TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
128 product SKUs launched in the Philippines household products market 2
Hand-Washing Products is the leading category in the Philippines household products market 2
Unilever is the leading manufacturer in terms of new household products in the Philippines 2
Bottles was the dominant packing type in the new products launched in the Philippines household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 13
Market value, 2005–10 13
Market value forecast to 2015 15
Household Products Analysis 17
New product SKUs by category 17
New product SKUs by manufacturer 27
New products by package type 29
New products by package material 30
Detailed Product Descriptions 31
Appendix 103
Further reading 103
Datamonitor consulting 103
How to contact experts in your industry 103
LIST OF FIGURES
Figure 1: Philippines, household products market value by category ($m), 2005–10 13
Figure 2: Philippines, household products market value by category ($m), 2010–15 15
Figure 3: Philippines, household products market, new product SKUs by category, Apr 2010 – Mar 2011 17
Figure 4: Philippines, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 19
Figure 5: Philippines, household products market, new product SKUs by bleach category, Apr 2010 – Mar 2011 20
Figure 6: Philippines, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Figure 7: Philippines, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 22
Figure 8: Philippines, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 23
Figure 9: Philippines, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Figure 10: Philippines, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Figure 11: Philippines, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 26
Figure 12: Philippines, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 27
Figure 13: Philippines, household products market, new products by package type, Apr 2010 – Mar 2011 29
Figure 14: Philippines, household products market, new products by package material, Apr 2010 – Mar 2011 30
LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Philippines, household products market value by category ($m), 2005–10 14
Table 3: Philippines, household products market value by category ($m), 2010–15 16
Table 4: Philippines, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Table 5: Philippines, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 19
Table 6: Philippines, household products market, new product SKUs by bleach category, Apr 2010 – Mar 2011 20
Table 7: Philippines, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Table 8: Philippines, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 22
Table 9: Philippines, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 23
Table 10: Philippines, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 24
Table 11: Philippines, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 25
Table 12: Philippines, household products market, new product SKUs by dishwashing products, furniture & floor polish categories, Apr 2010 – Mar 2011 26
Table 13: Philippines, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Table 14: Philippines, household products market, new products by package type, Apr 2010 – Mar 2011 29
Table 15: Philippines, household products market, new products by package material, Apr 2010 – Mar 2011 30
Table 16: Surf - Concentrated Liquid Detergent - Blossom Fresh; Kalamansi 31
Table 17: Aro - All Purpose Bags 32
Table 18: Carnival - Paper Pouch 33
Table 19: Eagle - Plastic Sandwich Bags - Rainbow Colors 34
Table 20: Trojan - Freezer Bags 35
Table 21: Ariel - Laundry Detergent - Antibac with Power of Safeguard; with Downy 36
Table 22: Sure Buy - Bleach - Lemon Scent; Original Scent 37
Table 23: Blue Wave Personal Collection - Dishwashing Liquid - Orange Scent 38
Table 24: Carefirst - Tru Soft Facial Tissue 39
