Household Products Market in Middle East and Africa to 2014

Introduction

This databook provides key data and information on the household products market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Provides information on ten key categories within the household products market

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the household products market, including company overview, key facts and business description

Highlights

The market for household products in Middle East and Africa increased at a compound annual growth rate of 4.3% between 2004 and 2009.

The textile washing products category led the household products market in Middle East and Africa, accounting for a share of 41%.

The leading player in the Middle East and African household products market are Unilever and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the household products market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: air fresheners 3
Summary category level: furniture and floor polish 4
Summary category level: bleach 5
Summary category level: dishwashing products 6
Summary category level: general purpose cleaners 7
Summary category level: insecticides 8
Summary category level: textile washing products 9
Summary category level: scouring products 10
Summary category level: paper products 11
Summary category level: toilet care 12
Chapter 2 Introduction 13
What is this report about? 13
How to use this report 13
Market definition 14
Chapter 3 Overview 34
Value Analysis 34
Volume Analysis 35
Chapter 4 Middle East and Africa Household Products: Market Overview 36
Value analysis (US Dollar), 2004?09 36
Value analysis (US Dollar), 2009?14 38
Volume analysis, 2004?09 40
Volume analysis, 2009?14 41
Company share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 5 Leading Company Profiles 53
Unilever 53
The Procter & Gamble Company 55
Chapter 6 Category Analysis: Air Fresheners 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Furniture and Floor Polish 71
Value analysis (US Dollar), 2004?09 71
Value analysis (US Dollar), 2009?14 72
Volume analysis, 2004?09 74
Volume analysis, 2009?14 75
Company share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Bleach 84
Value analysis (US Dollar), 2004?09 84
Value analysis (US Dollar), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Dishwashing Products 97
Value analysis (US Dollar), 2004?09 97
Value analysis (US Dollar), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Category Analysis: General Purpose Cleaners 109
Value analysis (US Dollar), 2004?09 109
Value analysis (US Dollar), 2009?14 110
Volume analysis, 2004?09 112
Volume analysis, 2009?14 113
Company share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 11 Category Analysis: Insecticides 125
Value analysis (US Dollar), 2004?09 125
Value analysis (US Dollar), 2009?14 126
Volume analysis, 2004?09 128
Volume analysis, 2009?14 129
Company share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 12 Category Analysis: Textile Washing Products 138
Value analysis (US Dollar), 2004?09 138
Value analysis (US Dollar), 2009?14 140
Volume analysis, 2004?09 143
Volume analysis, 2009?14 145
Company share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 13 Category Analysis: Scouring Products 157
Value analysis (US Dollar), 2004?09 157
Value analysis (US Dollar), 2009?14 158
Volume analysis, 2004?09 160
Volume analysis, 2009?14 161
Company share analysis 163
Distribution analysis 166
Expenditure and consumption per capita 168
Chapter 14 Category Analysis: Paper Products 170
Value analysis (US Dollar), 2004?09 170
Value analysis (US Dollar), 2009?14 171
Volume analysis, 2004?09 173
Volume analysis, 2009?14 174
Company share analysis 176
Distribution analysis 178
Expenditure and consumption per capita 180
Chapter 15 Category Analysis: Toilet Care 182
Value analysis (US Dollar), 2004?09 182
Value analysis (US Dollar), 2009?14 183
Volume analysis, 2004?09 185
Volume analysis, 2009?14 186
Company share analysis 188
Distribution analysis 191
Expenditure and consumption per capita 193
Chapter 16 Research Methodology 195
Methodology overview 195
Secondary research 196
Market modeling 197
Creating an initial data model 197
Revising the initial data model 197
Creating a final estimate 198
Creating demographic value splits 198
Primary research 198
Data finalization 199
Ongoing research 199
Chapter 17 Appendix 200
Future readings 200
How to contact experts in your industry 200
Disclaimer 200

