TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
57 product SKUs launched in the Middle East and Africa household products market 2
Pump and Aerosol Air Fresheners is the leading category in the Middle East and Africa household products market 2
Pick 'n Pay Retailers Pty. Ltd. is the leading manufacturer of new household products in Middle East and Africa 2
Bottles was the dominant packing type among the new products launched in the Middle East and Africa household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 13
Market value, 2005–10 13
Market value forecast to 2015 15
Household Products Analysis 17
New product SKUs by country 17
New product SKUs by category 19
New product SKUs by manufacturer 28
New products by package type 30
New products by package material 31
Detailed Product Descriptions 32
Appendix 81
Further reading 81
Country Groupings 81
Datamonitor consulting 81
How to contact experts in your industry 81
LIST OF FIGURES
Figure 1: Middle East and Africa, household products market value by category ($m), 2005–10 13
Figure 2: Middle East and Africa, household products market value by category ($m), 2010–15 15
Figure 3: Middle East and Africa, household products market, new product SKUs by countries, Q1 2011 17
Figure 4: Middle East and Africa, household products market, new product SKUs by category, Q1 2011 19
Figure 5: Middle East and Africa, household products market, new product SKUs by air fresheners category, Q1 2011 21
Figure 6: Middle East and Africa, household products market, new product SKUs by dishwashing products category, Q1 2011 22
Figure 7: Middle East and Africa, household products market, new product SKUs by general purpose cleaners category, Q1 2011 23
Figure 8: Middle East and Africa, household products market, new product SKUs by paper products category, Q1 2011 24
Figure 9: Middle East and Africa, household products market, new product SKUs by textile washing products category, Q1 2011 25
Figure 10: Middle East and Africa, household products market, new product SKUs by toilet care category, Q1 2011 26
Figure 11: Middle East and Africa, household products market, new product SKUs by insecticides, bleach categories, Q1 2011 27
Figure 12: Middle East and Africa, household products market, new product SKUs by manufacturer, Q1 2011 28
Figure 13: Middle East and Africa, household products market, new products by package type, Q1 2011 30
Figure 14: Middle East and Africa, household products market, new products by package material, Q1 2011 31
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