Household Products Market in Mexico - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Mexico – Product Launch Almanac 2011 provides a complete guide to new product launches in Mexican household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Mexico, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Mexico - New product SKUs by category
• Household Products market in Mexico - New product SKUs by manufacturer
• Household Products market in Mexico - New product by pack type and materials
• Household Products market in Mexico – New Product descriptions

Highlights

• 218 product SKUs launched in the Mexican household products market
• Disinfectants and Multi-Purpose Cleaners is the leading category in Mexican household products market
• S.C. Johnson & Son is the leading manufacturer in terms of new household products in Mexico

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Mexican household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
218 product SKUs launched in the Mexican household products market 2
Disinfectants and Multi-Purpose Cleaners is the leading category in Mexican household products market 2
S.C. Johnson & Son is the leading manufacturer in terms of new household products in Mexico 2
Bottles was the dominant packing type in the new products launched in Mexican household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 18
Market value, 2005–10 18
Market value forecast to 2015 20
Household Products Analysis 22
New product SKUs by category 22
New product SKUs by manufacturer 31
New products by package type 33
New products by package material 34
Detailed Product Descriptions 35
Appendix 216
Further reading 216
Datamonitor consulting 216
How to contact experts in your industry 216

LIST OF FIGURES
Figure 1: Mexico, household products market value by category ($m), 2005–10 18
Figure 2: Mexico, household products market value by category ($m), 2010–15 20
Figure 3: Mexico, household products market, new product SKUs by category, Apr 2010 – Mar 2011 22
Figure 4: Mexico, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 24
Figure 5: Mexico, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 25
Figure 6: Mexico, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 26
Figure 7: Mexico, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 27
Figure 8: Mexico, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 28
Figure 9: Mexico, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 29
Figure 10: Mexico, household products market, new product SKUs by dishwashing products, bleach, insecticides categories, Apr 2010 – Mar 2011 30
Figure 11: Mexico, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 31
Figure 12: Mexico, household products market, new products by package type, Apr 2010 – Mar 2011 33
Figure 13: Mexico, household products market, new products by package material, Apr 2010 – Mar 2011 34

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Mexico, household products market value by category ($m), 2005–10 19
Table 3: Mexico, household products market value by category ($m), 2010–15 21
Table 4: Mexico, household products market, new product SKUs by category, Apr 2010 – Mar 2011 23
Table 5: Mexico, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 24
Table 6: Mexico, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 25
Table 7: Mexico, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 26
Table 8: Mexico, household products market, new product SKUs by scouring products category, Apr 2010 – Mar 2011 27