LIST OF FIGURES
Figure 1: Household products, Middle East and Africa, value by category ($m), 2004?14 39
Figure 2: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2004?14 43
Figure 3: Household products, Middle East and Africa, category growth comparison, by volume, 2004?14 43
Figure 4: Household products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 46
Figure 5: Household products, Middle East and Africa, distribution channels by value (%), 2008?09 48
Figure 6: Air fresheners, Middle East and Africa, value by segment ($m), 2004?14 59
Figure 7: Air fresheners, Middle East and Africa, category growth comparison, by value, 2004?14 59
Figure 8: Air fresheners, Middle East and Africa, volume by segment (units, million), 2004?14 62
Figure 9: Air fresheners, Middle East and Africa, category growth comparison, by volume, 2004?14 62
Figure 10: Air fresheners, Middle East and Africa, company share (top five companies) by value (%), 2008?09 65
Figure 11: Air fresheners, Middle East and Africa, distribution channels by value (%), 2008?09 67
Figure 12: Furniture and floor polish, Middle East and Africa, value by segment ($m), 2004?14 73
Figure 13: Furniture and floor polish, Middle East and Africa, category growth comparison, by value, 2004?14 73
Figure 14: Furniture and floor polish, Middle East and Africa, volume by segment (units, million), 2004?14 76
Figure 15: Furniture and floor polish, Middle East and Africa, category growth comparison, by volume, 2004?14 76
Figure 16: Furniture and floor polish, Middle East and Africa, company share (top five companies) by value (%), 2008?09 79
Figure 17: Furniture and floor polish, Middle East and Africa, distribution channels by value (%), 2008?09 81
Figure 18: Bleach, Middle East and Africa, value by segment ($m), 2004?14 86
Figure 19: Bleach, Middle East and Africa, category growth comparison, by value, 2004?14 86
Figure 20: Bleach, Middle East and Africa, volume by segment (kg/liters, million), 2004?14 89
Figure 21: Bleach, Middle East and Africa, category growth comparison, by volume, 2004?14 89
Figure 22: Bleach, Middle East and Africa, company share (top five companies) by value (%), 2008?09 92
Figure 23: Bleach, Middle East and Africa, distribution channels by value (%), 2008?09 94
Figure 24: Dishwashing products, Middle East and Africa, value by segment ($m), 2004?14 99
Figure 25: Dishwashing products, Middle East and Africa, category growth comparison, by value, 2004?14 99
Figure 26: Dishwashing products, Middle East and Africa, volume by segment (units, million), 2004?14 102
Figure 27: Dishwashing products, Middle East and Africa, category growth comparison, by volume, 2004?14 102
Figure 28: Dishwashing products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 104
Figure 29: Dishwashing products, Middle East and Africa, distribution channels by value (%), 2008?09 106
Figure 30: General purpose cleaners, Middle East and Africa, value by segment ($m), 2004?14 111
Figure 31: General purpose cleaners, Middle East and Africa, category growth comparison, by value, 2004?14 111
Figure 32: General purpose cleaners, Middle East and Africa, volume by segment (liters, million), 2004?14 114
Figure 33: General purpose cleaners, Middle East and Africa, category growth comparison, by volume, 2004?14 115
Figure 34: General purpose cleaners, Middle East and Africa, company share (top five companies) by value (%), 2008?09 118
Figure 35: General purpose cleaners, Middle East and Africa, distribution channels by value (%), 2008?09 120
Figure 36: Insecticides, Middle East and Africa, value by segment ($m), 2004?14 127
Figure 37: Insecticides, Middle East and Africa, category growth comparison, by value, 2004?14 127
Figure 38: Insecticides, Middle East and Africa, volume by segment (units/liters, million), 2004?14 130
Figure 39: Insecticides, Middle East and Africa, category growth comparison, by volume, 2004?14 130
Figure 40: Insecticides, Middle East and Africa, company share (top five companies) by value (%), 2008?09 133
Figure 41: Insecticides, Middle East and Africa, distribution channels by value (%), 2008?09 135
Figure 42: Textile washing products, Middle East and Africa, value by segment ($m), 2004?14 142
Figure 43: Textile washing products, Middle East and Africa, volume by segment (units/liters, million), 2004?14 147
Figure 44: Textile washing products, Middle East and Africa, company share by value (%), 2008?09 150
Figure 45: Textile washing products, Middle East and Africa, distribution channels by value (%), 2008?09 152
Figure 46: Scouring products, Middle East and Africa, value by segment ($m), 2004?14 159
Figure 47: Scouring products, Middle East and Africa, category growth comparison, by value, 2004?14 159
Figure 48: Scouring products, Middle East and Africa, volume by segment (units, million), 2004?14 162
Figure 49: Scouring products, Middle East and Africa, category growth comparison, by volume, 2004?14 162
Figure 50: Scouring products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 165
Figure 51: Scouring products, Middle East and Africa, distribution channels by value (%), 2008?09 167
Figure 52: Paper products, Middle East and Africa, value by segment ($m), 2004?14 172
Figure 53: Paper products, Middle East and Africa, category growth comparison, by value, 2004?14 172
Figure 54: Paper products, Middle East and Africa, volume by segment (units, million), 2004?14 175
Figure 55: Paper products, Middle East and Africa, category growth comparison, by volume, 2004?14 175
Figure 56: Paper products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 177
Figure 57: Paper products, Middle East and Africa, distribution channels by value (%), 2008?09 179
Figure 58: Toilet care, Middle East and Africa, value by segment ($m), 2004?14 184
Figure 59: Toilet care, Middle East and Africa, category growth comparison, by value, 2004?14 184
Figure 60: Toilet care, Middle East and Africa, volume by segment (units, million), 2004?14 187
Figure 61: Toilet care, Middle East and Africa, category growth comparison, by volume, 2004?14 187
Figure 62: Toilet care, Middle East and Africa, company share (top five companies) by value (%), 2008?09 190
Figure 63: Toilet care, Middle East and Africa, distribution channels by value (%), 2008?09 192
Figure 64: Annual data review process 196

