Household Products Market in Poland - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Poland – Product Launch Almanac 2011 provides a complete guide to new product launches in Polish household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Poland, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Poland - New product SKUs by category
• Household Products market in Poland - New product SKUs by manufacturer
• Household Products market in Poland - New product by pack type and materials
• Household Products market in Poland – New Product descriptions

Highlights

• 173 product SKUs launched in the Polish household products market
• Continuous Air Fresheners is the leading category in Polish household products market
• Reckitt Benckiser is the leading manufacturer in terms of new household products in Poland

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Polish household products market
Analyze trends in product development over time
[Studien Infos ausblenden]

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
173 product SKUs launched in the Polish household products market 2
Continuous Air Fresheners is the leading category in Polish household products market 2
Reckitt Benckiser is the leading manufacturer in terms of new household products in Poland 2
Bottles was the dominant packing type in the new products launched in Polish household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 14
Market value, 2005–10 14
Market value forecast to 2015 16
Household Products Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 27
New products by package type 29
New products by package material 30
Detailed Product Descriptions 31
Appendix 115
Further reading 115
Datamonitor consulting 115
How to contact experts in your industry 115

LIST OF FIGURES
Figure 1: Poland, household products market value by category ($m), 2005–10 14
Figure 2: Poland, household products market value by category ($m), 2010–15 16
Figure 3: Poland, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Figure 4: Poland, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Figure 5: Poland, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 21
Figure 6: Poland, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 22
Figure 7: Poland, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 23
Figure 8: Poland, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Figure 9: Poland, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Figure 10: Poland, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Figure 11: Poland, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 27
Figure 12: Poland, household products market, new products by package type, Apr 2010 – Mar 2011 29
Figure 13: Poland, household products market, new products by package material, Apr 2010 – Mar 2011 30

