TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
5,031 product SKUs launched in the US household products market 2
Continuous Air Fresheners is the leading category in the US household products market 2
Yankee Candle is the leading manufacturer in terms of new household products in the US 2
Boxes was the dominant packing type in the new products launched in the US household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 10
Market value, 2005–10 10
Market value forecast to 2015 12
Household Products Analysis 14
New product SKUs by category 14
New product SKUs by manufacturer 22
New products by package type 24
New products by package material 25
Detailed Product Descriptions 26
Appendix 1194
Further reading 1194
Datamonitor consulting 1194
How to contact experts in your industry 1194
LIST OF FIGURES
Figure 1: US, household products market value by category ($m), 2005–10 10
Figure 2: US, household products market value by category ($m), 2010–15 12
Figure 3: US, household products market, new product SKUs by category, Apr 2010 – Mar 2011 14
Figure 4: US, household products market, new product SKUs by air fresheners category, Apr 2010 – Mar 2011 16
Figure 5: US, household products market, new product SKUs by dishwashing products category, Apr 2010 – Mar 2011 17
Figure 6: US, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 18
Figure 7: US, household products market, new product SKUs by insecticides category, Apr 2010 – Mar 2011 19
Figure 4: US, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 20
Figure 4: US, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 21
Figure 9: US, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 22
Figure 10: US, household products market, new products by package type, Apr 2010 – Mar 2011 24
Figure 11: US, household products market, new products by package material, Apr 2010 – Mar 2011 25
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