LIST OF TABLES
Table 1: Household products category definitions 15
Table 2: Household products distribution channels 18
Table 3: Household products, Middle East and Africa, value (country-wise), 2004?09 ($m) 34
Table 4: Household products, Middle East and Africa, value (country-wise) forecast, 2009?14 ($m) 34
Table 5: Household products, Middle East and Africa, volume (country-wise), 2004?09 (kg/liters/units, million) 35
Table 6: Household products, Middle East and Africa, volume (country-wise) forecast, 2009?14 (kg/liters/units, million) 35
Table 7: Household products, Middle East and Africa, value by category ($m), 2004?09 37
Table 8: Household products, Middle East and Africa, value forecast by category ($m), 2009?14 38
Table 9: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2004?09 40
Table 10: Household products, Middle East and Africa, volume forecast by category (kg/liters/units, million), 2009?14 42
Table 11: Household products, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 44
Table 12: Household products, Middle East and Africa, value by company ($m), 2008?09 45
Table 13: Household products, Middle East and Africa, distribution channels by value (%), 2008?09 47
Table 14: Household products, Middle East and Africa, value by distribution channel ($m), 2008?09 47
Table 15: Household products, Middle East and Africa, expenditure per capita ($), 2004?09 49
Table 16: Household products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 50
Table 17: Household products, Middle East and Africa, consumption per capita (kg/liters/units), 2004?09 51
Table 18: Household products, Middle East and Africa, forecast consumption per capita (kg/liters/units), 2009?14 52
Table 19: Unilever key facts 53
Table 20: The Procter & Gamble Company key facts 55
Table 21: Air fresheners, Middle East and Africa, value by segment ($m), 2004?09 57
Table 22: Air fresheners, Middle East and Africa, value forecast by segment ($m), 2009?14 58
Table 23: Air fresheners, Middle East and Africa, volume by segment (units, million), 2004?09 60
Table 24: Air fresheners, Middle East and Africa, volume forecast by segment (units, million), 2009?14 61
Table 25: Air fresheners, Middle East and Africa, company share by value (%), 2008?09 63
Table 26: Air fresheners, Middle East and Africa, value by company ($m), 2008?09 64
Table 27: Air fresheners, Middle East and Africa, distribution channels by value (%), 2008?09 66
Table 28: Air fresheners, Middle East and Africa, value by distribution channel ($m), 2008?09 66
Table 29: Air fresheners, Middle East and Africa, expenditure per capita ($), 2004?09 68
Table 30: Air fresheners, Middle East and Africa, forecast expenditure per capita ($), 2009?14 69
Table 31: Air fresheners, Middle East and Africa, consumption per capita (units), 2004?09 69
Table 32: Air fresheners, Middle East and Africa, forecast consumption per capita (units), 2009?14 70
Table 33: Furniture and floor polish, Middle East and Africa, value by segment ($m), 2004?09 71
Table 34: Furniture and floor polish, Middle East and Africa, value forecast by segment ($m), 2009?14 72
Table 35: Furniture and floor polish, Middle East and Africa, volume by segment (units, million), 2004?09 74
Table 36: Furniture and floor polish, Middle East and Africa, volume forecast by segment (units, million), 2009?14 75
Table 37: Furniture and floor polish, Middle East and Africa, company share by value (%), 2008?09 77
Table 38: Furniture and floor polish, Middle East and Africa, value by company ($m), 2008?09 78
Table 39: Furniture and floor polish, Middle East and Africa, distribution channels by value (%), 2008?09 80
Table 40: Furniture and floor polish, Middle East and Africa, value by distribution channel ($m), 2008?09 80
Table 41: Furniture and floor polish, Middle East and Africa, expenditure per capita ($), 2004?09 82
Table 42: Furniture and floor polish, Middle East and Africa, forecast expenditure per capita ($), 2009?14 82
Table 43: Furniture and floor polish, Middle East and Africa, consumption per capita (units), 2004?09 83
Table 44: Furniture and floor polish, Middle East and Africa, forecast consumption per capita (units), 2009?14 83
Table 45: Bleach, Middle East and Africa, value by segment ($m), 2004?09 84
Table 46: Bleach, Middle East and Africa, value forecast by segment ($m), 2009?14 85
Table 47: Bleach, Middle East and Africa, volume by segment (kg/liters, million), 2004?09 87
Table 48: Bleach, Middle East and Africa, volume forecast by segment (kg/liters, million), 2009?14 88