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Poland, household products market value by category ($m), 2005–10 15
Table 3: Poland, household products market value by category ($m), 2010–15 17
Table 4: Poland, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Table 5: Poland, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 20
Table 6: Poland, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 21
Table 7: Poland, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 22
Table 8: Poland, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 23
Table 9: Poland, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 24
Table 10: Poland, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 25
Table 11: Poland, household products market, new product SKUs by toilet care category, Apr 2010 – Mar 2011 26
Table 12: Poland, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 28
Table 13: Poland, household products market, new products by package type, Apr 2010 – Mar 2011 29
Table 14: Poland, household products market, new products by package material, Apr 2010 – Mar 2011 30
Table 15: Bref Wc Power Aktiv - Zawieszka Do Muszli - Lemon; Ocean Breeze; Pine Freshness 31
Table 16: Pur Power Crystals - Dishwashing Liquid - Blue; Green; Yellow 32
Table 17: Ludwik Tesco - Balsam Do Naczyn - Malinowy 33
Table 18: Duck Fresh Discs - Toilet Odour Eliminator - Alpine Air; Ice Breeze 34
Table 19: Rorax - Perelki Zapachowe - Grejpfrut; Morski 35
Table 20: Somat Deo-Perls - Dishwasher Air Freshener - Lemon Fresh 36
Table 21: Deo Line - Zapach Do Zmywarek - Lemon 37
Table 22: Javox - Krem Czyszczacy Rozne Powierzchnie - Long Fresh; Long Last 38
Table 23: San - Amaciador De Roupa Concentrado - Floral; Frescor Colonia; Lavanda e Camomila 39
Table 24: Lambi Soft & Fun Kids - Toilet Paper 40
Table 25: Ludwik Active Foam - Plyn Do Mycia Zatluszczonych Powierzchni - Exotic Fruits 41
Table 26: Sidolux Crystal - Window Cleaner - Arctic; Classic; Lemon 42
Table 27: Dreft - 5 in 1 Laundry Detergent - Baby & Sensitive; Black; Delicates & Color 43
Table 28: Bros - Srodek Na Mole Spozywcze 44
Table 29: Calgonit Finish - Dishwasher Air Freshener - Lemon & Lime; Odor Stop 45
Table 30: Harpic Power Plus - Gel Toilet Cleaner - Citrus Force Gel 46
Table 31: Velvet Glass & Mirror - Sciereczki Czyszczace i Rozblyszczajace do Szklanych Powierzchi 47
Table 32: Velvet Express - Sciereczka Uniwersalna 48
Table 33: Coala Soft - Hipoalergiczny Papier Toaletowy 49
Table 34: Aha... VIP Collection - Papier Toaletowy - Black 50
Table 35: Yplon Aromatherapy - Liquid Fabric Softener - Balancing; Energising; Luxury; Relaxing; Sensual 51
Table 36: Power Air Fresh Decor - Air Freshening Sticky Gel - Citrus; Forest; Ocean 52
Table 37: Ludwik - Mleczko Czyszczace - Do Ceramicznych Plyt Kuchennych; Do Stali Nierdzewnej I Chromowanej 53
Table 38: Ludwik Hydraulik - Produkt Do Udrozniania Rur - Granulki; Zel 54
Table 39: Ludwik - Plyn Do Mycia Szkla I Krysztalow - Kwiatowo - Owocowy 55
Table 40: Harpic Max Baking Soda Force - Toilet Block - Citrus; Marine; Pine 56
Table 41: Pur Max Gel - Dishwashing Liquid - Apple; Lemon; Orange 57
Table 42: Gold Drop Eco Line - Ecological Window Cleaner 58
Table 43: Gold Drop Gold Wax - Furniture Care Cleaner 59
Table 44: Booster Baby - Baby Laundry Liquid 60
Table 45: Cif Ultra White - Multipurpose Cleaner Cream With Bleach And Microgranules 61
Table 46: Dr. Beckmann - Wybielacz Do Bielizny I Koronek 62
Table 47: Rorax - Silny Bio-Zel Do Udrazniania Rur 3w1 63
Table 48: Max Premium - Plyn Do Mycia Naczyn - Balsam; Pomarancza I Cyprys; Sensitive 64
Table 49: Kokosal - Plyn do Prania - Black; Color; White 65
Table 50: Persil Sensitive - Liquid Laundry Detergent - Aloe Vera Pearls 66
Table 51: Abra Nano Silver - Plyn do Mycia Naczyn - Citrus Mix; Mieta z Zielona Herbata; Rozowy Grapefruit 67
Table 52: Ambi Pur Car Puresse - Air Freshener - Air 68
Table 53: Dr. Marcus Car Gel - Air Freshener - Black; Citrus Dream; Ocean; Wild Berries 69
Table 54: Air Wick Auto - Car Air Freshener - Citrus; Ocean; Peach & Orange Flower; Vanilla & Spices 70
Table 55: Autoland Car Care - Chusteczki - do Kokpitu; do Skory; do Szyb 71
Table 56: Ambi Pur Control Fresh - Car Air Freshener - Fresh Anti-Tobacco; Fresh Lavender; Fresh Ocean; Fresh Vanilla 72
Table 57: Sidolux - Uniwersalny Plyn Do Mycia - Argentynskie Tango; Brazylijska Samba; Hiszpanskie Flamenco; Kubanska Rumba 73
Table 58: Ariel Professional - Odplamiacz - Liquid; Powder; Spray 74
Table 59: Brise One Touch Collection - Air Freshener - Japanese Garden; Lily of the Valley 75
Table 60: Power Air Fresh Decor - Saszetka Zapachowa - Lavender; Ocean; Vanilla 76
Table 61: Stella Pack - Torebki na Mrozonki z Suwakiem 77
Table 62: Bros - Lep na Okno - na Muchy 78
Table 63: Brilless Professional - Plastic Surfaces Cleaner 79
Table 64: Brilless Professional - Wood Furniture Polish 80
Table 65: Brilless Professional - Grill and Oven Cleaner 81
Table 66: ByeBye Mosquito - Insect Repellent Soothing Gel; Insect Repellent Spray - Active; Baby; General 82
Table 67: Bref WC Tornado - Self Acting Gel - Citrus; Ocean; Pine 83
Table 68: Harpic Hygienic - Cageless Toilet Rim Block - Aqua Marine; Citrus; Pine 84
Table 69: Palmolive - Dishwashing Liquid - Lime 85
Table 70: Silan Perfume Pearls - Fabric Softener - Fresh Lilac; Fresh Paradise; Fresh Sky 86
Table 71: Vanish - Fabric Stain Remover - Oxi Action Extra Hygiene 87
Table 72: Gold Drop - All-Purpose Floor Cleaner - Tropical Citrus 88
Table 73: Yplon Expert - Wood Cleaner 89
Table 74: Vitnett' - Zmywaki Kwiatki - z Przyssawka 90
Table 75: Lambi - Toilet Paper With Light Color Pattern - Blue; Green; Yellow 91
Table 76: Selpak - Toilet Paper 92
Table 77: Stella - Lemon Scented Garbage Bags - 60L 93
Table 78: Quickpack a..QQ - Worki Ekologiczne - 10L 94
Table 79: BROS - Elektro + Plyn Na Komary 95
Table 80: Ajax - Spray Cleaner - Multi-Actions Universalny 96
Table 81: Klar Oekologisch - Spuelmaschinen Tabs 97
Table 82: Lambi - Toilet Paper with Aloe Vera Balm 98
Table 83: Regina Najdluzsze Rolki - Papier Toaletowy 99
Table 84: Stork - Papier Toaletowy - Rozowy; Szary; Zielony 100
Table 85: Czysty Dom StalFix - Stainless Steel & Chrome Gel 101
Table 86: Zewa Deluxe - Toilet Paper - Spring Perfume 102
Table 87: Harpic Active Fresh - 3 in 1 Toilet Cleaner - Citrus; Marine 103
Table 88: Bryza - Laundry Detergent Powder - Color; Whites 104
Table 89: Jan Niezbedny - Magiczna Sciereczka do Mycia Naczyn 105
Table 90: Samu White - Detergent Liquid - Fuer Weisswaesche Mit Bio Lavendel 106
Table 91: Ayuclean - Natur- Und Kraueterwaschmittel - Fuer Buntwaesche Mit Biokamille; Fuer Buntwaesche Mit Biolavendelblueten; Fuer Weisswaesche; Sensitive Fuer Wolle & Seife 107
Table 92: Almacabio Bio2 - Ammorbidente 108
Table 93: Almacabio Bio2 - Detergente Pavimenti 109
Table 94: Almacabio Bio2 - Detersivo Liquido Piatti - Lime; Oxygen Active No Perfume 110
Table 95: Almacabio Bio2 - Detersivo Liquido Lavatrice - No Enzyme No Perfume; Senza Profumazione 111
Table 96: Ambi Pur - Odour Neutralising Gel Crystals - Eucalyptus & Lime; Rose & Orchid 112
Table 97: Bref WC 3-Aktiv - Toilet Cleaner Air Freshener - Fresh Citrus; Fresh Flower; Fresh Mountain 113
Table 98: Air Wick Aqua Mist - Air Freshener - Mountain Waterfall; Rainforest; White Flowers 114


[Inhaltsverzeichnis ausblenden]