TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
1,046 product SKUs launched in the North America household products market 2
Continuous Air Fresheners is the leading category in the North America household products market 2
Yankee Candle is the leading manufacturer of new household products in North America 2
Boxes was the dominant packing type among the new products launched in the North America household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 29
Market value, 2005–10 29
Market value forecast to 2015 31
Household Products Analysis 33
New product SKUs by country 33
New product SKUs by category 35
New product SKUs by manufacturer 44
New products by package type 46
New products by package material 47
Detailed Product Descriptions 48
Appendix 388
Further reading 388
Country Groupings 388
Datamonitor consulting 388
How to contact experts in your industry 388
LIST OF FIGURES
Figure 1: North America, household products market value by category ($m), 2005–10 29
Figure 2: North America, household products market value by category ($m), 2010–15 31
Figure 3: North America, household products market, new product SKUs by countries, Q1 2011 33
Figure 4: North America, household products market, new product SKUs by category, Q1 2011 35
Figure 5: North America, household products market, new product SKUs by air fresheners category, Q1 2011 37
Figure 6: North America, household products market, new product SKUs by dishwashing products category, Q1 2011 38
Figure 7: North America, household products market, new product SKUs by general purpose cleaners category, Q1 2011 39
Figure 8: North America, household products market, new product SKUs by paper products category, Q1 2011 40
Figure 9: North America, household products market, new product SKUs by scouring products category, Q1 2011 41
Figure 10: North America, household products market, new product SKUs by textile washing products category, Q1 2011 42
Figure 11: North America, household products market, new product SKUs by insecticides, bleach, furniture & floor polish categories, Q1 2011 43
Figure 12: North America, household products market, new product SKUs by manufacturer, Q1 2011 44
Figure 13: North America, household products market, new products by package type, Q1 2011 46
Figure 14: North America, household products market, new products by package material, Q1 2011 47
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