Table 49: Bleach, Middle East and Africa, company share by value (%), 2008?09 90
Table 50: Bleach, Middle East and Africa, value by company ($m), 2008?09 91
Table 51: Bleach, Middle East and Africa, distribution channels by value (%), 2008?09 93
Table 52: Bleach, Middle East and Africa, value by distribution channel ($m), 2008?09 93
Table 53: Bleach, Middle East and Africa, expenditure per capita ($), 2004?09 95
Table 54: Bleach, Middle East and Africa, forecast expenditure per capita ($), 2009?14 95
Table 55: Bleach, Middle East and Africa, consumption per capita (kg/liters), 2004?09 96
Table 56: Bleach, Middle East and Africa, forecast consumption per capita (kg/liters), 2009?14 96
Table 57: Dishwashing products, Middle East and Africa, value by segment ($m), 2004?09 97
Table 58: Dishwashing products, Middle East and Africa, value forecast by segment ($m), 2009?14 98
Table 59: Dishwashing products, Middle East and Africa, volume by segment (units, million), 2004?09 100
Table 60: Dishwashing products, Middle East and Africa, volume forecast by segment (units, million), 2009?14 101
Table 61: Dishwashing products, Middle East and Africa, company share by value (%), 2008?09 103
Table 62: Dishwashing products, Middle East and Africa, value by company ($m), 2008?09 104
Table 63: Dishwashing products, Middle East and Africa, distribution channels by value (%), 2008?09 105
Table 64: Dishwashing products, Middle East and Africa, value by distribution channel ($m), 2008?09 105
Table 65: Dishwashing products, Middle East and Africa, expenditure per capita ($), 2004?09 107
Table 66: Dishwashing products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 107
Table 67: Dishwashing products, Middle East and Africa, consumption per capita (units), 2004?09 108
Table 68: Dishwashing products, Middle East and Africa, forecast consumption per capita (units), 2009?14 108
Table 69: General purpose cleaners, Middle East and Africa, value by segment ($m), 2004?09 109
Table 70: General purpose cleaners, Middle East and Africa, value forecast by segment ($m), 2009?14 110
Table 71: General purpose cleaners, Middle East and Africa, volume by segment (liters, million), 2004?09 112
Table 72: General purpose cleaners, Middle East and Africa, volume forecast by segment (liters, million), 2009?14 113
Table 73: General purpose cleaners, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 116
Table 74: General purpose cleaners, Middle East and Africa, value by company ($m), 2008?09 117
Table 75: General purpose cleaners, Middle East and Africa, distribution channels by value (%), 2008?09 119
Table 76: General purpose cleaners, Middle East and Africa, value by distribution channel ($m), 2008?09 119
Table 77: General purpose cleaners, Middle East and Africa, expenditure per capita ($), 2004?09 121
Table 78: General purpose cleaners, Middle East and Africa, forecast expenditure per capita ($), 2009?14 122
Table 79: General purpose cleaners, Middle East and Africa, consumption per capita (liters), 2004?09 123
Table 80: General purpose cleaners, Middle East and Africa, forecast consumption per capita (liters), 2009?14 124
Table 81: Insecticides, Middle East and Africa, value by segment ($m), 2004?09 125
Table 82: Insecticides, Middle East and Africa, value forecast by segment ($m), 2009?14 126
Table 83: Insecticides, Middle East and Africa, volume by segment (units/liters, million), 2004?09 128
Table 84: Insecticides, Middle East and Africa, volume forecast by segment (units/liters, million), 2009?14 129
Table 85: Insecticides, Middle East and Africa, company share by value (%), 2008?09 131
Table 86: Insecticides, Middle East and Africa, value by company ($m), 2008?09 132
Table 87: Insecticides, Middle East and Africa, distribution channels by value (%), 2008?09 134
Table 88: Insecticides, Middle East and Africa, value by distribution channel ($m), 2008?09 134
Table 89: Insecticides, Middle East and Africa, expenditure per capita ($), 2004?09 136
Table 90: Insecticides, Middle East and Africa, forecast expenditure per capita ($), 2009?14 136
Table 91: Insecticides, Middle East and Africa, consumption per capita (units/liters), 2004?09 137
Table 92: Insecticides, Middle East and Africa, forecast consumption per capita (units/liters), 2009?14 137
Table 93: Textile washing products, Middle East and Africa, value by segment ($m), 2004?09 139
Table 94: Textile washing products, Middle East and Africa, value forecast by segment ($m), 2009?14 141