Table 9: Mexico, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 28
Table 10: Mexico, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 29
Table 11: Mexico, household products market, new product SKUs by dishwashing products, bleach, insecticides categories, Apr 2010 – Mar 2011 30
Table 12: Mexico, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 32
Table 13: Mexico, household products market, new products by package type, Apr 2010 – Mar 2011 33
Table 14: Mexico, household products market, new products by package material, Apr 2010 – Mar 2011 34
Table 15: Bona - Limpiador para Piso Laminados 35
Table 16: Goo Gone - Spray Gel - Citric Fresh Aroma 36
Table 17: Grasof - Desengrasante 37
Table 18: Alex - Limpia Muebles Madera Laminados - Naranja 38
Table 19: Chedraui - Suavizante de Telas - Manzana Canela 39
Table 20: Chedraui - Limpiador Multiusos - Brisa Marina 40
Table 21: Chedraui - Limpiador Liquido Para Pisos, Banos y Paredes - Pino 41
Table 22: Persil - Detergente en Polvo Para Lavar Ropa a Mano y en Lavadora - Oro 42
Table 23: CleanPlanet - Limpiador de WC Inodoro 43
Table 24: Pledge - Lustrador de Muebles en Aerosol - Potpourri 44
Table 25: Savia - Multiusos Pisos y Supericies - Esencia de Pino; Explosion Citrica; Lluvia de Lavanda 45
Table 26: Glade Oust - Triple Accion Eliminador de Olores en Aerosol y Desinfectante - Frescura Campestre 46
Table 27: Pato - Desinfectante de Superficies en Aerosol - con Aroma Fresco 47
Table 28: Clorox - Limpiador con Blanqueador para Taza de Inodoro - Aroma Fresco 48
Table 29: Ovvivo - Limpiador de Pisos 49
Table 30: Savia - Lavatrastes Antibacterial - Energia Citrica 50
Table 31: Clorox - Limpiador Desinfectante Antihongos 51
Table 32: Clorox - Pastilla Limpiadora para WC - Azul Activo 52
Table 33: Auto Expressions Ultra Gel - Aromatizante - Coco 53
Table 34: Margrey - Aromatizante Organico - Fresh Aroma 54
Table 35: Mosquit Off - Repelente de Insectos 55
Table 36: Nature Bouquet - Aromatizante de Ambiente Sachet - Cereza Negra 56
Table 37: Breeze Air - Aromatizante - Hawaiian Splash 57
Table 38: Exfresh - Aromatizante de Ambiente - Mora Silvestre 58
Table 39: Window Cleaner - Limpia Vidrios Spray 59
Table 40: Virginia - Lustra Muebles - Tradicional 60
Table 41: Oko - Insecticida en Aerosol - Clasico 61
Table 42: Lustrol - Limpiador Liquido Multiusos - Manzana Verde 62
Table 43: Lustrol - Jabon Liquido Lavatrastes - Manzana Verde 63
Table 44: Speed & Clean - Limpiador Multiusos - Menta Fresca 64
Table 45: Real Clean - Limpiador Aromatizante - Aroma Navidad 65
Table 46: 3 en 1 - Limpiador Liquido - Citrico 66
Table 47: Comet - Limpiador y Desinfectante en Polvo - Con Blanqueador 67
Table 48: Great Value - Limpiador Desinfectante Antibacterial y Anti Hongos 68
Table 49: Alex - Limpiador Con Aloe Vera 69
Table 50: Bref - Toallitas Humedas Desinfectantes Wipes - Fescura de Pino 70
Table 51: UFO - Cellulose Sponges - Irregulars 71
Table 52: Bref - Limpiador Liquido Multiusos Desinfectante - Jardin de Frescura 72
Table 53: Viva la Tierra - Limpiador Multiusos 73
Table 54: Sofftys - Esponjas Crystal 74
Table 55: Golden Hills - Limpiador Liquido - Navidad 75
Table 56: Dawn - Detergente Liquido Concentrado Lava Trastes - Limon 76
Table 57: Golden Hills - Lavatrastes en Pasta - Lima Limon 77
Table 58: Golden Hills - Limpiador en Polvo - Limon 78
Table 59: Air Wick - Aromatizante de Ambiente 2-in-1 - Papaya y Mango 79
Table 60: Viva la Tierra - Suavizante de Telas 80
Table 61: Green Land - Jabon Liquido Lavatrastes - Citricos Naturales 81
