Household Products Market - Regional level to 2014

Introduction

This databook provides key data and information on the household products market for the following regions: Asia-Pacific; Latin America; Middle East and Africa; North America; Eastern Europe and Western Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share.

Scope

*Provides information on ten key categories within the household products market

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

Highlights

The regional household products market grew at a compound annual growth rate of 3.6% between 2004 and 2009.

The textile washing products category led the regional household products market, accounting for a share of 32.8%.

The leading player in the regional household products market is Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the regional household products market

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Global 2
Summary market level: Western Europe 3
Summary market level: Eastern Europe 4
Summary market level: North America 5
Summary market level: Asia Pacific 6
Summary market level: Latin America 7
Summary market level: Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Household Products: Market Overview 26
Value analysis (US Dollar), 2004?09 26
Value analysis (US Dollar), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Western Europe Household Products: Market Overview 43
Value analysis (US Dollar), 2004?09 43
Value analysis (US Dollar), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 5 Eastern Europe Household Products: Market Overview 60
Value analysis (US Dollar), 2004?09 60
Value analysis (US Dollar), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 North America Household Products: Market Overview 77
Value analysis (US Dollar), 2004?09 77
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 7 Asia Pacific Household Products: Market Overview 94
Value analysis (US Dollar), 2004?09 94
Value analysis (US Dollar), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 8 Latin America Household Products: Market Overview 110
Value analysis (US Dollar), 2004?09 110
Value analysis (US Dollar), 2009?14 112
Volume analysis, 2004?09 114
Volume analysis, 2009?14 115
Company share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 9 Middle East and Africa Household Products: Market Overview 127
Value analysis (US Dollar), 2004?09 127
Value analysis (US Dollar), 2009?14 129
Volume analysis, 2004?09 131
Volume analysis, 2009?14 132
Company share analysis 135
Distribution analysis 138
Expenditure and consumption per capita 140
Chapter 10 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 11 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Household products, Global, value by category ($m), 2004?14 29
Figure 2: Household products, Global, category growth comparison, by value, 2004?14 29
Figure 3: Household products, Global, volume by category (kg/liters/units, million), 2004?14 32
Figure 4: Household products, Global, category growth comparison, by volume, 2004?14 33
Figure 5: Household products, Global, company share (top five companies) by value (%), 2008?09 36
Figure 6: Household products, Global, distribution channels by value (%), 2008?09 38
Figure 7: Household products, Western Europe, value by category ($m), 2004?14 46
Figure 8: Household products, Western Europe, category growth comparison, by value, 2004?14 46
Figure 9: Household products, Western Europe, volume by category (kg/liters/units, million), 2004?14 49
Figure 10: Household products, Western Europe, category growth comparison, by volume, 2004?14 50
Figure 11: Household products, Western Europe, company share (top five companies) by value (%), 2008?09 53
Figure 12: Household products, Western Europe, distribution channels by value (%), 2008?09 55
Figure 13: Household products, Eastern Europe, value by category ($m), 2004?14 63
Figure 14: Household products, Eastern Europe, volume by category (kg/liters/units, million), 2004?14 67
Figure 15: Household products, Eastern Europe, category growth comparison, by volume, 2004?14 67
Figure 16: Household products, Eastern Europe, company share (top five companies) by value (%), 2008?09 70
Figure 17: Household products, Eastern Europe, distribution channels by value (%), 2008?09 72
Figure 18: Household products, North America, value by category ($m), 2004?14 80
Figure 19: Household products, North America, volume by category (kg/liters/units, million), 2004?14 83
Figure 20: Household products, North America, category growth comparison, by volume, 2004?14 84
Figure 21: Household products, North America, company share (top five companies)by value (%), 2008?09 87
Figure 22: Household products, North America, distribution channels by value (%), 2008?09 89
Figure 23: Household products, Asia Pacific, value by category ($m), 2004?14 97
Figure 24: Household products, Asia Pacific, category growth comparison, by value, 2004?14 97
Figure 25: Household products, Asia Pacific, volume by category (kg/liters/units, million), 2004?14 100
Figure 26: Household products, Asia Pacific, category growth comparison, by volume, 2004?14 100
Figure 27: Household products, Asia Pacific, company share (top five companies) by value (%), 2008?09 103
Figure 28: Household products, Asia Pacific, distribution channels by value (%), 2008?09 105
Figure 29: Household products, Latin America, value by category ($m), 2004?14 113
Figure 30: Household products, Latin America, category growth comparison, by value, 2004?14 113
Figure 31: Household products, Latin America, volume by category (kg/liters/units, million), 2004?14 116
Figure 32: Household products, Latin America, category growth comparison, by volume, 2004?14 117
Figure 33: Household products, Latin America, company share (top five companies) by value (%), 2008?09 120
Figure 34: Household products, Latin America, distribution channels by value (%), 2008?09 122
Figure 35: Household products, Middle East and Africa, value by category ($m), 2004?14 130
Figure 36: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2004?14 134
Figure 37: Household products, Middle East and Africa, category growth comparison, by volume, 2004?14 134
Figure 38: Household products, Middle East and Africa, company share (top five companies) by value (%), 2008?09 137
Figure 39: Household products, Middle East and Africa, distribution channels by value (%), 2008?09 139
Figure 40: Annual data review process 145

