Household Products Market in Romania - Product Launch Almanac 2011

Introduction

Datamonitor’s Household Products market in Romania – Product Launch Almanac 2011 provides a complete guide to new product launches in Romanian household products market since April 2010,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance.This report also provides an overview of the household products market in Romania, with data from 2005 to 2010 and forecasts to 2015.

Scope

• Household Products market in Romania - New product SKUs by category
• Household Products market in Romania - New product SKUs by manufacturer
• Household Products market in Romania - New product by pack type and materials
• Household Products market in Romania – New Product descriptions

Highlights

• 167 product SKUs launched in the Romanian household products market
• Laundry Detergents is the leading category in Romanian household products market
• Henkel is the leading manufacturer in terms of new household products in Romania

RTP

Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Romanian household products market
Analyze trends in product development over time
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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
167 product SKUs launched in the Romanian household products market 2
Laundry Detergents is the leading category in Romanian household products market 2
Henkel is the leading manufacturer in terms of new household products in Romania 2
Bottles was the dominant packing type in the new products launched in Romanian household products market 2
Majority of the products launched in the household products market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Household Products Market Overview 14
Market value, 2005–10 14
Market value forecast to 2015 16
Household Products Analysis 18
New product SKUs by category 18
New product SKUs by manufacturer 25
New products by package type 27
New products by package material 28
Detailed Product Descriptions 29
Appendix 130
Further reading 130
Datamonitor consulting 130
How to contact experts in your industry 130

LIST OF FIGURES
Figure 1: Romania, household products market value by category ($m), 2005–10 14
Figure 2: Romania, household products market value by category ($m), 2010–15 16
Figure 3: Romania, household products market, new product SKUs by category, Apr 2010 – Mar 2011 18
Figure 4: Romania, household products market, new product SKUs by furniture & floor polish category, Apr 2010 – Mar 2011 20
Figure 5: Romania, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Figure 6: Romania, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Figure 7: Romania, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Figure 8: Romania, household products market, new product SKUs by dishwashing products, air fresheners, toilet care, scouring products, bleach, and insecticides categories, Apr 2010 – Mar 2011 24
Figure 9: Romania, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 25
Figure 10: Romania, household products market, new products by package type, Apr 2010 – Mar 2011 27
Figure 11: Romania, household products market, new products by package material, Apr 2010 – Mar 2011 28