Table 62: Alex - Limpiador Para Pisos - Naranja 82
Table 63: Golden Hills - Desinfectante Antibacterial en Aerosol - Frutal 83
Table 64: Golden Hills - Suavizante de Telas - Fresca Brisa; Primavera; Sueno de Flores 84
Table 65: Scotch Brite - Esponja Borra Facil 85
Table 66: Los Patitos - Limpiador Liquido Multiusos - Sensacion Frutal 86
Table 67: Kleenex Cold Care - Panuelos con Aceite Humectante 87
Table 68: Kleenex Cottonelle Spa - EdicionLimitada Papel Higiencio - Bohemian Flower 88
Table 69: Spontex - Scouring Sponge - Scourmax 89
Table 70: Cocina Mia - Cepillo Lavatrastes 90
Table 71: Chedraui D'Calidad - Cepillo de Cocina 91
Table 72: Miltex - Trapo Multiusos Limpian todo el Hogar 92
Table 73: Virutex Creativa - Linea Bano Esponja Bonobril 3 en 1 93
Table 74: CleanPlanet - Biodegradable Limpiador Multiusos Gratis 1 Spontex Pano Esponja Super Absorbente 94
Table 75: Bref - Limpiador Liquido Multiusos Desinfectante - Cocina 95
Table 76: Daroma - Jabon de Lavanderia con Detergente - Aroma de Mar 96
Table 77: Lysol - Desinfectante Antibacterial - Cocina Antigrasa 97
Table 78: Glade Sensations Glass - Aromatiza Continuamente y Decora - Frescura Matinal 98
Table 79: Walfort - Sanitizante para Banos - Aroma Fresco 99
Table 80: Express Clean by Real Clean - Desengrasante - Multiuso Concentrado 100
Table 81: Renuzit Holiday Adjustables - Long Last Air Freshener - Winter Berry 101
Table 82: Glade Toque - Edicion Navidena Aromatizante de Ambiente en Atomizador - Manzana y Canela 102
Table 83: Air Wick - Aromatizante de Ambientes en Aerosol - Luxury Edition 2x1 Manzana Canela 103
Table 84: Air Wick Winter Luxury Edition - Golden Edition Deco Sphere Aromatizante de Ambiente - Manzana & Canela 104
Table 85: Glade - Vela Aromatica Aromatizante de Ambiente 2en1 - Frutos del Bosque 105
Table 86: Wiese Pastillas - Pastilla Limpiadora con Cloro para Sanitario - Triple Accion 106
Table 87: Golden Hills - Toallitas Desinfectantes - Aroma Lavanda 107
Table 88: Golden Hills - Limpiador en Polvo Bicloro - Aroma Limon 108
Table 89: Audax - Detergente en Polvo Para Ropa Blanca y de Color - Intensos Colores con Aroma Floral 109
Table 90: Azo - Jabon de Lavanderia - Blancura Extrema Suave Aroma con Glicerina 110
Table 91: Glade Sensations Electric - Edicion Navidena Aromatizante de Ambientes en Gel Electrico - Manzana y Canela 111
Table 92: Glade - Edicion Navidena Aromatizante de Ambientes en Aerosol - Manzana y Canela 2x1 112
Table 93: Golden Hills - Edicion Especial Limpiador Liquido Multiusos - Aroma Granada-Toronja 113
Table 94: Bref - 2 en 1 Limpiador - Menta con Densicloro 114
Table 95: Glade Nature's Infusions - Aromatizante de Ambiente Liquido en Atomizador - Brisa del Mar; Brotes de Primavera; Floral Perfeccion 115
Table 96: Glade - Aromatizante Eliminador de Olores Liquido para Ambiente y Telas - Brisa Tropical 116
Table 97: Oko es un Bombazo - Green Insecticida en Aerosol Contra Insectos Voladores, Rastreros y Cucaraches - Aroma Pino 117
Table 98: Alen Pinol - Detergente con un Toque de Cloralex - Blancura Intensa 118
Table 99: Mr Musculo Windex - Antigrasa Limpiador Liquido de Cocinas - Aroma Limon 119
Table 100: Lysol - Toallitas Desinfectantes Humedas - Manzana Verde 120
Table 101: Lysol - Professional Desinfectante Multiusos Limpiador Liquido - Aroma Frescura Intensa; Aroma Pureza Citrica 121
Table 102: Clorox Green Works - Natural Dishwashing Liquid - Simply Tangerine 122
Table 103: Clorox Green Works - Natural Biodegradable Cleaning Wipes - Original Scent 123