LIST OF TABLES
Table 1: Household products category definitions 11
Table 2: Household products distribution channels 14
Table 3: Household products, Global, value by category ($m), 2004?09 27
Table 4: Household products, Global, value forecast by category ($m), 2009?14 28
Table 5: Household products, Global, volume by category (kg/liters/units, million), 2004?09 30
Table 6: Household products, Global, volume forecast by category (kg/liters/units, million), 2009?14 31
Table 7: Household products, Global, company share (top 20 companies) by value (%), 2008?09 34
Table 8: Household products, Global, value by company ($m), 2008?09 35
Table 9: Household products, Global, distribution channels by value (%), 2008?09 37
Table 10: Household products, Global, value by distribution channel ($m), 2008?09 37
Table 11: Household products, Global, expenditure per capita ($), 2004?09 39
Table 12: Household products, Global, forecast expenditure per capita ($), 2009?14 40
Table 13: Household products, Global, consumption per capita (kg/liters/units), 2004?09 41
Table 14: Household products, Global, forecast consumption per capita (kg/liters/units), 2009?14 42
Table 15: Household products, Western Europe, value by category ($m), 2004?09 44
Table 16: Household products, Western Europe, value forecast by category ($m), 2009?14 45
Table 17: Household products, Western Europe, volume by category (kg/liters/units, million), 2004?09 47
Table 18: Household products, Western Europe, volume forecast by category (kg/liters/units, million), 2009?14 48
Table 19: Household products, Western Europe, company share (top 20 companies) by value (%), 2008?09 51
Table 20: Household products, Western Europe, value by company ($m), 2008?09 52
Table 21: Household products, Western Europe, distribution channels by value (%), 2008?09 54
Table 22: Household products, Western Europe, value by distribution channel ($m), 2008?09 54
Table 23: Household products, Western Europe, expenditure per capita ($), 2004?09 56
Table 24: Household products, Western Europe, forecast expenditure per capita ($), 2009?14 57
Table 25: Household products, Western Europe, consumption per capita (kg/liters/units), 2004?09 58
Table 26: Household products, Western Europe, forecast consumption per capita (kg/liters/units), 2009?14 59
Table 27: Household products, Eastern Europe, value by category ($m), 2004?09 61
Table 28: Household products, Eastern Europe, value forecast by category ($m), 2009?14 62
Table 29: Household products, Eastern Europe, volume by category (kg/liters/units, million), 2004?09 64
Table 30: Household products, Eastern Europe, volume forecast by category (kg/liters/units, million), 2009?14 66
Table 31: Household products, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 68
Table 32: Household products, Eastern Europe, value by company ($m), 2008?09 69
Table 33: Household products, Eastern Europe, distribution channels by value (%), 2008?09 71
Table 34: Household products, Eastern Europe, value by distribution channel ($m), 2008?09 71
Table 35: Household products, Eastern Europe, expenditure per capita ($), 2004?09 73
Table 36: Household products, Eastern Europe, forecast expenditure per capita ($), 2009?14 74
Table 37: Household products, Eastern Europe, consumption per capita (kg/liters/units), 2004?09 75
Table 38: Household products, Eastern Europe, forecast consumption per capita (kg/liters/units), 2009?14 76
Table 39: Household products, North America, value by category ($m), 2004?09 78
Table 40: Household products, North America, value forecast by category ($m), 2009?14 79
Table 41: Household products, North America, volume by category (kg/liters/units, million), 2004?09 81
Table 42: Household products, North America, volume forecast by category (kg/liters/units, million), 2009?14 82
Table 43: Household products, North America, company share (top 20 companies) by value (%), 2008?09 85
Table 44: Household products, North America, value by company ($m), 2008?09 86
Table 45: Household products, North America, distribution channels by value (%), 2008?09 88