Table 25: Simba - Natural Mosquito Repellent Sticker 40
Table 26: Joy - Ultra Dishwashing Liquid - Antibac; Calamansi; Hand Care with Vitamin E; Lemon 41
Table 27: Kleenex - 2-Ply Roll Paper Towel - Jumbo; Regular 42
Table 28: Zip - Isect Repellent Lotion - Kids 43
Table 29: SM Bonus - 2-Ply Non-Perfumed Facial Tissue - White 44
Table 30: Vanita - Premium Quarter Folded Napkins - 40's 45
Table 31: SM Bonus - Disposable Food Container 46
Table 32: SM Bonus - Toilet Deodorant Refill - Lemon 47
Table 33: Personal Collection Tuff TBC - Toilet Bowl Cleaner - Classic; Lemon 48
Table 34: Personal Collection Tuff Germban - Liquid Disinfectant Spray 49
Table 35: MosquiGO - Insect Repellant Gel Lotion with Moisturizer - Elegance; Grape; Green Apple; Lemon; Orange; Sports; Strawberry 50
Table 36: Eco Green - Natural Herbal Laundry Powder 51
Table 37: Pest Off! - Anti-Mosquito Patch 52
Table 38: Labour - Diswashing Paste - Calamansi; Lemon 53
Table 39: Smart Shopper - 2-Ply Kitchen Towel; Table Napkin 54
Table 40: Onwards - Facial Tissue; Pocket Tissue 55
Table 41: Onwards - Bathroom Tissue 56
Table 42: Sofeel Princess - Facial Tissue 57
Table 43: Bench/ Cleansheets - 2-Ply Travel Tissue 58
Table 44: Biogenic - Ethyl Alcohol Disinfectant 59
Table 45: Ariel - Concentrated Liquid Laundry Detergent 60
Table 46: Surf - Ultra Concentrated Fabric Conditioner - Blossom Fresh; Isang Banlaw; Morning Fresh; Spring Breeze 61
Table 47: Champion Infinity - Antibacterial Bleach Powder; Antibacterial Bleach Powder With Fabric Conditioner - Kalamansi Fresh 62
Table 48: Off! Overtime - Insect Repellent Lotion 63
Table 49: SM Bonus - The Insect Killer 64
Table 50: Waxco - Plastic Lamp Covers Cleaner & Polish 65
Table 51: Waxco - Auto Odour Free 66
Table 52: Watsons - Reed Diffuser - Fragrant Lavender; Fragrant Rose Lily 67
Table 53: SM Bonus - Antibacterial Dishwashing Liquid 68
Table 54: SM Bonus - Fabric Softener - Fresh Scent 69
Table 55: Sure Buy - Coreless Toilet Tissue 70
Table 56: Sure Buy - Toilet Bowl Cleaner - Sampaguita 71
Table 57: MC - Metal Polish 72
Table 58: Robinsons Supersavers - Toilet Deodorizer - Apple; Sampaguita 73
Table 59: Sher - Disinfectant and Cleaner 74
Table 60: Sher - Glass Cleaner 75
Table 61: Domex - Bathroom Cleaner - Classic; Lemon; Pink Power 76
Table 62: Hello Kitty - Facial Tissue - Jumbo Pack 77
Table 63: Aro - Pocket Facial Tissue 78
Table 64: SM Bonus - Travel Pack Facial Tissue 79
Table 65: SM Bonus - Glass Cleaner 80
Table 66: SM Bonus - Super Cleanser 81
Table 67: Downey - Fabric Conditioner Concentrate - Attraction 82
Table 68: Watsons Smiley World - Soft Facial Tissues 83
Table 69: Pure Joy - Kitchen Towel - Jumbo Roll 84
Table 70: Cheers - 2-Ply Jumbo Kitchen Towels - Design Print 85
Table 71: Joy - Inter-Folded Towels 86
Table 72: Sher - Antibacterial Bottle Washing Concentrate - Unscented 87
Table 73: Lysol - Disinfectant Spray - Country Scent; Crisp Linen; Early Morning Breeze 88
Table 74: Femme - Bathroom Tissue 89
Table 75: Surf - Antibacterial Laundry Detergent Powder 90
Table 76: Baygon Protector - Insect Killer - Crawling; Flying; Multi 91
Table 77: Axion Ultra - Dishwashing Liquid - Aloe 92
Table 78: Victoria - Natural Herbal Laundry Powder 93
Table 79: Sure Buy - Dish Washing Liquid - Anit-Bacterial; Calamansi; Lemon 94
Table 80: PUR Value - Facial Tissue 95
Table 81: Mr Muscle - Stick-On Toilet Bowl Cleaning Strip - Citrus 96
Table 82: Fiesta Tisyu - Regular Kitchen Towel - Design Prints 97
Table 83: Sher - All-Purpose Detergent Powder 98
Table 84: Sher - Dishwashing Liquid with Antibac - Apple; Lemon 99
Table 85: Sher - Toilet Bowl Cleaner 100
Table 86: Sher - Fabric Softener - Floral Blue 101
Table 87: Zen Zest - Aromatherapy Room Fragrance - Calming; Stimulating; Uplifting 102
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