Table 104: Dupont - Tire Shine - Teflon 124
Table 105: Golden Hills - Limpiador Multiusos Antibacterial - White Blossom 125
Table 106: Basicos - Blanqueador para Ropa 126
Table 107: Chery - Aerosol Air Freshener - Lemon 127
Table 108: Radicem - Repelente de Moscos - Chao Mosquito 128
Table 109: Office Max - Ultra Digital Alkaline Batteries - AA 129
Table 110: Angelito - Papel Higienico con Perfume Manzanilla - 160 Hojas Dobles 130
Table 111: Hortensia Supreme - Papel Higienico 131
Table 112: Energizer - Advanced Alkaline Battery - AAA 132
Table 113: Petalo Ultra Care - Papel Higienico - Jumbo 133
Table 114: Downy Deluxe - Libre Enjuague Suavizante Acondicionador de Telas con Microperlas de Fragancia - Glamour; Magnifique; Sensualite 134
Table 115: Wiese - Gel Pastilla Limpiadora y Aromatizante para Sanitario - Aroma Naranja 135
Table 116: Mr. Musculo Tiras Activas - Pastilla Adhesiva Limpiadora de Sanitarios - Explosion de Lavanda; Lima Fresca Citrica 136
Table 117: Philips Genie - Lampara Fluorescente Compacta Autobalastrada - 5W Luz Clara Fria; 5W Luz Suave Calida 137
Table 118: Fulgore - Luz de Noche - Crayon Rosa 138
Table 119: Chedraui - Lampara Ahorradora de Energie - 13 W Luz Calida; 13 W Luz Fria 139
Table 120: Fulgore - Lampara Circular - 22 W Luz Blanca 140
Table 121: Blue Magic AllGone - Foam Cleaner - All Purpose 141
Table 122: Golden Hills - Limpiador Para Banos 142
Table 123: Cloralex - Blanqueador de Ropa - Flores Mexicanas Bicentenario Edition Limitada 143
Table 124: Ensueno - Suavizante de Telas - Flores Mexicanas Bicentenario Edicion Limitada 144
Table 125: AKSI Herramienta Profesional - Light Bulb - 15 W Luz Calida 145
Table 126: Virginia - Liquido Desengrasante - Anti Grasa 146
Table 127: Instant Solution - Multi-Purpose Cleaner & Degreaser 147
Table 128: Shower Shine - Daily Shower Cleaner 148
Table 129: LA's Totally Awesome - Carpet Spot & Stain Remover 149
Table 130: Clorox Green Works - Natural Dishwashing Liquid - Citrus Original 150
Table 131: Lustrol - Limpiador Liquido Multiusos - Floral 151
Table 132: B’ClorHada - Liquido Blanqueador Concentrado 152
Table 133: Arx - Liquido Cloro Blanqueador 153
Table 134: Soriana - Tela Multiusos en Rollo 154
Table 135: Soriana - Limpia Hornos 155
Table 136: Virutex Creativa - Plumero de Microfibra 156
Table 137: Smartshine - Pano de Microfibra para Vidrios y Espejos - Rosa 157
Table 138: Alen - Perfumador de Ropa - Toques de Ensueno 158
Table 139: Maxi Klin - Detergente Liquido para Todo Tipo de Ropa 159
Table 140: Maxi Klin - Limpiador Liquido Multiusos Desengrasante 160
Table 141: Cloralex - Color Poder Vinagre Quitamanchas sin Cloro con Vinagre Blanco 161
Table 142: Virufin - Sanitizante 162
Table 143: Arm & Hammer - Limpieza Profunda con el Poder Natural del Bicarbonato de Sodio Detergente Liquido para Todo Tipo de Ropa - Limipieza Fresca 163
Table 144: Chedraui D'Calidad - Detergente Liquido Lavatrastes - Limon Antibacterial 164
Table 145: Axion - Detergente Liquido Lavatrastes - Vinagre Citrico 165
Table 146: Aurrera - Limpiador Multiusos - Aroma Lavanda 166
Table 147: Kleenex - Facial Tissue in Shaped Boxes - Cake; Cheese; Pizza 167
Table 148: Anfa Power Car - Desengrasante Multiusos 168
Table 149: Glade Auto Sport - Aromatizante Liquido para Auto - Nitro 169
Table 150: Kleenex Cottonelle Spa - Papel Higienico - Flor de Almendra 170
Table 151: Larga Vita - Aromatizante Liquido para su Auto - Explosive Citrus; Spring Flower 171
Table 152: Kimberly-Clark Professional WypAll - Panos de Limpieza - X80 172