Table 95: Textile washing products, Middle East and Africa, volume by segment (units/liters, million), 2004?09 144
Table 96: Textile washing products, Middle East and Africa, volume forecast by segment (units/liters, million), 2009?14 146
Table 97: Textile washing products, Middle East and Africa, company share by value (%), 2008?09 148
Table 98: Textile washing products, Middle East and Africa, value by company ($m), 2008?09 149
Table 99: Textile washing products, Middle East and Africa, distribution channels by value (%), 2008?09 151
Table 100: Textile washing products, Middle East and Africa, value by distribution channel ($m), 2008?09 151
Table 101: Textile washing products, Middle East and Africa, expenditure per capita ($), 2004?09 153
Table 102: Textile washing products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 154
Table 103: Textile washing products, Middle East and Africa, consumption per capita (units/liters), 2004?09 155
Table 104: Textile washing products, Middle East and Africa, forecast consumption per capita (units/liters), 2009?14 156
Table 105: Scouring products, Middle East and Africa, value by segment ($m), 2004?09 157
Table 106: Scouring products, Middle East and Africa, value forecast by segment ($m), 2009?14 158
Table 107: Scouring products, Middle East and Africa, volume by segment (units, million), 2004?09 160
Table 108: Scouring products, Middle East and Africa, volume forecast by segment (units, million), 2009?14 161
Table 109: Scouring products, Middle East and Africa, company share by value (%), 2008?09 163
Table 110: Scouring products, Middle East and Africa, value by company ($m), 2008?09 164
Table 111: Scouring products, Middle East and Africa, distribution channels by value (%), 2008?09 166
Table 112: Scouring products, Middle East and Africa, value by distribution channel ($m), 2008?09 166
Table 113: Scouring products, Middle East and Africa, expenditure per capita ($), 2004?09 168
Table 114: Scouring products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 168
Table 115: Scouring products, Middle East and Africa, consumption per capita (units), 2004?09 169
Table 116: Scouring products, Middle East and Africa, forecast consumption per capita (units), 2009?14 169
Table 117: Paper products, Middle East and Africa, value by segment ($m), 2004?09 170
Table 118: Paper products, Middle East and Africa, value forecast by segment ($m), 2009?14 171
Table 119: Paper products, Middle East and Africa, volume by segment (units, million), 2004?09 173
Table 120: Paper products, Middle East and Africa, volume forecast by segment (units, million), 2009?14 174
Table 121: Paper products, Middle East and Africa, company share by value (%), 2008?09 176
Table 122: Paper products, Middle East and Africa, value by company ($m), 2008?09 176
Table 123: Paper products, Middle East and Africa, distribution channels by value (%), 2008?09 178
Table 124: Paper products, Middle East and Africa, value by distribution channel ($m), 2008?09 178
Table 125: Paper products, Middle East and Africa, expenditure per capita ($), 2004?09 180
Table 126: Paper products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 180
Table 127: Paper products, Middle East and Africa, consumption per capita (units), 2004?09 181
Table 128: Paper products, Middle East and Africa, forecast consumption per capita (units), 2009?14 181
Table 129: Toilet care, Middle East and Africa, value by segment ($m), 2004?09 182
Table 130: Toilet care, Middle East and Africa, value forecast by segment ($m), 2009?14 183
Table 131: Toilet care, Middle East and Africa, volume by segment (units, million), 2004?09 185
Table 132: Toilet care, Middle East and Africa, volume forecast by segment (units, million), 2009?14 186
Table 133: Toilet care, Middle East and Africa, company share by value (%), 2008?09 188
Table 134: Toilet care, Middle East and Africa, value by company ($m), 2008?09 189
Table 135: Toilet care, Middle East and Africa, distribution channels by value (%), 2008?09 191
Table 136: Toilet care, Middle East and Africa, value by distribution channel ($m), 2008?09 191
Table 137: Toilet care, Middle East and Africa, expenditure per capita ($), 2004?09 193
Table 138: Toilet care, Middle East and Africa, forecast expenditure per capita ($), 2009?14 193
Table 139: Toilet care, Middle East and Africa, consumption per capita (units), 2004?09 194
Table 140: Toilet care, Middle East and Africa, forecast consumption per capita (units), 2009?14 194


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