Table 46: Household products, North America, value by distribution channel ($m), 2008?09 88
Table 47: Household products, North America, expenditure per capita ($), 2004?09 90
Table 48: Household products, North America, forecast expenditure per capita ($), 2009?14 91
Table 49: Household products, North America, consumption per capita (kg/liters/units), 2004?09 92
Table 50: Household products, North America, forecast consumption per capita (kg/liters/units), 2009?14 93
Table 51: Household products, Asia Pacific, value by category ($m), 2004?09 95
Table 52: Household products, Asia Pacific, value forecast by category ($m), 2009?14 96
Table 53: Household products, Asia Pacific, volume by category (kg/liters/units, million), 2004?09 98
Table 54: Household products, Asia Pacific, volume forecast by category (kg/liters/units, million), 2009?14 99
Table 55: Household products, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 101
Table 56: Household products, Asia Pacific, value by company ($m), 2008?09 102
Table 57: Household products, Asia Pacific, distribution channels by value (%), 2008?09 104
Table 58: Household products, Asia Pacific, value by distribution channel ($m), 2008?09 104
Table 59: Household products, Asia Pacific, expenditure per capita ($), 2004?09 106
Table 60: Household products, Asia Pacific, forecast expenditure per capita ($), 2009?14 107
Table 61: Household products, Asia Pacific, consumption per capita (kg/liters/units), 2004?09 108
Table 62: Household products, Asia Pacific, forecast consumption per capita (kg/liters/units), 2009?14 109
Table 63: Household products, Latin America, value by category ($m), 2004?09 111
Table 64: Household products, Latin America, value forecast by category ($m), 2009?14 112
Table 65: Household products, Latin America, volume by category (kg/liters/units, million), 2004?09 114
Table 66: Household products, Latin America, volume forecast by category (kg/liters/units, million), 2009?14 115
Table 67: Household products, Latin America, company share (top 20 companies) by value (%), 2008?09 118
Table 68: Household products, Latin America, value by company ($m), 2008?09 119
Table 69: Household products, Latin America, distribution channels by value (%), 2008?09 121
Table 70: Household products, Latin America, value by distribution channel ($m), 2008?09 121
Table 71: Household products, Latin America, expenditure per capita ($), 2004?09 123
Table 72: Household products, Latin America, forecast expenditure per capita ($), 2009?14 124
Table 73: Household products, Latin America, consumption per capita (kg/liters/units), 2004?09 125
Table 74: Household products, Latin America, forecast consumption per capita (kg/liters/units), 2009?14 126
Table 75: Household products, Middle East and Africa, value by category ($m), 2004?09 128
Table 76: Household products, Middle East and Africa, value forecast by category ($m), 2009?14 129
Table 77: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2004?09 131
Table 78: Household products, Middle East and Africa, volume forecast by category (kg/liters/units, million), 2009?14 133
Table 79: Household products, Middle East and Africa, company share (top 20 companies) by value (%), 2008?09 135
Table 80: Household products, Middle East and Africa, value by company ($m), 2008?09 136
Table 81: Household products, Middle East and Africa, distribution channels by value (%), 2008?09 138
Table 82: Household products, Middle East and Africa, value by distribution channel ($m), 2008?09 138
Table 83: Household products, Middle East and Africa, expenditure per capita ($), 2004?09 140
Table 84: Household products, Middle East and Africa, forecast expenditure per capita ($), 2009?14 141
Table 85: Household products, Middle East and Africa, consumption per capita (kg/liters/units), 2004?09 142
Table 86: Household products, Middle East and Africa, forecast consumption per capita (kg/liters/units), 2009?14 143


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