LIST OF TABLES
Table 1: Household products category definitions 4
Table 2: Romania, household products market value by category ($m), 2005–10 15
Table 3: Romania, household products market value by category ($m), 2010–15 17
Table 4: Romania, household products market, new product SKUs by category, Apr 2010 – Mar 2011 19
Table 5: Romania, household products market, new product SKUs by furniture & floor polish category, Apr 2010 – Mar 2011 20
Table 6: Romania, household products market, new product SKUs by general purpose cleaners category, Apr 2010 – Mar 2011 21
Table 7: Romania, household products market, new product SKUs by paper products category, Apr 2010 – Mar 2011 22
Table 8: Romania, household products market, new product SKUs by textile washing products category, Apr 2010 – Mar 2011 23
Table 9: Romania, household products market, new product SKUs by dishwashing products, air fresheners, toilet care, scouring products, bleach, and insecticides categories, Apr 2010 – Mar 2011 24
Table 10: Romania, household products market, new product SKUs by manufacturer, Apr 2010 – Mar 2011 26
Table 11: Romania, household products market, new products by package type, Apr 2010 – Mar 2011 27
Table 12: Romania, household products market, new products by package material, Apr 2010 – Mar 2011 28
Table 13: Spectra - Furniture Polish 29
Table 14: Original Dr.Beckmann Pre-Wash - Stain Remover 30
Table 15: Silan Perfume Essence - Textiloblito Koncentratum - Amethyst; Rubi; Sapphire 31
Table 16: Transflutrin Aroxol - Pastile Parfumate Antimolii 32
Table 17: Tasotti Wood Collection - Home & Car Perfume - New Car 33
Table 18: Clin Multi Shine - Solutie Universala de Curatat 34
Table 19: Duck Power - Bleach Gel - White & Bright 35
Table 20: Dr. Marcus - Air Freshener - Car Gel 36
Table 21: Dr. Marcus Luxury - Air Freshener - Black 37
Table 22: Volare - Servetele 38
Table 23: Magnificy - Scouring Sponge Megapack XXL 39
Table 24: Magnificy - Wool Pads - Steel 40
Table 25: Rex Clean & Hygiene Silver - Powder Laundry Detergent - 2 in 1 Almond Milk 41
Table 26: Peak Out - Liquid Pentru Desfundarea Tevilor 42
Table 27: Egepack - Saci Menajeri 43
Table 28: Finesse Fine Touch by RomPaper - Prosoape de Bucatarie - Soft 44
Table 29: Fino - Baking Paper 45
Table 30: Pur Max Gel - Gel Vascos Pentru Spalat Vase - Apple; Lavender; Lemon; Orange 46
Table 31: Sensi-Qui - Car Air Freshener - Citron Fresh 47
Table 32: Dr. Marcus International Flower - Vanilla Car Perfume 48
Table 33: Tasotti Concept - Odorizant Auto - Rich 49
Table 34: Maxi Make Your Car Happy - Antistatic Cockpit Polishing 50
Table 35: Qualite - Auto Silicone - Peach 51
Table 36: Formula 1 - Auto Silicone - Mountain Fresh 52
Table 37: Paloma Junior - Toilet Paper 53
Table 38: Savo Baie - Bathroom Cleaner - Fresh 54
Table 39: ProMax - Inalbitor - Floral; Fresh 55
Table 40: Bio Carpet - Sampon Pentru Covoare - Odour Control 56
Table 41: Ceresit Stop Mucegaiului - Spray de Curatare si Eliminare a Petelor de Muceai 57
Table 42: Puff Decor - Prosoape de Bucatarie 58
Table 43: Asevi IQ - Solutie Pentru Rosturi 59
Table 44: Vileda - Floor Cloth Super - Pick-Up Pockets 60
Table 45: Dero - Detergent Lichid Pentru Spalare Automata - Levantica si Iasomie; Livezi de Limone si Mandarin 61
Table 46: Domestos Spray - Produs de Curatat Universal 62
Table 47: Fino - Folie de Aluminiu 63
Table 48: Savo Dezi Universal - Dezinfectant - Parfum Floral; Parfum Proaspat 64
Table 49: Savo - Antimucegai 65
Table 50: Pure Extra - Lavete 66
Table 51: Dalin - Liquid Detergent - Baby 67
Table 52: Calgon Tabs - Water Softener Tablets 68
Table 53: Henkel Pur Power Crystals - Detergente de Vase - Blue; Yellow 69
Table 54: Milmil - Aqua da Stiro 70
Table 55: Bref Wc Power Activ - Odorizant de Toaleta - Lemon; Ocean 71
Table 56: Cif Ultra White - Multipurpose Cleaner Cream With Bleach And Microparticles 72
Table 57: Evrika Black Care - Detergent Lichid - Pentru Tesaturi de Culoare Neagra si Culori Inchise 73
