 26
Appendix 74
Further reading 74
Datamonitor consulting 74
How to contact experts in your industry 74
LIST OF FIGURES
Figure 1: Malaysia, household products market value by category ($m), 2004–09 12
Figure 2: Malaysia, household products market value by category ($m), 2009–14 14
Figure 3: Malaysia, household products market, new product SKUs by category, Oct 2009 – Sep 2010 16
Figure 4: Malaysia, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010 18
Figure 5: Malaysia, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010 19
Figure 6: Malaysia, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010 20
Figure 7: Malaysia, household products market, new product SKUs by bleach, dishwashing products, furniture & floor polish, insecticides, paper products & toilet care categories, Oct 2009 – Sep 2010 21
Figure 8: Malaysia, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 22
Figure 9: Malaysia, household products market, new product by package type, Oct 2009 – Sep 2010 24
Figure 10: Malaysia, household products market, new product by package material, Oct 2009 – Sep 2010 25
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Malaysia, household products market value by category ($m), 2004–09 13
Table 3: Malaysia, household products market value by category ($m), 2009–14 15
Table 4: Malaysia, household products market, new product SKUs by category, Oct 2009 – Sep 2010 17
Table 5: Malaysia, household products market, new product SKUs by air fresheners category, Oct 2009 – Sep 2010 18
Table 6: Malaysia, household products market, new product SKUs by general purpose cleaners category, Oct 2009 – Sep 2010 19
Table 7: Malaysia, household products market, new product SKUs by textile washing products category, Oct 2009 – Sep 2010 20
Table 8: Malaysia, household products market, new product SKUs by bleach, dishwashing products, furniture & floor polish, insecticides, paper products & toilet care categories, Oct 2009 – Sep 2010 21
Table 9: Malaysia, household products market, new product SKUs by manufacturer, Oct 2009 – Sep 2010 23
Table 10: Malaysia, household products market, new product by package type, Oct 2009 – Sep 2010 24
Table 11: Malaysia, household products market, new product by package material, Oct 2009 – Sep 2010 25
Table 12: Body Shop Japanese Cherry Blossom - Reed Diffuser 26
Table 13: Maxkleen - Super Concentrated Liquid Detergent - Anti-Bacterial; Fresher Cleaner Trimatic Action 27
Table 14: Softouch - Fabric Softener - Soft Cuddle; Vibrant Fresh 28
Table 15: Dettol - Disinfectant Multi Action Cleaner 4 In 1 - Green Apple; Lemon 29
Table 16: Jusco Selection - Microfibre Cloth For All Purpose; Microfibre Cloth For Home Appliances; Microfibre Cloth For Kitchen 30
Table 17: The Body Shop - Home Fragrance Oil - Green Tea; Lavender; White Musk 31
Table 18: Easy-Off Bang - Power Cleaner - Multi Power 32
Table 19: Sunlight - Dishwashing Liquid 33
Table 20: Jusco Selection - Wash & Wax 34
Table 21: Mothers California Gold - Scratch Remover 35
Table 22: Kuat Harimau - Concentrated Laundry Liquid - After Rain Fresh 36
Table 23: L'Occitane En Provence - Wild Cherry Tree Home Perfume Refill 37
Table 24: L'Occitane En Provence - Scented Candle - Wild Cherry Tree 38
Table 25: Kleenex - Ultra Soft Hypo Allergenic 3-PLY Facial Tissue 39
Table 26: Kleenex - Ultrasoft Facial Tissues 40
Table 27: Farcent - Charcoal Deodorizer - Anti-Tobacco 41
Table 28: Yuri Ligent - Dishwashing Detergent - Lemon; Lime 42
Table 29: Harpic - Toilet Cleaning Powder - Fresh Fragrance 43
Table 30: Tilex - Mold & Mildew Remover 44
Table 31: Mothers - Microfiber Ultra-Soft Drying Towel 45
Table 32: Viking - Genuine Wool Wash Mitt 46
Table 33: Mothers - Glass Cleaner 47
Table 34: Maxkleen 9 - Ultra-concentrated Laundry Powder Detergent 48
Table 35: Mothers - Mag & Aluminum Polish 49
Table 36: L'Occitane en Provence - Relaxing Pillow Mist 50
Table 37: Daia Fruity Softener - Fabric Softener - Peach Sensation 51
Table 38: Attack Double Action Power - Detergent Powder - Aromatic Floral Fragrance 52
Table 39: L'Occitane en Provence - Scented Candle - Honey & Lemon; Peach Blossom 53
Table 40: Ajax Fabuloso - Antibacterial All Purpose Cleaner - Apple & Rose Fresh; Apple Fresh; Rose Fresh 54
Table 41: Mr. Muscle - Kitchen Cleaner; Kitchen Cleaner Refill; Power Foam Degreaser – Grapefruit 55
Table 42: Jusco Selection - Toilet Blue Cleaner - Fresh Apple 56
Table 43: Tesco Choice - Bleach - Lemon; Regular 57
Table 44: Jusco Selection - Fragrance Beads - Fresh Citrus; Juicy Apple 58
Table 45: Attack - Liquid Detergent Plus Softener 59
Table 46: Magiclean - Wiper Handy Duster 60
Table 47: Sawaday Just Drop - Powerful Deodorizer 61
Table 48: Tide 2x Ultra - Laundry Detergent with Dawn Stain Scrubbers - Original Scent; Whitewater Clean; Laundry Detergent with Febreze Freshness - Mountain Spring & Renewal 62
Table 49: Dobi - Detergent Bar - Blue Power; White Radiant 63
Table 50: Trojan - Eco-Ultra Powder Detergent; Regular New Formula - Floral; Lime 64
Table 51: Fab - Eco-Ultra Detergent; Magnet Kotoran - Antibacterial; Citrus 65
Table 52: Fairy Clean & Care - Liquid Soap - Almond; Aloe Vera and Cucumber; Silk and Orchid 66
Table 53: Handalan Ekonomi - Detergent - Regular With Active Whitener; With Lemon Extract 67
Table 54: Dynamo - Eco-Ultra Powder Detergent 68
Table 55: Magiclean - Floor Cleaner - Fresh Floral 69
Table 56: Royal Gold - Tissue - Luxurious Facial; Twin Tone Facial 70
Table 57: Farcent - Mosquito Repellent Gel - Eugina; Mint 71
Table 58: Eeko Home Care - Liquid Detergent Cleaner - Kitchen Magic; Multi Clean Magic 72
Table 59: Dylon - Stain Remover - For Dry Clean Fabrics; For Greasy Stains 73
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