Table 153: Santul Sanelec Kids Design - Led Night Light 173
Table 154: Great Value Terra - Spiral Compact Fluorescent Light Bulb - 110W White Light; 40W Warm Light; 40W White Light; 60W Warm Light; 60W White Light; 75W White Light 174
Table 155: Clorox - Liquido Blanqueador - Magia Floral 175
Table 156: Bref - Limpiador Liquido Multiusos Desinfectante - Frescura de Pino 176
Table 157: Colibri - Limpiador Biodegradable - Limon de Colima 177
Table 158: Virutex Creativa - Esponja Multiuso de Microfibra - Linea Bano 178
Table 159: Cascade with the Grease Fighting Power of Dawn - Detergente en Polvo para Lava Vajillas - Lemon Scent 179
Table 160: Flo-Mar - Cleaning Cloth - Franela Fina (Red) 180
Table 161: Soriana - Biodegradable Powder Laundry Detergent - Floral Fragrance 181
Table 162: Soriana - Acido Muriatico 182
Table 163: Sofftys - Esponjas 183
Table 164: Perceptions - Limpiador Liquido Desinfectante Antibacterial y Antihongos - Banos 184
Table 165: White Supreme - Liquido Blanqueador Concentrado 185
Table 166: El Chinito - Liquido Blanqueador para Ropa 186
Table 167: Disney Bee Soft by Real Clean - Delicado Cuidado para la Ropa Suavizante de Telas Hipoalergenica 187
Table 168: Instant Clean by Real Clean - Detergente Concentrado por Ropa de Color y Mezclilla 188
Table 169: Lustrol - Lavatrastes Jabon Liquido - Aroma Naranja 189
Table 170: Traz - Detergente en Polvo Lavatrastes - Aroma Naranja 190
Table 171: Fruity - 3 in 1 Aerosol Air Freshener - Vanilla 191
Table 172: Bayer Advanced - Natria Disease Control Spray 192
Table 173: Bayer Advanced - Natria Insect Control Spray - Home Pest Control; Insect Disease & Mite Control; Multi-Insect 193
Table 174: Bayer Advanced - Natria Insecticidal Soap Spray 194
Table 175: Bayer Advanced - Natria Grass & Weed Killer Spray 195
Table 176: Woolite - Detergente Liquido Concentrado Para Ropa - Completo 196
Table 177: Cloralex - Blanqueador de Ropa - Geranio y Aloe 197
Table 178: Suavitel Momentos Magicos - Edicion Especial Sin Enjuague Acondicionador de Telas - Caricias de Rosas 198
Table 179: Ace Accion Instantanea Con un Toque de Downy - Detergente en Liquido Para Lavar La Ropa Blanca y de Color - Floral; Detergente en Polvo Para Lavar La Ropa Blanca y de Color - Floral 199
Table 180: Ariel Oxianillos - Detergente en Polvo Para Lavar La Ropa - Ultra Blanqueador 200
Table 181: Air Wick Aqua Mist Aqua Essences - Eliminador de Olores en Spray - Lavanda Silvestre 201
Table 182: Zaz! - Limpiador Multiusos - Aroma Mar Fresco; Lavanda; Limon; Pino; Sensacion Selvatica 202
Table 183: Aglay - Desodorante Germicida Pastilla Sanitaria - Fragancia Lavanda 203
Table 184: Aglay - Bosques Mediterraneos Vela Aromatica - Moras Azules 204
Table 185: Smartshine - Pano de Microfibra Para Cocinas y Estufas - Verde 205
Table 186: La Valenciana - Blanqueador Para Ropa 206
Table 187: Ensueno - Zero Enjuague Max Suavizante de Telas - Frescura Primaveral 207
Table 188: D'Calidad Chedraui - Jabon Blanco de Lavanderia 208
Table 189: D'Calidad Chedraui - Detergente en Polvo Multiusos 209
Table 190: D'Calidad Chedraui - Suavizante de Telas - Aroma Fresco Amanecer 210
Table 191: Kleenaid Kleenex - Porta Panuelos - Gris 211
Table 192: GE Especialidades - Light Bulb - Refrigerator/Oven 25W 212
Table 193: Pretul - Lampara Fluorescente Compacta Autobalstrada - Luz Blanca 40W 213
Table 194: GE - Specialty Light Bulb - Nightlight Clear 214
Table 195: GE - Specialty Light Bulb - Indicator 25 215


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