Table 58: Alex - Solutie de Mobila 74
Table 59: Star - Scrubber 75
Table 60: Asevi - Detergente Liquido - Aloe Vera; Gel Activo; Jabon de Marsella 76
Table 61: Spontex 3 Antibak - Laveta Burete Antibacteriana 77
Table 62: Soke 10 Economic - Scourer 78
Table 63: Volare - Kitchen Towel - Classic 79
Table 64: Cora - Gel Anti Molii - Cedru; Lavanda 80
Table 65: Coccolino Sensation - Balsam de Rufe Concentrate - Melon & Lotus Flower; Thiare Flower & Red Fruit 81
Table 66: Fino - Garbage Bags 82
Table 67: Casa Plastor - Mop 83
Table 68: Silan - Concentrated Fabric Softener - Fresh Lilac; Perfume Pearls Mediterranean 84
Table 69: Rivex Casa - Detergent Universal - Lamaie 85
Table 70: Scotch-Brite - Soletie Pentru Curatarea Suprafetelor Baie 86
Table 71: Ambi Pur - Odour Naturizer - Fresh Water & Mint; Lavender & Rosemary; Tea Tree & Pine 87
Table 72: Ariel - Active Gel Laundry Capsules - Green; Purple 88
Table 73: Dr. Beckmann - Roll–on Pentru Indepartarea Petelor 89
Table 74: Vileda Naturals - Sponge Cloth 90
Table 75: Ajax Professional Glass & Shine - Glass Active Cleaning Foam 91
Table 76: Casablanca Continue the Tradition - Leather Wet Wipes 92
Table 77: Carrefour Eco Planet - Rechargeable Batteries - 800 mAh Pre-charged HR03-AAA Mini Stylo 1.2V 93
Table 78: Axion - Detergent Lichid Pentru Spalat Vase - Balsam si Aloe Vera; Bicarbonat si Grapefruit; Eu Parfum de Lime; Lamaie 94
Table 79: Savo - Universal Cream - Fresh; Lamaie; Lavanda 95
Table 80: Cif - Wood Floor Cleaner - Camomile 96
Table 81: Delica - White 2-Ply Facial Tissues 97
Table 82: Puff - Prosop de Bucatarie 98
Table 83: Lotus Delica Super - Paper Towels - White; Yellow 99
Table 84: Bref WC 3-Activ - Permanent Air Freshener - Fresh Citrus; Fresh Flower; Fresh Mountain 100
Table 85: Vanish - Fabric Stain Remover - Oxi Action Extra Hygiene 101
Table 86: Lotus Confort - Toilet Tissue - Clementine; Orchid 102
Table 87: Silan Perfume Pearls - Concentrated Fabric Softener - Fresh Lilac 1L; Fresh Lilac 2L; Fresh Paradise 1L; Fresh Paradise 2L; Mediterranean 1L; Mediterranean 2L 103
Table 88: Frosch - Textile Softener - Cotton Blossom; Wild Rose 104
Table 89: Dero Flori Balsam - 2-in-1 Laundry Detergent Powder - Plimbare in Paradis 2kg; Plimbare in Paradis 4kg 105
Table 90: Ajax - 4 in 1 Household Cleaner - Multi-Actions 106
Table 91: Igienol - Antibacterial Disinfectant - Pine Fresh; Red Fresh 107
Table 92: Carrefour - Papier do Pieczenia - 8m 108
Table 93: Carrefour - Lingettes - Vitres 109
Table 94: Puff - Soft Tissues 110
Table 95: Carrefour - Sac Menajeri - 120L; 20L; 240L; 35L; 60L 111
Table 96: Kiwi - Shoe Polish - Black 112
Table 97: Domestos Bacti-Stop - WC Block - Lemon Fresh; Original; Pine Fresh 113
Table 98: Paloma - Kitchen Towels - Print & Strong 2 in 1 114
Table 99: Trim - Dishwashing Liquid - Apple 1L; Apple 500ml; Balsam 1L; Balsam 500ml 115
Table 100: Ariel Complete 7 - Laundry Detergent - Automat; Manual 116
Table 101: Dalin - Baby Fabric Softener - 2L; 800ml 117
Table 102: Ajax Floral Fiesta - Universal Cleaner - Bamboo & Water Lily; Japanese Cherry Blossom 118
Table 103: Glade Micro Spray Collection - Air Freshener - Lily of the Valley; Relaxing Zen 119
Table 104: Mr Muscle - Sink & Drain Granules 120
Table 105: Surf Dero - 2 in 1 Laundry Detergent Powder - Aloe Vera 121
Table 106: Delica - Paper Towels - With Absorbent Rings 122
Table 107: Surf Dero - Detergent Lichid Concentrat - Limoncello di Sicilia si Bergamote 123
Table 108: Carrefour - Furniture Polish - Classic; Jasmine; Orange 124
Table 109: Sano Forte Plus - Kitchen Foam Cleaner 125
Table 110: Dero Ozon+ - Automat Laundry Detergent - 2kg; 6kg; Manual Laundry Detergent - 900g 126
Table 111: Scotch-Brite - 3 in 1 Sponge - Multi-Surface 127
Table 112: Zewa Plus - Toilet Paper - Aqua; Pink 128
Table 113: Puff de Luxe - Point to Point Servetele - Black; Blue; Green; Pink; Red; Violet; Yellow 129


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